A 2500-word essay about business, management, or marketing is more like a research or term paper. To prepare a solid assignment of such a length, you’ll have to conduct research and make an extensive “works cited” list. That’s why you’ll have to spend much more than one evening writing your 2500 words essay.
You can write a 2500-word essay about business and management in many subdisciplines. For example, economics, company information, business communication, leadership styles, or professions. We wish you good luck with your assignment! Take a look at 2500 words essay examples on this page to get inspired.
Abstract Understanding the effects that teamwork has on project implementation as a part of the project management framework is vital to UK companies in all industries. Therefore, studying the numerous levels at which teamwork is connected to project implementation and project management is central to effective performance. This paper seeks...
Human Resource Human Capital Development Organizational Structure British Airways has a straightforward organizational structure in which managers’ report to the Board of Directors. British Airways, being a global company, has offices all over the globe. The firm has a unique method of recognizing and respecting its employees. Employees’ special days,...
HRM Functions and Practices Strategic planning is a tool used by organizations to outline their objectives and vision as well as to direct how they will be achieved. A business assesses its existing situation and projects further directions in order to decide on each stage of development. In many aspects,...
Introduction This work will contain a story about the experience of working at Starbucks. This company will be shown from the inside in the dynamics dictated by the environment, large-scale decisions made by the management on the eve of global changes in the world, and the impact on the organizational...
A 2500-word essay about business and management can be written on many topics. For instance: market research, business strategy, money, credit, operations strategy, or banking. The exact format depends on the requirements. You should consult with your teacher to understand what is required in your particular case.
The first thing you should do to write a 2500-word essay is to choose a topic. You’ll have to spend some time researching, writing, and editing. That’s why it is worth choosing a topic that inspires you. A good 2500-word essay about business, management, or marketing should feature a solid outline, a clear thesis statement, and a bibliography. Please pay special attention to your sources’ relevance: they must be up-to-date.
Business, management, and marketing are inspiring topics to write about. However, working on a 2500-word essay on business will require some effort from your side. You’ll also have to spend time formatting and editing your paper, as well as preparing graphic materials. You’ll need about 8 hours and 20 minutes to write 2500 words.
A 2500-word assignment, be it about business, management, marketing, or other topic, usually contains 17 to 18 paragraphs. This rough estimate implies that a typical paragraph in academic writing includes 100 to 150 words.
Executive Summary The report aims to critically assess the Coca-Cola Company and provide relevant recommendations to the organization. Below, a number of relevant tools – PESTLE and SWOT – were used to evaluate the company’s external and internal environment, respectively. Founding on the results of these analyses, it was recommended...
Introduction The concept of leadership has evolved over the years because of the changes in the socio-economic and political environment. According to Sims and Bias (2019), scholars have been drawing a parallel between leadership and management intending to integrate the two at a time when firms are struggling to attract...
Introduction Corporate strategies are at the core of modern management practices. Many scholars agree that corporate strategy is a major subject for both academia and practitioners since it helps discern such aspects as organizational scope decisions, including alliances, mergers and acquisitions, and other strategic moves made by a firm (Feldman,...
Abstract Ethics in business practice is a pivotal quotient towards elevating professionalism and competence. The lack of clarity concerning guidelines within a workplace risk the development of a dysfunctional organizational culture. It is the responsibility of all stakeholders to develop measures that boost the trickle-down effect of accrued benefits. One...
Digitalization today is a global, universal trend, transforming methods and tools of management, approaches to management decisions, and the economy (Peterson, et al., 1997). One such business model is the digital subscription. Subscription business standards are based on the concept of selling goods or services to obtain monthly or annual...
Background Starbucks is a good example of managing extended supply chains; coffee is an exchange commodity which is sold in grains. Usually, when a company needs to buy a specific type of coffee, it can be done cheaper on the stock exchange, where the offer is lower. At the same...
Introduction Companies are always looking to recruit, uncover, and retain the most qualified talent out there. These individuals will work to accomplish the companies’ goals, fit into their cultures, and possess the drive for success. However, the problem is that not just one company is looking to do this; thus,...
McDonald’s and Fast-Food Industry McDonald’s Corporation is one of the leading companies in the global fast-food industry with a well-established brand. The organization operates in 119 countries across the globe, with almost 40 thousand restaurants (93% out of which are franchised) (McDonald’s 2021, p. 3). McDonald’s restaurants serve a “locally-relevant...
