Free Example Business Essays

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Business Critique

Business Sustainability

Abstract The past two decades have placed much emphasis on sustainability practices within different industries. In 2017, half of the top 100 fashion brands implemented a sustainable approach in their practices. The growth of the fashion industry is dependent on the social, economic, and environmental aspects of sustainability. In this...

Economics

Scarcity of Goods and Services and the Choice

Scarcity is the limited supply of goods and services which means that what people want is more than what is available. Scarcity puts limitations on individuals and society because individuals will have limited income to be able to afford all that they need and society will have limited resources such...

Logistics

Supply Chain Management: Practical Implementation

Introduction Supply chain management – SCM “is the art and science of network management in which multiple business entities and actors are interconnected so that services and products are delivered at the required time and quantity” (Gattorna, 1998). Cox (1995) defined SCM as “the processes from the initial raw materials...

Accounting

The Role of Accounting Information System

The presence of information technology (IT) in accounting arena especially spread out due to the rapid organisational changes across business houses throughout the world. These organisations are rapidly shifting their value chain by incorporating IT. Accounting information system (AIS) is a part of the IT incorporation of the accounting world....

Economics

Bursting the Japanese Economic Bubble

After World War II the much vaunted Japanese Imperial Army was humiliated by the Allied Powers led by the United States of America. The Americans occupied Japan but they did not conquer the Land of the Rising Sun; instead the U.S. government taught the struggling government that democracy is much...

Leadership Styles

How to Create Effective Leader

Outline This research paper has analyzed the different aspects and features of leadership in the context of efficient and effective results being obtained for organizations and employees. The research has been conducted into various features of leadership and the varied styles that have been used in the corporate world and...

Economics

Behavioral Economics and Political Ideologies Relations

It has often been observed that, although the decisions of economists could promote economic growth, such decisions may not be really rational ones. Economic models evolve predictions that are consistent with the micro-level data on decisions including experimental evidence. In this context, the primary work of behavioral economists centered around...

Management Theories

Theories and Models of Business Management

Abstract Management is the key to business triumph because the success and failure of any business mainly depends upon the role of management. There are varieties of issues and fields that come under the business management like risk management, Human resource management, financial management etc. This paper is aimed at...

Strategy

Business-Level Strategy & Empirical Issues

Abstract This study focuses on strategic theory and empirical issues at the business level. It is based on the basic impact on business strategies a game plan for one line of business. Our analysis puts into consideration the empirical issues control to building and strengthening the firms’ long-term competitive position....

Leadership Styles

The Emotional Intelligence and Leadership Behavior Among IT Executives

Abstract This study is a quantitative one concerning the relationship of transformational leadership and emotional intelligence in an Information technology organization. How much the two influence the work performance of the individual and how they contribute to the performance of the organization is the key topic of interest. Increased competition...

Leadership Styles

Questions About Leadership

What are some guidelines for exercising authority? Reward Power? Coercive Power? Leadership is one of the most talked-about and important factors in all walks of life whether it is in society, business or politics. Throughout the ages, leadership has played a part in shaping the life of human beings across...

Management Theories

A Garbage Can Model of Organizational Choice

Abstract of the article It can be argued that structured anarchies are companies exemplified by problematical inclinations, vague technology, and fluid participation (Cohen, Michael D., James G. March, Johan P. Olsen, 1972). Recent research effort on the form of structured anarchies, point out that such organizations can be perceived for...

Logistics

Flexitanks: Organizational Buyer Behaviour

Introduction The expansion of global business-to-business marketing stimulated by globalization, internet and trade agreements accentuates the importance of supply chain. Logistics has gained strategic importance for both the management and academicians as it is an integral part of the supply chain and ensuring an organization’s overall success (Logistics Service Quality...

Marketing

How Ethics Should Be Addressed in Marketing-Strategy Formulation

Research reveals that in the modern business world where perfect economies prevail, any business organization is anticipated to behave in the best way possible in order to attain its goals. The main function of any marketing objectives in a firm is to augment competitive advantage of any business. Further research...

Branding

Security Problems When Doing Business on the Internet

Security Problems Unprotected Systems: Hackers now have access to software tools are they are constantly searching for computer systems that do not have protection. Once they discover and identify, such systems can be easily hacked and their networks can be easily damaged. They control such systems and then use them...

