Introduction Communication is very important in daily interactions. Although it is the passing of information from one person to another, it is not limited to words. This thus raises the importance of non-verbal communication which ideally forms the greater significant part in any communication as compared to verbal communication. The...
The Company and the Product Comforn is one of the telecommunication firms specializing in the production of high technological electronic products, computer hardware, and software. The firm’s products include personal computers, media devices, mobile communication, and portable-digital music players. Within the mobile communications category, the firm will be launching into...
Introduction Competition is one of the main challenges that any business entity in the current society has to deal with in order to achieve success. The presence of many players in the same industry forces firms to find ways in which they can gain competitive edge over their market rivals...
Executive Summary The internet offers a wide range of communication tools that ride on the social dimension of the online experience. The communicative power of the internet has essentially replaced much of the traditional tools particularly in the world of traditional advertising in print and broadcast media. Marketing a product...
Evaluation of company Q’s attitude toward social responsibility Company Q’s attitude towards social responsibility can be described as negative. It is clear that the company is highly sensitive to its performance and almost all of its efforts are directed towards profitability. Theoretically, corporate social responsibility concerns a company’s ability to...
Introduction Change involves the process of shifting from the prevailing state to a desired position in reaction to dynamic external and internal elements that alter existing realities (Beer & Nohria, 2000). Organization development is the process of instituting change in an organization. Sullivan (2010) defines organization development as a continuous,...
Introduction Marketing is one of the most crucial undertakings that define the success and profitability of organizations (Haig, 47). As such, it becomes very important to understand the strategies and how to apply them appropriately (Behrer 97). Essentially, the market changes continuously because the forces of the business are always...
Why is it important to encourage repeat purchases and customers from a marketing perspective? The three most recent products I purchased included a Samsung touch screen phone, a blazer, and a pair of shoes based on cognition, impulse, and experience. These products uniquely addressed my consumer needs to communicate, cover...
Repeat Purchases & Customers In recent years, a considerable amount of effort has been devoted to understanding the importance of repeat purchases/consumers in a dynamic and competitive marketing environment. The knowledge synthesized from available literature demonstrates that economic success and competitiveness of most organizations depend on their ability to maintain...
Consumer behavior is closely associated with individuals’ needs and wants. This is of particular concern to consumers’ buying decisions that are motivated by various factors, including cultural values, economic level, social status, climate, and geographical location. All these components influence significantly the marketing decisions because this sphere is specifically interested...
Convenience stores enable marketers to satisfy the entire range of customers with different products and services within the one-stop shop. Marketing mix differentiation involves the provision of a marketing mix that is distinct and better than what competitors offer. It includes fine-tuning all the elements of the marketing mix to...
Because of the distinct characteristics of customers in B2B environments, players need to comprehend their nature and circumstances. As customers complete business transactions involving large volumes of products and services, creating customer loyalty through proper management is of paramount importance. It is generally accepted that customer loyalty leads to profitability...
Elements of Consumer Decision-Making Process Consumers have to choose between various products and services. How they end up making these decisions, is of importance not only to the consumers themselves but also to marketers and policy makers. Various elements influence this decision-making process. Such elements dictate the choices made by...
Consumer decision-making process depends on the amount of effort that goes into the decision every time a purchase has to occur. Some researchers view it as a continuum, which depends on one end by habitual decision-making and the other end by extended problem-solving (Solomon, 2006). Most purchase decisions fall somewhere...
How have you seen the core strategy demonstrated by companies and or to the benefit of customers? Many companies have used core strategy to differentiate themselves from competitors through several ways that are beneficial to customers. One of them is through innovation and continuous improvements. The innovation and improvement capabilities...
Abstract The paper discusses issues on marketing and starts by introducing Thomas Nationwide Transport (TNT) Company and the various points of its business strengths. TNT was founded in Australia in 1946 as a service delivery company. It is currently a global company serving customers in over two hundred countries all...
Product Description Product/Service and Industry Sector Foot orienteering is a sporting product that requires participants, who are the young, the middle-aged, and the old individuals, to employ navigation skills. According to Ferguson and Turbyhill (2013), foot orienteering is a sport that entails navigations in terrains that are unfamiliar to the...
Marketing research is very vital for any organization. Different organizations engage in marketing research to determine the needs of their customers to ensure that the needs of these customers are met. Marketing research can be easily defined as the process through which a marketer seeks to obtain information on consumers’...
ISO 9000 is a set of regulations that form the basis of quality assessment for business organizations. These standards are used by business entities to ensure that business operations are carried out according to the guidelines set by the relevant authorities. These guidelines include statutory regulations. In addition, the guidelines...
