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The process of targeted marketing, also known as STP marketing, includes the stages of segmentation, targeting, and positioning. Market segmentation entails a division into clearly defined groups of consumers, each of which may acquire certain products and services. The selection of target market segments refers to the assessment of the...
The process of conducting marketing research is often used with product testing procedures. This is done to choose a strategy for promoting this product on the market. In the process of testing, the advantages and disadvantages of this product are identified, in the opinion of the consumer, and a comparative...
Sometimes companies face difficulties and are forced to resort to lay-offs of employees. Firing usually occurs in the form of dismissal, redundancy, or when an employee retires. Therefore, it is often necessary to develop an ethical and legal practice of dismissal to ensure this painful process goes smoothly, and the...
According to David, resources can turn into liabilities when an organization mismanages the funds allocated to transform the resources into revenues. However, other scholars have opined that even in the event of embezzlement, the value of resources like the land is unlikely to change, thus negating the argument that funds...
The Kenyan economy is among the strongest in the East African Region but has shown less growth than its neighbors in recent years. The country is currently part of a regional trade bloc, which would benefit its economy if it utilized the available trade advantages to its fullest extent. In...
A decision to standardize or adapt a product policy in the European markets depends on the advantages that are associated with each approach in terms of enhancing the development of an effective market strategy to ensure high sales volumes for the A&F products. Vrontis and Thrassou inform that strategies encompass...
Effective workforce planning is crucial for building a workforce that will perform well in whatever task is assigned. Workforce planning becomes especially important in the face of fierce competition between enterprises. According to scientists, workforce planning can be a sustainable source of the desired competitive advantage. In this regard, it...
The Boeing 737-max crashes caused a number of severe consequences for Boeing, and the company’s CEO was not able to mitigate them efficiently, which resulted in his termination. To determine the appropriate course of action, I will consider the situation in accordance with the emergency response planning best practices. With...
The answer to this question seems obvious: yes. Indeed, when a manager developed a unique investment strategy, she could follow her path, which could well lead to success, even contrary to the general trends. Nevertheless, the manager decided to discuss her ideas with colleagues, which will undoubtedly affect market dynamics....
There are several key differences between the foreign exchange market and domestic market; first of all, in the domestic market, there is only one entity that has the right to issue one accepted currency – the government of a given sovereign nation. In the foreign exchange market, however, currencies are...
Cost accounting refers to the branch of accounting that is concerned with costs incurred in the production of units of an organization, while financial accounting refers to the branch of accounting that deals with recording financial data of a company to show the business’s exact position. Cost accounting develops information...
Launching the new activewear and sportswear ranges for a fashion-conscious, urban crowd requires a proper plan for branding. Regarding brand creation and communications, marketers should consider that the brand identity should be developed, involving broadcasting that identity to the target audience. Referring to Keller’s Brand Equity Model, “brand equity is...
IKEA is an international corporation that primarily operates in the retail furniture sector. At present, it is one of the most notable companies in the world, ranking #40 among the most valuable brands on the Forbes list and employing more than 200,000 workers (Forbes, 2021). At the same time, the...
When it comes to the way in which General Mills implements the strategic controls, the holistic margin management approach should be noted. The approach is linked to the company assessing the existing efficiencies and inefficiencies to understand which strategies should be implemented in order to boost performance and create the...
The role that a leader plays in addressing the challenges that a business faces when aiming to achieve excellence is essential. According to Deming, a leader is “a coach, not a judge,” which means that leaders are responsible for training their employees and planing the work to ensure that excellence...
Regardless of the size and goals that an organization may have, the management has to use a framework to be successful and achieve business excellence. According to Metaxas and Koulouriotis, “the need for the ‘right’ measure of business excellence has been cited in methodological discussions in strategic management”. The majority...
The hiring practices that many business organizations promote may differ depending on various criteria, including the specifics of the activity, the volume of production, location, and other factors. Nevertheless, despite the individual nature of these approaches, there are special principles for the selection of employees, and relevant laws oblige employers...