Corporate Governance

Corporate Governance: Term Definition

Introduction This study gives a comprehensive report of the effectiveness and scope of existing corporate governance performance and strategies of Qantas Airlines. The report also gives a briefing of the analysis of its best code of practices with reference to its annual report for the year 2009. Considered as the...

Business Ethics

ImClone Systems: Management Ethics Case

Introduction Business ethics is an essential element of the organization structure and culture that aid in the tactics of making conclusions. The concentration of planning and decision making in the business is creating the strategies to meet the interest and purposes of the business for proper organization and profit maximization....

Marketing

Inferencing from Marketing to the Bottom of the Pyramid

Abstract The bottom of the pyramid is referred to the portion of the pyramid which falls in the lower tiers of society based primarily on their income levels or low standards of living. These people show tendencies of shrewd shopping and a desire to join the upper tiers but since...

International Marketing

Sainsbury’s Supermarket: The UK Food Retail Industry

Introduction Generally speaking, there are four ecological forces, which are the spirited environment, the universal environment, stakeholders’ expectations and the interior environment, have an effect on the supermarket retail industry. If we analyzed then we come to know that the organization I chose for this task is called J Sainsbury...

Strategic Management

Arctic Timber AB – Strategic Planning for a Proposed Product Mix Policy

Introduction Before an analysis of the existing facilities to decide on the proposed product mix for the future, it becomes necessary to have an overview of the ‘Strategic Leadership’ which has contributed much to the growth of the division in terms of new product development as well as the improvement...

Marketing

Literature Review of Marketing of Professional Services

Introduction This paper aims to prepare the literature review portion of the dissertation with a view of the theoretical framework that would answer the question: “What are the determinants of auditor/account selection in MARKET?” The following are the main articles to discuss and analyze in relation to each other and...

Leadership Styles

Women-Leaders in Government Organizations

Introduction An interesting side topic to a discussion of women’s expanding role as organizational leaders is the 2001 doctrine issued by the Southern Baptist Church emphatically prohibiting women members from serving as pastors. The Southern Baptist Church of which I am a member is the largest Protestant denomination in the...

Management Theories

Management Information System in Healthcare

Abstract Institutions in the world today are in the midst of revolution in which the key increment is the control of data and management of information. Information sharing and management has become of paramount importance to many institutions. Knowledge management has also been embraced in training institutions, hospitals, and pharmaceutical...

Case Studies

ITunes: Business Case

Introduction iTunes was a service launched in April 28, 2003 by the Apple computers company. It was an online music store which allowed customers to buy digital music at a lower price, giving each customer a space to save these songs. Other features involved customization for the downloaded music files,...

Marketing

Mega Sport Events Impact on London’s Restaurant Market

Literature Review Introduction The aim of literature review in this section is to discuss about influence of mega sports events on London’s restaurant market. The mega sports events which are going to be held in London are 2012 Olympic games (27 July-12 Aug 2012) and 2012 Paralympics Games (29 Aug-9...

Economics

Economics. Fiscal Policy and Its Effectiveness

Abstract The effectiveness of fiscal policy is very wide and significant in modern economy. The concept of fiscal policy was introduced by Keynes. He worked out the policy under a recessionary economy and he became famous for his prescription. More then half a century most of the developed countries are...

Industry

Oil & Gas and Nigerian Economy in 1980-2007

Abstract Oil has thrust the Nigerian economy from an agrarian economy of the 1960s to the global oil market of the 21st century. Nigeria has vast reserves of good quality crude oil and natural resources that has served as the main contributor of its revenues. But the benefits of oil...

Strategic Management

Corporate Venture Capital Creating Value

Abstract Corporate Venture Capital (CVC) is equity or equity-linked investments in young privately held companies where the investor is a financial intermediary of a non-financial corporation. While many entities offer finance for entrepreneurs, such as banks, venture capital, IPO, and others, CVC differs from them in the sense that its...

Case Studies

International Business Case Analysis: Zara Fast Fashion

The Inditex Company The Inditex Company is an international organization established in the retail industry. The company has its headquarters and its origins in Spain but operates expansively in the world through different fashion brands and retail stores. The Inditex Company has the business function of designing, manufacturing, and selling...

