The Google Company and Its Business Culture

Subject: Company Analysis
Pages: 5
Words: 1168
Reading time:
5 min
Study level: College


Two Standford University’s Ph.D. students — Larry Page and Sergey Brin, founded the company in 1998 as a search engine unit (Stross, 2008). Google Inc. is a technology company based in Mountain View, California. It initially took off as an internet search-engine unit but has since emerged as a technology giant offering different services and products globally. According to Martin (2014), Google’s robust management and innovative ambiance have been its success gradient keeping Apple Inc., Microsoft, and IBM on their toes. Because of the company’s success and market dominance, this paper considers the types of people that work at Google, the types of services or amenities that Google provides to its employees, partners, and clients in light of its business culture.

Google, its mission, and business model

Google Inc. aims at creating a robust informational and entertaining website that is both easily navigable and adequately comprehensible. The company’s mission is to organize the global information infrastructure and make it accessible to all users around the world (Martin, 2014). Google Inc. uses its market strengths in information and technology to create services and develop products while advocating for policies that seek to address global challenges. The principal business model at Google Inc. is advertising.

The company’s search engine ranks the best in the Alexa Index, making it the leader in the search engine market. Google, through its robust advertising, marketing, and reliability, has made it almost synonymous with the web search generally (Williams, 2014). Innovation is Google’s strength ingredient – a business model that makes it move within the market trends. Moreover, the company invests in its wide outreach that is responsible for a growing market share.

By 2013, for example, the company had 70 outlets in over 50 countries. In late 2014, Interbrand ranked the company as the second most valuable brand globally. In the same year, the company generated about $20 billion in revenue (Gandee, 2013). The bulk of that revenue, over 95 percent, comes from the company’s advertising through its search engine and AdSense programs that place ads on millions of websites across the globe.

Types of people that work at Google

Innovation is the key economic ingredient at the Google Company. Additionally, when it comes to motivating their employees, the Google Company stands out from the rest. For instance, in 2014, Google ranked by the Great Place to Work Institute as the “Best Company to Work For.” The Google Company has been on the global glare organization, topping the list for the fifth consecutive time. Google boasts of having a huge and bright workforce that enumerates over 60,000 employees spread across the globe and serves millions of people throughout the world (Martin, 2014).

Conversely, what is classic at Google is how it deeply treats its personnel yet still manages to obtain exceptional, innovative ideas that put it above board. Google Company’s leadership model and employee motivation surpass classical leadership theories that pay more attention to outcomes rather than on individuals delivering those outcomes. Google’s work culture, as Martin (2014) notes, embeds itself in its philosophy, which aims at guaranteeing a happy and most productive workforce in the world.

Innovation and people skills are qualities that describe leadership at the Google Company, while diversity dictates the usual context of Google staff. When the Google Company was picking up, its co-founders went looking out for leadership that cared for people who would, in turn, develop truly amazing brands and those capable of triggering extraordinary innovation.

Examples of services or amenities that Google provides to its employees, interns, partners, and visitors

The company deals in email services, online documentation, software, advertising services, cloud computing, phone, and computer technologies. While Google offers a wide variety of services and products, the search engine remains the most robust facility on the internet, as it takes care of over 70% of all online search requests globally (Kehaulani, 2007). Alexa lists Google as the most visited website in the world today, giving it an impressive market share ahead of its competitors.

With over a million data server centers globally, Google has a giant portfolio in the technology networking market. The company’s size and its vast product portfolio make it one of the most influential technology player companies in the world. The Google Company exhorts its employees to keep a great talent base and engages interns in activities that worth modeling. The company management understands that employees can actually be efficacious and devoted to their employers when they feel really supported and cherished. The results, according to Smith (2013), have been that Google work culture offers huge and plentiful perks with unconventional office designs that guarantee amazing freedom, as well as worker flexibility and transparency.

Google provides the usual extrinsic gains and advantages to employees, including flex spending accounts and vacation packages, among others. Besides, the company is most well known for some innovative ideas that make it unique than just offering eye-catching remunerations and benefits that only help in showing its inclination to make its staffs remarkably joyful. Moreover, the company offers a maternity leave of a maximum of 18 weeks and 100 percent pay. In addition, the parents of the newborn receive a maximum of $500 benefits during the three months they are off work.

Apart from that, the company provides onsite car wash, bike, and motor repair facilities, oil change, gym, massage therapy, hairstylist, and dry cleaning services at the company’s headquarters. At the Googleplex, Strickland (2008) notes that there is also an onsite medical facility and free fitness benefits. Finally, the company provides lunch and dinner free of charge to its employees, as well as an assortment of delicious meals prepared by its gourmet chefs.

Google’s organizational culture

Google Inc. continues to receive keen applause and attention for its rare structural culture intended to emphasize creativity, as well as buoy up loyalty. Google believes that people make it the kind of company it is today. The company employs determined and smart individuals; however, it gives priority to capability or potential over experience when hiring its workforce (Russell, 2010). Even though its workers have common objectives and visions, they come from diverse backgrounds reflecting the universal audience they serve.

I believe Google’s culture would assist me in performing my responsibilities with a greater level of innovation, as well as creativity, given its strategy on employee management. The company struggles to uphold an open culture that is usually allied to new entities. In the fresh entities, every person is an active contributor, hence making employees feel at ease when giving their opinions and thoughts (Gandee, 2013). The result of Google’s unique corporate culture has been its unrivaled competitiveness.


Google Inc. invests in areas of innovation to improve the technological infrastructure to make it compatible with the market trends. Google is an example of companies that thrive on innovative employees who are able to come up with new products, services, as well as inspiring business models. Leveraging a global and diverse workforce has been another factor in Google’s impressive workforce outlook.


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Kehaulani, S. (2007). At Google, Hours Are Long, But the Consomme Is Free. Web.

Martin, S. (2014). People management: The Google Way of Motivating Employees. Web.

Russell, E. (2010). The fundamentals of marketing. Lausanne: AVA Academia.

Smith, K. (2013). Google Employees Reveal Their Favorite Perks Working For The Company. Web.

Strickland, J. (2008). How the Googleplex works. Web.

Stross, R. (2008). Planet Google: How one company is transforming our lives. Journal of Communication Inquiry, 109-113.

Williams, C. (2014). Fundamentals of Marketing. Format: Paperback Publication.