Introduction The findings of the situational report carried on JEEP revealed significant situational factors that the company faces. The results will consequently demonstrate the significance of marketing management and plan to ensure that the company remains competitive and profitable in the Australian market. JEEP is an automobile subsidiary and a...
Introduction One of the aims of instituting a service company is to satisfy clients while earning profits. The three major benefits of customer satisfaction include customer loyalty, retention, and profitability. When customers are well satisfied with the services offered by a company, their allegiance increases. Conversely, when consumers are dissatisfied,...
Introduction Foreign Market Entry Decision Foreign market entry can take different shapes depending on the targeted business goals and costs. The major market-entry decisions are discussed below. Licensing: This kind of arrangement occurs when “a licensor grants the rights to intangible property to another company for a certain period of...
Quality management has been one of the most significant parts of the overall company management for decades. Total Quality Management and Six Sigma are the primary concepts in this area and suggest that quality is the top priority of any organization. Deriving from total quality management and adopting the key...
Quality became an important management subject because of the rise in competitiveness in global markets. Quality management should be introduced on each level of business and involved in everything that the company does, as it is a key to managing process and success. Many quality pioneers have added to the...
Job analysis or work analysis involves a process that is used to identify and verify details of a given job roles and needs and the relative significance of these roles. Thus, it entails judgments about and contents of a job. It is imperative to recognize that job analysis focuses on...
Enormous successes and ground-breaking achievements in the technological field, the spread of technologies throughout all the spheres of human life are the most striking features of the world economy. Information technology becomes the fundamental element and the driving factor for the development of the modern postindustrial society. While offering vast...
Introduction The culture of any organization defines its performance depending on whether the employees have a performance culture. As such, organizations need to ensure that they have a conducive work environment for employees to develop a strong performance culture and pass it to new employees. Organizational behavior refers to the...
Introduction and Purpose As a human resource management expert, I am inclined to embrace ideal organization behavior to perform optimally in a friendly work environment. I have held several positions in different organizations as a human resource officer. I hold a bachelors degree in human resource management and intends to...
Marketing Mix Marketing mix is a set of tools that are used by the company to introduce a product on the market (Mindtools.com par. 7). It includes four elements that are connected with each other, and they are equally necessary for the success of the marketing strategy. The central objective...
Introduction Organisational change refers to a strategic or operational alteration of the current work patterns with the aim of replacing unnecessary activities. With the radical changes observed in the contemporary business environment, firms should initiate certain changes to retain their competitive advantage. While such changes are necessary to an organisation,...
Introduction Organisations endeavour to increase their sales potential by positioning their products and services in a manner that attracts clientele whilst retaining their competitive advantage. In the 21st century, organisations have attempted to create global appeal. Globalisation has made organisations avail their products and services in the global marketplace. In...
Introduction Information Communication Technology [ICT] has undergone remarkable transformation over the past decade due to increased research and development by institutions and individual entrepreneurs in the sector. The research and development in ICT has led to the emergence of diverse Internet-based technologies that businesses can adopt in their quest to...
Introduction Change is one of the processes that affect virtually every business since organisations have to evolve in order to adjust to competitive environment, technological developments, new social trends or other forces that prompt the management to introduce new policies or practices (Bhattacharya & Sengupta 2006). To a great extent,...
Introduction E-commerce has emerged as one of the most important new method of carrying out business in the modern world. Through e-commerce, businesses are able to exploit the efficiency and power of the internet and computing devices to carry out business transactions. This observation is confirmed by Parayitam, Kiran and...
Marketing is one of the most significant activities in any organization as it acts as a direct determinant of the number of customers in an organization and organizational competitive advantage (Perreault, Cannon & McCarthy, 2010). One of the organizations in the world that has excelled in its marketing is Toyota...
Wholesalers face tough competition in the organic food industry. To maintain a competitive edge as an organic food wholesaler, Costco Wholesale Corporation should effectively utilize the four marketing promotional mix strategies. Importantly, as products, organic foods are not consistent in meeting consumer demand. Therefore, it is necessary to maintain quality...