Employee Management

Strategic Knowledge Management Plan

Executive Summary “Knowledge is power”. Today companies compete not just on price and quality of service but also on other unique attributes commonly termed as core competencies. In fact, today, knowledge is considered a core competency by many industries and companies. There is an intricate relationship between knowledge and power...

Strategic Management

Business Strategy for Product Implementation

Executive Summary The marketing plan belongs to a firm that deals with the production of software. The firm has identified a new market niche in relation to the consumer buying process. In order to exploit this niche, the research and development department has designed new software that will produce an...

Marketing

Tesco Marketing Strategy

Introduction A market strategy is a process that allows an organization to focus its inadequate funds on the greatest opportunities to boost sales and create a competitive advantage. A marketing strategy defines objectives and the course to follow so as to satisfy customer needs in desired markets. It is most...

Company Analysis

Best Buy: Customer Centricity Strategy

Introduction Best Buy is leading consumer electronics retailer in the USA. Its new program, Customer Centricity, is aimed to sustain its brand image and increase customer satisfaction and loyalty. The uniqueness of this approach is that it combines such important elements as culture, segmentation and effective marketing. For Best Buy...

Strategic Management

Competitor Analysis for DELL

Dell Incorporation is one of the world’s most well known and reputed computer hardware manufacturers and computer distributors in the world operating successfully since the year 1984, when it was founded by Michael Dell. It is the world’s #1 giant computer vendor organization which deals in the direct sale of...

Employee Management

Work Stress Management and Prevention

Introduction Stress can be defined in many ways but in general terms, it refers to the feeling of pressure, anxiety, and tension. Occupational stress refers to those organizational task/role performances, which induce stress on employees in the workplace. It can be characterized by the harmful physical and emotional responses occurring...

Management

Quality Assurance Measures and Processes

Quality assurance is basically a process that was formulated to assess if the products or services manufactured or sold satisfy, exceed or fall below the expectations of the customers. It is a step wise approach and broken up into processes (Stevenson, 2006). The steps include the design of the product,...

Management

Wal-Mart Company Values

Introduction Wal-Mart stores are one of the largest public corporations in America, currently, Wal-Mart is one of the largest corporations in the world. Wal-Mart was founded in 1962 by Sam Walton and was listed on the New York stock exchange in 1972. Currently, the Company is the biggest private employer...

Management

Strategic and Human Resources Management

Strategic management is a potent tool that is vital for modern companies because of the complexity of their functioning and the multiple challenges they face in the course of their evolution. Application of the basic concepts of this theoretical framework can contribute to the improvement of the current situation and...

Management

Fair Performance Management

What is a fair performance management system and how can it contribute to the success of any business organization? Performance management remains an evidence-based practice for monitoring and measuring workers’ contributions to a given company. This essay introduces and supports fair performance management as a systematic framework or approach implemented...

Strategic Management

Corporate Strategies and Their Analysis

The Logic and Extent of Diversification for Wesfarmers’s Corporate Portfolio For every corporate to conduct its core business and forge forward strategically in future, there is need to have a more vibrant corporate portfolio that is designated to propel it in the operating environment. Usually, the environment is characterized with...

Employee Management

Importance of Motivation in Teamwork

All organizations employ people who have diverse skills and knowledge of running the affairs of an organization. These people form a team under which they carry out activities assigned to them. A team consists of two or more people who may be working together to accomplish the goals and objectives...

Strategic Management

Apple Inc.: Strategic Human Resource

Apple Incorporated is a multinational business that specializes in the production and sale of software and electronic goods. This firm is renowned for manufacturing superior iPhones, iPods, and iPads. It is also popular for producing quality personal computers and laptops, including Macintosh. The iLife Suite, Mac OS X operating system,...

Strategic Management

Strategic Management and Business Policy Concepts

Introduction The strategy is an appropriate plan which was designed to accomplish the desired outcome, such as attaining a solution to the problem or goal. Very often, the resources are never enough. Limitation in resources forces the organization to develop a strategy. Therefore, a strategy is important when planning ways...

Management

Management: Internal and External Factors

Abstract In a company, management acts a platform on which various issues in the companies are presented including issues on growth of the company, profit and loses and the company’s ethics. However, how management handle these issues will depend on various internal and external factors which will have either positive...