Introduction Dunkin’ Donuts is a leading American quick-serve restaurant concept and is the market leader in bagel and donut servings. Since the 1980s, the company has embraced coffee as a highly sought-after beverage in its outlets, and it posts an estimated 1.6 billion dollars in coffee sales annually (Dunkin’-Brands, 2019)....
Executive Summary Childnet is a non-profit organization that has ensured that it improves the lives of many children and young people. Many children have also suffered abuse, abandonment, and neglect in their community. Consequently, these programs have been introduced to allow other individuals to take care of such children. There...
Introduction Globalization has made the globe more competitive and driven it to compete for survival for finite human and financial capital resources. In this complex biosphere of interconnection, each establishment’s order to combine active learning with its architecture is crucial to its performance. Thus, organizational learning can be viewed as...
Overview of Amazon Company Amazon.com, Inc. is an international technology company that provides digital streaming, e-commerce, cloud computing, and artificial intelligence services. The company operates in over 100 countries and has been termed one of the most economically influential forces (Amazon, 2018). The founders of this multi-scale firm were Jeff...
Services Services differ from products due to their intangible nature and the fact that services arise from the efforts made by a person. Products, on the other hand, are tangible and physically acquired goods that a customer pays for (Fjeldstad and Snow, 2018). An example of a good is a...
Introduction Competition in a market filled with offers is fierce for both new players and successful companies with significant experience and recognition around the world. As domestic companies enter the global market, the distribution of power changes, and the level of competition increases. In market conditions, when the external environment...
Introduction The food industry is essential for every nation, which explains the presence of many quality standards that are used to govern this sphere. Various restaurants, cafes, coffee shops and others typically do their best to provide their customers with adequate service and products. However, it is necessary to mention...
Introduction Corporate purchasing is the system of decision-making through which social groups identify, identify, assess, and select substitute products and vendors. Organizations acquire services and goods to representatives, consumers, or the community following organizational aims, such as production and delivery (Jonsson & Holmström, 2016). The demand for a finished piece...
Introduction The formation of a thorough business plan is critical for guaranteeing economic success, as it allows not only to summarize the key theses of the future project but also to identify in advance the weak points necessary for additional refinement. Within the framework of this essay, it is proposed...
Introduction Throughout the globe, small and medium-sized businesses (SMEs) continue to play fundamental roles in economic growth and the provision of employment opportunities. In Qatar for instance, 96% of the country’s private sector businesses are SMEs (Hilmersson et al., 2021). Some of these have good potentials of entering new markets...
Introduction The development of a digital application is a comparatively new field that has only recently been aligned with the set principles of scheduling and inventory management. Owing to the fact that the process of app development occurs primarily in the digital context and does not require a significant number...
Executive Summary Analysts use financial ratios to tell a story about the fiscal situation of a company. Financial ratios are divided into valuation, solvency, efficiency, liquidity, and market ratios. ABC Healthcare is an American company that specializes in healthcare services. The Chief Finance Officer of the company seeks to analyze...
Introduction Tourism development is a vast contributor to the growing economy. Obscuro is a business that takes advantage of the affordable alternative destinations niche in the tourism market by targeting travelers between 18-35 years of age. The business plan serves to show how feasible, viable, and profitable this business is....
Abstract The outbreak of the COVID-19 virus is an acute reminder that pandemics, just as the occasionally happening catastrophes, have occurred in the past and will continue happening in the coming future. Since all calamities cause adverse effects to the normal operations of human beings, COVID-19 is no exemption. Currently,...
Introduction Organizations are kept focusing on assessing the problems by research to address them properly so that long term planning is done in accordance of any uncertain event and to make strategies for unexpected events. Consumer goods companies keep focusing on market research about consumer response towards the products taste...
Introduction Costco is a leading American wholesale corporation. It operates as a warehouse club that offers a variety of goods and services to its members. The organization’s mission is to offer high quality goods and services to its members on a continuous basis. To achieve this objective, the corporation seeks...
Home ownership in UK According to Ford, Burrows and Nettleton (2001, p.10), home ownership in the UK has undergone a significant change over the past few decades. After the end of World War II, most UK citizens were renters. During this period, home ownership was less than 40% of all...
