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Product Marketing

Aspects of Product Launch Strategy

Introduction When a company decides on launching a new product to the market, it is either the beginning of a great success story or a total disaster. The reason for planning and having realistic strategies when launching a product is to avoid unexpected disasters. Therefore, a company should put all...

Economics

Power Imbalance Assessment: Wholesale Price Discrimination

In my opinion, my negotiation partner has more power, which is facilitated by several factors. First of all, doodads are standard products, therefore, the margin on them is lower, and they are very price sensitive. They should be priced differently than premium or custom-made products, which are less price sensitive...

Strategy

Tecsys Inc.’s Sales Improvement Strategies

Tecsys Incorporated is a B2C Canadian company that develops and sells supply chain management software in local and international markets. Valued at over $764 million, the company provides solutions in retail-order management, business analytics, warehouse, and financial management, among others. The company has realized that its sales have stagnated in...

Marketing

Laws of Leadership and Focus in Marketing

The law of leadership in marketing claims that being first is easier and more advantageous than being better than an already existing competitor. In other words, by being first in a new product category, one can only focus on staying in the same position instead of convincing consumers that a...

Employee Management

The Role of Unions in Employee Wages and Salaries

The article “Why unions are good for workers—especially in a crisis like COVID-19” highlights the importance of labor unions during economic hardships. Although many people have lost their jobs during the ongoing pandemic, the article notes that non-union workers were disproportionately affected. The service industry experienced the most structural changes,...

Strategy

How to Draft a Competitive Positioning Strategy

Introduction Positioning is a marketing approach that involves building a brand or product identity in the eyes of target buyers. Coca-Cola decided years ago to introduce a new product: the first cola drink. Such innovation has contributed to the successful position of the organization as the pioneer in the market....

Business Ethics

Importance of Business Ethics

The manager of the international department of the McAllen Bank learns on the way to work that the ship on which a local exporter shipped some goods has sunk. The manager has received all the documents required in the letter of credit and is ready to pay the exporter for...

Recognizable Brands

IKEA: Entering Russia

To keep pace with the increasing competition in the global environment, Ikea needs to keep expanding its activities to maintain its market presence in Russia. It has not been able to ease itself into the Russian market by acquiring existing businesses or by establishing a joint venture with a profitable...

Company Analysis

PESTLE Analysis of Alitalia Airline

Introduction Alitalia is regarded as an Italian national airline with its headquarters based in Rome with its main base situated at the Malpensa International Airport in Milan. This airline is reported to be serving more than one hundred airports with almost three thousand flights every week. (Alitalia, 2006) This airline...

Management

The Charleston Copier Rehabilitation Facility Service

The Charleston Copier rehabilitation facility is affected by various operational and managerial problems. Most of the problems are resulted from lack of regular supply of the copiers from distributors. From the investigation we understood that the arrival of the copiers from distributors through out the country to the facility centre...

Consumer Science

Customer Service Levels. What Do Customers Value?

Customer service refers to the activities that aim at meeting the needs of the customers. The overall objective of any customer service strategy is to bring about customers satisfaction. Customer satisfaction is a very important barometer for measuring the extent to which the needs of customers are met by a...

Branding

Customer-Based Brand Equity Model of CareSuper

The Brand’s Equity of CareSuper: The CBBE Model The superannuation industry actively develops in Australia, and the question of the established funds’ brand equity can be discussed as urgent. The Australian superannuation industry consists of “352 institutional funds and … the institutional sector, consisting of the not-for-profit funds … and...

Accounting

The Sarbanes-Oxley Act and Its Implications

The Sarbanes–Oxley Act, also known as SOX, is, perhaps, one of the most famous statewide standards for public organizations in general and public accounting companies in particular. Presupposing that the accounting process should be supervised more closely, the law presupposes that closer supervision of the accounting processes within a company...

Economics

Kenya Analysis: Economy, Resourses, Difficulties

Executive summary Trader Joe’s is a company that has established itself in America as a preference for shoppers. The company operates under the principal that shopping is more than just entering shopping malls. To them, shopping is that act of ensuring that they meet the customer’s needs. The company’s operations...

Financial Management

Foreign Person Trade, Business and U.S.-Sourced Income

Introduction The U.S. offer investors a wide range of investment opportunities that other countries are not capable of offering. A foreign investor can earn a real tax income from a wise investment. The United State has tried to eliminate the cost of tax in securities and stock. The elimination of...