Strategic Management

Business Acquisition: Advantages and Disadvantages

Introduction The acquisition is defined as the process where the assets or stocks of a company are bought entirely or partially by another company. Companies adopting growth strategies opt using acquisitions rather than expanding the existing structures (Pahl & Richter, 2009). When a company is acquired, the acquiring company may...

Management

Integrating Project Management Techniques to a Public Service Organization.

Historical Overview Project management is defined as a discipline that concerns itself with managing and organizing different resources in order to make sure that different projects are completed given various constraints like cost, time, quality and scope. Project management as a scientific discipline has evolved from many disciplines. Among some...

Strategic Management

Management Information System and Its Benefits

In this age of intense competition and globalization, firms should have an effective management information system to manage the vast information and data about consumers and their product preferences. With a well-programmed MIS, firms can easily reach out to customers and collect, understand, and assess external and internal information about...

Management

Corporate Social Responsibility

Businesses exist in dynamic environments and exist as individuals who need to respond to social duties like any responsible citizen. This responsibility of the corporate is termed as Corporate Social Responsibility (CSR). The term is often used interchangeably for other terms such as Corporate Citizenship and is also linked to...

Strategic Management

Able Corporation: Strategic Business Management

The business Strategy of any company, like Able Corporation, determines how the goals of the company, be it be short term or long term, be achieved. Its formulation for any company brings upon four different important factors Product development, Market penetration, Market development, and diversification. All these four factors can...

Management

Quality Standards Implementation in Organizations

How similar or different would be your approach to continuous improvement in your own organization? Abstract Implementing ISO 9000 is a crucial undertaking of continuous quality improvement in organizations. Continuous improvement can only be sustained if it is carried out throughout the lifespan of an organization. In addition, continuous improvement...

Strategic Management

Strategic Human Resource Management

Introduction In 1990 a great work to change the HRM system was started, which then resulted in a shift of role of the HR practinaires in the contemporary Australian business. The change was initiated through establishment of the united public sector. Australian HR practitioners had to focus not only on...

Strategic Management

Riordan Company’s Strategic Plan

Executive Summary Riordan Company is well known for its plastic production which is distributed in major industries such as the aviation industry, automobile industry, and the bottlers of soft drinks. Over the past one and a half decade, there has been rapid globalization in businesses mostly led by the advanced...

Strategic Management

The Concept of Quality Management Productivity

Introduction Total Quality Management (TQM) is a strategic management concept that believes in building quality into the cultural fabric of an organization. A proper implementation of quality will ensure high product quality, increased productivity, lesser rejections and improve the bottom line of the company along with increasing the customer satisfaction....

Leadership Styles

Leadership Style Development and Reflection

This time I have been thinking about leadership styles. The flow of my thoughts was stimulated by a situation I have observed recently. Thus, I became a happenstance witness to a conversation between two friends during their lunch at a café where I usually come. They were discussing their bosses,...

Leadership Styles

The Principles of Servant Leadership

Definition First of all, it is essential to discuss the definition of the concept under consideration. Servant leadership is a complex phenomenon, which includes “a philosophy, a set of leadership practices, and a set of leadership qualities” (Allen et al., 2016, p. 1). It is possible to observe that, due...

Leadership Styles

Leadership Theories and Styles

Leadership style can have a significant impact on the effectiveness of the working process and its outcomes. Fiedler who distinguished between relationship-oriented and task-oriented leadership styles stated that neither of them is ideal and each of them can be effective for a specific situation (Daft and Lane 67). Leader’s behaviors...

Leadership Styles

Leadership Maxim and Leadership Theory Comparison

Introduction Leadership is the art of socially influencing people to maximize their efforts towards achieving set goals (Davies & Brundrett 2010). Leaders are usually required to define goals and come up with ways through which they can motivate, inspire and empower their subordinates or followers to achieve the set goals....

Leadership Styles

Project Manager’s Leadership Style

How has your approach to and the concept of your own leadership style evolved as a result of your study in this course? Overall, my studies have enabled me to gain better insight into the duties of leaders. In this case, one should focus on the responsibilities of the followers...