Many companies have used corporate social responsibility (CSR) for different reasons. CSR has been used to address cultural, ethnical, and political issues all around the globe. Companies usually develop a CSR policy that acts as a guide to the type of CSR the company engages in to keep tabs on...
Nelson Mandela’s Leadership Clint Eastwood’s 2009 Invictus is a must-watch movie that presents Morgan Freeman as the protagonist who strategically assumes a crucial leadership position that is similar to that of Nelson Mandela. Mandela adopted a democratic leadership style in most of his management endeavors. As a democratic leader, he...
Introduction In the corporate set up, businesses are encounter issues and crises that require the attention of the management team. In such cases, the management should be in a position to handle the emerging issues in a bid to improve an organisation’s public relations. The difference between issues and crises...
Introduction The food market is flooded with different types of products. Clients are gradually shifting towards the consumption of healthy foods. In light of this, Nastle has developed new products to meet the demands of the clients. In conjunction with Gordon Ramsay, a popular TV chef, Nastle intends to market...
Introduction Today, more than ever before, it is becoming increasingly impossible to overstate the assertion that there exists a business case for business ethics and corporate social responsibility (CSR) owing to their immense contribution to firm competitiveness (Vogel, 2005). Indeed, as suggested by Vitell and Hidalgo (2006), many business executives...
Abstract Innovation is a concept that has proved to be very important for today’s businesses and economies. It is often associated with change and transformation due to the fact that new ideas are brought up. Like many business concepts, it has numerous facets. This essay will explore various behavioral factors...
Introduction In the contemporary world, the majority of successful and dominant companies in different fields of specialization owes their success to their human resources departments. The human resources department is very crucial because it is responsible for ensuring that the welfare of the employees is taken care of. In any...
Introduction Strategy formulation is part of the strategic management process which is concerned with setting the direction of the firm. The formulation process of a strategy is concerned with defining the business, establishing strategic objectives and formulating a comprehensive strategy. The setting of organizational objectives should always begin with a...
Introduction The iPad product is one of the products that are produced and sold by the Apple Company. The Apple iPad is a tablet that comes with an interesting range of features, which include the ease of accessibility to the web, email, photos, and videos; all merged within the same...
Role of HRM Human resource management (HRM) is the unit within an organization charged with the mandate of formulating and implementing policies and practices that determine how employees are managed in an organization. Thus, HRM is the management of people within an organization (Mathis & Jackson, 2008). Policies and practices...
Since early 1990’s globalization has been the trend in international business. International travel and communication has increased due to rapid technological developments. Many professionals and companies have risen up to participate in international trade and investment. Similarly, the number of businesses that operate across borders has increased. Many companies especially...
Businesses have had various ethical issues and problems as far as their operations are concerned. In this case, there is a need to understand the ethical and moral issues that businesses are currently exposed to. This means that there are various differences that need to be understood. As a matter...
Morals are values and character that a person holds. These values can be applied in the workplace since it is a social setting (Fredrick, 2002). This is where ethics comes in. It implies the standards and expectations of a group towards the individual who holds these moral values. Ethics applies...
Introduction Ethics and morality are two aspects of business operations that are vital to the success of any business from the owner’s perspective and that of the public. Before distinguishing the two terms, it is worthy to note that ethical business norms have been evolving ever since man discovered the...
Introduction Since it’s established in mid 2005, KirkEL Company popularity has become immense especially in health and cosmetic products. Its full potential was realized when it shifted its focus from marketing and promotion of health products to development of innovative natural, gentle and effective skin care products. It provides customers...
To become and remain competitive, a company needs to adopt strategic management style in different sectors: supply chain management strategy is an integral part of an organisation management (Brodsky and Newell, 2010). For effective and timely operations, a business requires adequate supply of materials and appropriate equipments at the right...
Executive Summary The long term strategy of this company is to exhaust the global market in the video games. Since the company has been recording high returns over the past, we don’t expect to face serious problems in this expansion as we have adequate funds. We may even realize our...
