Free Business Essay Examples

On EssayBizLab, you can find works appropriate for high school, college, and university students, with various referencing styles, on any business-related topic. Type a keyword in the search bar and discover dozens of excellent essays on your issue.

Trending Paper Samples

EssayBizLab provides excellent essays for free. There are dozens of papers collected in one place: term papers, essays, case studies, and more. You can use these works as a reference or for inspiration to improve your own writing piece.

Online Sales Business Report and Analysis

Introduction The evolution of the internet and information technologies therein has led to great changes in the marketing philosophy. In addition to many businesses going for the opportunities created by the new technologies, they are struggling to create customer loyalty through online marketing. Unfortunately, online environment is dominated by dynamics...

E-Commerce

Easyjet Airline Company Information

Business organizations operate solely with an intention of satisfying customers through products and services they offer while aiming to make profits in the process. Their efforts are geared towards meeting market demands while utilizing possible openings to maximize profits. There are many organizations involved in satisfying market demand in the...

Company Information

Walmart Company: Business Organization Information

Wal-Mart commenced operations in the 1950s in Arkansas. The entity then was a minute retail business owned by its founder, Sam Walton. He commenced operations after purchasing it from a resident. These were the first steps towards founding the largest retail firm globally. The entity commenced offering extensive discounts from...

Company Information

Organization Identity and Its Effects

Introduction Organization identity is the degree at which an individual or organization shares aims, goals, values and desires. The altitude of organizational identification managers of a company and employees or between a group and members can be vital in the success of the company. People feel great when the performance...

Organizational Management

Management Change: Balanced Scorecard

The balanced score card is a strategic planning management tool that was created in 1987 by an independent management consultant by the name Art Schneiderman while he was working at a company called Analog devices. The balanced score card was later studied by Drs. Robert Kaplan and David Norton who...

Strategic Management

Emotional Intelligence Role in Successful Leadership

Introduction Emotional intelligence is a discipline that describes a person’s self-awareness, self-confidence, self-control, commitment and integrity, as well as a person’s ability to communicate, influence, initiate and accept change. From previous studies, it is evident that emotional intelligence shapes a leader’s ability to be efficient and effective. The ability of...

Leadership Styles

Total Quality Management: History and Theories

Total Quality Management (TQM) is a strategic management tool that focuses on delivering quality products and services. The management tool operates through the frameworks of quality control, quality planning, quality standard measurement, and continuous quality improvement. It aims at improving production efficiency, output quality, customer satisfaction, and internal processes effectiveness...

Management Theories

Ocean Beauty Center: Marketing Strategy Plan

Market Definition The Ocean Beauty Center targets to serve female clients who are in need of beauty services within the region of Al-Ain. The market segment for the beauty center is further divided into high-end and low-end customers. The high-end customers consist of those in the high income bracket who...

Marketing Project

Charismatic Leadership’ Characteristics

Abstract One of the main goals of organizational leadership is managing human resources in an effective and efficient manner. Effective and efficient organizational leadership should focus on turning human resource departments into production centers by motivating employees to give their maximum output towards achieving organizational goals. One of the most...

Leadership Styles

Leadership: Theory, Application and Skill Development

Introduction Leadership refers to the process of influencing people in order to achieve certain goals, objectives, or desired outcomes (Tracy 22). Research has shown that effective leadership is characterized by an array of qualities such as integrity, honesty, vision, creativity, open-mindedness,, people building skills, integrity, job knowledge, effective communication, and...

Leadership Styles

Rachel’s Bus Company: Risk Strategy

Rachel’s Bus Company is a successful business venture. Rachel has portrayed some of the best moral practices as an entrepreneur. She has used new practices in order to make her business successful. She has employed many people from her neighborhood in order to achieve her goals. She has encouraged her...

Risk Management

Total Quality Management Implementation for Enterprises

Introduction Total quality management (TQM) is critical in monitoring the efficiency and proactive organizational culture within the objective, goals, and mission of an organization. Quality improvement facilitates sustainable and optimal use of resources in service delivery. This part of the paper will offer a critical analysis of the total quality...

