Introduction
Admittedly, the one who says he/she knows everything about management knows almost nothing about it. I understand that it is simply impossible to get to know all secrets of management. However, it is possible to learn about major principles which will help me acquire experience properly. I can boast my excellence in time management and brand management.
Discussion
I have learnt a lot about brand management and I am aware of the major principles and laws existing in this field. I am creative enough and I have various ideas which can be interesting and effective. I also think I will be able to adjust these rules and my creativity to any company as I understand that the resources available do shape the development of brands. As for time management, it is quite easy for me to plan and follow this plan. I also know major theories and approaches which can be used in my professional as well as personal life.
I think my success in these fields can be explained by my personal characteristics. I like when everything is clear and when there is a particular plan. I often resort to scientific theory when I deal with time and brand management. Mullins (2007) notes that there are many opponents to the theory as it is often considered to be out-of-date.
However, I think this theory perfectly fits such areas as time and brand management. The researcher mentions that some claim that Taylor’s theory presupposes that employees are mere machines which can be organized in accordance with the rules of logic (Mullins, 2007). Of course, some of Taylor’s principles may be inappropriate when dealing with people.
However, the theory is perfect for brand and time management as these areas also follow basic rules of logic. Williams and Curtis (2007) also note that scientific approach is appropriate when it comes to planning, analysis and optimization of various processes.
Besides, managers often share their experiences and new strategies. The company benefits from such sharing as more successful/creative employees share their ways with less creative workers. In fact, the development of brand and time management is due to such sharing. People used knowledge available and tried to improve existing strategies. Therefore, I should state that I am a best proof that scientific approach is still working as I managed to excel in the areas mentioned above.
However, I should also admit that I will need to develop such areas as communication strategies and leadership. These areas presuppose a lot of interactions with different people (employees, customers, partners, etc.). The rules existing in this area are less specific and there are far too many options to choose in different situations. I know behavioral theory will help me improve my skills in these spheres.
I understand that Maslow’s hierarchy of needs plays a very important role in development of proper relationships with people (it is especially crucial for development of leadership). I understand that I, as a future leader, will have to take into account basic needs of each person I am going to interact with (Raduan et al., 2009).
I will need to take into account physiological, safety, love and belongings, esteem and self-actualization needs. Having these needs in mind, I will be able to choose the right behavioral pattern for this or that employee (customer, partners, etc.).
Yukl and Becker (2006) reveal effectiveness of the four factors of psychological empowerment by Thomas and Velthouse. The four factors are “meaningfulness, competence, choice, and impact” (Yukl & Becker, 2006, p. 211). I have already used these factors while communicating with people. I find this approach very effective.
Nonetheless, I still feel I need more knowledge and skills to be successful at my workplace. I should continue researching behavioral theory. Of course, I should practice using my knowledge and skills. Again, these difficulties are due to my features of character.
As has been mentioned above, I like everything to fit certain patterns. However, when it comes to people’s behavior and especially communication and relationships between people, planning is something overwhelming for me. Interpersonal communication has far too many options to choose. However, I think there is enough literature, so I will be able to develop these areas.
Conclusion
On balance, it is possible to note that management includes areas which follow different laws. Such areas as time and brand management seem quite easy for me. I can analyze, plan and optimize various processes. I believe scientific theory can still be applied when it comes to these areas of management. However, when it comes to such areas as communication and leadership, I am still at a loss. Of course, there are quite many principles to use.
Nonetheless, there are too many options. Luckily, I know that behavioral theory will help me acquire more knowledge and skills. Though, I understand I can never stop learning and reading various sources to find out about new approaches in various fields. This will make me a successful leader in many respects.
Reference List
Mullins, L.J. (2007). Management and organizational behavior. London: Prentice Hall.
Raduan, C.R., Jegak, U, Haslinda, A. & Alimin, I.I. (2009). Management, strategic management theories and the linkage with organizational competitive advantage from the resource-based view. European Journal of Social Science, 11(3), 402-418.
Williams, J. & Curtis, T. (2007). Marketing management in practice 2007-2008. Burlington, MA: Routledge.
Yukl, G.A. & Becker, W.S. (2006). Effective empowerment in organizations. Organization Management Journal, 3(3), 210-231.