Business Ethics

Ethics in Finances: Behaviors and Their Analysis

Introduction In finances, ethics is traditionally defined as a subset of general ethics that considers ethical dilemmas in the subfield of finance (Garcia-Ruiz & Edwards, 2011, p. 177). It should be noted, though, that financial ethics is split into two categories, i.e., “normative” and “positive,” the former embracing the principles...

Accounting

Convergence Between GAAP In the United States and IFRS

Background Financial Accounting Standard Board (FASB) was established in 1973. The main role of the board is to develop standards. The operations of the board are independent of businesses or other organizations in the business environment. The standards set up by the board guide in the preparation of the financial...

Finance

University of Ontario Institute of Technology Financial Analysis

Revenue The institution experienced a growth in revenue between March 2012 and 2013 by 13.22%. The table presented below shows the proportion of the revenue generated from the various sources and change in revenue. March, 31 2013 March, 31 2013 Percentage change Revenue Grants 45.39% 47.92% 7.25% Donations 0.57% 1.55%...

Entrepreneurship

Entrepreneurship in the UAE: Thesis Prospectus

Reaching for success in finding a place under the sun among the rest of the countries in the globalized world is one of the most complicated tasks for any state in the XXI century. Because of the competition and the extremely high standards, as well as the need for maintaining...

Company Analysis

The Future of the BMW Autonomous Automobile

Introduction Autonomous vehicles (AV) are a new trend in the car manufacturing industry, promising an increased safety for the consumer and additional easiness for drivers. This technological development will transform the industry and will require car manufacturers, including BMW, to adjust their strategy. This paper will analyze the case study...

Decision Making

Importance of Rational and Non-Rational Decision-Making

One of the most critical steps a person has to take in this life is to be ready to make a decision. In project management and business, decision-making is based on the necessity to select between several alternative courses of action and stay either rational or nonrational (Kinicki and Soignet...

Product Marketing

Effect of Humor in Product Campaign

Marketers try their best to be creative when creating an advertising message that will capture the attention of their audience. An advertising message is significant in influencing the sales of a product hence should be evaluated thoroughly to ensure the best results. However, when creating an advert, marketers should fully...

Product Marketing

Converse Chuck Taylors’ Distribution Channels and Pricing

The present discussion pertains to the distribution channels and pricing of innovative Converse Chuck Taylors. As the product exists as a part of Chuck Taylor’s line, the distribution for the brand has already been established. Therefore, the required set of actions is to identify them and fully take advantage of...

Managerial Duties

Case Managers’ Functions and Responsibilities

Case managers are also known as human and social service assistants, counsel individuals in challenging situations. They help create recovery and treatment plans, recognize service providers, evaluate client outcomes, and cooperate with other human and health services providers., therefore, they need to have a caring heart, be critical thinkers, and...

Management

An Interview with Mr. Mark Romney, a Project Manager

Introduction In this interview, Mr. Mark Romney was the interviewee; Mark has a Bachelor’s degree in Project management. Currently, he is the project manager at Educate Future Environmental Stewards, a non-governmental organization based in Florida. Prior to this job, he had worked in the same capacity for several other organizations....

Strategy

Zulily Company’s Core Business Strategies

Zulily was founded with an interest in tapping the opportunity of the existing market gap in providing mothers and children merchandise. The target market was the mom demographic, and they offered to provide unique and non-branded products at a competitive price to bring value to moms. The company’s financial model...

Business Communication

Solopreneurs Strategies for Developing Soft Skills

Usually, when we talk about projects and project management, we represent a large team, where each employee has clearly defined responsibilities and stances in the system. In 2021, in the era of the Internet and various assistive technologies, solopreneurship was gaining more and more popularity. Independent charge of the workflow...

Corporate Culture

Creating a Workplace Culture Where Transgender Employees Are Valued

Introduction Despite the progress made toward transgender employees in the workplace, millions of people still go to work with the fear of being discriminated or losing their jobs because of their sexual identity and who they are. At the moment, according to a report titled LGBT People’s Experiences of Workplace...

Employee Relationships

Managing Workplace Relations and Surveillance

Introduction Managing workplace relations is a complex task that requires specific skills, knowledge, and awareness of the current situation regarding the quality of communication among employees. As the name implies, labor relations are legal interactions between staff and employers to attain organizational goals and obtain a mutual benefit (Teicher, Holland,...