To remain relevant, a company must have a strong strategy. Although SONY’s approach is diverse and innovative, it could benefit from a better communication strategy. The present-day corporate strategy used by SONY is worth supporting for its emphasis on innovation and flexibility (Arshad and Yazdanifard, 2017). According to the company’s...
Introduction Hyundai Motors, headquartered in South Korea, is an automotive company that was founded in 1967. The key products include cars, commercial vehicles, and engines. At present, the company has about 4.8 million production units and an operating income of $18 trillion as of 2019 (Chopra, 2018). Currently, the company...
Product Selection Gourmet truffles with fruit, herb, and flower extract infusions obtain popularity among different age groups. Technavio (n.d.) said the truffle chocolate market could expand to 1.45 billion USD in 2020-2024. Gourmet truffles have a broad market in Asia, Oceania, and South America, growing fast. The product is top-rated...
Misconduct or fraud is a widespread issue in many spheres, including the pharmaceutical industry. One reason for that is the heavily regulated nature of the industry, meaning that key actors possess significant power. Apart from that, the pharmaceutical industry combines business and scientific interests, creating a considerable potential for misconduct...
Netflix is a worldwide streaming service that offers a variety of movies, series, anime, and other types of visual content. This company’s mission statement is “We promise our customers stellar service, our suppliers a valuable partner, our investors the prospects of sustained profitable growth, and our employees the allure of...
Being aware of the key limitations and incorporating them into the further strategy of communication with a particular group is vital for a successful multicultural conversation. However, the quotation under analysis correctly states that the faultline theory has a significant limitation. Namely, the assumption that faultlines will necessarily pose a...
In general, bargaining power refers to factors that influence the outcome of the agreement between two parties. The concept is frequently discussed in negotiations between employers and the unions and defines the concessions from both sides. Bargaining power is influenced by a large number of determinants, such as external and...
Background Saudi Basic Industries Corporation (SABIC) is a significant company operating across several areas of business. According to the SABIC (2021), it comprises four major business branches, which are Petrochemicals, Specialties, Agri-Nutrients, and Metals. These areas of expertise allow SABIC to develop new solutions that can be applied in medicine,...
PepsiCo Overview PepsiCo was founded in 1965 as a result of a combination of Frito-Lay and Pepsi-Cola. At that time, Pepsi-Cola has already overcome its’ difficulties and filed for bankruptcy twice and was saved by Charles Guth, the president of the Loft Candy Company. Around the 1940s, the Pepsi-Cola company’s...
The process of organizing and successfully running a business in a culturally diverse setting – especially carrying out serious projects – is not only laborious and painstaking but also quite complex in terms of cross-cultural management. Roberson (2019) states that “both researchers and practitioners have strived (and struggled) to understand...
Small and medium enterprises (SMEs) have a significant role in the economies of both developing and developed countries. According to Nieuwenhuizen (2019), SMEs make a large contribution to countries’ GDP, ranging from 16% in low-income nations to 51% in high-income ones. Although it is difficult to determine the exact contribution...
Even the largest and most recognized brands in the world sometimes use unethical marketing to attract consumers. For example, Dannon used false claims in advertising for their Activia yogurt (Jurbeg, 2020). The company claims that it improves the immune system and digestion, which is proven based on clinical and scientific...
Introduction Many decisions must be made to ensure that the services provided are always competitive and in demand. In marketing, they concern with four main areas: assortment and pricing policy, distribution and sales, advertising, and communication. In developing its unique marketing combination, Apple Incorporation takes a premium branding approach. It...
Introduction Walmart is one of the largest retailers operating grocery stores, supermarkets, hypermarkets, department and discount stores, and neighborhood markets. The company’s stores provide grocery and consumables, wellness and health products, office and entertainment, technology, apparel, and home categories, as well as hardlines. Additionally, Walmart manufactures its own products under...
Leadership refers to a process through which one person uses the help and support of others towards achieving a particular goal or task. Hickman, states that the effectiveness of great leaders can be evaluated through their core attributes and characteristics. They include being a knowledgeable professional in the field of...
Management refers to the process through which an organization organizes and distributes its available resources efficiently and effectively to meet the set objectives and goals. The authors further contend that a management system is deemed effective if it efficiently leads, controls, plans, and monitors all the activities and resources of...