Management

Functions of Management

The four functions of management (planning, controlling, organizing, and leading) influence effective organizational performance and productivity. The organization selected for analysis is an import/export company. For this company, planning is crucial as it determines strategic directions and activities. In the import/export company, planning consumes prime resources and transforms them into...

Marketing

Service Quality for Customer Satisfaction and Loyalty

Introduction Customer satisfaction is critical in the travel industry because it helps companies to overcome competition and retain customers. For travel agents, achieving excellent customer satisfaction is particularly important because more and more customers today can book trips via the Internet without the support of a travel agent. However, in...

Marketing

Improving E-Mail Marketing Response

Introduction E-mail marketing is one of the most effective tools for communicating with customers and mapping their journey through the sales funnel. It offers an immediate avenue for direct response, allows for automation, and ensures greater personalization to meet the needs of the target audience (Frost & Strauss, 2016). An...

Marketing

Issues in Marketing Analysis

Abstract According to the American Marketing Association, marketing is the process whereby the organization plans and implements the different prices, various ways of promoting and distributing its products to satisfy the customers and be able to meet the objectives of the organization. (Bobette K.2008). When a company is doing marketing...

Case Studies

Effective Employee Training and Needs Assessment

What else should Fred do before choosing a training package? Before choosing a training package, Fred should have carried out an extensive analysis of the company’s performance, tasks, and objectives. While proposing personalized training, employees should be familiar with all the peculiarities of customers they deal with, as well as...

Case Studies

Genzyme Company’s Focus on Orphan Drugs

How does Genzyme’s focus on orphan drugs affect the degree of competition it faces? How does it affect the bargaining power of customers? The orphan drugs market represents a relatively low share of the global pharmaceutical industry. This is primarily caused by the fact that, when the branch of the...

Case Studies

Service Adhesives Ltd.’s Restructuring

Service adhesives Ltd currently employs up to 20% of their workforce on short-term contracts. What effect will this have on the proposed team-based working structure? The 20% of the workforce mainly comes from non-English speaking nations for instance Poland. Further, they form a big percentage for the personnel at lower...

Leadership Styles

Leadership Management: Theories and Models

Describe Yukl’s multiple-linkage model: types of variables, interaction among variables, strengths, and weaknesses Gary Yukl is credited for having established the multiple linkage model of leadership. According to his assertions, the performance of work is dependant on multiple variables. These include the subordinate effort; the subordinate ability; organization of work...

Leadership Styles

Power Source, Leadership, and Influences Relations

Introduction Leadership is the process of influencing or directing the behavior of other people towards the achievement of a common goal or objective. A leader should be able to influence others to get things done in a standard that is higher than normal. Power on the other hand is the...

Leadership Styles

Leadership and Performance in the Workplace

Proposed group and team concepts To successfully create an organization behavior modification plan, it is imperative to review the good reputation, concentrate on the ‘right stuff’, and defining the ‘stuff’. Under defining the ‘stuff’ module, it is important to balance the performance of the employees with the effort they place...

Leadership Styles

Leadership Styles in Global Business Environment

The main job of a leader is to have a long-term vision for the organization’s prosperity and effectively communicate it to the staff so that they are inspired enough to bring this vision to life. The company tends to imitate the mentality and attitude of its leader. Therefore, the leader...

Leadership Styles

Leadership Styles and Their Effectiveness

We may put a strong effort into proving that the importance of leadership is nothing more than the “romance of leadership” (Bauer and Edrogan 285); however, the irrefutable evidence of the significance of leadership may be found in history and our everyday life. Without an experienced, wise, and courageous leader,...

Case Studies

Whirlpool Company’s Case

Introduction The company decided to implement the Brand Focused Value Creation strategy to improve the quality of services it offers its customers. Whirlpool intended to make its customers more loyal to its products to increase its market share. Whirlpool’s management sought to strengthen the value of its brands in the...

Strategic Management

Strategic Management: SWOT Analysis for Gap Inc.

Introduction Gap Inc is one of the most reputed brands in the world. The company is specialized in providing branded fashion accessories to customers. Gap Inc is specialized in the cloth business. The company was established in the year 1969. “The Company is a global specialty retailer operating retail and...

Strategic Management

Wal-Mart Inc.: Current Status Analysis

Introduction Wal-Mart is a public corporation of American origin that operates a chain of considerable, retail stores. It is rated as one of the largest corporations worldwide in terms of its revenue. Wal-Mart was founded in the year 1962 by Sam Walton and was later incorporated into the present Wal-Mart...