Economics

How Can Firms Practice Effective Price Discrimination?

Price discrimination is commonly defined as a practice of one and the same product or service having different prices when sold to different groups of people. Despite the sometimes negative connotation that it can have, price discrimination can be beneficial both for companies and consumers. Using it, companies can increase...

Business Ethics

Ethics and Accountability for Nonprofit Organizations

Ethics and accountability are particularly essential for nonprofit organizations because they lie at the very core of what these organizations aspire to do. To provide context, a business enterprise is, first and foremost, about turning a profit, which means that ethical considerations are important but do not constitute its main...

Product Marketing

Converse Chuck Taylor All-Star Shoe

Introduction Converse Chuck Taylor All-Star shoe is a multi-purpose product that is suitable for different customers. Therefore, the needs it addresses may differ depending on the final consumer. However, the general idea is to satisfy the need for high-quality and stylish footwear for different populations for a reasonable price (Anne,...

Organizational Management

Job Satisfaction Over Organizational Commitment

Introduction Organizations have reciprocity mechanisms that govern the relationship that exists between job satisfaction and having a committed workforce. Job satisfaction has two salient features, namely, extrinsic satisfaction and intrinsic satisfaction. Intrinsic satisfaction is when an employee acquires pleasure from internal job factors (Soomro & Shah, 2019). The internal factors...

Recognizable Brands

McDonald’s Brand Personality and Persuasions in the Fast-food Sector

In the recent past, different brands have tried to influence people using different marketing tools, especially through brand persuasion. Leveraging this marketing tool helps to tap into the emotional being of the consumers, hence building a culture around the product or service (Dretzin, Goodman, & Rushkoff, 2004). This is true...

Strategy

Apple Inc.’s Communication Strategies

Apple Communicating Persuasive Messages Most companies use the strategy of persuasive messages utilizing tools to influence the audience in order to change their beliefs. In addition, the purpose of compelling messages, such as marketing or advertising messages, can be applicable to change the actions of buyers. Therefore, persuasive messages have...

Company Analysis

Break-Even Analysis of Transglobal Airline Case Study

The break-even analysis gives the number of units of output that must be produced and sold that will ensure that the total cost incurred equals the total revenue earned. Therefore, it will give the minimum number of units of goods that need to be produced and sold to enable the...

Accounting

Accounting – Activity-Based Costing

Activity-based costing is a method that assigns costs to products or services depending on the amount of wherewithal that they consume. Managers can use this costing method for internal reporting on costs and decision-making (Freedman 2012). Even though the ABC system is only suitable for internal financial reporting, organisations can...

Finance

Transaction Risk – Difference in Price

Transaction risk is the threat of loss because of insufficient personnel in the business or deficient systems while financial risk, is a nutshell of abundant variety of hazard linked to financing. Some of the financial risks affecting Gumpbell manufacturers are: The Price Selling price is the determinant factor for business...

Finance

Budgetary Analysis – Relation to Budgetary Policies

Different budgetary decisions associated with the aspects of the health care policymaking can influence the industry and the community significantly, with references to the positive and negative consequences. From this point, the task of the government and state authorities to find the balance while making difficult budgetary decisions. Referring to...

Finance

How the PPACA of 2010 Can Affect Your Financial Planning

Finding time to plan for your financial future is a sure way to protect the assets you have today. Additionally, having a sound financial plan in place can significantly increase your wealth in the future. Thus, with the passage of the Patient Protection and Affordable Care Act (PPACA), it makes...

Finance

Product’s Performance and Investment Appraisal Report

Executive Summary The report explains the performance of two products that is to be decided on as an investment appraisal. Some of the key decision tools are: the net present value of the cash flow and use of risk adjusted discounting rate of return (Brigham and Houston 2011). The relevance...

Management

Performance Management: Review

Business Risk Factors Response Possible Effect(s) on the Audit What are the entity’s major sources of revenue and what is the nature of its products and/or services? The major sources of revenue are sales of computers, software, mobile communication and media devices. The company nature of the product is the...

Accounting

Industries That Use Activity Based Cost System and Its Effects

Introduction Cost systems are methods of accounting that companies use in an effort to determine the value of developing a product in relation to the revenue it generates for the company. Without the cost system, it would be difficult for a company to ascertain whether it is making profits or...

