Free Example Business Essays

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Product Marketing

Coca-Cola Company International Business

Introduction Sustainability is required for the placement of a business strategy. Several key preconditions such a long-term commitment to the place brand strategy, ad campaigns, adequate budget allocation, responsiveness to societal changes, and the need for specific objectives determine the success and sustainability of a business. This analytical treatise attempts...

Employee Management

The Process of Recruiting in HRM

Executive Summary The process of recruiting, selecting and evaluating employees is for the purpose of ensuring that only the best-qualified candidate is picked by the end of the process. The assessment team should be keen to ensure that applicants with the desired skills and ability to perform are the ones...

Organizational Planning

Group Process in Organization Leadership

The group process is a term that is used to describe how members within a group work together to accomplish a specific task. My group had five members. The other group members were Shaun Biddiscombe, Joshua Brundige, Sigrid Carrero, and Gishel Cruz. We were given a project on organization leadership....

Employee Relationships

Human Resource Manager: Role and Functions

Hiring the brightest people across the world is a great challenge since potential candidates have diverse characteristics. However, the two important things that stand out during recruitment and selection are: natural skills and academic qualifications. Inherent skills provide an employee with the self-drive they need to work effectively. Most jobs...

Corporate Culture

Corporate Social Responsibility

The term corporate social responsibility describes an element in business management that enables an organization to regulate itself. CSR enables a business entity to comply with the requirements of the law, ethical issues, and norms of international businesthe s practices. The practice also ensures that activities of a business organization...

Company Analysis

Apple Company Analysis

Apple Company is one of the biggest manufacturers of personal computers of various kinds, media devices, music players and related software, digital content, and applications. The list of products manufactured and marketed by Apple includes such personal portable devices as iPod and iPad, different laptops and personal computers, Apple TV,...

Organizational Management

Quality Management Effects on Organizations’ Performance

Introduction Total Quality Management is one of the widely used quality management tools in current society. Hill (2008) defines total quality management as “An organization-wide efforts to install and make a permanent climate in which an organization continuously improves its ability to deliver high-quality products and services to customers.” It...

Strategy

Uber Company’s Business Model

Uber Technologies, Inc., is an American transportation network company that operates by connecting passengers with drivers through a smartphone app. The paying customers use the app to submit a request for a ride, which is then communicated to the Uber drivers, who use their own cars (Pilieci par.7). The company...

Marketing Project

Starbucks Company’s Social Media Plan

Starbucks acknowledges that social media enables the company to meet its anticipated and loyal customers’ objectives. The company wants to have a presence in the worldwide market. The firm uses Facebook, Google, Instagram, Twitter, and even Pinterest for its customers. Starbucks Background Information Starbucks Company started its operations in March...

Corporate Culture

IBM Company’s Corporate Social Responsibility

Corporate Social Responsibility is an umbrella term for company programs that are aimed at evaluating the effects the corporation’s activities have on environmental health and general social well-being. These programs usually also address the need for damage prevention and control and are a representation of the company’s responsibility on the...

Marketing Project

Procter and Gamble Company’s Operations

Introduction The dynamic nature of modern societies has led to the development of several types of businesses. Among the types of businesses initiated are Business-to-Government (B2G), Business-to-Business (B2B), and Business-to-Consumer (B2C). In the United States, various enterprises engage in types of businesses. For instance, Procter and Gamble Company (P&G), which...

Employee Relationships

Bad Customer Services

Every successful business organization provides quality services and products to its customers. Businesses should treat their customers with respect, dignity, and professionalism. Many customers have encountered bad services or products from different businesses. I have also encountered several bad experiences as a consumer. I recently visited my Mobile Network Provider...

Employee Relationships

Study of Consumer Behavior

Consumer behavior refers to the study of how, when, where and why individuals and groups of people make their purchase decisions in a given market. Marketing should find out how people make their select different products and services before a marketing strategy is developed for any given company or organization....

Marketing Communication

Consumer Behavior Role in Global Business

What is consumer behavior? What is the importance of consumer behavior within the framework of marketing? How have competitive marketing techniques adapted to the increasing sophistication of consumers? Different marketing scholars have offered diverse definitions to the phrase consumer behavior. However, the most accepted definition according to Schiffman and Kanuk...

Management

Information Technology and Supply Chain in Logistics

Information Technology (IT) plays an integral role in the successful governance of supply chain management (Dolci, Cunha, and Gastaud 219). Hence, there is a need to improve the overall governance of the supply chain processes in organizations. The functionality of supply chains has drastically transformed since the introduction of Information...

Strategic Marketing

PepsiCo Inc.’s Product Mix, Lines, Depth

Introduction PepsiCo Inc. is the second largest international company producing soft beverages and the global leading manufacturer of chips and other convenient snacks. The market for carbonated drinks is highly competitive, which accounts for the fact that both competing giants, Coca-Cola and PepsiCo, now have to look for growth opportunities...

Strategy

BlackBerry Company’s Business Strategy

Summary of Executive and Abstract The purpose of this report involved an analysis of the BlackBerry business strategy. Therefore, research presented what led to the failure of the beleaguered smartphone manufacturer and its attempts to turnaround the dying brand. BlackBerry was once the dominant player in the smartphone market globally....