1200-Word Business Essay Examples

Case Studies

Northern Aero Loyalty Program’s Marketing

Enginius software has been used to calculate customer lifetime value (CLV). Generally speaking, CLV refers to the projected total return that a customer can bring to a company in the long term over the lifetime of their interaction with the company. In other words, it is a critical metric for...

Company Analysis

Samsung Company Analysis: Final Report

Introduction The company focuses on manufacturing and developing a wide range of electrical products, including semiconductors, digital media devices, integrated systems, electronics, and memory chips (Gadalla, 2020). Samsung Electronics has a hierarchical administrative architecture; the corporation’s board of Directors (BOD) comprises five independent directors and four executives (Haizar et al.,...

Management

Project Management: Luus in the American Market

Purpose An Australian commercial cooking equipment manufacturer plans to expand and penetrate the American market. The company is one of the leaders in the Australian market. Irrespective of lockdowns and certain constraints due to the COVID-pandemic in 2019-2020, the industry is expected to grow steadily, reaching over 4% compound annual...

Management

The Impact of the COVID-19 Pandemic on Competition Between Firms

How has the COVID-19 pandemic reshaped competition? As businesses and sectors prepare for life after the COVID-19 pandemic, one of the most difficult jobs will be determining a new set of objectives. Coping and keeping up with the ever-changing scenario have taken precedence during this crisis. However, as the hold...

Management

Importance of Quality Improvement

Quality improvement has been a problem for many companies. Thus, many have struggled to keep up with the existing markets and customers, hence failing. This is because, by providing goods that are not of quality, it becomes costly for companies since they have to redo the work. When a company...

Case Studies

Valero Energy Corporation (VLO): Issues and Their Solutions

Valero Energy Corporation (VLO) VLO is a multinational marketer and manufacturer of transportation fuels as well as petrochemical products. The departments in the company are renewable diesel, refining, and ethanol. The renewable diesel department is responsible for selling renewable diesel to the refining department. The refining department comprises petroleum refineries,...

Management

The Interconnection Between Customer Service and Business Success

Abstract The following paper examines the interconnection between customer service, customer satisfaction, organizational efficiency, and employee commitment. A critical review of academic literature surrounding the subject of customer service and satisfaction has demonstrated that there is a link between the two concepts. The paper investigated the positive relationship between profitability...

Case Studies

Amazon: Sustainable Competitive Advantage

Introduction Modern technology and globalization, the transition of most economies to a market economy, and the prevalence of capitalism have changed business values. The number of competitors for each company is growing, and industries need to transform production and sales to remain competitive in the global marketplace. Several analytics and...

Business Ethics

The Philosophy of Business Ethics

The concepts of morality, ethics, and culture of behavior are usually attributed to the field of non-economic relations between people. To some extent, they are associated with official relations, usually tied to service in government organizations. Meanwhile, it is exactly the entrepreneur who needs the image of an honest, deeply...

Case Studies

Orohena Pearls Firm’s Swaziland Market Entry

Executive Summary Felix has a former roommate who owns Orohena Pearls (OP), an established business that supplies Tahitian Pearls. OP is located near Pape’ete in Tahiti and is ready to conduct business with Felix on a six-year deal. The nature of the business involves OP providing Felix with exclusive rights...

Business Ethics

Martin Marietta’s Corporate Ethics

Introduction The application of ethical principles is an urgent issue in the modern business field. Today, many potential clients take notice of the corporate ethics of the enterprises they are contemplating becoming a customer of and may reconsider dealing with it if its tenets are dubious. Moreover, debatable principles can...

Company Analysis

Ferrero Group Opening Singapore Innovation Center

Introduction Ferrero Group is a successful company specializing in producing chocolate products, and the organization is prominent worldwide. Currently, the company is present in more than 50 countries and has 31 production plants in 5 continents (A global reality, n.d.). Ferrero Group’s owner and the Executive Chairman is Giovanni Ferrero....

Organizational Management

Discussion of Purpose of a Team Charter

Background A team charter refers to a well-written document developed to give direction to a group with a common purpose by establishing boundaries. In any case, the document is developed early before implementing the team purpose. To facilitate buy-in as well as understanding, the charter is usually initiated in the...

Marketing

Marketing Mix Elements and How They Affect Competitive Advantage

Introduction Businesses strive every day to compete with their competitors through various strategies such as marketing. Marketing involves making the right product available at the right place and time. Using a marketing mix is an efficient way of successfully implementing a marketing strategy. The marketing mix consists of the 4...