Company Analysis

The Nando’s Restaurant’s Company Analysis

Introduction The well-known Chicken Nando’s restaurant is already open in many countries worldwide. The restaurant serves chicken with a special sauce and garnish. Indeed, in some states of America, there is already a restaurant of this chain, but the company should expand to other cities, such as Los Angeles, California....

Recognizable Brands

Tesla Inc.’s Forward 5-Year Projection

Introduction Tesla is one of the largest and most notable electric cars manufacturers globally. Its sustainable business approach and early entry to business have placed it at a vantage point over others, and this trend is expected to continue in the next five years. Tesla’s popularity and growth will increase...

Leadership Styles

Aspects of Leadership Styles in Rotech

An integrated approach to using different styles of leadership can be both positive and negative. Rotech positions itself as a team of professionals whose primary goal is excellence in the narrow field of clinical care (Rotech, 2021). If Timothy Pigg and Mike Dobbs are committed to Rotech’s core mission, transformational...

Leadership Styles

Foundational Leadership at The Home Depot Firm

Effective leadership across every level of the organizational hierarchy is the cornerstone of any business’s successful operations. As such, all the managers in the company must share similar views concerning the mission and vision of the company. However, the different approaches to leadership are also desirable if they complement each...

Economics

Division of Labor and Trade Issues

It is important to note that bartering made sense 200 years ago because the markets were small, and there was no product diversity. The simplicity of such a structure did not require money to make the transactions easier since it would be an unnecessary and additional step in the exchange...

Leadership Styles

Developing a Leadership Identity

The formation of leadership identity is a complicated process. This encourages people to make decisions that help them achieve their overall leadership objectives. It also represents the individual’s ideals, thoughts, behaviors, and feelings. The importance of leaders is hard to overestimate in almost every aspect of life – in politics,...

Leadership Styles

Leadership Styles: Transformational and Governance

Introduction In the health field, there are different leadership styles that managers may use. When people see a leader, they assume that they fit into one of five categories: authoritarian, autocratic, democratic, laissez-faire, and pacesetting (Yarnell & Grunberg, 2017). Usually, a manager or supervisor will have a specific leadership style....

Company Analysis

Harvard Business School and CHIRLA

Harvard Business School Harvard business school is one of the leading graduate business schools in the world. It was founded in 1908 as part of Harvard University in Boston, Massachusetts. The institution specializes in business programs where courses are divided into various academic units, including accounting and management, international economy,...

Leadership Styles

Leader-Member Exchange Theory and Leadership

High-quality relationships between leaders and followers are characterized by a high degree of mutual trust, respect, and responsibility to each other. In my opinion, both the leader and the follower consider these aspects the same, as they are the basis for high-quality interaction. The relationship between the leader and the...

Company Analysis

Analysis of Foreign Brands Internet Appearance

Overview of Channels for Individual Brands The foreign brand in this analysis is the Swedish company H&M, which is mainly engaged in the production and sale of clothing. Since this is a reasonably large brand, it is present in all possible social networks. Instagram, Facebook, Twitter, Tik Tok, and other...

Financial Management

Haripur Power Plant Project in Bangladesh

Project cost and funding mix The World Bank (2014) notes that the total project cost is about $183 million. The project was financed through equity and quasi-equity in shareholder-subordinated debt and senior commercial debt. AES Corporation provided equity of about $68 million through its various subsidiaries. The $ 115 million...

Financial Management

Paiton 1 Power Station Project in Indonesia

Project cost and funding mix Mawhinney (2008) states that the $ 2.6 bn 1300 MW Paiton I Power Station in Indonesia was a leading private finance project possibility in 1994. The project is 40% owned by a subsidiary of Edison Mission Energy, 32.5% by Mitsui & Co., Ltd., 12.5% by...

Management

Management Problems of Lime Scooters

Lime Scooters is a transport company headquartered in San Francisco, USA. It provides electric bikes, standard pedal bikes, and other vehicle-sharing products. The corporation is considered one that cannot match the worldwide guidelines for its operations. They provide an enjoyable, low-cost vacation alternative but are utilized chiefly by young, wealthy,...

Organizational Management

Organizational Change and Management Methods

Organizational change is the norm in business, but the pace of change has recently increased significantly. In turn, this gives rise to the need to change and companies operating in this market. In order to survive, they need to adapt to globalization and technological progress, new collaboration principles, and a...

