Financial Perspective |
Objectives | Measures | Targets | Initiatives |
Increase shareholder value | Increase the company’s net profit. Increase the company’s return on equity. Increase the company’s return on capital employees | Increase ROE by 10% Increase ROCE by 10%. | - Improve cost controls and reduce the company’s expenses.
- Increase investment in technology development and new designs.
- Increase the shareholders’ value and increase the company’s dividend.
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Increase net margin | Increase the company’s net profit. | Increase NPM by 15%. | - Gain efficiency in technology development and innovation.
- Achieve better supplier relationships to lower the cost of sales.
- Increase the innovation process.
- Secure new orders for aircraft.
- Reduce the company’s operational costs and expenses.
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Increase operating profit | Increase the company’s operating profit. | Increase the operating profit margin by 20% | - Control the company’s costs and selling and administrative expenses.
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Customers’ Perspective |
Objectives | Measures | Targets | Initiatives |
Improve customer satisfaction | Improve the quality of the aircraft. Improve customer satisfaction. | Improve the value of the quality index by 15%. | - Increase the effectiveness of its CRM to increase communication between the company and its customers.
- Ensure that aircraft meet all quality and safety standards.
- Ensure that the company delivers aircraft to customers on time.
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Enhance development and innovation | Improve aircraft quality. | Improvement in Customer satisfaction index level by 10%. | - Ensure that clients are satisfied and provide positive feedbacks.
- Implement a feedback system and address the issues and problems faced by the company’s clients in a timely manner.
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Improve industry relationship | Achieve a higher satisfaction level of suppliers and increase their participation. | Achieve a 50% growth in the company’s sales by 2025. | - Participate in different trade fairs and engage clients.
- Implement a strong negotiating system to finalize orders in the shortest period.
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Improve brand reputation | Improve the company’s brand reputation and recognition. | Increase brand acceptance and orders of aircraft by 50%. | - Implement an effective marketing strategy.
- Ensure that customers are aware of the company’s business efficiency and effectiveness.
- Ensure that customers are involved in the design and development process through effective engagement procedures.
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Internal Perspective |
Objectives | Measures | Targets | Initiatives |
Improve aircraft quality and safety | Better aircraft designs and features. New safety features and engine controls | Improve the quality index by 5 points | - Invest in technology development and research of new safety features.
- Developing new safety features and internal options.
- Enhance team involvement and creativity to develop new features.
- Bring in new talent and conduct training programs to improve skills and knowledge of the development team.
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Fulfill client’s orders on time | Time deliveries of aircraft. Increase the number of aircraft orders. | Reduce delays by 10%. Increase sales by 20%. | - Integration of different business functions Improving technology.
- Implementation of an effective Enterprise Resource Planning (ERP).
- Improve operational efficiency and better asset management to ensure that aircraft orders can be completed on time.
- Enhancing the integration of the company’s IT system with that of its suppliers and also work with multiple suppliers to control the prices of inputs.
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Enhance innovation and research and development | Development of new features. Development of new designs and safety options. | Reduce the development period by 5%. | - Developing and implementing new production tools and machinery.
- Reducing human time involvement and increase automation of the manufacturing process.
- Increase employee involvement in the designing phase.
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Employee engagement and training | Increase employee satisfaction. Increase employee commitment. | Increase employee motivation by 20%. Increase employee productivity by 10%. | - Invest in improving employee-management relationships.
- Carry out regular training of employees.
- Ensure employees can balance their personal and work life.
- Involve employees in the designing and development processes.
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Learning and Growth |
Objectives | Measures | Targets | Initiatives |
Increase supply chain effectiveness | Reducing delays. Reducing suppliers’ bargaining power. | Reduction in delays by 10%. | - Effective inventory management system to ensure timely delivery of supplies.
- Integrating the company’s ERP with the suppliers’ systems to ensure timely delivery of supplies according to the required specifications.
- Increasing the effectiveness of the monitoring and control system.
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Improve employee training and relationship | Periodic training sessions. | Improve employee satisfaction by 15%. | - Carry out meetings on a regular basis.
- Conduct training programs for employees working in different departments.
- Increase team and knowledge diversity to ensure that employees contribute positively to development and innovation in the company.
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Increase research and development | Integration of different divisions of the company to improve the input in research and development. | Increase the research and development expenditure by 10%. | - Increase the size of the research and development team.
- Promote creativity and innovativeness.
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Ensure timely deliveries | Reduce delays and ensure timely deliveries of aircraft. | Reduce delays by 10%. | - Increasing the effectiveness and efficiency of different teams of the company.
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