📖 Essays on Case Studies

McDonald’s Leadership Role in the Fast-Food Industry

Introduction In 1992 McDonald’s sold its 90 billionth burger and they stopped counting ever since (Shamsie, p.25). But in 2002 the company posted its first quarterly loss amounting to a staggering $343.8 million (Shamsie, p.25). One of the corporate leaders of McDonald’s explained the decline succinctly when he remarked “We...

Conflict at the Top: The Case Study

Introduction The case study Conflict at the Top is a review in pursuit of completion of my degree. Using a case study this paper looks into management issues that relate to conflicts due to initiated change in an organization. Secondary sources are to review the case study. Typical Problems with...

The Hyundai Touch the Market Strategy

Introduction Hyundai Touch the Market is a customer-centric product development and improvement concept that this company used to come up with a product that had key features desired by a specific target market within the United States and the world market. Hyundai was concerned that the changing tastes and preferences...

Carlos Ghosn Leading Change at Nissan

Introduction The transformations that took place in Nissan in the late 1990s and early 2000s can be regarded as an illustration of effective change management. Carlos Ghosn, who became Nissan’s CEO in 1999, managed to turn the carmaker to profitability within five years (Stahl & Brannen, 2013). It is noteworthy...

Minnesota Biolabs Transferring Innovation Across National Boundaries

Introduction The given paper is devoted to the comprehensive investigation of the case Transferring Innovation Across National Boundaries which delves into the major concerns of Minnesota Biolabs functioning, a company responsible for tests for sepsis infection. Its gradual rise and success are preconditioned by the efficient approach to management and...

Blue Cloud Company’s Change Implementation Process

Introduction Project management is the field that undergoes a number of changes and improvements regularly. This paper introduces the analysis of Blue Cloud Company and the implementation change process its employees have to be involved in. Scrum is defined as the chosen agile method based on 12 principles developed by...

Hamleys and the Disney Store: Business Strategies

Introduction Rob and Pablo, the co-proprietors of SNOG (a chain of U.K.-based yogurt shops), mention that the secret behind their success lies not only in the type of product they sell but rather in the way in which they make each transaction an “experience” for their customers. What these two...

Health Care Service Corporation: Sustainability Plan

The Insurance Industry Health Care Service Corporation (HCSC) is a corporate body that operates several health insurance firms in the United States. HCSC controls the operations of Blue Cross and Blue Shield Plans of Illinois, New Mexico, Oklahoma, and Texas (HCSC, 2011). HCSC is the fourth largest insurance corporation in...

The Thika Road Construction Project in Kenya Review

Introduction Business management gurus have continued to proclaim that project management is the wave of the future; it entails planning, implementation, and management of various processes to meet particular preset goals and objectives. In course of management, the structured are made in a way that they can reduce negative effects...

Marketing Plan for the Boston Beer Company

Introduction A successful company is able to create and keep customers. This is through the provision of better value to them than their competitors do. This is what the Boston Beer Company has been doing therefore becoming one of the biggest brewing companies in the United State (Samuel, 1998). In...

McDonald’s and Rates of Employee Turnover

Introduction McDonald’s, headquartered in the US, is the leading global retailer of food services (McDonald’s, 2011, p.1). Currently, the company’s number of global restaurants stands at 33000. These restaurants, more than 80% of which are franchised, are distributed in 118 countries and serve an approximate 64 million people and above...

Virgin’s Distinctive Market Segmentation in India

Introduction The purpose of this report is to discuss the function of marketing in achieving business success for a mobile telephone operator such as Virgin, undertake a situational analysis of the Indian mobile phone market, Virgin’s micro-segmentation strategy in India, advantages and disadvantages of this approach and the importance of...

Microfinance and Women Empowerment in Sierra Leone: A Socioeconomic Approach

Abstract This paper looked at the role of microfinance in bringing about the empowerment of women in Sierra Leone. The paper draws its focus from a 2010 research paper on the same topic commissioned by KfW Entwicklungsbank of Germany (Roxin et al, 2010). While economic empowerment has been touted as...