Marketing

Overcoming Technological Development Barriers

In the article “The e-business capability of small and medium sized firms in international supply chains,” Johnstone and Wright (2004) present several barriers that deter companies from implementing digital marketing. They include the high cost of installing infrastructure; the high price of technology; large investment requirements and liquidity constraints; uncertain...

Marketing

Digital Marketing Adaptation and Challenges

As far as computerized change masters and cons, the up-sides of adequate innovation reception are self-evident. Nonetheless, execution can be a test. Organizations are going to a scope of various systems to endure the pandemic (Ryan, 2017). The public area is confronting phenomenal difficulties because of the meeting tensions of...

Strategy

Strategic Vision Development at Google vs. EasyJet

Importance of a Strategic Vision For an organization, its vision works like a glue that keeps the operations together. Any company functions within the limitations and directions of its strategy, maintaining a particular approach to business. The existence of a strategic vision aids organizations in establishing their own market identity,...

Recognizable Brands

Nestlé Developing a Digital Nutrition Platform for Japan

Introduction Numerous food processing corporations seek to invest in new projects that can provide them with the opportunity to find winning products and to create the consumption patterns that allow them to cut the costs. The most common scenario in the case of a mighty conglomerate is to establish a...

Accounting

Activity-Based Costing: Review

Astract Activity-based costing is a modern method of allocating overhead costs to activity cost centers where cost drivers are used as the basis of allocation. This paper focuses on the difference between activity-based costing in large and small firms. The comparison is broken down into several parts such as; sophistication...

Finance

Haig Simmons’s Anthracite Coal Home Capital Losses

Subject Haig Simmons v. Baltimore and Arundel Tax Collection Offices U.S. xxx (2014) Facts about the taxpayer Haig Simmons owns and manages an anthracite coal home and delivery service in Baltimore and Anne Arundel counties. She has realized that the demand for coal is lower during summer and higher and...

Financial Management

Islamic and Regular Financial Sectors

Introduction Regular and Islamic finances have since grown and more people are getting used to their services in the financial and mortgage sectors. Islamic finance has gained recognition in recent times with its first establishment being traced back in Egypt in 1963 when the first formal Islamic financial institution was...

Company Analysis

Rally’s Restaurant: Financial Analysis

Current Ratio Current ratio measures the company ability to meet its short term maturing obligation to its creditors or suppliers; it is a measure of a company’s solvency (Microstrategy.com, 2011). A current ratio of more than one represent a margin of safety for the creditors or suppliers, where the higher...

Economics

Goods and Services at Zero Price: Governmental Policy

The government of any nation is responsible for the efficient economy of the nation as well as the welfare of the citizens. It is because of this reason that the government will at times come to the rescue of the citizens and offer some goods and services at zero prices....

Company Information

XYZ Company: Drop Trailer Persuasive Proposal

Drop Trailer Masters (DTM) is a 10 year old haulage firm that specializes in the transportation of cargo to and from seaports and airports around the country. DTM has offices in all major industrial cities and next to all the key ports in the country with fully automated services. The...

Strategy

Support of Formal and Informal Leaders for a Project

More often, people come up with innovative ideas which are then translated into projects which if implemented by companies can lead to the growth of the company but fails to garner enough support from both formal and informal leaders for them to get implemented. The issue of forwarding an idea...

Recognizable Brands

A Strategic Planning Initiative for Walmart

The economic downturn caused Walmart’s private label sales to increase. Many consumers who had never tried private label products were forced to do so because of financial strains. What was surprising to them was that private labels were just as good as branded products, if not better. Walmart, therefore, generated...

Strategy

Strategic Planning Process: Stakeholders and Initial Agreement Guidelines

Introduction Srategic planning process is very crucial in driving organizational productivity and performance. However, the effectiveness of a strategic planning process is dependent upon several factors that are deemed crucial. They are inclusive of the involved stakeholders since they are the main players in organizational operations. This is in addition...

Organizational Planning

Enterprise Resource Planning

Introduction Enterprise Resource Planning refers to an approach or process implemented with a prime objective of merging all the departments and business functions within an organization into a single in integrated computer system that meets the information units of every business unit within the organization (Alexis, 2007). The outcome of...

Risk Management

Financial Markets and Risks

Introduction The rapidly changing structure of most business organizations is what has led to the occurrence of risks. Following their occurrences, there has been the need to manage the risks to ensure effective and efficient operations of the enterprise. The business of commercial banking is no exception and in fact,...