Introduction There are factors that have to be considered in adoption of a total reward strategy to compensate employees of an organization. They include the factors that are conducive and the factors that prevent the application of total reward management. Organizations need to know which factors exist and are dominant...
Introduction The significant contribution made by copper mining towards the development of the Zambian economy is undoubted. Since its inception, the mining industry has helped numerous people in the society earn their daily bread not to mention the revenue earned by the Zambian government from the industry. The industry has...
Background The past couple of years have witnessed dramatic changes in the business world brought about by the technological advancements of the 21st century. Presently, business executives and clients are equally overwhelmed by futuristic scenarios of business assisted by a click of the computer mouse (Kalakota & Whinston, 1997). A...
Introduction Sustainability is a very important part of contemporary business practices because it enables businesses full fill the needs of the present population without threatening the ability of future generations to meet their own needs. Sustainability makes it possible for businesses to focus completely on the various components of the...
Introduction Company profile Rocky Mountain Chocolate Company is one of the leading international confectionery firms, which operates in the United States, Japan, the United Arab Emirates, and Canada. This large confectionary firm has managed to capture a massive market share in the United Arab Emirates. Crail Frank established this company...
The Carphone Warehouse is one of the most successful telecommunications businesses in the UK. It is now Europe’s leading independent retailer of mobile phones and services, with over 2,144 stores that combine a retail operation across 10 countries with an extensive and growing telecommunications services business. Today it is operating...
The globalization of the world economy has led to the creation of a very complex structure of which industries and financial institutions are the parts. Every major investment plan either in form of establishing a new unit or for a simple public offering requires the involvement of financial institutions. These...
Introduction The task of making a product or service popular, even among its target audiences, is quite difficult due to the presence of competition, absence of awareness about the new product, and the overall tendency to approach the process of purchasing carefully. Receiving impartial information about the quality of the...
Abstract Behavioural supply chain management is a quickly growing part of the broader discipline that has emerged in response to the challenges that the operational approach could not resolve. It explores companies as enterprises run by people, who do not necessarily make the optimal decision every time. As such, the...
Introduction Aid refers to voluntary transfer of resources mostly financial from one region to another that is deemed deserving; this is normally an act of philanthropy. This type of assistance exists even in a larger scope with nations often helping each other. In such a scope, it is thus defined...
Study Background Introduction In economy, inflation is the increase in the price levels of commodities. The level of inflation in a country has both the direct and the indirect influences on the economic development. Positive changes in the economic development entail an improvement in the standards of living of people...
Introduction This research targets at gauging the use of yield management in Saudi hotels. Consequently, the focus of this chapter is to argue the results retrieved from research scrutiny in Saudi hotels. The argument will criticize earlier finding of other researchers to establish a firm foundation and reasoning in the...
Introduction A pricing strategy is a premeditated option from a number of substitute price schedules or prices, which are employed towards maximizing profits within a given duration, in reaction to a certain situation. Pricing strategy is a very crucial approach in the running of hotel businesses; mainly because the industry...
Market segmentation is the categorization of the different components of the market, which are dissimilar from one another. Through the identification of such dissimilarities in the different portions of the market, hotel ventures can satisfy the needs of potential consumers in an effective manner. Segmentation is an important part of...
Introduction Venezuela has huge reserves of natural resources with oil and gasoline reserves being some of the country’s greatest assets. This is a clear indication that the country has the capacity to realize economic sustainability and remarkable development in social aspects. However, Venezuela still grapples with the challenges of poverty...
Introduction Corporations have been increasingly responsive to stakeholder pressure for societal and environmental information, especially on important matters like carbon disclosure and social programmes (Stanny & Ely 2008). Demand from stakeholders has focused on environmental and social disclosures. Stakeholders have complained of lack of disclosures about environmental impact of corporate...
Research Methodology and Analysis Introduction I had proposed for Ben Foods Co. concerning the Enterprise Resource Planning for the online data management and electronic transactions. By adopting an appropriate approach of research methodology, my proposed system will satisfy the business requirements and meet the intended objectives. Since this new system...
Introduction This paper examines the existing literature, giving a clear and brief idea to reader on the topic of brand equity. It starts with an overview of the relevant literature about brand equity, especially focused on the customer-based brand equity. The available research on the factors affecting customer selecting hotels...
