McDonald’s Leadership Role in the Fast-Food Industry
Introduction In 1992 McDonald’s sold its 90 billionth burger and they stopped counting ever since (Shamsie, p.25). But in 2002 the company posted its first quarterly loss amounting to a staggering $343.8 million (Shamsie, p.25). One of the corporate leaders of McDonald’s explained the decline succinctly when he remarked “We...