Management Theories

Henri Fayol’s Management Theory

Background information Henri Fayol is a French scholar, theorist, and academician who contributed to development of a theoretical framework that guides management with regard to organizational entities (Brunsson 2008). He developed a general theory of organizational management. Although this theory does not satisfy scientific considerations, it influences organizational management in...

Management Theories

Strata Company’s Procurement and Supply Management

How procurement and supply management relate to the objectives of the organisation (Strata) While there are several roles of the procurement and supply chain management at Strata, all these roles must relate to the company’s objectives. The procurement and supply management supports organisational objectives by ensuring that there are goods,...

Logistics

The Virgin Group: Richard Branson Leadership Qualities

Any organization requires a clear guideline on how day to day activities should be carried out. As such, there is always a person tasked with the responsibility of overseeing activities of the organization. The person can either have qualities of a manager or of a leader. In case of Richard...

Leadership Styles

Learning Organization Defining

In a bid to understand a learning organization, it is necessary to explore some of the ideas of prominent scholars such as Peter Senge. Learning organization is an entity where people are empowered to increase their potential to eliminate the factors that limit growth (Senge 2014). Learning organization offers the...

Organizational Management

Contingency and Situational Theories of Leadership

Critical analysis of the contingency and situational theories Situational and contingency models are used by leaders to develop strategic plans for leadership. The two models have several similarities and differences. The main similarity between these theories is that they focus on the nature of a situation to determine the responses...

Leadership Styles

Aramex Company Supply Chain Management

Strategic cost management is when a company applies management methods to minimise costs while maintaining profitability and quality. Two components of strategic cost management are supply chain analysis and value proposition analysis. This section of the report examines Aramex’s supply chain and value proposition. Supply Chain Analysis of Aramex Aramex...

Logistics

The Chipotle Restaurant Marketing Plan

Marketing Strategy The presence of highly competitive products in the modern business environment compels many organizations to develop and implement apt marketing plans. The Chipotle Restaurant will adopt a marketing strategy that will seize the interests of many consumers in accepting its new cuisine. The restaurant will target the high-income...

Marketing Project

B2B Marketing: Apple and Samsung’s Symbiotic Relationship

The main objective of any firm is not just making profits but the highest possible profits. Companies are willing to go out of their way to ensure that they reap the most out of their business activities even if this may mean teaming up with their fiercest rivals in business....

Strategic Marketing

Healthcare Marketing: 4 Ps, Product and Market Orientation

The essay is an in depth analysis of health care marketing. This is attained by critically evaluating and addressing two major questions; listing and describing the four Ps of marketing and describing what is meant by product oriented organization against market oriented organization. Healthcare marketing is equally important in promoting...

Strategic Marketing

Coca-Cola Blak Product’s Marketing Strategy

Target consumers Coca-Cola Blak is a product of the Coca-Cola Company that was unveiled in 2006. It was first introduced in France before expanding its market scope to the United States and other markets. The drink is made up of coke effervescence and coffee essence. The drink was sold in...

Product Marketing

Training Needs Analysis for Customer Service

Introduction Every organization has its own way of analyzing performance of its workforce in order to attract customers. Among the very many modalities of performing organizational analysis is carrying out a training needs analysis. Training needs analysis (TNA) involves the examination of both occupational and industrial requisites of different occupations,...

Workforce

Leadership: Styles and Emotional Intelligence

It is true that the style of leadership is unique for every individual – but it should not depend on their personality. In fact, style is the strategy a leader chooses to adjust the organizational climate and handle failures just as well as success. The styles and emotional intelligence are...

Leadership Styles

Product Life Cycle Stages

Product life cycles consist of the introduction stage, growth stage, maturity stage, and decline stage. It is possible to show the product life cycle stage of each product by reviewing its market trends over some time. Introduction stage Products in this stage are 3D television and holographic projection technology. The...

