Background
Amazon is one of the world’s leading retail companies, dominating the electronic sector of the market. Founded in 1994, the service expanded at a rapid pace, becoming global in the 21st century. Amazon employs over 1 million people and opens new locations that extend the number of jobs even further. In a way, Amazon has become the primary association with the sphere of electronic retail. It serves as an effective link between businesses and buyers, organizing convenient purchases and deliveries. The company sees its mission as a “customer obsession” as it prioritizes relations with its customers over the focus on competitors (Amazon, 2021). As a result, Amazon has been able to retain its leading position in the market, but the continuous progress and emerging competition project new challenges for the company. In order to ensure its preparedness, Amazon will benefit from the analysis of its strengths, weaknesses, opportunities, and threats. The company’s official website provides more information in regard to the brand’s history, mission, and positioning: https://www.aboutamazon.com/
SWOT Analysis
Matrix
Process Improvement Goal
In the current environment, the development of new human resource policies appears to be the primary process improvement goal for Amazon. The company needs to make meaningful efforts that would improve working conditions in terms of salaries, benefits, workload, and hours. However, the improvements are to be implemented in reality and not only on paper. The priority of this process is conditioned by the magnitude of the issue. As of now, public criticism in regards to workers’ rights is the primary threat to Amazon’s reputation, status, and customer loyalty.
Recommendations (3)
- Organize an Employee Rights task force that would be in charge of the new policy development.
- Develop the data security architecture against cyberattacks to protect customer information.
- Allocate available funds to the development of brick-and-mortar stores to enhance the range of the company’s influence.
References
Amazon. (2021). Who we are. Web.
Kantor, J., Weise, K., & Ashford, G. (2021). The Amazon that customers don’t see. The New York Times. Web.