4500-Word Business Essay Examples

Company Missions

McDonald’s: A Strategy to Revive Its Leading Role

McDonald’s is one of the most famous brands in the USA, symbolizing the American way of life. The company is now facing serious challenges due to economic constraints and COVID-19 pandemic. People’s consumption patterns are transforming, so hospitality companies need to adapt to the new environment. One of the strategies...

Finance

Cultivation of Customer Loyalty

The Initial Literature Review The Asian nations are growing very fast in terms of economy and are posing great competition for the western nations. Many economic sectors are improving their performance and are giving better services than before. Hong Kong being one of the fast-developing nations in Asia has established...

Marketing

Service Differentiation Management

Introduction The service industry is highly competitive, it as player domestic, local and international; there are different sectors in the service industry but always one main characteristic that cuts across the industry, the secret to succeed (Skålén, 2009). The secret to succeed in the service industry rests on the differentiation...

E-Commerce

Saudi Women’s Perception of Online Shopping

Introduction The majority of people define e-commerce as the act of shopping through the World Wide Web (WWW). However, e-commerce includes various activities such as internal business processes and business-to-business transactions (Schneider 2011). E-commerce has been accessible ever since the 1980s. However, the mode of conducting e-commerce has evolved with...

Product Marketing

Psychology of Student Consumer of Apple Products in the UK

Introduction In 2010 when Apple released its iPad, consumers waited in line for several hours in order to acquire the new sleek techno-gadget from Apple. This unique behavior among Apple consumers makes a lot of sense to Apple, marketing firms, and psychologists, who are all interested in the reasons that...

Marketing

Saudi Airlines’ Customer Service & Branding Strategy

Introduction: Saudi Airlines The airline industry in the Gulf region is famous for its continuous struggle to offer quality services to its customers. Besides, the high competition among the airlines in the industry has led to various strategies including cost-cutting, managing the unpredictable demands, and ensuring that the company adheres...

Branding

Silence of Brands: Advertising for Luxury Products

Recently in the world, the rivalry between a financial manager and a brand manager has gotten stronger. Both believe that exactly their activity is the most important for the company and that they create the basic cost for shareholders. Many known world companies on consultation in the field of branding...

Logistics

Oman Oil Company: Logistics and Transportation Management

Introduction Achieving competitiveness in the market requires the establishment of appropriate strategies in the supply chain process. The amount of revenue generated by a company determines the competitiveness and long term survival of the company in the market. To achieve high level of competitiveness and revenue generation, it is important...

Finance

Calendar Effect in Hong Kong Stock Market

Background The Hong Kong Stock Exchange (HKSE) is the second largest stock exchange market in Asia. The HKSE was established in the 19th century (McGuiness 2006, p. 892). Today the market ranks among top ten in the market capitalization. The market hit a record market capitalisation of US$1,063.9 trillion in...

Leadership Styles

Delivering Project Leadership: Case Study Analysis

Introduction As Turner and Muller (2005, p.49) surprisingly noted, most literature on the factors of project success have failed to acknowledge the useful role as played by any project leader in the implementation of projects. Instead, these literatures have stressed that results are all that matters in project implementation. Though...

Marketing Project

Sonicare Electric Toothbrush: Marketing Plan

Introduction This section provides a sample marketing plan for Sonicare Electric toothbrush. Sonicare, which is a division of Sonic Technology of Philips, is dedicated to producing various electric toothbrushes. Before Philips’s acquisition of Optival in 2000, Optival was responsible for the production of Domestic appliances and Personal care. Its acquisition...

Management

Analysis of ERP Systems: Implementation and Critical Success Factors

Introduction Globalization has done a lot to revolutionize businesses and organizations. The term globalization has emerged as an offshoot of the high-technology tools that are made available today due to the Internet. With just a computer with internet connection, one can connect with the rest of the world that has...

Decision Making

Challenges Implementing Talent Management in Culturally Diverse Organizations

Introduction Talent management is currently one of the primary concerns in many organisations around the world. Companies are not just looking for highly educated and experienced employees in the job market, but they are also looking for highly talented individuals who can think creatively when undertaking assignments in their respective...

Workforce

Diversity in the Workplace

Introduction It is notable that in the changing trend of the corporate world, globalization embraces business organizations from all spheres, which increase the need for the multinational corporations to employ people from local or ethnic backgrounds. In addition, rising numbers of trained, educated, proficient, and competent populations at rural communities...

Economics

How Does China’s Economics Influence U.S.