Executive Summary Apple, Inc. is a leading manufacturer of communication devices and computers globally. The company also specializes in digital music, software, and hardware solutions (Apple, Inc. 2010). Its product lines, particularly the Smartphones and iPads, are regarded as quality and innovative. The Apple brand image is strong in the...
Analysis target market The Canadian ready-to-drink beverage market is highly competitive. There are different firms in the industry, which offer various protein products and other beverage products in the market. The industry classifies protein products under sport nutrition. In 2009, the market recorded a slow growth. However, the slow trend...
Every business organization wants to achieve its goals. Every business organization should have an effective culture that uses evidence-based ideas and practices. Such ideas inform managers about the best strategies to address the issues affecting their organizations. An evaluative culture is what completes an organization’s managerial strategy. A Results Management...
Abstract Inventory management can be discussed as playing a significant role in the work of Wal-Mart and Best Buy because these companies pay much attention to attracting more customers and satisfying their needs and demands. While referring to the idea of inventory management, it is also important to focus on...
Introduction Major companies around the world have realized that the only way through which they can remain competitive is to maintain a high level of innovation in the market. They are forced to come up with new products that offer superior value to their clients. However, there are cases where...
Abstract Differentiation is a marketing concept that involves manufacturing of products that serve the same purpose but have different and unique features. It is a concept that is implemented in organizations to increase the variety of products. The more products there are, the higher the possibility of making a large...
Introduction Information systems play a critical in business enhancement since they allow managers to plan, organize, and execute policies effectively. The relationships among various stakeholders are handled through application of information system meaning that it has a positive impact towards business development. Additionally, they help in strengthening business strategies, irrespective...
Managerial leadership development simply refers to the process by which business managers and supervisors get to advance their knowledge and skills so as to be able to execute leadership skills in the most desirable way. Nowadays, there are many programs that have been designed with the aim of helping business...
The market identification and the type of its structure The airline industry has an Oligopoly market structure. In this industry, there are few companies operating in it. The oligopoly structure is characterized by situations whereby each company affects and is affected by transformations in the market. This is because there...
Introduction Across the contemporary business societies, operations strategy is an essential aspect of success. This aspect is the most significant before marketing and production. As a matter of fact, operations strategy is the backbone of a stable company since it determines productivity in terms of flow of operations. Besides, the...
Introduction Business environment has become highly competitive over the last couple of decades. Many organizations have come up in various industries, and each of the firms is aiming at making as high profits as possible, thus organizations are competing for customers. Various strategies are applied by organizations in their bid...
Introduction Reports on corporate social responsibility usually contain recent publications on an organization’s sustainability initiatives as well as non-monetary corporate accountabilities. In fact, the pages on corporate social responsibility (CSR) reports of any corporation normally file the entire media bulletins that are linked to various publications (Boubaker & Nguyen, 2012)....
Hewlett-Packard has a long and challengeable history of computer network business development. However, its strategic path did not contribute greatly to fast growth due to the radical changes made to structure and organization of the company. In particular, quick transition from Information Network Division to development of IBM-based systems, as...
Introduction Organizations appreciate the importance of training, but few of them know how they can convert training into a strategy for organizational success. This research aims at assessing how companies can achieve success through effective employee training. For such a research objective, it is essential to use a form of...
Strategic management is a process that determines the fundamental aims and goals of the organization. Strategic management plays a critical role as far as making decisions are concerned. Moreover, it entails following up the accomplishment of the aims and goals. These decisions are both long-term and short-term. The top management...
Executive Summary The most important objective of an effective supply chain management arm of an organisation is to ensure that the supply chain management system reduces the cost associated with inventory holding. This means that products and services need to be availed just whenever they are required. For this reason,...
Customers are very important stakeholders in the success of any business. In order to attract new customers and retain the existing ones, a business organization should come up with strategies to ensure that its customers are fully satisfied with the quality of goods and services offered to them by the...