Siemens. Motivation Within a Creative Environment

Why Taylorism is not an appropriate theory of motivation for engineers within a modern workplace setting Engineers within a modern workplace setting need to be highly motivated to be able to come up with innovative products. Without innovative products, it is easy for a company to loose its markets. New...

Conflict between the Vice President and the Plant Manager: Case Study

The safety issues play an important role in implementing the company’s strategies and cannot be underestimated. The lack of attention toward the methods of strategic implementation can significantly reduce the effectiveness of the company’s processes and the performance indicators. The lack of understanding Between Don as the Vice President and...

The People Cried: The Case Study

Introduction and Review of Case Study The article, the people cried, is a representation of management of an institution that was faced with challenges. There were cases of employees’ layoffs that were causing tension between the organization’s management and the ground workers. This remained a normal phenomenon until some new...

Recruitment Process by ABC INC Human Resources

Introduction Hiring the right personnel who have skills and competency is an important task to ensure quality and efficiency in the company; however, the task remains a challenge for most human resources managers. The recruitment process is very complicated and at times companies hire other firms responsible for hiring manpower...

Business, Government and Society: Case of British Airways

Introduction British Airways is one of the leading global airlines in the international aviation industry. The 90 years old airline has its headquarters in London in the UK (British Airways, 2011). By market share, “British Airways is the largest airline in the UK” (British Airways, 2011). The core business of...

The Yukos Affair and Its Implications

The Russian Federation is the world’s largest country with a land area equal to a ninth of the Earth’s. It covers the whole of the northern region of the Asian continent as well as about 40% of the European continent (Black, 2006). One distinguishing factor about Russia is that it...

Zamil Air Conditioners Company’s Creativity

Introduction Zamil Air Conditioners (ZAC), one of the four business units of Zamil Industrial Investment Company, is based in Damman, Saudi Arabia, with a production facility in Italy. The company, founded in 1974, is currently the market leader in the supply of air conditioning systems in the Middle East and...

Innuendo Company Ltd.: Conflicts in Organization

Executive summary Conflicts are a common occurrence in organizations (Avruch et al, 1998, p. 23). Recently in was involved in a conflict with our Finance manager at Innuendo Company Ltd. The Marketing team was presenting a proposal on the next target market. As the team leader I had requested that...

Estee Lauder Case Study

Company Overview Estee Lauder is a ‘family issue’ business. That is the pillar upon which this company was found and managed for more than sixty years. That fundamental premise determines also the way this company treats its customers. A ‘family service’ tries to take care of its customers as its...

Lenovo’s Acquisition of IBM: Cross-Cultural Leadership

Introduction Chinese culture and civilization is one of the particularly elder culture followed in the earth. At the same time, Chinese civilization and customs expresses a challenge amid at a multiplicity of towns and regions. Culture is a fundamental part of conflict and conflict Management. Also cultures are one of...

BMW’s Customer Relationship Management in the UK

Theoretical Aspect The rationale underlying setting up and running a business is to create new customers and hold on to them. If such a business process is carried out successfully in a cost-effective manner, the business will generate proper turnovers and at the same time will continue to survive and...

Entrepreneurial Challenges in the Highly Specialised Wedding Cake Industry

Abstract The purpose of this research study was to explore the entrepreneurial challenges in the highly specialised wedding cake industry. Accordingly, the unique constraints that the entrepreneurs in the sector are faced with were examined. The specialised wedding cake Industry is both artistic and intricate in nature. In addition, the...

Rugged Wear: A Small Textile Manufacturer

For any enterprise (including small textile manufacturers), changing conditions brought on by changing competition, markets, and technology confront executives with a major and continuing challenge to decide on what specific new business interests to pursue. Unless a company constantly looks ahead, it may as well consider closing its doors altogether....