Strategic Management

Managing Strategic Changes Effectively

Introduction Organizational change is an essential procedure that allows companies to acquire or introduce new products, processes, or strategies. Leaders should consider emerging factors that have the potential to transform performance and maximize competitiveness. Companies that ignore these drivers of change will become either obsolete or less competitive. This paper...

Strategic Management

Role-Based Model of Management and Functional Models

Leadership and management are related in a way, but they are both different. While the manager, in French terms is a leader, an innovator, the inspirational type and an activist (Dex), a leader is the “broker” or “stabilizer” of the manager (Rex). For a manager to be effective, he must...

Strategic Management

Strategic Information Systems Planning

Strategic Information Systems Planning (SISP) can be defined as the process of choosing the appropriate computer-based applications for realizing business goals. SISP is regarded as an essential part of developing the business performance of an organization especially in times of the Internet. The introduction of the World Wide Web in...

Leadership Styles

Transformational Leadership

Introduction Leadership is one of the ways of making things to happen. It influences followers and makes them follow the decisions of their leader. Transformational leadership accommodates the followers and involves them in making decisions. The paper will explain and compare this kind of leadership with the other two. The...

Case Studies

Elastic and Inelastic Products: Exxon and Coca-Cola Companies

Introduction The law of demand and supply works in opposite ways in the sense that, when the prices of commodities change, demand and supply also change in opposite direction holding other factors constant. The extent of adjustment of supply and demand is dependent on the type of the commodity in...

Case Studies

Information Security: Confidential Records Removal

Is it a violation of the law for an employee to remove confidential records from the workplace without permission, without special controls, and against the policy? Information security management is a critical subject in managing information flow in organizations. An organization’s information is essential for the smooth running of its...

Case Studies

Wal-Mart Company: Globalization and Internationalization

Introduction Internationalization and globalization are two important but different concepts in the business environment. In terms of internationalization, an international strategy refers to a range of operations options that organizations consider when seeking to operate beyond the country of origin. In these options, an organization focuses on ‘localization’ where efforts...

Case Studies

The 2015 Toshiba Accounting Scandal

The case under consideration is the Toshiba accounting scandal of 2015. The main issue is that the conglomerate’s senior management recognized that the company’s earnings had been overstated by around $2 billion. Even though the timeframe of the scandal is seven years, the outcomes are still significant because the estimates...

Employee Management

Job Analysis, Descriptions and Specifications

In human resource management job analysis has become one of the key activities used before designing the job. It is used in deciding job specification, training, and development of employees as well as for evaluation. Job analysis involves job identification that is identifying the title of the job, the code...

Employee Management

Teamwork and Motivation Relations

The word Motivation has been paired with Team since it is one of the most crucial and essential factors. There is a common confusion between groups and teams. There is however a slight difference in the formation of both. A brief introduction of the team and its characteristics has been...

Leadership Styles

Effective Leadership for Managing Change

Introduction Change is an avoidable aspect that constantly occurs in an organization. The issues that Mullins (2010) tries to clarify are that change depends on one’s personality with regards to the change management plan. Nevertheless, it is a bit challenging to accept change and work accordingly. It is impossible for...

Leadership Styles

The Different Dimensions of Leadership Analysis

Transactional Leadership The essential component of this leadership style is reciprocity between the two parties, as the name of the theory suggests. Incentives, such as rewards for good work and punishment for not completing the task is the main idea of this approach. The primary strength of this approach is...

Leadership Styles

Transformational Leadership in Managing Subordinates

Introduction According to research, many scientists agree that participative and consultative management methods are the most efficient (Chartered Management Institute 2013). The scholars hold that the era of authoritarian leadership and management styles is long gone. Chartered Management Institute (2013) argues that the success of leadership or management approach depends...

Leadership Styles

Steve Jobs as an Unconventional Leader

Steve Jobs was an unconventional leader whose great leadership was evident from the success he achieved at Apple Inc. His leadership style was different from the leadership styles of many leaders. Jobs was an unconventional leader because of his management style, which brought distinction and success to Apple Inc. Employees...