Management

IT – R&D Management

Over the years, public entities as well as private organizations have productively adopted project management models to achieve their respective research and development (R&D) goals. Project management processes can be integrated to build a complete system targeting R&D organizations. R&D projects must be managed effectively and resources aligned efficiently to...

Management

Change Management in Telecommunications Sector Omantel in Sultanate of Oman

Feelings attitudes and perceptions of employees towards change Feelings can be described as the sense of touch or understanding towards a particular thing (Paulsen et al. 2005). Employee’s feeling during organizational change influences the success of the organizational change. Managers must consider several factors that could influence or change an...

Finance

Decision Making in Finance

Executive summary The purpose of this paper is to develop a comprehensive managerial report for the decision-making procedures in solving financial problems. Seneca Hill Winery, a hypothetical company specializing in winemaking, is used as the case study to examine the appropriate decision the company should make when considering plating one...

Business Communication

Conflict Resolution Skills: Self-Analysis

Discussion Question Question 1 Based on the self-assessment done in section one above, it was evident that the conflict management style which I had the highest score was set D which means that I like forcing things or dominating over others. I was surprised at this outcome because I believed...

Management

Quality Management in the Hospitality Industry

Introduction In any form of organization, service and product quality is a mandatory requirement. An organization that does not emphasize proper and coordinated quality delivery is bound to fail. It is thus necessary to develop a framework that supports quality delivery to the clientele. In his research (Clark, 2005) Consider...

Organizational Management

Managing Change and Its Impact on the Business

Introduction The major factors contributing to the need for change are changing business demands in a global economy, technological developments, and changing workforce demographics and values. Today’s business is increasingly consumer-driven and segmented. New technologies have made it possible to achieve profits at lower volumes in “niche markets.” Aims of...

Leadership Styles

Comparing and Contrasting Four Leadership Theories of Leadership

The trait theory This theory was more used or pronounced in the 20th century. The writers Thomas and Carlo in their writings have explained the characteristics of a leader. Leaders have different characteristics from the people who are not leaders. These characteristics are inborn. People inherit the personality and character...

Employee Management

Conflict Management and Barriers to It

This paper discusses characteristics of conflicts, different types of conflicts, and barriers that conflict management. It is thus divided into an introduction, a conclusion, and a reference list page. Introduction A conflict can be defined as an opposition between ideas or interests between people working or living together. It can...

Financial Management

Mad Manufacturing Ltd. and Clever Clothing Ltd.: Comparison of Businesses

Executive Summary We have carried out capital budgeting of mad manufacturing ltd. the analysis shows that the company can invest in the new product to earn a net present value of $ 11,869,970 and an internal rate of return of 60% that is viable using NPV and payback period. the...

Employee Management

Employees Training and Development Program

How organizations are affected by the porter’s five forces? Threats to new entrant and the bargaining power of suppliers and customers are external factors that undermine the success of an organization by creating more challenges to the firm market structure. Competitive rivalry and substitute products are internal factors that HR...

Employee Management

Cross-Cultural Communications. Workforce Diversity

Anderson and Metcalf (2003) identify three kinds of workforce diversity in ‘Diversity: Stacking up the evidence’. The first, Social category diversity involves variation in demographic distinctiveness, for example race and age. The subsequent one, Informational diversity denotes variation of milieu for instance information, edification, knowledge, tenure and practical background. The...

Management

Quality Management and Customer Preferences

Apparently, it is beyond doubt that customers do value the quality of the products and services they obtain from the business community. Garvin describes quality as the ability to meet customers’ needs. He asserts that several elements can be used to define the quality of goods and services (Foster, 2009,...

Management

Zara’s Unique Supply Chain Management

Zara was founded in 1975 by Amancio Ortega Gaona in Spain. It started off as a small outlet for clothes from Ortega’s factory. It grew rapidly to become a brand shop from major companies like Industria de Deseno Textil and others. Through Zara, Ortega is credited with having democratized fashion...

Company Analysis

Harley-Davidson’s US and Global Strategies

Introduction Background In the last few decades, most organizations in the world have attempted to globalize their business by diversifying their marketing strategies in order to tap the opportunities provided by the large world population. In particular, most American corporations have extended their marketing strategies to include Asia, Europe, and...

Company Analysis

United Biscuits Company’s Marketing Strategy

Introduction The united biscuits are one of the leading manufactures and a distributor of biscuits in the United States. It is a major distributor of biscuits in several countries which include, France, Iberia, Netherlands, and Belgium. Some of the products which this company distributes include nuts, crisps, and savory snacks....