It has been posted that; “The cost of failure to those charged with protecting the shareholders, including outside auditors, analysts, credit-rating agencies, and regulators, was simply not high enough to ensure adequate scrutiny.” Hence, it must be considered that the results of protecting the shareholder might end-up killing the investor....
A number of things are likely to have led to Enron’s failure. It is evident that there was shareholder protection practiced and which was not genuine. It is likely that the; “Managers simply undertook aggressive interpretations of accounting principles then challenged auditors to demonstrate that such practices were not in...
Wireless phones are at the growth phase of the product life cycle. This means that the market for wireless phones is almost at its peak, and businesses are making most of their profits from their sales. The reason for the booming sales is the lifestyle demands in developed and underdeveloped...
Dynamic Pricing Dynamic pricing is a form of pricing where the parties to a sale contract ascertain the price when the actual transaction is taking place. In this case, the price is not fixed in advance, but instead, it is flexible. Dynamic pricing has been applied in various markets where...
Trust in a virtual team is hard to build than to destroy. Certain conditions must be met for trust to appear and be nurtured. Such conditions include social context, shared culture, and values (physical proximity, time, and information exchange). In a virtual team, trust is based on the ability to...
Firstly, the governments should establish, ratify, and embrace legislations, which condemn piracy. It is through stringent laws that the aspects of piracy can diminish. Additionally, companies should know lias with the international governments to help them in curbing the vice. Other governments like China should cease protecting pirates within their...
Every workplace has a particular culture that is unique to that organization. The current culture for medical device manufacturing can be one of stress and contention. Conflicts can arise easily, causing deeper problems for the structure of the work environment while affecting employee relationships. The tension among employees has increased...
A project management office is a department within an institution with the aim of maintaining the standards that are directly related to project management in a specified organization. The mission of the project management office is to set standards and provide new economies that are vital in the process of...
Several businesses find themselves steadily experiencing changes. This happens due to the pressing need to respond to the pressures from the business environment. There are ever-increasing pressures due to the constant rise in international business competition and other additional business drivers. Some of the drivers include the emergence of new...
Transnational organizations value every highly the off-shoring and outsourcing strategy they employ. This is in seeking to cut production costs and maximize profits by obtaining affordable and skillful labor. Helms notes” transnational organizations, seek strategies that align them with their customers, other business partners, and suppliers to save time and...
Supply chain operations are the system where companies make available their products and services through an interconnected network to end consumers. An effective supply chain has to be put in place in order to meet the demand of products by the end-users. Doulgi and Proth observed that a supply chain...
One fairly recent international change is the view of the environment, climate change, and carbon footprint. The need to protect the environment has influenced fuel acquisition, automobile manufacturing, and packaging, to name a few. One recent concern is migration and displacement. Natural events such as tsunamis and hurricanes are causing...
In this era or age of globalization, the need to collaborate and communicate among virtual teams has become a major concern. R&D and sales, corporate operations, and marketing team, once found in the same place, state, or city, may now be found in different places, states, or cities. It’s for...
Alcohol advertising is recognized to have little or no influence on the amount or frequency of alcohol drinks consumption by the population. The rate of liquor drinking is impacted by factors other than commercial representation. Explanation: Recently, there has been a significant rise in alcohol advertising restrictions aimed at controlling...
Introduction Maersk is a company that offers shipping and cargo services, supply chain, freight forwarding, and tracking solutions. As a global integrator, they combine their supply chain infrastructure with the power of their people and technology to drive end-to-end innovation that accelerates their customer success. History The company was established...
Introduction Wells Fargo & Company is a San Francisco-based community financial services company in California. In 2016, the company was ranked 27th on the Forbes Fortune 500 list of the largest companies in the U.S (Badenhausen, 2016). Wells Fargo workers were discovered to even have opened approximately two million counterfeit...
Marketing intermediaries are independent companies that help other corporations in the promotion, marketing, and distribution of their products to the consumers. These include distributors, product brokers (agents), marketing agencies, logistics firms, and financial institutions. Some types of marketing intermediaries are given down below. Explanation Intermediaries, such as distributors, are wholesale...