The Huawei Technologies’ New Product Development

Executive Summary To embolden an enterprise spirit is a major challenge for many companies. In this modern world which is also known as the Global Village due to the customer exigency and needs companies are unremittingly developing new products for which they have to adopt new procedures to develop a...

Abercrombie and Fitch Firm’s Employee Privacy, Discrimination, Governance

Abercrombie and Fitch (A&F), a specialized “upscale men’s, women’s, and kid’s casual wear” retailing company. Even though the company has faced several lawsuits against its racial discriminatory hiring policies, they maintain that “At Abercrombie and Fitch we are committed to increasing and leveraging the diversity of our associates and management...

Body Shop International: Case Study

Introduction The nineties saw caring business’ revolution, businesses large and small were nearly always faceless corporations with closed doors and displaying only carefully crafted media interviews or choreographed events. The dot.com boom of the nineties had a lot to do with this change; suddenly there was competition not just on...

Eli Lilly Company in India: Case Study

External Environment The Most Important General Environment Factor The pharmaceutical industry is heavily dependent on product and process patent laws to protect its intellectual property, which in turn is the main source of profit for a pharmaceutical firm. Development of new products is a long and expensive process. The process...

ITunes: Business Case

Introduction iTunes was a service launched in April 28, 2003 by the Apple computers company. It was an online music store which allowed customers to buy digital music at a lower price, giving each customer a space to save these songs. Other features involved customization for the downloaded music files,...

International Business Case Analysis: Zara Fast Fashion

The Inditex Company The Inditex Company is an international organization established in the retail industry. The company has its headquarters and its origins in Spain but operates expansively in the world through different fashion brands and retail stores. The Inditex Company has the business function of designing, manufacturing, and selling...

Effective Employee Training and Needs Assessment

What else should Fred do before choosing a training package? Before choosing a training package, Fred should have carried out an extensive analysis of the company’s performance, tasks, and objectives. While proposing personalized training, employees should be familiar with all the peculiarities of customers they deal with, as well as...

Genzyme Company’s Focus on Orphan Drugs

How does Genzyme’s focus on orphan drugs affect the degree of competition it faces? How does it affect the bargaining power of customers? The orphan drugs market represents a relatively low share of the global pharmaceutical industry. This is primarily caused by the fact that, when the branch of the...

Service Adhesives Ltd.’s Restructuring

Service adhesives Ltd currently employs up to 20% of their workforce on short-term contracts. What effect will this have on the proposed team-based working structure? The 20% of the workforce mainly comes from non-English speaking nations for instance Poland. Further, they form a big percentage for the personnel at lower...

Whirlpool Company’s Case

Introduction The company decided to implement the Brand Focused Value Creation strategy to improve the quality of services it offers its customers. Whirlpool intended to make its customers more loyal to its products to increase its market share. Whirlpool’s management sought to strengthen the value of its brands in the...

Elastic and Inelastic Products: Exxon and Coca-Cola Companies

Introduction The law of demand and supply works in opposite ways in the sense that, when the prices of commodities change, demand and supply also change in opposite direction holding other factors constant. The extent of adjustment of supply and demand is dependent on the type of the commodity in...

Information Security: Confidential Records Removal

Is it a violation of the law for an employee to remove confidential records from the workplace without permission, without special controls, and against the policy? Information security management is a critical subject in managing information flow in organizations. An organization’s information is essential for the smooth running of its...

Wal-Mart Company: Globalization and Internationalization

Introduction Internationalization and globalization are two important but different concepts in the business environment. In terms of internationalization, an international strategy refers to a range of operations options that organizations consider when seeking to operate beyond the country of origin. In these options, an organization focuses on ‘localization’ where efforts...

