The use of software to forecast demand has become common, but Nordstrom’s strategy to plan discounts for diverse items is winning. Facilitating software decision-making can improve the organization’s performance in diverse ways. The focus on the most effective discounts can become a considerable competitive advantage as companies often have to endure losses as they sell potentially profitable items at lower prices or keep high prices for the goods that do not sell well. The corresponding software can help in managing inventory and reducing costs. The effective use of this strategy encompasses the analysis of demand in specific locations, customer preferences, item (or design) popularity, and so on. Introducing discounts at the right time is critical as it will maximize sales and the company’s profit.
When using such opportunities, it is important to consider diverse aspects and analyze a considerable bulk of data. It is also important to make sure that the analysis of social media is a part of the process. People share different types of information through numerous platforms, and this information can help in predicting demand as well as people’s preparedness to pay more (or less) for specific items or designs. The current economic constraints many countries are facing make retailers come up with diverse incentives, including discounts. The establishment of the optimal prices and periods for discounts, as well as particular geographic locations, is a competitive advantage at present. The use of such software should become a common practice for each store, which can help in making decisions more effectively. The empowerment of employees at particular stores can also have a positive impact on their and the stores’ overall performance. Responding to demand fluctuations can be challenging, but this flexibility can also become the company’s advantage.