Marketing

Work-Life Balance: Legal Support and Discrimination

Importance of Work-Life Balance and Influence by Legislation A work-life balance is essential due to psychological reasons and productivity of the employees. An employee, who spends enough time with the family, is more motivated to work and aims at higher goals. In turn, he/she experiences less stress and pressure and...

Workforce

El Pollo Loco Company International Business Expansion

The company overview El Pollo Loco is an American chain of restaurant company specializing in the production of fast foods. The chain of restaurant entered the American market by only one product, the grilled chicken. In fact, the company has been known for its grilled marinated chicken. Over time the...

Branding

Risk Management in Software and Educational Projects

One of the most important factors in guaranteeing the success of software development projects is the proactive participation of involved stakeholders. This is necessary because of the numerous risks involved in the software development cycle. Risk can be defined as a potential future occurrence than can affect the outcome of...

Risk Management

Cell Phone Products and Services

Cell phone industry is one of the fastest growing market platforms in the retail market arena. The report below describes business description, and industry analysis for my e-business which will deal with cell phone products and services. The analysis will consider the e-business in terms of operation, mission statement, goals...

E-Commerce

Diversity in the Workplace: Advantages and Challenges

It becomes more and more fashionable to talk about diversity in the workplace. They say that organisations that do not consider the opportunity to hire people of different genders, ages and ethical groups miss valuable human resources and lose their chance to appeal to a wider range of customers. Indeed,...

Workforce

The Polished Diaper Cakes Company’ Distribution Strategy

Distribution Strategy Modern world can be characterized by a great level of rivalry. To become successful a person or organization should overcome great number of obstacles and become better than the rest of the world. Only under these conditions it is possible to count on high incomes and continuation of...

Product Marketing

Leadership Role: Traits, Skills and Styles

Role of Leadership Leadership is a role charged with the development of visionary decisions. There are many skills, traits, and styles associated with leadership. Some of the skills associated with a leader include being good in the development of relationships with the human entities around a leader and being inspirational...

Leadership Styles

Apple Company Marketing Strategies

Introduction The Apple Inc. is an Information Technology Company (ICT) that manufactures and distributes computers, mobile phones, and wearable devices among other products. The multinational company adopts various marketing strategies that promote its sales. This report provides an insight into the marketing plan, target customers, and decision-making processes that underpin...

Strategic Marketing

Operation and Supply Management

Introduction to the operations and supply management The operations and supply management comprises of all the method used to create and distribute the firm’s primary services and products. The process begins from the identification and supply of inputs to the distribution of the output. Within the operations and supply management...

Logistics

Rose Partyware Company’s Marketing Strategy

Introduction Rose Partyware is faced with a serious dilemma on the appropriate method that should be used to market its products. It is clear that Rose Partyware is one of the leading manufacturers of paper goods such as plates, cups, bowls, table-clothes, napkins, crepe-paper, and favors, among others. Tom is...

Strategic Marketing

The Advantage of Good Communication System in Organization

When an organization seeks to work towards one common goal and make all the operations efficient, it has to ensure that there is a good communication system among the employees, the management and to the environment around it. The communication system should be good and free flowing to ensure that...

Business Communication

Use of Social Media as a Marketing Tool

Introduction The sheer proliferation of social media platforms such as blogs, wikis and online forums has created an unprecedented opportunity for companies to take advantage of this new social trend to promote particular products and services via online social platforms. Nearly 22% of all online activity within the U.S. alone...

Marketing

Roots Marketing the Marketing Research Opportunity

Introduction Marketing in an integral part in product development as it creates awareness of the existence of a products or service in the market; the initial stage in developing a marketing strategy is marketing research. There are different approaches to a marketing research; they need to be combined when making...

Marketing

Non-Verbal Communication in Organizations

Introduction Communication is very important in daily interactions. Although it is the passing of information from one person to another, it is not limited to words. This thus raises the importance of non-verbal communication which ideally forms the greater significant part in any communication as compared to verbal communication. The...

Business Communication

Comfort Company Marketing Plan: Innovative Capabilities

The Company and the Product Comforn is one of the telecommunication firms specializing in the production of high technological electronic products, computer hardware, and software. The firm’s products include personal computers, media devices, mobile communication, and portable-digital music players. Within the mobile communications category, the firm will be launching into...

