Whole Foods Market is currently a primary supermarket chain for organic and natural food materials. The retailer’s vision is to support the changing food needs and well-being of its stakeholders. The company also sets the best standards in the food-retailing sector. Whole Foods Market made history after opening its largest store in London.
The American retailer opened a 99,800 square feet store in a foreign state. The company was opening new stores in order to support its growth and business strategies. The expanded its business by opening and acquiring new stores in every appropriate and desirable geographical location. Most of the firm’s stores in the U.S. and Canada averaged between 40,000 and 60,000 square feet.
The decision to open this store supported its growth strategy. Whole Foods Market was opening new stores in upscale regions and sites where it could achieve the targeted business outcomes. This giant store in London also accommodated the changing expectations of the targeted customers. The firm utilized the store to open new departments and attractive sections.
This practice was necessary towards improving the customers’ shopping experiences. The layout accommodated more departments and shops to address the needs of the targeted population. The idea to open this store in a different country would support the company’s growth strategy. The strategy also heightened the experience of every customer in the country.
The managers at Whole Foods Market were supposed to create the best conditions and attributes in this new store. The most critical issue was to ensure the corporation operated in accordance with its business strategy. The management ensured the new store supported the company’s merchandising plan. The first approach was to offer an interactive and welcoming atmosphere.
Such an atmosphere would ensure consumer in the United Kingdom was happy whenever he or she was shopping for various food compounds. The managers provided convenience and pleasure to the customers. The management wanted every customer to feel at the right place. The managers created the best shopping environment.
The approach ensured the targeted customers interacted with each other. The managers also improved the level of learning and shopping experience at the store. The store also portrayed a lively décor. The management worked hard to merchandise every food product in an attractive manner. The main goal was to ensure the consumer was happy whenever looking at the products or shops in this giant store.
The management used the best ideas to avail quality food products to the customers. The company considered new merchandising principles and concepts that would work effectively in the UK market. The management organized the store using the best working environment and leadership. The strategy supported the company’s mission and business objective.
Whole Foods Market’s strategy to pursue these policies in the United Kingdom would result in a number of challenges. The main challenge might arise from every unpredictable economic development in Europe. Most of the company’s strategic objectives and policies have worked effectively in Canada and the United States.
The current competitive advantage at Whole Foods Market does not guarantee an improved performance in the United Kingdom. The level of competition from various industrial players such as Tesco and Wal-Mart can make the company less competitive in the future.
The current policies in the United Kingdom might not support the company’s strategy. The targeted people might have different expectations from the existing marketers. The case study explains why the company should consider the best policies in order to overcome this possible challenge.