According to Kotter, “business-IT alignment is a dynamic state in which a business organization is able to use information technology (IT) effectively to achieve business objectives.” The main reasons for achieving and sustaining business-IT alignment are to improve efficiency in production, improve finance use and cost sustainability, and guarantee high competition in the general marketplace. Under the efficiency matrix, business-IT alignment is critical in the production line since it is characterized by optimal utilization of allocated factors of production within the least possible cost through automation of the entire process.
Quality improvement can then be used to measure, assess, and improve client service delivery outcomes since the automated system is easy to track and predict. The success of quality improvement and organizational change management is dependent on the alignment of the production soft skills and sustainability strategy through the integration of different technology-based management services, which are important tools in safeguarding quality in the productivity matrix. This efficiency factor has benefits such as strong distribution and retribution process and reduced inventory costs in the productivity function.
Under the competitiveness matrix, business-IT alignment guarantees increased competition as part of future development because the objective of sustainability is aligned to customer satisfaction. However, what makes this strategy effective is the constant formulation and implementation of strategic technology policies based on its knowledge of the customer needs in sustainability management through the use of different technology-based services that can track the outcome of each business decision. Sustainable development is vital in a business environment when management is incorporated into the business technology development measures. For the implementation of the sustainability strategy, the management is to balance both the short-term and long-term considerations by tracking outcomes of different business initiatives through accurate and reliable technical support services.
Lastly, the aspect of managing costs and financial performance has become a vital aspect of profitability and general business success. The efficiency of the technology-based transactions has witnessed remarkable upgrading in terms of accuracy, time-saving and reduction in operation cost, enhanced customer contentment, attractive services, and innovative products and techniques. In order to achieve and sustain business-IT alignment, it is essential to build adequate infrastructure and develop human capacity for the satisfactory implementation of technological support in management. As a result, information technology support services will improve efficiency in focusing, tracking, and managing different business functions in an organization.