What can social media brand conversations provide marketers that traditional media cannot? Social media is the platform of interaction used by individuals and groups to author and share content generated by users. The conversations carried out about brands in social media are more helpful to marketers than traditional media because...
The consumer decision-making process is a five-step procedure that a typical customer is likely to follow before, during, and after purchasing a product. The first step is needed recognition, which refers to the gap brought about by the ideal and actual state of a need. Product marketing influences need recognition...
Marketers Using Consumer Decision Making Process Consumer decision-making process takes a number of steps, which include recognizing the need, searching for information, evaluating different alternatives, making the purchase and finally the post-purchase behavior. Recognizing the need is the first step and it is extremely crucial in making the final decision...
Introduction The growth of advertising has lately been influenced by the company’s competition for business and the urge to broaden their market scope. Most companies today are aggressively advertising their products. The use of propaganda and weasel words is very common in advertising. Propaganda influences the attitude of the target...
Kudler Fine Foods have hired ABC Consultants to evaluate the significance of psychographic and demographic information as the company prepares to design its marketing strategies. In addition, our company is also tasked with the responsibility of assessing when Kudler Fine Foods should use data generated to make marketing decisions. Over...
Introduction Economic stability is arguably the most essential role of any government. Unpredictable economic conditions not only scare investors, but also hinder proper planning by the government. It is important to note that among the worst scenarios in any economic problem is high increase in general prices. Besides decreasing the...
Supply chain management involves the tactical synchronization of the supply operations and strategies that encompass these business operations in a certain firm to enhance the long-lasting efficiency of the firm and the supply chain. It includes enhancing goods, process and supply chain functions. A supply chain wide system is one...
Globalization has massively affected firms in the current market. Firms are increasingly finding themselves operating in regions that are beyond the borders of their home countries. When doing business in countries other than the home country, it is important to determine when to comply with the host country’s tradition and...
Practicing Servant-Leadership Servant leadership philosophy has gained popularity and use by most of the modern leaders. An escalating number of formal and informal organizations have taken up this concept as part of their company’s mission. Modern leaders moving from the old leadership styles and theories and adopting the integrated psychological...
The political/legal environment Also commonly known as UAE or the Emirates, the United Arab Emirates is an Arab federal country made up of seven emirates. Each of the emirates is governed by Emirs who appoint the overall leadership of the country including the president, prime minister, and the cabinet. The...
Introduction Employee training is a significant undertaking for every organization that wants to remain competitive. Training future leaders is the most valuable kind of investment that an institution can make through training its junior employees in readiness to take leadership. The strategy ensures that young employees are competent to perform...
Introduction Business investments and other nonbusiness organizations must have active employees to enable them to realize their aspirations. They establish investments in viable places to acquire qualifieD and competent staff and use modern technology to do different activities. However, sometimes they fail to run their operations smoothly due to the...
The quality of products and services produced by an organization depends on its quality management strategies. In this competitive world, quality is the only thing that can make an organization stand out from its competitors (Evans, 2007). The ability to use relevant quality management methods and tools to come up...
Introduction Employees are as essential to any business as the capital and managers are towards the success of the business. The development of human resource management has been equally important as it deals with all the management activities involving employees. It entails the recruitment and firing of employees by the...
Executive Summary McDonald’s stands out as one of the biggest global fast food retailer offering fasts foods in more than119 customers all over the globe. McDonald’s restaurants and franchises, which stand at about 33, 500, continue to grow as the organization penetrates new markets in Asia. This immense success of...
Introduction Changes in global business coupled with the unpredictable consumer demand have led to businesses encountering problems when managing their supply chains. Foggin, Mentzer, and Monroe allege “ We continue to see organizations adhering to the same supply chain management practices that they have been using for the past five...
Price Elasticity of Demand The demand of a commodity can be classified as being inelastic, elastic or unitary elastic in response to changes in price. Demand is inelastic when price increase leads to less than the equal decrease in demand. However, elastic demand refers to a situation where percentage increase...
Introduction Performance appraisal is a function within the performance management system that is carried out by human resource managers to review an employee’s performance within an organization. Employees are the key stakeholders in an organization. The success of their individual goals is paramount to the development of any business. Performance...
Introduction According to Macduffie (1995), human resource bundles are a combination of human resource practices that are consistent and interconnected. The bundles are expected to create a greater impact on organizational performance. It has been suggested that a bundle of interrelating and consistent practices yield greater results in terms of...