The 2015 Toshiba Accounting Scandal

The case under consideration is the Toshiba accounting scandal of 2015. The main issue is that the conglomerate’s senior management recognized that the company’s earnings had been overstated by around $2 billion. Even though the timeframe of the scandal is seven years, the outcomes are still significant because the estimates...

Volkswagen Company’s US Emissions Scandal

Volkswagen is currently implicated in emission scandal due to the company’s cheating emissions tests of diesel cars sold in the United States. The car giant will pay $10 billion to compensate its stakeholders, especially more than 480.000 people who own two-liter diesel cars (Volkswagen “to Pay $10bn” par. 2). Every...

AGC Inc.’s Global Human Capital Management

Management of Global Human Capital at AGC Making a diagnosis is typically viewed as an integral part of a change management plan for a good reason. Without stating the issue, one will be unable to design the strategy that will help improve the company’s performance. In the case in point,...

Walmart Company Goes South: Expansion in Mexico

How has the implementation of NAFTA affected Walmart’s success in Mexico? Wal-Mart did not achieve its goals immediately after investing in Mexico. The retailer encountered numerous challenges, such as poor transportation solutions and increased importation fees. The implementation of NAFTA improved the company’s success. NAFTA reduced the costs incurred whenever...

The Entrepreneur’s Marketing Source Inc.’s Analysis

Brent started EMS in Saskatoon to present a sensible marketing workbook that was to be used by undersized businesses in Canada and the United States. This could help the diminutive business owners with no marketing skill build strategies customized to their sole business states. Problem statement Brent had no source...

Best Food Superstores’ Negative Customer Experience

Background This report was written concerning a client’s letter to food stores who noticed gross injustices carried out by workers. Brenda was touched by these acts of dishonest and decided to come out clear and fight for customers’ rights because some managers have no idea of how their workers take...

Walmart Company’s Expansion in Africa

Detail the growth of Walmart and its international experience Walmart is a successful retail giant started in 1962 by Sam Walton. The founder had aimed at capitalizing on retail business ventures to take advantage of the small number of retail businesses in urban areas. In a period of five years,...

AET Transport Pty Ltd.’s Quality Customer Service

Introduction The company aims to ensure that customers expect and get speedy and reliable services. Therefore, it embraces teamwork as part of its organizational culture. AET maintains a large number of trucks and ensures they are all in good condition. It operates in an agile way, such that it is...

Futura Industries Company’s Learning and Growth

Introduction The learning and growth perspective is part of the balanced scorecard that is used by companies to adhere to operational standards required by the ISO quality certification bodies. The learning and growth perspective covers the methods, tools, culture, and people required to facilitate a company’s internal processes and strategies...

Netflix Inc.’s Top Priorities and Long-Term Strategy

Introduction Netflix has a long-term strategy of providing its subscribers with a wide range of DVD titles. Acquiring new content is an important process for the company as its customers are always expecting it. This requirement compels to developing relationships with video producing companies. The company provides its subscribers with...

Edgewood Chemical Biological Center Impact Assessment

Impact Assessment of The Solutions for Edgewood Chemical Biological Center’s (ECBC’s) Management Problems Impact Assessment is a brainstorming technique that provides a structured overview of the proposed changes to be implemented in an organization. It enables a company or an organization to identify as many negative impacts as possible, as...

Bandon Group Inc.’s Information Technology System

Current IT situation At the given moment information technologies, used in the company Bandon Group Inc. perform the following functions: 1) administrative and financial reporting; 2) order processing; 3) sales prospecting; 4) connecting the divisions of the organization; 5) data integration and analysis; 6) territory management (Summer, 2005). This enterprise...

CJ Industries and Heavey Pumps’ Contract

Major Facts In October 2007, CJ Industries signed a $10 million contract with Great Lakes Pleasure Boats which chose CJI as a supplier of key engine components. The agreement between the two companies had a great deal of potential and crowned years of hard work by CJI. Collaboration with a...