Marketing

Business Competitive Strategies

Introduction Competition is one of the main challenges that any business entity in the current society has to deal with in order to achieve success. The presence of many players in the same industry forces firms to find ways in which they can gain competitive edge over their market rivals...

Strategic Management

The Infinite Mobile Apps Company Marketing Strategies

Executive Summary The internet offers a wide range of communication tools that ride on the social dimension of the online experience. The communicative power of the internet has essentially replaced much of the traditional tools particularly in the world of traditional advertising in print and broadcast media. Marketing a product...

Marketing Project

Q Company’s Corporate Social Responsibility

Evaluation of company Q’s attitude toward social responsibility Company Q’s attitude towards social responsibility can be described as negative. It is clear that the company is highly sensitive to its performance and almost all of its efforts are directed towards profitability. Theoretically, corporate social responsibility concerns a company’s ability to...

Business Ethics

Management: Organization Development Process Interventions

Introduction Change involves the process of shifting from the prevailing state to a desired position in reaction to dynamic external and internal elements that alter existing realities (Beer & Nohria, 2000). Organization development is the process of instituting change in an organization. Sullivan (2010) defines organization development as a continuous,...

Organizational Management

Nivea Company’s Marketing Strategy

Introduction Marketing is one of the most crucial undertakings that define the success and profitability of organizations (Haig, 47). As such, it becomes very important to understand the strategies and how to apply them appropriately (Behrer 97). Essentially, the market changes continuously because the forces of the business are always...

Strategic Marketing

Consumer Behavior in Marketing

Why is it important to encourage repeat purchases and customers from a marketing perspective? The three most recent products I purchased included a Samsung touch screen phone, a blazer, and a pair of shoes based on cognition, impulse, and experience. These products uniquely addressed my consumer needs to communicate, cover...

Marketing

Consumer Behavior in Marketing

Repeat Purchases & Customers In recent years, a considerable amount of effort has been devoted to understanding the importance of repeat purchases/consumers in a dynamic and competitive marketing environment. The knowledge synthesized from available literature demonstrates that economic success and competitiveness of most organizations depend on their ability to maintain...

Marketing

Consumer Behavior and Marketing Strategies Relationship

Consumer behavior is closely associated with individuals’ needs and wants. This is of particular concern to consumers’ buying decisions that are motivated by various factors, including cultural values, economic level, social status, climate, and geographical location. All these components influence significantly the marketing decisions because this sphere is specifically interested...

Marketing

Differentiation in the Marketing Mix

Convenience stores enable marketers to satisfy the entire range of customers with different products and services within the one-stop shop. Marketing mix differentiation involves the provision of a marketing mix that is distinct and better than what competitors offer. It includes fine-tuning all the elements of the marketing mix to...

Marketing

Service Quality and Customer Satisfaction – Marketing

Because of the distinct characteristics of customers in B2B environments, players need to comprehend their nature and circumstances. As customers complete business transactions involving large volumes of products and services, creating customer loyalty through proper management is of paramount importance. It is generally accepted that customer loyalty leads to profitability...

Marketing

Consumer Behavior Patterns

Elements of Consumer Decision-Making Process Consumers have to choose between various products and services. How they end up making these decisions, is of importance not only to the consumers themselves but also to marketers and policy makers. Various elements influence this decision-making process. Such elements dictate the choices made by...

Marketing

Consumer Behavior and International Marketing

Consumer decision-making process depends on the amount of effort that goes into the decision every time a purchase has to occur. Some researchers view it as a continuum, which depends on one end by habitual decision-making and the other end by extended problem-solving (Solomon, 2006). Most purchase decisions fall somewhere...

Marketing

Core Strategy

How have you seen the core strategy demonstrated by companies and or to the benefit of customers? Many companies have used core strategy to differentiate themselves from competitors through several ways that are beneficial to customers. One of them is through innovation and continuous improvements. The innovation and improvement capabilities...

