The highly competitive nature of the insurance business has forced companies to look for new ways of maintaining their profitability. Developing an accurate pricing strategy is one challenge that could affect the future profitability of RRB plc’s profitability. Particularly, the company’s revenues could be affected if it has difficulties developing a pricing strategy that fairly covers different market segments. For example, overpricing high-risk customer segments and underpricing low-risk clients could affect the future profitability of the business because the over-priced clients could move to other firms that offer fair compensation. Consequently, RRB plc would be forced to increase its base rate, which would naturally be unappealing to low-risk individuals, thereby affecting its profitability.
Another challenge that may affect the future profitability of RRB plc is the volume and severity of future claims. Natural disasters, global health issues, and uncertainties in the business environment are some of the factors that may lead to an increase in the volume and severity of future claims and cause declined profits. For example, the current COVID-19 pandemic has caused economic uncertainties around the world, which could influence premium payment schedules and risk assessment profiles of different insurance products. Consequently, these types of uncertainties may affect the future profitability of the firm.
Additionally, failing to integrate new technologies at RRB plc may make it difficult for the firm to exploit cost-minimization opportunities that could improve its bottom line. This problem is commonly associated with companies that are “set in their ways” and find it difficult to change their processes by augmenting them with new and more efficient technologies. For example, legacy platforms that have traditionally supported the firm’s operations may attract high maintenance costs that undermine business profitability. If RRB plc’s competitors integrate these platforms with newer technologies, they may benefit from reduced costs, which would enable them to offer cheaper products to customers, thereby influencing profitability. Thus, it is important for the company to address these three areas of concern if it is to sustain its profitability in the highly competitive insurance market.