Hydro One: Risk Management Strategy

The given case study focuses on the Canadian organization Hydro One that distributes electricity, and it can be considered as one of the largest companies in the North American continent. The main goal of risk management is to improve the financial results of the enterprise and create such conditions so...

Meg Whitman’ Management at eBay Company

Introduction Becoming CEO of eBay, Inc. in the late 1990s, Meg Whitman contributed to the development of the company into the largest online trading corporation in the world. It is possible to analyze the aspects of Meg Whitman’s leadership in relation to Kotter’s Eight Step Process for Creating Major Change,...

McDonald’s Company Business Strategy Bases

McDonald’s is the leading corporation in the sphere of fast food restaurant business at the global level. In order to understand why the business is successful, it is necessary to focus on evaluating the specific strategy followed in the company. However, it is also important to pay attention to the...

Starbucks Corporation Business Case study

Mission statement The mission of Starbucks is founded on nurturing and inspiring the spirits of individuals namely a single community, a single cup, and an individual. Vision statement The company’s vision is geared towards making Starbucks the leading producer of premium coffee globally and upholding the inflexible standards as the...

The Scholarships Office’s Organizational Change

There are many strategies that can be used to address the lack of transparency in the Scholarships Office (SCO). Transparency refers to the act of disclosing information related to organizational decisions, activities, processes, and policies in order to create an environment that enhances performance and productivity. The organizational challenge has...

Hazel Business Operations Management

Case Summary Recently Hazel opened her small business and now offers lawn mowing services for her neighbors. In a short time, Hazel managed to create a good client base, hired two part-time assistants, expanded the service range, and, currently, she continues to seek the ways for growth. However, business expansion...

Desert Communications Inc.’s Operational Change

Which methods will be used to present the operational change? Desert Communications management requires a plan that will help them allocate their time to various forms of activities and responsibilities to employees. On the other hand, there is a need to monitor employees’ performance to determine whether this plan is...

Personal Values and Ethical Dilemma in the Workplace

Abstract This essay focuses on ethical dilemmas in the workplace. It looks at personal values and ethics in the workplace. The essay shows that the management team should support employees before they engage in unethical behaviors by communicating the company’s values. It also highlights that individuals whose personal values are...

Maple Leaf Shoes Company’s Human Resource Manager

One of the greatest challenges that leaders in organisations face is recruiting human resource managers. This challenge emanates from the fact that there are many requirements that human resource managers have to possess, but the traits are seldom found in one person. Robert Clerk is facing a similar challenge at...

The Home Depot Inc.’s E-Commerce Strategy

Alternatives that The Home Depot must consider to realize growth The Home Depot must consider establishing its online stores within other online stores that are already established. Although the company already has a presence on e-commerce with its ‘buy online, pick in store’ concept, the company still lags behind other...

Coca Cola Company’s Market Type

Market Types In an economy, different types of market structures and strategies exist. They include perfect competition, oligopoly, monopolistic competition, and monopoly. Each of these structures has distinct characteristics that determine its efficiency, competitiveness, and fairness. Perfect Competition In a perfect competition market structure, numerous small firms provide a wide...

Emergency Management Department’s Information System

Restoring Confidence in the information policy of the Office of Emergency Management department In order to restore confidence in information sharing in the department, I hereby propose adoption of administrative approach and technological approach of information system management. Administrative Approach: Integration of Office of Emergency Management Culture in Information System...

Google’s Workplace, Absenteeism and Motivation

Introduction Over the last few years, Weber (2008) attests that the Google Company has witnessed a histrionic transformation. Today, the growth rate of this company is impressive. Serge Brin, together with Larry Page, founded the company in 1998 inside a California garage. Since then, the company has more than seven...

Medfirst Company Employees Management

Retaining employees in a company is not an easy task in the modern world. Many employees are always looking for better terms and salaries. Companies must spend lots of money to retain their most hard-working employees. There are many advantages of having such employees in an organization. One of them...