Introduction Companies get recognized, enterprises survive, and succeed due to the fact that they sell products and services to clients and get income. Globalization and enhanced rivalry have raised the need for companies to constantly produce outstanding products and services. Organization success relies mainly on how well the products or...
Introduction Human resource management refers to identifying, recruiting, training, and developing relevant personnel into the organization. Employees are the most valuable and delicate resource in an organizations. Therefore, every organization should focus on ensuring favorable working environment that maximizes employees’ productivity (Prince, 2011). In order to achieve this objective, every...
Introduction Organizational change is inevitable in the current fast-moving business environment. Businesses should embrace change so as to ensure success and meet their growth objectives. Without change, business organizations are likely to lose their competitiveness, hence failing to realize their goals of ensuring loyal customers and sustainable growth. Change is...
The business environment is dynamic and highly competitive. Staying afloat and remaining profitable have become more complicated. The number of new business entrances and the number of collapsing ones have increased in the recent years. The principal reason for success in some quarters is attributed to excellent management and effective...
Introduction Organizational change refers to adjustment in the structure of an organization that may involve a change in the operations or the management structure of the organization (Mills, 2008, p.27). It results in significant changes in the culture of the organization in order for it to adapt to changes in...
Introduction The focus will be on Apple’s recent model of iPhone 5 which is a thing to go for today. Figure 1 below will illustrate the main features of the iPhone 5 (Apple Inc., 2012): Apple further states that iPhone 5 happens to be the thinnest and most portable iPhone...
Introduction Apple is one of the leading technology company companies in the world. In fact, Apple is the most valuable technology company according to market capitalization. Apple reputation is gained due to the company’s ‘i’ products. These include the iPhone, iPhone, iTunes, iCloud, iPod, and iPad. The company credits its...
The fast growth in science, technology, economy, and politics has made ethics and professional standards an important issue which raises the concerns of the public. Ethics and professional standards refer to how an organization combines its core values with its business policies and practices. Ethics and professional standards form the...
Introduction Online shopping, also known as online retailing is a modern form of marketing goods and services. It entails use of the Internet to buy and sell goods or services. The Internet is a key factor in online shopping because it provides the electronic systems that are required. This process...
Information Needed by Potential Customers It is important to note that there are vital details that customers need to know about a particular business (Graeme, 2005). Needless to say, such information should be adequate and precise enough for easy understanding. Notably, a potential customer should have the address of the...
Reasons why the organization needs to collect Human Resource (HR) or Learning and Development (L&D) data Rolling a new Human Resource department is mostly concerned with data and information. Essentially, the key roles of the HR department are collection and storage of data, such that such it can be easily...
The structure of an organization is designed in such a way that it capitalizes on its inherent strengths while at the same time minimizing its weaknesses. This enables the organization to cut down on its operational costs and increase its market share. As globalization takes over the business environment, some...
Summary Corporate social responsibility may be described or referred to as the unspoken contract, which exists between a business society and society. This relationship is based on the kind of business that organizations operate within a given society. It is worth appreciating that corporate social responsibility is an important aspect...
Summary Social responsibility is a strategy used by organizations that focuses on fulfilling the economic, legal, ethical, and philanthropic responsibilities expected by its stakeholders (DuBrin, 2009). Social responsibility has many benefits for both the organization and its stakeholders. Some of these benefits include; enhancement of trust in the company’s stakeholders,...
Introduction The evolution of the internet and information technologies therein has led to great changes in the marketing philosophy. In addition to many businesses going for the opportunities created by the new technologies, they are struggling to create customer loyalty through online marketing. Unfortunately, online environment is dominated by dynamics...
Business organizations operate solely with an intention of satisfying customers through products and services they offer while aiming to make profits in the process. Their efforts are geared towards meeting market demands while utilizing possible openings to maximize profits. There are many organizations involved in satisfying market demand in the...
Wal-Mart commenced operations in the 1950s in Arkansas. The entity then was a minute retail business owned by its founder, Sam Walton. He commenced operations after purchasing it from a resident. These were the first steps towards founding the largest retail firm globally. The entity commenced offering extensive discounts from...