Introduction The United States and China are the world’s largest economies and they have had a positive bilateral trade for many years. China is home to about a third of the world’s total population. This is a large market that cannot be ignored by the United States. On the other...

Risk Management

Evolving Theoretical Framework in Risk Communication

The main focus of this paper is the theoretical framework in risk communication. Despite being quite a recent concept, risk communication permeates entire human history. Risk is a natural phenomenon, and people always had to deal with it in the past, use the latest technological advances to handle it in...

Financial Management

Diversifying Funds to Enhance CCL Financial Stability

Introduction The intent of this study was to investigate how CCLS could adopt a financial diversification strategy to enhance its financial stability. To achieve this goal, the researcher strived to provide a thorough understanding of the unique structural, legal, and operational dynamics associated with adopting a financial diversification strategy in...

Employee Management

Ship-Repair Industry and Workplace Stress: Study Methods

Various industries face the challenge of occupational stress having a significantly negative impact on job satisfaction, employee performance, absenteeism, and turnover rates (Campbell, 2015; Leon & Halbesleben, 2013; Meško et al., 2013; Prater & Smith, 2011). Compared to other industries, however, the ship-repair industry has higher levels of professional stress...

Management

Managing Knowledge in Projects

Abstract Knowledge management is a critical aspect of project management that involves collecting data, processing it to meaningful information, and sharing it with relevant entities to enhance coordination and ensure that all activities are aligned with the goals that should be achieved. In this paper, the focus was to discuss...

Strategic Marketing

How Can Airports Understand and Capitalize on Their Passengers’ Needs?

Abstract The retention of passengers is an essential prerequisite for Sharjah airport to achieve a sustainable competitive advantage in the region; this is critical to all Sharjah airport stakeholders in terms of resource planning, retail revenues increase, improved passenger experience, strategic plan formulation, and security measures. By studying passengers’ flows...

Management

Unethical Decision Making by Top Management Team

Introduction Ethical decision making has been a major issue affecting many organizations today. There has been the need to come up with strategies of promoting the performance of organizations by creating appropriate decision making processes. Decision making is a process that takes place step-by-step and the managers should follow them...

Employee Management

Talent Management in UAE’s MNEs

Talent management is one of the most critical roles in any organization in the current competitive business environment. In the United Arab Emirates, multinational enterprises have been keen on recruiting and retaining talents to help them have an efficient workforce capable of meeting strict targets within short deadlines. These enterprises...

Business Ethics

Unethical Decision Making by the Top Management Team

Introduction The need to develop good strategies to place organizations in a competitive position has been increasing and this has been accelerated by the intensifying competition in the global markets. Competitiveness in modern markets requires establishing appropriate policies for the organization. The quality of policies and strategies developed by an...

Entrepreneurship

Women Entrepreneurship in Vietnam

Background There has been minimal focus on female entrepreneurship in the past, though the impact of female entrepreneurial behavior has become quite significant. The motivation for women into self-employment is similar to that for men, in that it includes: educational and occupational background, future goals and estimated growth (Brush, 1992)....

Industry

The British American Tobacco PLC

Introduction The British American Tobacco PLC is the second largest international tobacco holding in the world. The company has pride in trading tobacco in more than 180 markets worldwide, while moving over 300 brands in the market. The BAT Company is committed to the manufacturing and processing of tobacco in...

Corporate Culture

Knowledge Sharing Behavior: The Impact of Organizational Culture

Abstract The objective of this paper is to examine the impact of different types of organizational culture on knowledge sharing behavior. The study notes that, the collaborative employee attitude is the complementary knowledge management culture for knowledge sharing, and in the same respect; it identifies the collectivism culture as the...

Organizational Management

Critique of Two Journals

Introduction The main aim of this critique is to provide an opportunity to learn from scholars and to try as much as possible to analyze the concepts and theories brought forth. One aspect of the critique attempts to link concepts and theories with my Ph.D. thesis topic, which is “impact...

Marketing

A New Entrance to Medical Device Market in Jordan

Introduction Medical devices are vital in ensuring effective prevention, diagnosis, and treatment of various diseases. It is estimated that approximately 50,000 medical devices are utilized daily in administering medical care all over the world (World Health Organization, 2006). Increased research and development within the medical device market have led to...

Company Analysis

Lebanon: Microfinance Platform Organization

Executive Summary The company will be Lebanon most important microfinance institution. The core service portfolio consists of lending money to small enterprises and helping micro and small enterprises. The company will function on a national scale from a wide-ranging system of branch networks. The company provides a variety of specialist...

