Water is a basic need that is fundamental in every individual and organizations’ daily lives and in the production line globally. For domestic purposes, water is used for cleaning, washing, cooking, and drinking. In the production sector, the primary goal of water is to cool engines, and others use it in the production procedures. The Coca-Cola company is no exception as it majorly relies on water to manufacture all its products. It has gone to the extent of purifying the municipality water and packaging it in bottles and later selling it to various outlets labeled Dasani. Coca-Cola is a global distributor of soft drinks; the significant component of its products is water. The company sources its water from the municipality by purchasing, treating it and using it for the intended purpose. Some complaints were raised that the organization had depleted water resources from the neighborhood of states like Uttar Pradesh, in India. Due to this issue, they sought other ways to source their water supply to curb the scarcities as the shortages were slowing them in the production process.
The company has a water extraction firms in various parts of the world, including Colombia, Guatemala, El Salvador, India, and Russia. According to Brownlee et al. (2017), the organization focuses on implementing policies that maintain excellent and clean environmental stewardship strategies. Organizations with high water consumption rates to avoid conflicts with the adjacent neighborhoods need to develop strategies to deal with the situation.
A company like Coca-Cola can venture into new water conservation technologies as aquifers are drying at high rates, and the rains are becoming unpredictable with every season. In conjunction with other non-governmental organizations, the company could capture and store water in nature through the Danube program. The program runs across ten countries while providing ecosystems with services like water quality, biodiversity, and flood control. Through the initiative, the Coca-Cola foundation and Danube program have restored wetlands up to thirty square kilometers in several countries and replenished more than 15.6 million cubic meters of water (Brownlee et al., 2017). These initiatives aim to help the individuals in the areas within the operation base for the company’s distribution posts.
Also, new conservation technologies will help in the wastewater purification processes before being returned to the sea. The corporation claims that it purifies its water before releasing it to the environment, making it suitable for living organisms to inhabit. New conservation strategies will help the company and the surrounding environments with an abundant water supply in whichever season. This will make the organization run smoothly, and there will be fewer conflicts regarding water usage. The firm has partnered with local and governmental organizations to set up sites suitable for hosting the conservation strategies.
Water conservation strategies are very efficient, and have a high capacity to retain runoff water while eliminating water pollution. During rainy seasons water is tapped into the reservoirs and preserved for use when there is a shortage. Occasionally, the basins are created so that, when they are dry before the rainy seasons, water can be tapped from large water bodies that will sustain the firm and surrounding for the dry seasons. The idea of conservation strategies has been adopted by many organizations that utilize large quantities of water in production. Additionally, governments should adopt this idea in the semi-arid areas to ensure the continued supply of water to its individuals for agricultural or domestic purposes. Wastewater should not be disposed of to the environment without proper treatment to ensure it does not cause environmental degradation.
Brownlee, E., Dmytriyev, S., & Elias, A. (2017). Integrative stakeholder engagement: Stakeholder-oriented partnership between the Coca-Cola Company and World Wildlife Fund. Issues in Business Ethics, 46(1), 339-367. Web.