The sole proprietorship is a type of business with a single owner who receives all the profit and bears all the losses and responsibilities personally. As good examples, one could mention freelance writers, tutors, housekeepers, freelance graphic designers, and virtual assistants. Explanation: The sole proprietorship is the most common and...
The first positive change for ABC is the increase in its net income, which rose by 10%. The statistic indicates that the company has either increased its sales, reduced its expenses, or achieved both, all of which would be positive outcomes. The receivable turnover is another improvement that warrants attention,...
The management gives guidance, direction, and resources required to implement safety and health training in an organization. Top managers can contribute to such a program in four specific ways. First, communicating management dedication to the training through a clear policy can be an incentive for employees, suppliers, and vendors to...
Long-term and short-term unemployment is both incredibly important and relevant to social issues, influencing the lives of the population, the economy, and the policies in any given country. For the purposes of further discussion, distinguishing between long-term and short-term unemployment is necessary. If an individual is unable to find work...
With the future prospects of the Covid-19 aftermath drawing near, it is unclear how severe the consequences of the pandemic will be. It is predicted that the resurgence of consumers will lead to inflation. The lockdown measures introduced in an effort to contain the virus have significantly reduced the available...
Asset financing is a critical business operation requiring effective planning. While managers make several other considerations, they are drawn into using the Weighted Average Cost of Capital (WACC), which refers to the average rate at which a business is anticipated to repay all its security holders in the process of...
Though reductionism and systems theory have already helped in making significant strides in the business area, it is important to acknowledge the criticism put forward in the past years. The system theory has faced a lot of criticism, especially in its original form. One of the top critics of the...
A job analysis involves keen scrutiny of occupation in terms of responsibilities and qualifications. It involves an analysis of the knowledge, skills, abilities as well as personal characteristics that are required for the position. Job analysis helps the Human Resource department to identify duties for different job titles. The results...
The great man model presents leaders as people who are selfless and dedicated to serving others. Most of the leaders in the past exhibited these characteristics, but things have changed in the 21st century. The pressure to succeed within a short period forces leaders to employ different mechanisms that can...
Leadership refers to the attribute that enables people to inspire, motivate, and guide a team of other individuals who are directed by a common objective. Indeed, it is also viewed as a function of guidance and offering direction for others to follow. Importantly, a leader is expected to use listening...
Several issues trigger the need for modernization. One of the sources of innovation is the continuous need for being prepared for the unforeseen. Businesses that have succeeded in their different lines of operations have realized the importance of being ready to face unpredictable events that range from market breakdowns, booms,...
South Korea had a negative environment for business, especially for foreign companies. The crisis of 2008 and the further economic decline of the country only increased concern among global investors; hence, many left the country to avoid financial losses. Furthermore, it is important to remember that South Korea has a...
Gross Domestic Product is a measure of output that includes personal consumption, government purchases, private inventories, and foreign trade balance. Real GDP as distinguished from nominal GDP takes price change into account and holds prices constant such that it only measures the changes in production. A positive GDP indicates economic...
The unemployment rate is a macroeconomic indicator measured by an analysis of the labor force which includes those employed and those that are not in employment but seeking jobs. The unemployment rate could be calculated on a monthly basis by getting the difference between those who have jobs and the...
The historical-structural theory gained popularity in the 1950s, and it argued that developing countries are disadvantaged politically, and this is what continuously drives them into poverty. Compared to the developing countries, the less-developed countries have less power hence rendering it impossible to compete at the same level with the rest...
Since the effectiveness of project management is usually judged based on project success, there is a number of essential principles that must be followed. First of all, it is crucial to create a comprehensive project plan that would reflect every aspect of the proposed project. These aspects should include cost,...
The analysis of project management and operations management principles, tools, and techniques would be helpful for Julius Berger to achieve positive change. First and foremost, since the quality of projects performed by the company largely depends on innovative techniques applied in construction and operations, it would be beneficial to use...