The 21st century has become the beginning of the new era in Human Resource Management (HRM). In the past 40 years, HRM has changed, from being limited to annual performance evaluations and employee paperwork to incorporating the power, skills, knowledge, and opportunities required to build and sustain organizations’ strategic advantage....
Introduction Sustainability is required for the placement of a business strategy. Several key preconditions such a long-term commitment to the place brand strategy, ad campaigns, adequate budget allocation, responsiveness to societal changes, and the need for specific objectives determine the success and sustainability of a business. This analytical treatise attempts...
Executive Summary The process of recruiting, selecting and evaluating employees is for the purpose of ensuring that only the best-qualified candidate is picked by the end of the process. The assessment team should be keen to ensure that applicants with the desired skills and ability to perform are the ones...
The group process is a term that is used to describe how members within a group work together to accomplish a specific task. My group had five members. The other group members were Shaun Biddiscombe, Joshua Brundige, Sigrid Carrero, and Gishel Cruz. We were given a project on organization leadership....
Hiring the brightest people across the world is a great challenge since potential candidates have diverse characteristics. However, the two important things that stand out during recruitment and selection are: natural skills and academic qualifications. Inherent skills provide an employee with the self-drive they need to work effectively. Most jobs...
The term corporate social responsibility describes an element in business management that enables an organization to regulate itself. CSR enables a business entity to comply with the requirements of the law, ethical issues, and norms of international businesthe s practices. The practice also ensures that activities of a business organization...
Apple Company is one of the biggest manufacturers of personal computers of various kinds, media devices, music players and related software, digital content, and applications. The list of products manufactured and marketed by Apple includes such personal portable devices as iPod and iPad, different laptops and personal computers, Apple TV,...
Introduction Total Quality Management is one of the widely used quality management tools in current society. Hill (2008) defines total quality management as “An organization-wide efforts to install and make a permanent climate in which an organization continuously improves its ability to deliver high-quality products and services to customers.” It...
Uber Technologies, Inc., is an American transportation network company that operates by connecting passengers with drivers through a smartphone app. The paying customers use the app to submit a request for a ride, which is then communicated to the Uber drivers, who use their own cars (Pilieci par.7). The company...
Starbucks acknowledges that social media enables the company to meet its anticipated and loyal customers’ objectives. The company wants to have a presence in the worldwide market. The firm uses Facebook, Google, Instagram, Twitter, and even Pinterest for its customers. Starbucks Background Information Starbucks Company started its operations in March...
Corporate Social Responsibility is an umbrella term for company programs that are aimed at evaluating the effects the corporation’s activities have on environmental health and general social well-being. These programs usually also address the need for damage prevention and control and are a representation of the company’s responsibility on the...
Introduction The dynamic nature of modern societies has led to the development of several types of businesses. Among the types of businesses initiated are Business-to-Government (B2G), Business-to-Business (B2B), and Business-to-Consumer (B2C). In the United States, various enterprises engage in types of businesses. For instance, Procter and Gamble Company (P&G), which...
Every successful business organization provides quality services and products to its customers. Businesses should treat their customers with respect, dignity, and professionalism. Many customers have encountered bad services or products from different businesses. I have also encountered several bad experiences as a consumer. I recently visited my Mobile Network Provider...
Consumer behavior refers to the study of how, when, where and why individuals and groups of people make their purchase decisions in a given market. Marketing should find out how people make their select different products and services before a marketing strategy is developed for any given company or organization....
What is consumer behavior? What is the importance of consumer behavior within the framework of marketing? How have competitive marketing techniques adapted to the increasing sophistication of consumers? Different marketing scholars have offered diverse definitions to the phrase consumer behavior. However, the most accepted definition according to Schiffman and Kanuk...
Information Technology (IT) plays an integral role in the successful governance of supply chain management (Dolci, Cunha, and Gastaud 219). Hence, there is a need to improve the overall governance of the supply chain processes in organizations. The functionality of supply chains has drastically transformed since the introduction of Information...
Introduction PepsiCo Inc. is the second largest international company producing soft beverages and the global leading manufacturer of chips and other convenient snacks. The market for carbonated drinks is highly competitive, which accounts for the fact that both competing giants, Coca-Cola and PepsiCo, now have to look for growth opportunities...
Summary of Executive and Abstract The purpose of this report involved an analysis of the BlackBerry business strategy. Therefore, research presented what led to the failure of the beleaguered smartphone manufacturer and its attempts to turnaround the dying brand. BlackBerry was once the dominant player in the smartphone market globally....