Literature Review Companies have started opting for project finance rather than the corporate finance since the past few years. According to Inadomi (2010), project financing is an excellent mean of financing when it comes to avoidance of the record for the project debt on the balance sheet. Furthermore, it is,...
Introduction SMEs (small and medium enterprises) are increasingly gaining recognition for the crucial role that they play in facilitating the economic development of nations. They are usually regarded as prolific and efficient job creators, fuel engines of the national economy, and as seeds for the large enterprises. Even among the...
Abstract This paper will try to examine the evidence which is associated with pre-employment screening in the automotive industry, the use of pre-employment screening in the automotive industry is often driven more by cultural practices than evidence. There is a lack of evidence in trying to justify the effectiveness in...
Introduction Good budgeting and financial planning can be the determining factors in an individual’s financial future. However, good personal financial planning is not an easy fete to achieve; it requires a lot of discipline, dedication, and sacrifice. In order to have a financial base that is stable for the future,...
Executive Summary The disruptive venture introduced by AIRBNB was completely unpredicted owing to its uniqueness. To provide clear and succinct coverage of the transformative nature of AIRBNB, the paper delves into the various segments of customers in the hospitality sector. Furthermore, the analysis looks into the distinct characteristics of the...
Apple Leadership Apple’s leadership is headed by Tim Cook, who acts as CEO of the company, while Eddy Cue and Angela Ahrendt are senior vice presidents in Internet and software service and retail, respectively. The detailed board of vice presidents can be observed on the slide. Direct and Indirect Leadership...
Description of Business Rationale Partender is a business innovation that will change the running of bar businesses across America and hence the reason why this study proposes its use by bar managers. One of the main problems facing bar owners is the management of their liquor and the heavy costs...
Introduction My working place had some issues regarding the lack of a well-established long-term strategy to maintain a sufficient level of interactions, avoid layoff, and introduce the ability to keep the profitability on the same level. In this case, the primary goal of the action research is to avoid similar...
Foundation of the Study Background of the Problem In modern and dynamic business environments, effective communication with customers is critical to achieve a higher level of customer satisfaction (Alidadi & Nazari, 2013). Customer satisfaction has an important role in the overall profitability and performance of businesses, as well as in...
Clayton County Library System The Clayton County Library System has six main branches, which are situated in different parts of the state of Georgia. It is headquartered in Jonesboro, GA 30236, with the head office branch being the largest of the six. The current director of library services is Rosalind...
Executive Summary The objective of this research paper is to represent a depth analysis of organizational behavior and performance management from different complex dynamics of employees and managers coordination within the organizational environment that will provide a better understanding for the stakeholders in these regards. This paper will present the...
Introduction Corporate social responsibility has gained popularity among corporate bodies in the recent past. According to Rhode (2006), corporate social responsibility has been considered as the way through which a firm can give back to society what it takes from it in the form of profits it gets, the employees...
Company Profile: Sony Europe Sony is a multinational corporation that was established in 1946. The firm has managed to establish a number of subsidiary firms which are located in different parts of the world. The firm operates in over 183 countries and has managed to develop a strong human resource...
Abstract The emergence of economic knowledge has led to significant transformation with regard to the importance of knowledge as an organisational asset. Firms in different economic sectors have become concerned on how to develop their knowledge base, which has led to the integration of knowledge management as one of the...
Introduction The study of organizational culture is incomplete without a discussion of Hofstede’s organizational culture dimensions and their relationship with other aspects of organization such as knowledge sharing. A major question is whether there exists any relationship between knowledge sharing and the dimensions of organizational culture by Hofstede especially the...
A case study of Risk Management in Agile Systems Development This is an article that was written by Coyle and Conboy (2009) and then published by the National University of Ireland. The study rationale was deemed to be clear as it ascertained the scope to which the practices of risk...
Rationale for the Proposed Direction of The Studies As glimpsed by the above compilation of the annotated bibliography, this study seeks to show that, even though there are several factors that contribute to organizational efficiency; leadership tends to play a more pivotal role than other factors. In supporting this point...