TAL Apparel Ltd: IT Systems Integration

Information Technologies contributed to the revolution in the economy and helped companies achieve results that could have never been achieved without their incorporation (Bilgiham et al.). In the case study, TAL Apparel Ltd saw the need to invest in its infrastructure to enhance the operations and started automating all financial...

Steve Jobs Success

Introduction Apple is one of the most successful companies in the world today. It is worth billions of dollars, and it has millions of loyal customer across the world. The history of its success is closely connected with the name of Steve Jobs, its co-founder, and ideologist. The story of...

Honeywell’s Project Management Maturity Level

Business organizations have lifecycles; as they grow, they mature and undertake a lot of complex projects. When business grows, it employs more people. Efficient business organizations accomplish their mission, goals and objectives by maximizing workforce capacity and capability (Orr, 2004, p. 61). Project management enables business managers to achieve organization...

Wooqer’s Enterprise System Management

Essential Case Facts Advancement in the information technology front has prompted business enterprises to incorporate IT within their operations as a means of enhancing goal achievement. Retail chains have particularly benefited from the capabilities of IT as they can deal with critical information in real-time, including communicating with their business...

Safaricom Limited’s Human Resource Management

Introduction The initial administrative roles of human resource management (HRM) have been subjected to changes in response to low efficiency and ineffectiveness of strategy applications. These changes are facilitated by various environmental and technological advancements experienced in the world today. In the environmental section, human resource (HR) has been surrounded...

The Irizar Company’s Innovation Implementation

Abstract Businesses need to create a continuous innovation process to create a competitive advantage. Establishing a knowledge management (KM) strategy is a crucial way of achieving this objective. This is a process of innovation that involves knowledge creation and transmission. Irizar involves its employees in decision-making processes with the help...

Gender Differences in Life and at the Workplace

For a long time, there has been a gender difference between men and women in life and the work environment. Women have been fighting for equal rights and fair treatment, and it has almost been achieved. Even though there are more opportunities today, there is still prejudice, and partially, it...

Coca-Cola India’s Corporate Social Responsibility

Introduction The Coca-Cola Company is the global leader specialized in the manufacture, retailing and marketing of its nonalcoholic beverages and syrups. This company has its headquarters in Atlanta, Georgia. A pharmacist known by the name John Pemberton invented the Coca-Cola brand in 1886. Before his death, he sold his interest...

Mountain West Health Plans Inc.’s Leadership

The situation of changing the director of customer service in Mountain West Health Plans Inc. can be discussed from the point of effectiveness of this or that leadership style to achieve the company’s definite goals. During a long period of time, the position of the director of customer service was...

The Coca-Cola Products’ Quality and Health Issues

Executive summary In the case study, the challenges in the quality strategy of Coca-Cola Company resulted in a lot of health problems such as nausea, headache, vomiting, stomach pain and shivering in children. Improved quality strategy for the company relates to product design, manufacturing process that involves tasks such as...

BP Oil Company: Effects of Oil Spill

Introduction Oil prices have been on the rise for the last decade, economic reports reveal that the prices have increased for more than four times during this period. The price of crude oil increased from $ 31.61 in 2004 to $ 131.11. While gasoline prices increased from $1.93 to $4.09...

Tehindo Company’s Supply Chain Management

Summary of the Case The targeted case study outlines the major issues affecting Tehindo’s supply chain management (SCM). The company produces and markets two types of tea products to its consumers. These products include “ready-to-drink fruity tea and ready-to-drink jasmine tea” (Pujawan & Er, 2009, p. 221). Each category encounters...

Abu Dhabi National Oil Company’s Change Initiative

The organizational efforts targeted towards change are one of the most central features of successful operational strategies. However, when it comes to the change management, the paradox is inevitable. The paradox is experienced at different levels: teamwork, individual, organizational, inter-organizational, and institutional. Thus, when dealing with changes in a large...