Operations management is an essential aspect of any business because it helps to improve various processes to achieve better performance. There are two types of techniques in operations management: analysis and improvement. Tools and techniques used for analysis aim to identify problems and assess their causes, and thus, they assist...
For a long time, strategic approaches adopted by organizations have remained pivotal in ensuring the success of the entity. Whether in banking where Bear and Stearns had to reckon with poor strategic decisions or in the construction industry where might buildings have come down in a moment, strategy is pivotal....
Despite the challenges and troubles faced by Kodak in those early days, all cannot be claimed as lost. Kodak still has viable alternatives through which it can redeem its lost glory and probably claim a share of the market. However, it all starts with its embracement of digital photography, which...
In the analysis of Julius Berger’s approach to quality and quality management, there are opportunities to improve internal operations, culture, and processes to improve quality and foster innovation. In order to achieve positive change in these areas, it is critical for the company to apply a comprehensive, organisation-wide approach that...
Ten stocks that have been chosen for the analysis are AAPL, SBUX, MSFT, FB, AMZN, TSLA, SHSAX, GGHCX, FHEAX, and ABT. The correlation matrix for all the stocks over the past five years can be seen in Table 1. It shows how closely returns on stocks correlate with each other....
Ten stocks that have been chosen for the analysis are AAPL, SBUX, MSFT, FB, AMZN, TSLA, SHSAX, GGHCX, FHEAX, and ABT. a. The optimal portfolio was calculated using the “Solver” function in Excel. Only one constraint was added, which is that the sum of the weights should be equal to...
Any supply chain (logistics) consultant has to be ready to perform a number of activities to improve the quality of services and increase the level of customer satisfaction. Being such a consultant in an organisation, I am responsible for determining and monitoring customer values as a part of supply chain...
The success or failure of most organizations depends largely on the type and competency of leadership in place. Therefore, it is important that criminal justice organizations invest in these strategies for their success. For instance, competent leaders are needed to make critical decisions in criminal justice organizations, and such individuals...
Introduction The real estate industry or “real property” is the key element of the economy, as this vital sector is a critical driver of any country’s growth. Residential real estate implies land, building, and air rights above the land and underground rights below it (Amadeo, 2021). The main difference between...
All companies have their own strategy on how to achieve success, which, nevertheless, can be generally described as ‘inside-out’ and ‘outside-in’ approaches. The ‘inside-out’ framework implies finding the inner capacity and capabilities of an organization in order to attain the desired results. It is a resource-based view that highlights the...
Change is healthy, and it is needed in various organizations as they address evolving needs in the market. However, implementing change successfully is a major challenge facing different organizations in contemporary times. One of the major issues commonly involved with organizational transformation is resistance to change. People are wired to...
Capital refers to factors of production used in the production of goods and services. Human capital on the other hand refers to the production elements that generate added value in the economy. If human capital is enriched with productive skills, it can effectively improve productivity thus raising gross domestic product...
Governments raise taxes and use that revenue for expansionary or contractionary purposes. These fiscal policies are aimed at stimulating economic growth or slowing the rate of growth in the economy. Fiscal policies can either be contractionary or expansionary. In contractionary policy, the Government increases tax rate, while in expansion policy...
Investors differ with regard to the degree of risk involved in a particular investment. According to Madura, it is the investor’s objective to balance their returns with the degree of risk involved in a particular investment. In most cases, investors have a preference for high returns and low risk. An...
In 2008, I led a technical investigation with application engineers and external vendor engineers to resolve a compliance failure issue with the vendor’s upcoming graphic card. Following an analysis, I discovered the root cause was due to the vendor using an outdated and non-standard testing methodology. I, therefore, advised the...
Good product design means that the manufactured goods that a company produces are competitive and remain. They should be appealing to the eyes of the targeted customers. The following characteristics entail a good product design: Appearance When given a choice to select between two products, most individuals tend to go...
Corporate insolvency refers to the inability of a company to repay its debts leading to cash flow insolvency of balance sheet insolvency where the creditor has given the company a specified period of time to pay its debts, but it has not been able to. In the United Kingdom, insolvency...
