As of 2020, Elon Musk’s company has become the best car company in revenue, sales growth, and capitalization. This fact means that cars starting with Model 3 have become more popular and safer for all road users. Whether or not people are fans of Tesla, they must admit that the company’s marketing strategy is brilliant. They made electric cars attractive by attacking the traditional car industry and all its shortcomings. This article will look at the reasons why Tesla has been successful.
Furor is a Way to Attract as Much Attention as Possible
Tesla’s marketing strategy was to make a splash and find a way to attract as much attention as possible. They did this with the most important car in the world-Tesla Model 3. They wanted people to buy it without thinking about it. They also wanted people to know that these cars would be different from anything they had seen before and that the future was now. Tesla’s marketing strategy was to create the future, the first game-changing car (Ohnsman, 2018). This car has been called the “laptop on wheels” in the New York Times and should be a success.
Tesla advertises its cars as environmentally friendly and safe, but a recent article in the New York Times pointed out a severe problem with this marketing strategy. In particular, many Tesla accidents are not published by Tesla because it would damage their image. In fact, until the recent New York Times story, Tesla did not publish any crash stories. Tesla should use this information to promote their vehicles as safer than other vehicles on the road.
A Multifaceted Approach to Car Marketing
Tesla’s marketing strategy has been revolutionary. Tesla developed a multi-faceted approach to marketing its cars using multiple channels, including television, direct mail, and online advertising. They focused on selling the benefits of their cars through social media to gain the trust of their target audience. The “Unfair Advantage” ad campaign depicts an emotional struggle between Tesla fans and traditional car owners (Ohnsman, 2018). Tesla’s social media strategy has been one of the most popular for centuries, with more than 2.6 million followers on Facebook and nearly 350,000 followers on Instagram.
The Car as a Way to Change People’s Lives
Tesla has done a fantastic job marketing its cars in the past. The world saw the car as something revolutionary that could change people’s lives. One of Tesla’s best marketing techniques was to use social media to draw more attention to its brand, which led to success on all fronts. In addition, they also paid a lot of attention to word-of-mouth advertising, another effective tool used by various companies. Word-of-mouth advertising can be a big help, especially regarding smartphones, tablets, and other electronic devices (Ohnsman, 2018). Not only have they relied on word-of-mouth advertising, but they have also done a great job of using it to support the brand. In addition to using social media and word-of-mouth advertising, Tesla also ensured they had an exciting mission statement. This mission statement is a great way to show they are using the right marketing tools. It also helps them create the image that they are different and want to change.
Tesla was able to sell its cars by using social media to communicate with the public. They succeeded with this marketing strategy, which began with using YouTube to communicate with people who had never heard of Tesla before. Tesla can go viral and reach a large audience with YouTube videos. According to a study by The Wall Street Journal, Tesla has 307 million video views on YouTube (Ohnsman, 2018). Due to the growth of this audience and the apparent market size, Tesla could attract more attention and have more success. The company raised more than $1 billion in January 2014 by selling shares on the public market and allowing shareholders to buy as much as they wanted (Ohnsman, 2018). This strategy proved successful for Tesla CEO Elon Musk and other large companies.
Ohnsman, A. (2018). The elusive $35,000 Model 3: A Godot-like wait for the ‘mass-Market’ Tesla. Forbes.