Introduction The concepts of group process and Group Support Systems have ever remained contentious to various scholars and researchers. A study conducted by Kim (2006) revealed that the group process enables leaders to develop interventional measures that can be applied to change less desirable attributes showcased by different members of...
Introduction Management is the act of gathering people with the same vision and mission together to achieve anticipated objectives and goals using resources that are available effectively and efficiently. Management involves organizing, leading, planning, directing, controlling and staffing a group of people to help achieve the set organizational goals. Before...
Introduction Increased competition in the business world is pushing numerous organizations into embarking on flexible and congruent strategies, which focus on organizational change. Recognizing the needs for organizational change and steering organizations through that change is generally acknowledged as the most challenging and critical responsibility (Pearce, 2007). Change is a...
Introduction The tragic death of two workers on duty in a gas driller off the victoria’s Southwest coast has sparked responses from the Australian Council of Trade union. This has called for harmonising of the Occupational Health and Safety (OHS) Laws (Offshore Energy Today, 2012). The two workers died during...
Background of the study E-management knowledge is an organizational best practice currently becoming common in application. The system provides superior administrative guidelines that are cost efficient and effective. Evidently, e-management is a conventional administration practice that embraces modern information systems and knowledge-based capacities to facilitate superior coordination of activities in...
Executive Summary First and foremost, the team appreciates the fact that the main goal of any organization is to maximize the shareholder’s wealth. This objective usually arouses confrontations between the shareholders and the management when it realizes both the short-term and long-term goals of the organization. Therefore, an agreeable equilibrium...
Context To attain organizational goals effectively and efficiently, strategic leadership is demanded. Leadership incorporates a focused control/management of an organization and its subjects (Sagawa & Jospin 2009, p. 9). In this context, effective leadership remains relevant and applicable in numerous organizations. Concurrently, this includes the Colombian Navy Academy. Ideally, leadership...
Abstract Since entering Vietnam market, Coca-Cola has been trying to increase its market share, as well as its sales volume. Venturing into foreign markets is sometimes costly and risky thus, Coca-Cola has chosen a joint venture strategy. This has helped in reducing the risks because costs were shared besides enabling...
Introduction Within project headship, investigators have explored the idea of leadership widely (Gehring, 2007). The investigators focused on highlighting the significance of project management as a crucial element of project success. Their findings implied that more challenging marketplace situations needed better attention to headship, awareness, and work-based knowledge in ensuring...
Executive summary BMW is one of the largest and successful cars and motorcycle producer in the world. The company has remained to be among the largest firms in the German motor industry. BMW, MINI as well as Rolls-Royce are amongst the three BMW strongest and finest sorts in the auto...
Introduction The effective use of personal knowledge and knowledge about a company is very vital in the success of an organization. Knowledge management is a concept that has been in existence for at least a decade. It has contributed to the success of many organizations. Knowledge management is a concern...
Introduction According to Soliman (2000 p.1), Acquisition of knowledge is an essential component that enables a company to be flexible in the face of the changing business environment. This enables the company to improve its competitive position or to enhance costs efficiencies through improved processes. This ultimately enables the company...
Introduction In mergers, two organizations operate as partners where each has a specific role to play. This plan introduces challenges while coming up with a management structure that can help run the new entity smoothly. In the merger between GreenHealth and Cranberry, management had to face the issue of harmonizing...
The ability to harmonize human resource management of an organization with strategic business dynamics and reflect on particularistic policy frameworks forms the key to higher productivity and profitability. This has been the case due to the constant changing business environment that dictates the mode of organizations’ operations needed to achieve...
Introduction When a merger occurs between two organisations, tension is created between the different entities. According to DeVoge and Spreier (2005), employees are the most affected elements of an organisation in the event of a merger (p.31). The role of HR in the merger between Westpac Corporation and St. George...
Abstract Organizations that seek to increase their competitive advantage as a tool for growing into the global markets need to assess their performance strategies. From the context of the position of the vice president of for a global learning organization, this paper presents a proposal to the CEO of the...
Introduction Comprehending the roles and relationships between the human resources department and the finance department within an organization is critical for the success and attainment of the desired outcomes (Shleifer & Vishny, 2007). The current roles of the human resources department has become sophisticated and need more collaboration and inputs...