Risk Management

Financial Markets and Risk

Introduction According to the analysis done by the human resource management department of the bank, there are different risks that are evident in the commercial banking. There is a great need therefore to extend the already planned workshops so as to include using financial markets in managing the exposure of...

Company Information

Process Performance at Starwood Resorts

Introduction The Six Sigma model is a helpful tool for assessing an organization’s performance and improving its current processes, goods, and services by pinpointing the issues and solving them. A variety of implementation points have been addressed by Starwoods with its Sheraton Service Promise program redesign. In terms of top-down...

Organizational Management

Supervision and Followership Lessons

Introduction Past research on supervision has only concentrated on heads while ignoring the importance of followers. People who follow are a significant portion of the oversight equation and matter just as those serving as bosses. Persons in command cannot exist without followers since the two intertwine in a relationship. Without...

Management

Performance Management Process and Organizational Success

Introduction The performance management process is a detailed step-by-step process by organizations in defining, assessing, and simulating performance among employees to improve organizational performance. Therefore, each step of the performance management process is critical to preventing poor performance among employees and promoting excellent management practices. The performance management process involves...

Product Marketing

Business and Disruptive Innovations

The existing environment of business and innovation powered by social media and market freedom serves as a catalyst for rapid trend introduction that changes the patterns of customer preferences and opportunities. The existence of disruptive technology is a prime example of such a dramatic change to the business models that...

Company Analysis

StyleSeat Company’s Strategic (SWOT) Analysis

The background details of this case study are the following. Melody McCloskey was the leader of the beauty business StyleSeat, which is a company that provides marketplace services to hairdressers. Essentially, the clients of this business were hairdressers who could use this marketplace to connect with new customers, schedule appointments,...

Entrepreneurship

BioLite: Social Entrepreneurship

Introduction Social entrepreneurship combines a social orientation and an entrepreneurial approach. It is a business solution to a social problem, a balance of social goals and a commercial component, where money is not an end but a means to achieve these social goals, allowing an entrepreneur to remain stable and...

Company Analysis

Under Armour Company: History, Finance, and Investment Recommendations

Brief History of the Company Under Armour was established in 1966 by a young man, Kevin Plank, who was the University of Maryland’s special soccer team leader. The idea of creating his clothing came to him suddenly; it was preceded by observations during training. Specifically, Kevin noticed that his compression...

Case Studies

Researching of Collective Genius

Innovation requires companies and employees to be patient and work hard for a long time for a result. Linda Hill explains that the main challenge for modern companies is to create a context within which employees are willing and able to engage in the innovation process (Editor- I – Global...

Leadership Styles

The Leadership Style Assessment

My total score is 9, meaning in terms of task-oriented, I am on the lower side, but for the people-oriented, I am on the upper side. This is because 9 is lower than 10 but more than 7, making me more of a too people-oriented leader. The results similarly indicate...

Product Marketing

Social Responsibility in the Marketing of Tobacco and Alcohol

Tobacco and alcohol usage is an industrially created an issue that, in most circumstances, has severe adverse effects on users, such as addiction, sicknesses, and even fatalities. All of this may be avoided, but it will need a collaborative effort from the different governments, producers of these substances, and society....

Strategic Marketing

SEO as a Digital Marketing Strategy

The implementation of search engine optimization, or SEO, to a company’s digital marketing strategy, has shown consistently positive results in terms of ROI while often keeping negative features such as high costs of paid advertising and the lack of long-term effectiveness to a minimum (Advantages and disadvantages of digital marketing,...

Company Analysis

The Boeing Company: Management, Organizational Culture, and Leadership

General Management The Boeing Company is an aerospace corporation headquartered in Chicago, USA. The organization is renowned for producing commercial airliners, defense, space, and security systems, and an after-sales support provider (“General Information”). As a result, the company has broad international experience, representation in more than 150 countries worldwide, and...

Company Analysis

Roku Company: Strategic Level Problem

Introduction Roku is a leading company that allows its customer to have access to multiple streaming platforms without having to pay a monthly fee. The system is affordable and easy to use, which is why Roku’s revenue significantly increased during the national lockdown when more people needed such entertainment. Roku’s...

Finance

Fair Price Determination and Unfair Pricing Situations

The issues concerning the determination of fair prices of commodities and services have attracted economists’ and philosophers’ interest for a long time. In this regard, there are two major theoretical views that seek to explain what factors should be considered for the product’s value to be just. They include cost...