Management

The Role of Knowledge Management in Organization

Introduction If we analyze then we come to know that organization knowledge assets (tacit and explicit) have to be administered. Knowledge management is not concerning building a mechanized systems of human assets but it is concerning the preparation and completion of activities designed to incessantly recognize, obtain, apply, share, expand,...

Management

Strategic Human Resource Management in UAE

Introduction Strategic human resource management (SHRM) is an approach followed in learning organizations to create the effective base not only for implementing advanced human resource strategies but also for responding to the organizational changes. Following the principles of SHRM, leaders in organizations receive the opportunity to create the specific work...

Employee Management

Walmart Inc. Leveraging Human Capital

Introduction Although the policies that Walmart has been deploying regarding its staff members should currently b viewed as one of the primary concerns and the subjects of further scrutiny. Due to the problems in the company’s policies regarding the management of its human capital, specific needs of staff members are...

Company Analysis

Apple’s PESTEL, SWOT, Five Forces, VRIO Analyses

Introduction In this paper, PESTEL, SWOT, Five Forces, and VRIO analyses will be used to evaluate the company Apple Inc. Firm performance will also be evaluated. PESTEL Analysis The political factor that influences Apple’s performance is the government’s influence on its business. Political factors provide two opportunities for Apple. First,...

Company Analysis

Dell Incorporation’s Marketing and Customer Focus

Company’s Background Information Dell Incorporation (Dell, Inc.) was established in 1984 as PC’s Limited by Michael Dell. By 1989, the company was able to “commence their business dealings across country boundaries” and soon afterwards “go outside of the United States to Europe, and the company was able to achieve $50...

Management

How Wal-Mart Really Works?

Wal-Mart is an American multinational retailer corporation that operates public discount stores as well as warehouse stores. The decision for Wal-Mart to extend its operations to India is a strategic move as India is regarded as the second emerging entrant with an estimated market of $ 396 billion and is...

Company Analysis

Sharjah International Airport’s Quality Policy

Identify the selected Department Quality Policy and compare it with the ISO 9001:2008 requirements The Sharjah Airport Authority (SAA) is dedicated to running the operations of the Sharjah International Airport (SIA) through formal and professional system applications, with the aim of ensuring high customer satisfaction, as well as the safety...

Management

Timberlake Soap Manufacturer Business Plan and Vision

The Timberlake Company intends to own the largest market share within the next two years through the manufacturing of high-quality soap products. These products will continuously improve the health of customers and reduce illnesses caused by germs. This company cares for the health of its customers, employees, and the community...

Management

Innovation Management in the Business Environment

Introduction In the current competitive market environment, firms are forced to maintain creativity in their production strategies. According to Kotler, Keller, Brady, and Goodman (2012), emerging technologies have redefined the business environment in many ways. Customers are well informed about the specific needs that should be met by the products...

Employee Management

Employees Motivation Management

Abstract Motivation is one of the main driving forces for the employees to fulfill their tasks in the workplace properly and to stay satisfied with their job in general. Many employers do not realize that a poorly motivated employee is not really interested in the overall company’s success, his/her goals...

Management

Business Process Reengineering in Organization

Introduction Business process re-engineering (BPR) also known as business process management (BPM) simply refers to the formal design of a workflow and the specific business processes performed to achieve a targeted business outcome. Moreover, it is important to note that BPR is an essential basis for many managerial development within...

Company Analysis

Coca-Cola Company in the UAE

Description of the Target Market The Coca-Cola Company is the second largest soft drinks company in the UAE after Pepsi Cola. The company had entered the market earlier, but it faced low sales volume and discrimination from the buyers for its perceived association and support for Israel. As one of...

Company Analysis

Wal-Mart Company Functions of Management

Introduction Managers are tasked with four major roles organizations, viz. organizing, planning, leading, and controlling. This paper will analyze the four major roles of managers using Wal-Mart to illustrate the major themes. The paper will also analyze the effect of the internal and external factors to the aforementioned roles of...

Employee Management

Workplace Conflict and Successful Team Management

Introduction A growing literature reveals that sustaining workplace relations among workers of different ethnic backgrounds, social affiliations, and economic statuses is proving challenging for the human resource managers (Johansen, 2012). It is obvious that workplace conflicts tend to affect the working environment and results in unnecessary violence that affects workers...

Management

Management Process Aspects Assessment

Harrington’s Process Breakthrough Methodology Harrington’s Process Breakthrough Methodology is a technique developed by James Harrington that incorporates approaches such as business process re-engineering, benchmarking, new product innovation and design as well as focused business improvement to initiate a drastic change in the business processes of an organization. The process breakthrough...