Marketing

Thomas Nationwide Transport Company’s Marketing Strategies

Abstract The paper discusses issues on marketing and starts by introducing Thomas Nationwide Transport (TNT) Company and the various points of its business strengths. TNT was founded in Australia in 1946 as a service delivery company. It is currently a global company serving customers in over two hundred countries all...

Marketing

Sports and Energy Drinks Marketing

Product Description Product/Service and Industry Sector Foot orienteering is a sporting product that requires participants, who are the young, the middle-aged, and the old individuals, to employ navigation skills. According to Ferguson and Turbyhill (2013), foot orienteering is a sport that entails navigations in terrains that are unfamiliar to the...

Marketing

Marketing Research Interests

Marketing research is very vital for any organization. Different organizations engage in marketing research to determine the needs of their customers to ensure that the needs of these customers are met. Marketing research can be easily defined as the process through which a marketer seeks to obtain information on consumers’...

Marketing

Concept of ISO 9000

ISO 9000 is a set of regulations that form the basis of quality assessment for business organizations. These standards are used by business entities to ensure that business operations are carried out according to the guidelines set by the relevant authorities. These guidelines include statutory regulations. In addition, the guidelines...

Marketing

Social Media Marketing

What can social media brand conversations provide marketers that traditional media cannot? Social media is the platform of interaction used by individuals and groups to author and share content generated by users. The conversations carried out about brands in social media are more helpful to marketers than traditional media because...

Marketing

Toyota Prius Consumer Decision-Making Process

The consumer decision-making process is a five-step procedure that a typical customer is likely to follow before, during, and after purchasing a product. The first step is needed recognition, which refers to the gap brought about by the ideal and actual state of a need. Product marketing influences need recognition...

Marketing

Consumer Behavior and Decision Making Process

Marketers Using Consumer Decision Making Process Consumer decision-making process takes a number of steps, which include recognizing the need, searching for information, evaluating different alternatives, making the purchase and finally the post-purchase behavior. Recognizing the need is the first step and it is extremely crucial in making the final decision...

Marketing

“L’Oreal Ever Crème” Advertisement

Introduction The growth of advertising has lately been influenced by the company’s competition for business and the urge to broaden their market scope. Most companies today are aggressively advertising their products. The use of propaganda and weasel words is very common in advertising. Propaganda influences the attitude of the target...

Marketing

Kudler Fine Foods Company Marketing Communications Plan

Kudler Fine Foods have hired ABC Consultants to evaluate the significance of psychographic and demographic information as the company prepares to design its marketing strategies. In addition, our company is also tasked with the responsibility of assessing when Kudler Fine Foods should use data generated to make marketing decisions. Over...

Marketing

Federal Reserve and Price Stabilization

Introduction Economic stability is arguably the most essential role of any government. Unpredictable economic conditions not only scare investors, but also hinder proper planning by the government. It is important to note that among the worst scenarios in any economic problem is high increase in general prices. Besides decreasing the...

Global Scale Management

Supply Chain-Wide Technology

Supply chain management involves the tactical synchronization of the supply operations and strategies that encompass these business operations in a certain firm to enhance the long-lasting efficiency of the firm and the supply chain. It includes enhancing goods, process and supply chain functions. A supply chain wide system is one...

Management

Globalization and Firm Operating

Globalization has massively affected firms in the current market. Firms are increasingly finding themselves operating in regions that are beyond the borders of their home countries. When doing business in countries other than the home country, it is important to determine when to comply with the host country’s tradition and...

Accounting

Servant Leadership Concept

Practicing Servant-Leadership Servant leadership philosophy has gained popularity and use by most of the modern leaders. An escalating number of formal and informal organizations have taken up this concept as part of their company’s mission. Modern leaders moving from the old leadership styles and theories and adopting the integrated psychological...

Employee Relationships

United Arab Emirates Investment Opportunities

The political/legal environment Also commonly known as UAE or the Emirates, the United Arab Emirates is an Arab federal country made up of seven emirates. Each of the emirates is governed by Emirs who appoint the overall leadership of the country including the president, prime minister, and the cabinet. The...