Leadership Styles

Leadership Styles and Relationship Between Them

For people to be successful leaders, different traits should manifest, such as charisma, effective communication skills, and a high innovativeness level. With such characteristics, it is possible for one to lead, control, and manage others. Effective leaders may regularly communicate with their teams and discuss issues before making significant decisions...

Leadership Styles

Situational Leadership Theory by McCleskey

Analysis of leadership in business, as well as other settings, has led to the establishment of several different approaches. One of such approaches is the Situational Leadership theory. It claims a leader should focus on specific tasks at hand and consider the employees’ maturity as well as the leader’s own...

Marketing

Online Business Marketing Through Social Media

Social media is an appropriate venue that you can use for promoting and marketing your products. Normally, social media will center your interactions on potential customers, colleagues and current customers. Although social media has enormous potential in helping you market your products, the role it plays depends both on your...

Marketing

Marketing Concepts, Trends and Future

Marketing Mix and Marketing Strategy A marketing mix is a combination of factors that are likely to affect customer perception towards a certain service or product offered by a company. Four main factors that are included in the marketing mix; they are price, product, place, and promotion. The marketing mix...

Marketing

The Marketing Philosophy Analysis

Thinking Quality products and quality processes are said to be key factors differentiating market leaders from market followers. IMB is a market leader in IT products investing in new solutions and promotion campaigns. As a result, the key success factor for many firms is maximizing customer value. Rather than price,...

Marketing

Segmentation of the Consumer Market

Segmentation of the consumer market is a strategy in marketing where target markets are broken down into groups. These groups are divided on the basis of their needs (Lacobucci, 2001). Target markets with needs that are homogenous are put in the same groups. The groups must also have common priorities...

Marketing

Services Marketing: People, Technology, Strategy

Given your understanding of the three-stage model of service consumption, how do you feel management can also use this model to enhance the customer experience The three-stage model of service consumption outlined by Lovelock and Wirtz (2011) should be used by management to enhance a positive customer experience. Management has...

Marketing

Consumer Satisfaction and Purchasing Behaviors

Introduction This essay is divided into two segments; the first discussion covers the concept of consumer satisfaction while the second section focuses on the role of the course in understanding consumer behaviors. Besides definitions, the first section will also discuss the impact of consumer satisfaction on marketing and how markets...

Employee Management

Human Resource Management. Employer of Choice

Nowadays, many companies are making various efforts to be recognized so as to attract the best-skilled employees in their specific industries so as to be ahead of their competitors in terms of human capital. The term human employer of choice can be used to refer to any company which could...

Employee Management

Human Resource Management and Industrial Relations

Introduction Human resource management and Industrial relations are two broad subjects that discuss the same issue though they may appear different. Both studies take a different approach but converge on the issue that they cover. The difference between the two disciplines comes in the way they are applied in the...

Employee Management

Human Resource Management in Modern Business.

Introduction In modern business environment, benchmarking and best practices help companies to analyze and examine competitive moves and create unique pratices in order to compete on the market. Competitive benchmarking is a technique of gathering information about competitive practice. The primary objective of applying benchmarking techniques is to supply management...

Employee Management

Performance Management Coaching Process

Introduction The primary goal of any manager is to ensure that his or her subordinates perform well at work and develop their skills and capabilities to ensure the improvement of performance. The coaching process of performance management aims to achieve this target by evaluating the goals that individuals for their...

Employee Management

Employee Retention Issues in Global Environment

Introduction The Organisations today face many challenges due to high competition in the market and opportunities becoming varied. One of the serious problems of the organisation is high employee turnover and companies find it extremely difficult to retain their employees, who may join with competitor firm for getting salary hike,...

Employee Management

Employee Training and Development Issues

Placing employees in their jobs does not ensure their success or the success of the organization. The management must remember that new employees are always apprehensive and uncertain about their roles and responsibilities. The job tasks and employees’ capabilities must always be balanced through orientation and developing programs. Training and...

Case Studies

Volkswagen Company’s US Emissions Scandal

Volkswagen is currently implicated in emission scandal due to the company’s cheating emissions tests of diesel cars sold in the United States. The car giant will pay $10 billion to compensate its stakeholders, especially more than 480.000 people who own two-liter diesel cars (Volkswagen “to Pay $10bn” par. 2). Every...