Distribution Strategy
Modern world can be characterized by a great level of rivalry. To become successful a person or organization should overcome great number of obstacles and become better than the rest of the world. Only under these conditions it is possible to count on high incomes and continuation of existence and struggle for survival. With this in mind, it is possible to say that the issue of management obtains great importance.
Talking about The Polished Diaper Cakes business, it should be said that it is very important to organize distribution of these goods in the most efficient way for it to become beneficial. With this in mind, special distribution strategy, which takes into account peculiarities of the good, market and targeted audience should be created.
Possible strategies
First of all, it should be said that the targeted audience of The Polished Diaper Cakes business provides a great number of different possibilities for distribution of the companys products. It is possible to organize online shop as young women, who comprise the targeted audience, spend much time at home looking after their children. With this in mind, online shop seems to be the ideal variant for distribution of this kind of products.
Additionally, delivery could also be organized. Special team should become responsible for door to door delivery. However, it should also be mentioned that hospitals could be taken as potential customers. Under these conditions, online shop will not be efficient. That is why, a special sales team should sell products directly to hospitals. Additionally, shops which sell products of The Polished Diaper Cakes could be opened in different regions in order to attract new customers and, moreover, fulfill their need.
Besides, nowadays, advertising plays an important role in the development of business of any kind. With this in mind, it is also possible to devote much attention to different promo actions which main aim will be to promote the products of a company and make them popular (Varadarajan, 2010). It is obvious, that different means of media should be used to attract attention to the issue. Moreover, social networks can become rather powerful remedy which can help to achieve certain success.
In coherent society people spend much time in virtual space. Especially important this statement becomes within the framework of the targeted audience. Women, who have babies, spend much time in social networks (Srivastava, 2015) because they are deprived of communication when they have to look after baby. Moreover, some pieces of advice could also be found..
With this in mind, special community or group should be organized in different social networks for women to be able to get to know about the latest news connected with the company and obtain new information about its goods. Additionally, this group should be connected with the distribution and delivery team for women to be able to make the order and get it as fast as it is possible.
Main action steps and goals
With this in mind, it is possible to suggest several steps to promote this plan and align distribution of goods. First of all, special distribution team should be created. This team should consist of experienced managers who will be able to provide goods of a company for women as fast as it is possible.
Additionally, the team of people, who will be responsible for online services, should also be organized. Finally, advertising managers should do their best to promote the company and its products. All these steps should be made in order to achieve a certain goal which is to make the company popular and recognizable.
References
Srivastava, R. (2015). Product placement by global brands as an alternative strategy: is it worth in emerging market? Journal of Strategic Marketing, 23(2), 141-156. doi:10.1080/0965254X.2014.914072
Varadarajan, R. (2010). Strategic marketing and marketing strategy: domain, definition, fundamental issues and foundational premises. Journal of the Academy of Marketing Science, 38. 119-140. doi:10.1007/s11747-009-0176-7