Global Scale Management

Future Leaders of an Organizations

Introduction Employee training is a significant undertaking for every organization that wants to remain competitive. Training future leaders is the most valuable kind of investment that an institution can make through training its junior employees in readiness to take leadership. The strategy ensures that young employees are competent to perform...

Employee Relationships

Marks and Spenser Company’s Human Resource Management

Introduction Business investments and other nonbusiness organizations must have active employees to enable them to realize their aspirations. They establish investments in viable places to acquire qualifieD and competent staff and use modern technology to do different activities. However, sometimes they fail to run their operations smoothly due to the...

Employee Management

Quality Management

The quality of products and services produced by an organization depends on its quality management strategies. In this competitive world, quality is the only thing that can make an organization stand out from its competitors (Evans, 2007). The ability to use relevant quality management methods and tools to come up...

Management

Human Resource Management in Modern World

Introduction Employees are as essential to any business as the capital and managers are towards the success of the business. The development of human resource management has been equally important as it deals with all the management activities involving employees. It entails the recruitment and firing of employees by the...

Employee Management

McDonald Brand Management

Executive Summary McDonald’s stands out as one of the biggest global fast food retailer offering fasts foods in more than119 customers all over the globe. McDonald’s restaurants and franchises, which stand at about 33, 500, continue to grow as the organization penetrates new markets in Asia. This immense success of...

Branding

Symptoms of Supply Chain Problems

Introduction Changes in global business coupled with the unpredictable consumer demand have led to businesses encountering problems when managing their supply chains. Foggin, Mentzer, and Monroe allege “ We continue to see organizations adhering to the same supply chain management practices that they have been using for the past five...

Strategic Marketing

Supply and Demand

Price Elasticity of Demand The demand of a commodity can be classified as being inelastic, elastic or unitary elastic in response to changes in price. Demand is inelastic when price increase leads to less than the equal decrease in demand. However, elastic demand refers to a situation where percentage increase...

Marketing

Performance Appraisal Challenges – Management

Introduction Performance appraisal is a function within the performance management system that is carried out by human resource managers to review an employee’s performance within an organization. Employees are the key stakeholders in an organization. The success of their individual goals is paramount to the development of any business. Performance...

Management

Bundling of Human Resource Management Practices

Introduction According to Macduffie (1995), human resource bundles are a combination of human resource practices that are consistent and interconnected. The bundles are expected to create a greater impact on organizational performance. It has been suggested that a bundle of interrelating and consistent practices yield greater results in terms of...

Employee Management

Human Resource Management in the 21st Century

The 21st century has become the beginning of the new era in Human Resource Management (HRM). In the past 40 years, HRM has changed, from being limited to annual performance evaluations and employee paperwork to incorporating the power, skills, knowledge, and opportunities required to build and sustain organizations’ strategic advantage....

Employee Management

Coca-Cola Company International Business

Introduction Sustainability is required for the placement of a business strategy. Several key preconditions such a long-term commitment to the place brand strategy, ad campaigns, adequate budget allocation, responsiveness to societal changes, and the need for specific objectives determine the success and sustainability of a business. This analytical treatise attempts...

Product Marketing

The Process of Recruiting in HRM

Executive Summary The process of recruiting, selecting and evaluating employees is for the purpose of ensuring that only the best-qualified candidate is picked by the end of the process. The assessment team should be keen to ensure that applicants with the desired skills and ability to perform are the ones...

Employee Management

Group Process in Organization Leadership

The group process is a term that is used to describe how members within a group work together to accomplish a specific task. My group had five members. The other group members were Shaun Biddiscombe, Joshua Brundige, Sigrid Carrero, and Gishel Cruz. We were given a project on organization leadership....

Organizational Planning

Human Resource Manager: Role and Functions

Hiring the brightest people across the world is a great challenge since potential candidates have diverse characteristics. However, the two important things that stand out during recruitment and selection are: natural skills and academic qualifications. Inherent skills provide an employee with the self-drive they need to work effectively. Most jobs...

