Managing Innovation and the Significance of Creativity

Subject: Management
Pages: 2
Words: 289
Reading time:
2 min
Study level: College

Today, many people think that the success of a product or a company lies in the strict approach of the owners: explicit calculations and presentations, permanent documentation of all processes. However, no one thinks that the essential thing in all this is creativity. Creativity is a process when new ideas are born and immediately come up with how to bring them to life. Many companies are built on this principle: people get together, discuss all ideas and try to bring them to life, but the difficulty arises in just coming up with ideas. Many companies have forgotten to provide appropriate conditions for their employees to develop, design, and develop ideas. Three points can help a company realize ideas faster and better: environments, experiments, and storytelling.

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Companies need to create open environments for their employees to feel more at ease, as sitting at their desks, employees can feel closed in small cages. Everyone should experiment as this is a part of the more extensive process of bringing an idea to life. By creating prototypes, employees are getting closer to the ideal product, which will significantly simplify implementation. Storytelling is a significant thing in the implementation of a future product.

Colleagues tell each other stories; they can push for a solution to a certain problem or be inspired. A great example of experimenting is the Boeing Company. William E. Boeing purchased a plane for pleasure and subsequently crashed it while flying around. When he sought to acquire replacement components, he was informed it would take months. Experiments with details led William E. Boeing to create a large aircraft design company. Infuriated, he set out to construct a better jet with better parts, resulting in the massive airline company we know today.

Works Cited

Miller, Roger LeRoy, and William E. Hollowell. “Chapter 13 Voluntary Consent.” Business Law: Text & Exercises. Cengage Learning, 2019.

Miller, Roger LeRoy, and William E. Hollowell. “Chapter 14 Contracts That Must Be in Writing.” Business Law: Text & Exercises. Cengage Learning, 2019.

Miller, Roger LeRoy, and William E. Hollowell. “Chapter 15 Third Party Rights.” Business Law: Text & Exercises. Cengage Learning, 2019.