Marketing

Marketing Principles and Practical Tools

When we talk about Marketing, thoughts only arise in our heads about large corporations, such as Apple or Microsoft. This concept is typical for corporations and small companies that are just starting their way. Every company is engaged in what can be called marketing; only some of them do it...

Organizational Management

Samsung Electronics’ Systems and Operations Management

Summary Samsung is a global conglomerate with many companies under its umbrella. The South Korea-based company is one of the leading manufacturers and retailers in many domains, including but not limited to electronic devices, appliances and mobile phones. Well, that is as much as people commonly understand it. The company...

Company Analysis

Nike Firm’s PESTEL and Porter’s Forces Analysis

PESTEL Analysis: Nike Political Factors Despite being an international company, Nike’s headquarters is located in the United States. It means that the company can enjoy the policies that are ‘business-friendly’, such as low interest and tax rates. For instance, Nike has access to one of the world’s lowest interest rates...

Company Analysis

Strengths and Weaknesses of a Company

The strength of a company can be defined as a number of factors that contribute to the growth of the company and may act as a component that separates them from the competition. It can appear as a variety of aspects such as loyal client bases, unique technology, a strong...

Industry

Tesla in the Global Car Industry

Introduction Nowadays, the Tesla company occupies a leading position in the production of electric vehicles. Tesla has risen quickly to become one of the planet’s most rapidly growing businesses. Tesla’s success can be ascribed to the auto industry’s innovation. Tesla has built a reputation as an environmentally conscious firm that...

Product Marketing

Monster Energy Drink Marketing

Competitive Advantages The beverage market and particularly the energy drink market, is highly competitive. Therefore may be critical to utilize a wide variety of techniques in order to maintain existing competitive advantages and not miss emerging opportunities. Monster energy drink products are well-established beverage products with a number of considerable...

Financial Management

Performance Management: Key Elements and Measurement

Job performance can be deemed a purpose of varying issues: what individuals realize and how they conduct their jobs. Some individuals have exhibited various successful and bad traits in their work (Adler, 2018). For instance, a salesperson may have high profits through unacceptable behavior such as badgering their prospects into...

Recognizable Brands

Louis Vuitton Action Plan For Addressing Racism

The case presented in the article by Wilson (2014), “Louis Vuitton Accused Of Racism, Slapped With Racial Discrimination & Harassment Lawsuit?” demonstrates the unwillingness of major corporations to invest in the development of organizational culture. The same is present with LVMH as it seems to not nourish employees’ behavior in...

Company Missions

Starbucks’ Social Responsibility Approach

Introduction For any business’ long-term growth, competitiveness, and maintaining customer loyalty, the prioritization of ethics in conduct is essential. Indeed, a commitment to social responsibility contributes to a company’s sustainable development and increased value based on caring for communities, the environment, and individuals. While the general concept of social responsibility...

Strategic Management

How the EasyJet Company Manages to Be Successful

EasyJet is a company which has a clear strategy by following, which it manages to be successful. Namely, EasyJet’s strategy involves offering low fares for short-haul flights to different destinations in Europe (“Strategy,” n.d.). Essentially, the company provides the lowest prices on the market, making air travel affordable for thousands...

Economics

Rogowski’s Factor Endowment Matrix and the Present-Day US

The factor endowment matrix is a representation of how many resources a country has available for use in manufacturing. The resources in the matrix reflect the factors of production that influence business and how it is done. It is closely associated with resource allocation with respect to how they are...

Globalization

Concentration of Leading Forces Around Large Cities

Many countries today are faced with an inevitable challenge in the path of progress. While the country’s population is increasing, it needs to create more and more opportunities for work and self-realization. While many believe that the free market can regulate itself, this is not entirely true. Russia, with its...

Marketing

Marketing to Different Generations

Topic The chosen topic for discussion refers to the one presented in the “Week 6 Reading & Resources” category – marketing to different generations. A Summary of the Topic Marketing to different generations is a special marketing area, narrowly focused on determining consumer needs based on the four main demographic...

Marketing

Ink Coffee’s and Wendy’s Firms as Examples of Marketing Failure

Introduction Some strategies may not be pre-evaluated well, resulting in marketing failures for companies, ranging in the severity of consequences from public criticism and drop in sales to loss on revenue and bankruptcy. The two cases of marketing failures were Ink Coffee’s gentrification sign and Wendy’s Twitter meme. Specifically, Ink...