Introduction Organization identity is the degree at which an individual or organization shares aims, goals, values and desires. The altitude of organizational identification managers of a company and employees or between a group and members can be vital in the success of the company. People feel great when the performance...
The balanced score card is a strategic planning management tool that was created in 1987 by an independent management consultant by the name Art Schneiderman while he was working at a company called Analog devices. The balanced score card was later studied by Drs. Robert Kaplan and David Norton who...
Introduction Emotional intelligence is a discipline that describes a person’s self-awareness, self-confidence, self-control, commitment and integrity, as well as a person’s ability to communicate, influence, initiate and accept change. From previous studies, it is evident that emotional intelligence shapes a leader’s ability to be efficient and effective. The ability of...
Total Quality Management (TQM) is a strategic management tool that focuses on delivering quality products and services. The management tool operates through the frameworks of quality control, quality planning, quality standard measurement, and continuous quality improvement. It aims at improving production efficiency, output quality, customer satisfaction, and internal processes effectiveness...
Market Definition The Ocean Beauty Center targets to serve female clients who are in need of beauty services within the region of Al-Ain. The market segment for the beauty center is further divided into high-end and low-end customers. The high-end customers consist of those in the high income bracket who...
Abstract One of the main goals of organizational leadership is managing human resources in an effective and efficient manner. Effective and efficient organizational leadership should focus on turning human resource departments into production centers by motivating employees to give their maximum output towards achieving organizational goals. One of the most...
Introduction Leadership refers to the process of influencing people in order to achieve certain goals, objectives, or desired outcomes (Tracy 22). Research has shown that effective leadership is characterized by an array of qualities such as integrity, honesty, vision, creativity, open-mindedness,, people building skills, integrity, job knowledge, effective communication, and...
Rachel’s Bus Company is a successful business venture. Rachel has portrayed some of the best moral practices as an entrepreneur. She has used new practices in order to make her business successful. She has employed many people from her neighborhood in order to achieve her goals. She has encouraged her...
Background information Henri Fayol is a French scholar, theorist, and academician who contributed to development of a theoretical framework that guides management with regard to organizational entities (Brunsson 2008). He developed a general theory of organizational management. Although this theory does not satisfy scientific considerations, it influences organizational management in...
How procurement and supply management relate to the objectives of the organisation (Strata) While there are several roles of the procurement and supply chain management at Strata, all these roles must relate to the company’s objectives. The procurement and supply management supports organisational objectives by ensuring that there are goods,...
Any organization requires a clear guideline on how day to day activities should be carried out. As such, there is always a person tasked with the responsibility of overseeing activities of the organization. The person can either have qualities of a manager or of a leader. In case of Richard...
In a bid to understand a learning organization, it is necessary to explore some of the ideas of prominent scholars such as Peter Senge. Learning organization is an entity where people are empowered to increase their potential to eliminate the factors that limit growth (Senge 2014). Learning organization offers the...
Critical analysis of the contingency and situational theories Situational and contingency models are used by leaders to develop strategic plans for leadership. The two models have several similarities and differences. The main similarity between these theories is that they focus on the nature of a situation to determine the responses...
Strategic cost management is when a company applies management methods to minimise costs while maintaining profitability and quality. Two components of strategic cost management are supply chain analysis and value proposition analysis. This section of the report examines Aramex’s supply chain and value proposition. Supply Chain Analysis of Aramex Aramex...
Marketing Strategy The presence of highly competitive products in the modern business environment compels many organizations to develop and implement apt marketing plans. The Chipotle Restaurant will adopt a marketing strategy that will seize the interests of many consumers in accepting its new cuisine. The restaurant will target the high-income...
The main objective of any firm is not just making profits but the highest possible profits. Companies are willing to go out of their way to ensure that they reap the most out of their business activities even if this may mean teaming up with their fiercest rivals in business....
