Sustainability and Change Management

Subject: Management
Pages: 3
Words: 560
Reading time:
2 min
Study level: Master

Change management is a critical process in every business organization. Many companies will lose their aims or goals after implementing change successfully. In some firms, change is viewed as a transformational procedure that might become obsolete after the targeted objective is realized. However, successful companies take the issue of sustainability seriously. This aspect forms the backbone of the discussion presented below.

Importance of Sustainability in Change Management

The concept of sustainability guides organizational leaders to implement change successfully and ensure that the momentum remains even after realizing the targeted objectives. Some managers usually take the back-seat after the change process is complete. This is a common malpractice that eventually results in failure. Competent leaders will focus on sustainability by ensuring that change management remains a continuous process that is informed by the trends experienced in the industry or sector. The benefits associated with sustainability in change management are presented below.

The first one is that a positive culture becomes part of the targeted organization. This means that the employees will always embrace the introduced procedures, behaviors, and ideas, thereby making them meaningful attributes of the company. The outcome is that the followers will continue to work hard and make the organization successful. Such employees will also be ready to introduce new or superior beliefs to deliver positive results.

The idea of sustainability is relevant since it ensures that the implemented initiatives or procedures do not fail. This knowledge is critical since around 70-90 percent of all change efforts tend to fail. When leaders embrace the idea of sustainable change, it becomes possible for them to introduce new norms and beliefs and make them integral attributes of the targeted company. It is evident that the firm will always focus on the targeted business aims.

Leaders who appreciate this attribute will go further to introduce new quality management initiatives. Such professionals will appreciate the fact that change is something continuous and should be guided by emerging concepts, technologies, processes, and notions. This understanding can ensure that more employees and leaders are willing to implement total quality management (TQM). This strategy will also create the best environment for achieving intended goals and pursuing the organization’s vision or mission.

When leaders pursue sustainable change processes, they find it easier to solve emerging problems and meet the needs of all stakeholders. These professionals will consider business practices and cultural approaches that resonate with the demands of the targeted customers. They will also establish meaningful relations with suppliers and other business partners. Their companies will eventually benefit from the concept of sustainability by attracting more customers or clients. Consequently, the levels of profitability and productivity will increase significantly.

In companies where sustainability is treated as a critical aspect of change management, it is usually possible for leaders to identify and implement new attributes, practices, norms, or technologies. The rationale behind this idea is that the level of resistance will reduce. The majority of the employees will remain supportive throughout the process and address every emerging issue.


The above discussion has revealed that sustainability is an idea that all organizational leaders should consider whenever managing change. Such a practice will make it possible for the professionals to improve performance, maximize profits, introduce new practices, and meet diverse needs of different customers or stakeholders. Such achievements will eventually make the targeted firm competitive in its business segment.