Employee Relationships

Corporate Social Responsibility

The term corporate social responsibility describes an element in business management that enables an organization to regulate itself. CSR enables a business entity to comply with the requirements of the law, ethical issues, and norms of international businesthe s practices. The practice also ensures that activities of a business organization...

Corporate Culture

Apple Company Analysis

Apple Company is one of the biggest manufacturers of personal computers of various kinds, media devices, music players and related software, digital content, and applications. The list of products manufactured and marketed by Apple includes such personal portable devices as iPod and iPad, different laptops and personal computers, Apple TV,...

Company Analysis

Quality Management Effects on Organizations’ Performance

Introduction Total Quality Management is one of the widely used quality management tools in current society. Hill (2008) defines total quality management as “An organization-wide efforts to install and make a permanent climate in which an organization continuously improves its ability to deliver high-quality products and services to customers.” It...

Organizational Management

Uber Company’s Business Model

Uber Technologies, Inc., is an American transportation network company that operates by connecting passengers with drivers through a smartphone app. The paying customers use the app to submit a request for a ride, which is then communicated to the Uber drivers, who use their own cars (Pilieci par.7). The company...

Strategy

Starbucks Company’s Social Media Plan

Starbucks acknowledges that social media enables the company to meet its anticipated and loyal customers’ objectives. The company wants to have a presence in the worldwide market. The firm uses Facebook, Google, Instagram, Twitter, and even Pinterest for its customers. Starbucks Background Information Starbucks Company started its operations in March...

Marketing Project

IBM Company’s Corporate Social Responsibility

Corporate Social Responsibility is an umbrella term for company programs that are aimed at evaluating the effects the corporation’s activities have on environmental health and general social well-being. These programs usually also address the need for damage prevention and control and are a representation of the company’s responsibility on the...

Corporate Culture

Procter and Gamble Company’s Operations

Introduction The dynamic nature of modern societies has led to the development of several types of businesses. Among the types of businesses initiated are Business-to-Government (B2G), Business-to-Business (B2B), and Business-to-Consumer (B2C). In the United States, various enterprises engage in types of businesses. For instance, Procter and Gamble Company (P&G), which...

Marketing Project

Bad Customer Services

Every successful business organization provides quality services and products to its customers. Businesses should treat their customers with respect, dignity, and professionalism. Many customers have encountered bad services or products from different businesses. I have also encountered several bad experiences as a consumer. I recently visited my Mobile Network Provider...

Employee Relationships

Study of Consumer Behavior

Consumer behavior refers to the study of how, when, where and why individuals and groups of people make their purchase decisions in a given market. Marketing should find out how people make their select different products and services before a marketing strategy is developed for any given company or organization....

Employee Relationships

Consumer Behavior Role in Global Business

What is consumer behavior? What is the importance of consumer behavior within the framework of marketing? How have competitive marketing techniques adapted to the increasing sophistication of consumers? Different marketing scholars have offered diverse definitions to the phrase consumer behavior. However, the most accepted definition according to Schiffman and Kanuk...

Marketing Communication

Information Technology and Supply Chain in Logistics

Information Technology (IT) plays an integral role in the successful governance of supply chain management (Dolci, Cunha, and Gastaud 219). Hence, there is a need to improve the overall governance of the supply chain processes in organizations. The functionality of supply chains has drastically transformed since the introduction of Information...

Management

PepsiCo Inc.’s Product Mix, Lines, Depth

Introduction PepsiCo Inc. is the second largest international company producing soft beverages and the global leading manufacturer of chips and other convenient snacks. The market for carbonated drinks is highly competitive, which accounts for the fact that both competing giants, Coca-Cola and PepsiCo, now have to look for growth opportunities...

Strategic Marketing

BlackBerry Company’s Business Strategy

Summary of Executive and Abstract The purpose of this report involved an analysis of the BlackBerry business strategy. Therefore, research presented what led to the failure of the beleaguered smartphone manufacturer and its attempts to turnaround the dying brand. BlackBerry was once the dominant player in the smartphone market globally....

Strategy