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EssayBizLabCompany AnalysisInternational Satellite Images Organization’s Analysis and Action Plan

International Satellite Images Organization’s Analysis and Action Plan

Subject: Company Analysis
Pages: 2
Words: 758
Reading time:
3 min
Study level: Master

The Case Summary

International Satellite Images (ISI) is one of three leading organizations in the United States controlling the satellite imaging industry. ISI has a project aimed at creating a satellite capable of imaging the world with a resolution of up to 1 meter. The company intends to sign a contract with a Japanese company called Higashi Trading Company (HTC), but it has met a serious challenge regarding the launching date. Due to problems with the thermal stabilizer development, the project should be delayed for 18 months. The president of ISI, Fred Ballard, suggests holding the actual date of releasing the satellite to meet investors’ expectations. In contrast, The Vice President of Marketing – Jim Willis, disagrees, insisting that such an action will be regarded as a violation of the code of ethics. As a result, revealing the different launching dates might damage the company’s reputation and lead to loss of contracts.

Swot Matrix & Prioritized Items

STRENGTHS
  1. ISI is one of three leading satellite companies in the United States
  2. The company is licensed by the US government to build and launch satellite programs.
  3. ISI is regarded as the best due to advances in technology and the clarity of images.

Also Important

  1. The organization is considered the most qualified candidate for international contracts.
 OPPORTUNITIES
  1. The company has technological capabilities to create a satellite able to capture images up to the 1-meter resolution
  2. It will gain benefits from signing a contract with the Japanese company Higashi Trading Company (HTC)
  3. 1/6th of the agreements needed to guarantee necessary venture capital to develop the technology.

Also Important

  1. New partners in the long term.
WEAKNESSES
  1. There is the issue with developing a thermal stabilizer by a subcontractor
  2. The company needs additional time for launching satellite
  3. The level of dependence of venture capitalists investing in the project is relatively high.

Also Important

  1. There is no example of launching successfully such a commercial satellite
 THREATS
  1. Revised launch dates may result in delaying or termination with potential partners.
  2. Revealing the violation of the code of ethics also may lead to a delay in signing a contract
  3. Withdrawn investments in case ISI has no advance contract acquisitions

Also Important

  1. The market is characterized by intense competition
  2. The failure of signing the contract with HTC may result in damage to the company’s reputation.

An Action Plan

S
strengths		 W
weaknesses		 O
opportunities		 T
threats
item action item action item action item action
1 ISI is one of three leading satellite companies in the United States Focus on activities to solve socio-economic development problems of the nation, in general, There is the issue with developing a thermal stabilizer by a subcontractor Consider other subcontractors The company has technological capabilities to create a satellite able to capture images up to the 1-meter resolution Initiatives to develop technological and engineering units Revised launch dates may result in delaying or termination with potential partners. Uncover the issue of time delaying and
2 The company is licensed by the US government to build and launch satellite programs. Maintain a technology level that meets the requirements of the market, defense and security, established by the government The company needs additional time for launching the satellite Create networks of subsidiaries that master developed technologies faster It will gain benefits from signing a contract with Japanese company Higashi Trading Company (HTC) Create new global business strategy, aimed at increasing share of international partners Revealing the violation of the code of ethics also may lead to the delay in signing a contract Focus on long-term results of company’s goals, avoiding compensation claims of the other party
3 ISI is regarded as the best due to advances in technology and the clarity of images. Increase conversion of space technologies and developments for their commercial use The level of dependence of venture capitalists investing in the project is relatively high. Raise the company’s funds 1/6th of the agreements needed to guarantee necessary venture capital to develop the technology. Constantly search for opportunities to raise capital Withdrawn investments in case ISI has no advance contract acquisitions Creating own network of financing
4 The organization is considered the most qualified candidate for international contracts. Establish partnership based on trust^ mutual respect and transparent terms There is no no example of launching successfully such a commercial satellite Prioritize and invest in scientific research and technological advancement New partners in the long term Participate in international exhibitions and forums The market is characterized by intense competition Consider potentially increased venture capital
5 The failure of signing the contract with HTC may result in damage to the company’s reputation. Follow the Code of Ethics