Employee Management

Dubai Design District: Resource and Talent Management

Introduction Talent management practices are important to organizations because they help to arrange and implement the skills of human resources that play a crucial role in business success. Effective talent management allows companies to develop competitive advantages, increase innovation, and decrease turnover rates. The given report aims to explain the...

Management

Business Process Management and Reengineering

Introduction According to Abdolvand, Albadvi, and Ferdowsi (2008, p. 205), the BPR concept is mainly concerned with combining elements of process redesign and the setting up of information communication technology (ICT) in a bid to sustain reengineering efforts in an organization. BPR has gained popularity in the organizational setting owing...

Management

Employee Motivation Plan

The significance of employee motivation cannot be overemphasized. The small manufacturing company requires an employee motivation plan that has the potential to promote its expansion. There is the need to ensure that the designed motivation plan strengthens the company’s supply chain management to ensure availability of products in the market....

Management

Information Systems Management in the Company

What is meant by “managing IT as a strategic resource”? Information technology is a very important aspect of any organization. It entails the technology used in the processes regarding information for instance creation, storage, maintenance and use, and dissemination. It is therefore an essential resource that should be well managed...

Company Analysis

Tiffany Luxury Brand’s Strategic Analysis

Innovation and design Strengths Tiffany is a company specializing in jewelry and diamonds targeting the lifestyle and retail sectors of the fashion clothing and accessories industry. Tiffany has positioned itself as a brand for flawless craftsmanship. Besides, it offers exquisite collections of couture jewelry that is not easy to find...

Company Analysis

Netflix Company’s Business Model and Strategy

How strong are the competitive forces in the movie rental marketplace? Do a five-forces analysis There is a lot of competition in the movie rentals industry. Blockbuster Online has a video-on-demand service that satisfies the interests of many customers. More firms are likely to enter the industry in the future...

Company Analysis

KPMG Company Business Operations Analysis

This study uses Michael Porter’s five forces strategy and PEST concept to analyze the environmental forces, which affect KPMG’s business operations. The threat of new entrants KPMG has over 140,000 employees and specializes in the provision of services in auditing, advisory, and taxation, which are the core elements of the...

Company Analysis

Trader Joe’s Company and Industry Value Chain

Analysis of Industry Attractiveness The analysis of the case study using Porter’s five forces shows that the industry is very attractive and profitable. According to Pervan et al., analysis of external forces of an organization directs the modification of strategic processes and innovation of new dimensions for sustained growth (12)....

Company Analysis

P’kolino Company’s Business and Target Market

The business aims at satisfying children’s need for play material and equipments. The company deals with product development and marketing. They aspire to improve children play at home, through their creatively designed playroom furniture. The product within the business will provide room for adaptation within children stage of development. P’kolino...

Financial Management

Strategic Cost Management and Budgeting

What does the term cost management mean? Who in the typical firm or organization is responsible for cost management? Cost management is the operation of preparation, development, and regulating a budget. It encompasses additional tasks such as balancing costs, finding funding, and managing finances in order for any given project...

Business Critique

McDonald’s Corporation and Its Critics 1973 – 2009

The McDonald’s Corporation had to deal with a lot of crises over the years, and, consequently, saw very different approaches to solving its issues from the different Chief Executive Officers. The CEOs had different management and leadership styles, different views of the business’s future, tried approaches, which affected the development...

Strategic Management

Management Information System: Role in Business

Introduction Information systems play a critical in business enhancement since they allow managers to plan, organize, and execute policies effectively. The relationships among various stakeholders are handled through application of information system meaning that it has a positive impact towards business development. Additionally, they help in strengthening business strategies, irrespective...

Business Communication

Non-Verbal Communication in Organizations

Introduction Communication is very important in daily interactions. Although it is the passing of information from one person to another, it is not limited to words. This thus raises the importance of non-verbal communication which ideally forms the greater significant part in any communication as compared to verbal communication. The...

Marketing

Sports and Energy Drinks Marketing

Product Description Product/Service and Industry Sector Foot orienteering is a sporting product that requires participants, who are the young, the middle-aged, and the old individuals, to employ navigation skills. According to Ferguson and Turbyhill (2013), foot orienteering is a sport that entails navigations in terrains that are unfamiliar to the...

Marketing Communication

Consumer Behavior Role in Global Business

What is consumer behavior? What is the importance of consumer behavior within the framework of marketing? How have competitive marketing techniques adapted to the increasing sophistication of consumers? Different marketing scholars have offered diverse definitions to the phrase consumer behavior. However, the most accepted definition according to Schiffman and Kanuk...