The essay is an in depth analysis of health care marketing. This is attained by critically evaluating and addressing two major questions; listing and describing the four Ps of marketing and describing what is meant by product oriented organization against market oriented organization. Healthcare marketing is equally important in promoting...
Target consumers Coca-Cola Blak is a product of the Coca-Cola Company that was unveiled in 2006. It was first introduced in France before expanding its market scope to the United States and other markets. The drink is made up of coke effervescence and coffee essence. The drink was sold in...
Introduction Every organization has its own way of analyzing performance of its workforce in order to attract customers. Among the very many modalities of performing organizational analysis is carrying out a training needs analysis. Training needs analysis (TNA) involves the examination of both occupational and industrial requisites of different occupations,...
It is true that the style of leadership is unique for every individual – but it should not depend on their personality. In fact, style is the strategy a leader chooses to adjust the organizational climate and handle failures just as well as success. The styles and emotional intelligence are...
Product life cycles consist of the introduction stage, growth stage, maturity stage, and decline stage. It is possible to show the product life cycle stage of each product by reviewing its market trends over some time. Introduction stage Products in this stage are 3D television and holographic projection technology. The...
Importance of Work-Life Balance and Influence by Legislation A work-life balance is essential due to psychological reasons and productivity of the employees. An employee, who spends enough time with the family, is more motivated to work and aims at higher goals. In turn, he/she experiences less stress and pressure and...
The company overview El Pollo Loco is an American chain of restaurant company specializing in the production of fast foods. The chain of restaurant entered the American market by only one product, the grilled chicken. In fact, the company has been known for its grilled marinated chicken. Over time the...
One of the most important factors in guaranteeing the success of software development projects is the proactive participation of involved stakeholders. This is necessary because of the numerous risks involved in the software development cycle. Risk can be defined as a potential future occurrence than can affect the outcome of...
Cell phone industry is one of the fastest growing market platforms in the retail market arena. The report below describes business description, and industry analysis for my e-business which will deal with cell phone products and services. The analysis will consider the e-business in terms of operation, mission statement, goals...
It becomes more and more fashionable to talk about diversity in the workplace. They say that organisations that do not consider the opportunity to hire people of different genders, ages and ethical groups miss valuable human resources and lose their chance to appeal to a wider range of customers. Indeed,...
Distribution Strategy Modern world can be characterized by a great level of rivalry. To become successful a person or organization should overcome great number of obstacles and become better than the rest of the world. Only under these conditions it is possible to count on high incomes and continuation of...
Role of Leadership Leadership is a role charged with the development of visionary decisions. There are many skills, traits, and styles associated with leadership. Some of the skills associated with a leader include being good in the development of relationships with the human entities around a leader and being inspirational...
Introduction The Apple Inc. is an Information Technology Company (ICT) that manufactures and distributes computers, mobile phones, and wearable devices among other products. The multinational company adopts various marketing strategies that promote its sales. This report provides an insight into the marketing plan, target customers, and decision-making processes that underpin...
Introduction to the operations and supply management The operations and supply management comprises of all the method used to create and distribute the firm’s primary services and products. The process begins from the identification and supply of inputs to the distribution of the output. Within the operations and supply management...
Introduction Rose Partyware is faced with a serious dilemma on the appropriate method that should be used to market its products. It is clear that Rose Partyware is one of the leading manufacturers of paper goods such as plates, cups, bowls, table-clothes, napkins, crepe-paper, and favors, among others. Tom is...
When an organization seeks to work towards one common goal and make all the operations efficient, it has to ensure that there is a good communication system among the employees, the management and to the environment around it. The communication system should be good and free flowing to ensure that...
Introduction The sheer proliferation of social media platforms such as blogs, wikis and online forums has created an unprecedented opportunity for companies to take advantage of this new social trend to promote particular products and services via online social platforms. Nearly 22% of all online activity within the U.S. alone...
Introduction Marketing in an integral part in product development as it creates awareness of the existence of a products or service in the market; the initial stage in developing a marketing strategy is marketing research. There are different approaches to a marketing research; they need to be combined when making...