A customer satisfaction survey is an instrument used by organizations to gauge the level of satisfaction of customers with the goods or services offered by the organization. In healthcare organizations, customer satisfaction surveys can be used to improve quality outcomes in various ways. First and foremost, the surveys enable an...
The projects that an organization initiates should result in some benefit for it, which in most cases is a profit from the investment. Internal rate of return (IRR) is an approach often applied by project managers to evaluate the outcome and income expected from investing in a new project. IRR...
Numerous verses of the Qur’an contain statements about economic values and ways to manage, for instance, a household. The Qur’an is filled with such expressions as ownership, choice, duty, discipline, limit, measure, weight, law, deed, et cetera. The evolution of Islamic economic principles (freedom, justice, equality, fraternity) is revealed in...
The notion of worldview can be described as a holistic view of nature, society, and human experience that is expressed in the system of values of a specific individual. Its typology can be built on different grounds: usually, religious and secular worldviews are distinguished as the two most basic types...
The organization that best captures my interest is Amnesty International which has a membership of around 2.2 million members located in around 150 countries. The International issues which are addressed by Amnesty International which concerns me in a deep way include: in the year 2007, Amnesty International started a global...
The global economic recession was caused by poor banking policies adopted in the United States. The federal government deregulated the sub-prime mortgage industry and massive investments were experienced in the industry. Sub-prime mortgages have a high risk of default and investing in such portfolio can lead to economic failure. Many...
Amazon is one of the most notable online stores, constantly innovating and changing standards for retailers. The organization is loyal to its customers and continuously improves for the sake of their comfort. Non-standard ideas, determination to take risks and investment finance in development contribute to rapid growth. The company’s supply...
Amnesty international is a renowned International Non-Governmental Organization (INGO) whose activities span across the globe. The organization was started in 1961 and it has championed the fight against human rights violation across the globe. In Africa, the organization has been involved in a number of activities aimed at promoting respect...
This paper aims to examine whether the management of a broad product portfolio has become complex in today’s “fast-moving markets” and caused new products’ failure. In the present day, the company’s innovation performance is strongly affected by a chosen strategy of resource allocation. As a matter of fact, in today’s...
Following the currently experienced competition in the global markets, various organizations are finding themselves in the losing end at the advantage of others. As it has been revealed, the currently experienced technical complications facing the collaboration between Google and Microsoft is offering Amazon a better chance to stand for better...
The practices of managing dismissals, retirement, and redundancies are the areas of leadership work that require careful due to an opportunity to maintain a productive work regime. Bergström and Arman consider various strategies for interacting with dismissed employees and note the importance of not only legal but also ethical communication....
Tax reform is a change in the taxing system of a country. Changes in the tax system have different implications, both negative and negative depending on the diversion of its effect and impact; for instance, income tax, value-added tax, and land taxes often happen to be subjects of change in...
Introduction When a company decides on launching a new product to the market, it is either the beginning of a great success story or a total disaster. The reason for planning and having realistic strategies when launching a product is to avoid unexpected disasters. Therefore, a company should put all...
In my opinion, my negotiation partner has more power, which is facilitated by several factors. First of all, doodads are standard products, therefore, the margin on them is lower, and they are very price sensitive. They should be priced differently than premium or custom-made products, which are less price sensitive...
Tecsys Incorporated is a B2C Canadian company that develops and sells supply chain management software in local and international markets. Valued at over $764 million, the company provides solutions in retail-order management, business analytics, warehouse, and financial management, among others. The company has realized that its sales have stagnated in...
The law of leadership in marketing claims that being first is easier and more advantageous than being better than an already existing competitor. In other words, by being first in a new product category, one can only focus on staying in the same position instead of convincing consumers that a...
The article “Why unions are good for workers—especially in a crisis like COVID-19” highlights the importance of labor unions during economic hardships. Although many people have lost their jobs during the ongoing pandemic, the article notes that non-union workers were disproportionately affected. The service industry experienced the most structural changes,...
Introduction Positioning is a marketing approach that involves building a brand or product identity in the eyes of target buyers. Coca-Cola decided years ago to introduce a new product: the first cola drink. Such innovation has contributed to the successful position of the organization as the pioneer in the market....