Management

Enterprise Resource Planning Implementation

Introduction Technology has been a substantial inclusion in the world of business organizations. Speed and quality in production have attained a new level with companies cutting down on their costs of production. Furthermore, the increase in complexity and diversity of challenges that face business organizations has led to the need...

Strategic Management

Strategic Management Technique for Analyzing Industries

Strategic Management The success of any business organization depends on the ability of management to identify a viable strategic business management plan. Strategic management in business entails drafting, evaluating, and implementing specific steps that would help the business attain its long- term objectives (Afuah, 1998, p. 120). In addition, the...

Management

Customer Relationship Management of BMW in UK

Introduction The topic of this research is the customer relationship management of BMW in UK, which is the emerging strategic tool, which deals with the company and its rapport with its customers. It is the widely implemented action plan by the company to increase sales, customer satisfaction, and the revenue...

Professions

Restoring Trust in the Human Resource Management Profession

Introduction Human resource management is one of the most dynamic fields in the management of the organizational assets (Davenport, 2002). Managers continuously face the ever changing business environment that is caused by the increasingly changing business climate, increased change and use of technology, changes employment legislation as well as changes...

Management

Managing Leadership Change: The Transition From Industrial to Knowledge Worker

A dissertation submitted to Dublin City University in partial fulfilment of the requirements for the degree of Master of Science in Management of Operations I have read the paper and examined it critically in order to ascertain what further improvements can be made so as to make it more thorough...

Marketing

An Evaluation of the Prospects for Sainsbury’s Supermarkets in the UK Food Retail Industry

Introduction The food and drink retail sector represents the largest industry in the UK, providing employment for over three million people in primary production, manufacturing and retailing. In 2006 retail accounted for 9.5% of gross domestic product (Datamonitor, 2006). In recent years UK supermarkets have come under increased scrutiny over...

Marketing Communication

Daaboul Industrial Group: Adoption and Integrated Marketing Communication

Executive Summary Integrated Marketing Communication (IMC) is a concept of management which is developed to make all different aspects of marketing tools like personal selling, advertising, sales promotion, public relations, and direct marketing act together as a single unified force instead of making them to work in isolation to each...

Company Information

Pleasure Parking Limited’s Detailed Business Plan

Executive Summary Pleasure Parking Limited, a parking bay service provider shall be registered in Kenya in January 2009. The company shall be located at Amazon house situated behind Kenyatta Avenue Nairobi Main Street. Currently, the Nairobi city council (NCC) the main parking service provider is unable to cope with the...

Management Theories

Paradigms of Organizational Change and Development

Introduction Organizations function within dynamic economic, social and political environments currently embracing historic heights of uncertainty. Also, globalization poses enormous pressure upon institutions, people and governments to venture into wider horizons initially less considered. Management practice has to respond to the urgent calls while also ensuring sustainability of such intricate...

Employee Management

Intrinsic Motivation at Work

Extensive research has been done to provide a greater understanding of the significant variation in job performance among employees. (Barrick & Mount, 2006, Beehr, et al., 2000, Judge, 2001, and Van Knippenberg, 2000). Previous studies have examined issues such as the effects of personality upon job performance (Barrick & Mount,...

Risk Management

Bradford & Bingley Company’s Risk Management

Introduction Today Companies placed risk management at top as their agenda because of market globalization and frequent change of customer demand. For a strong position in industry, effective risk management strategy and their practice are necessary. An organisation needs to take action at three level such project level, business strategy...

Globalization

David Harvey’s Contributions to Understanding Globalization: Strengths and Weaknesses

Introduction The theoretical base of globalization and principles for development faces different philosophical and economical approaches. In this respect, the drive for understanding how globalization spreads in the contemporary world props up against the previous hypothesis. The historical analysis of the humanity in past few centuries admits the fastened tempos...

Company Structure

Business Organization Forms, Their Pros and Cons

Introduction A business is an organization that is formed with a view of selling products and services to customers. Business organizations are formed to generate profits to increase the owners’ wealth. The operators and owners of businesses take the risk of starting the business because they expect a financial return...

Company Structure

Kahramaa Company’s Environment and Strategic Management

Introduction Recent changes caused by the avalanche of technological advances and alterations in global society have created the foundation for a restructuring of the contemporary business environment. Particularly, the role and range of responsibilities that strategic managers have to face in the modern economic setting have been growing exponentially, thus...