Executive Summary Interpretative business analysis is significant to Brewpub’s success. However, while a businessperson analyzes the viability of a business venture plan or the level of business success, it is difficult to perceive things from an objective point of view. Therefore, such a businessperson must hire a knowledgeable and experienced...
Introduction Massive executive compensation packages are often viewed with disdain by the “everyday working man” within today’s factories, call centers and corporate offices. A worker looks at their salary that barely allows them to live paycheck to paycheck while, on the other hand, the CEO of their company is paid...
Introduction Background to the study The sustainability of an organization is subject to the make-up of its workforce. A study conducted by the Bureau of Labor Statistics (2011) in the US noted that the employees’ characteristics influence a company’s productivity and global competitiveness. The economic events associated with the recent...
Document: Introduction The Saudi Arabian government is under the Royal leadership of King Abdulla Bin Abdul-Aziz. Through the royal declaration of the Two Holly Mosques King Abdulla, the Saudi Arabian National Strategy Implementation Plan of 2012 emanates. The intended national strategy aims at transforming Saudi Arabia into a knowledge-based economy...
Introduction Smart urban development is one of the issues that have gained much popularity in the world as members of the society seek to find ways of achieving sustainable development. According to Lussier and Achua, over half of the world’s population is currently living in urban settings. The percentage is...
Introduction Pre-start-up business planning has been considered one of the most important activities that an entrepreneur should engage in before implementing any business project. Entrepreneurs planning to start business project need to have a road map that would guide their activities in the market. They need a plan of how...
Risks involve the notion of uncertainty associated with a project under management. Risk assessment is the process of identifying the risks that are most likely to affect a given project (Oberlende 2009). It also involves describing the characteristics and evaluation of every risk identified. The risk assessment procedure starts as...
Introduction Apple Inc is one of the leading firms in the electronic industry. According to the firm’s recent reports, Apple Inc has experienced consistent growth in its sales from September 2011 to September 2013. Within the same period, the assets of the firm increased from US$ 116 billion to US$...
Introduction Bangladesh is one of the most populated countries in the world, with an estimated population of about 163,187,000 people (Alam & Rubel 2014). The country’s telecom industry has experienced massive expansion, especially with the emergence of affordable cell phones. In 2009, it was estimated that 45.21 million people owned...
Abstract The context in which human resource management (HRM) policies and practices are developed and implemented is usually important to determine their content and character. From this point, the context of rapidly developing economies also has its particular effects on the development of HRM policies and practices. In addition, it...
Introduction The United Arab Emirates is one of the leading information and communication technology (ICT) markets in the Middle East. According to Krouse and Jongsur (2003), the country has one of the most developed telecommunication sectors in the region, with a high level of telephone, mobile, and broadband penetration in...
Introduction Background of the Study The business world has reshaped significantly over the last several years. Research shows that modern businesses have their backgrounds from certain family partnerships and shareholdings (Schermerhorn 320). In his research on the impact of family-owned businesses, Ward discovered that family firms have been pivotal in...
Introduction to Amazon Amazon, which is a United States incorporated company, has its main offices in Seattle, Washington, DC. The corporation is the main retailer business that offers its services in an online environment in the US. It started its business as a bookstore before diversifying its products. Today, Amazon...
Introduction Management refers to the process of controlling people and activities to achieve a given goal or outcome. In a business environment, management is defined as the function that relates to the coordination of efforts and activities of people to achieve specific and overall organizational goals while utilizing the available...
Purpose of the Study The purpose of the study is to evaluate the employees’ perceptions of diversity in the workplace. It will entail examining the effects of diversity perceptions on job satisfaction in Canadian-based companies. Various researchers attest that the employee’s perception of diversity in the workplace is directly linked...
Introduction Business research involves collecting the needed data for an organization to be progressive. Organizations apply suitable forms of market research to evaluate the state of their well-being. The analysis may involve product research and market situation. Business research is fundamental in helping managers to make key decisions. According to...
Introduction The business world has been constantly evolving due to the dynamic nature of the 21st century developments. This aspect can be attributed to the new trends of conducting business due to technological advancements of the modern world. Therefore, businesses need to keep up with the new changes in a...
Executive Summary Recent economic crises have highlighted the failures of current economic policies in expanding and improving the efficiency of international trade. This paper investigates the failures of international monetary policies and their effects on global commerce. It also explores the effects of introducing a currency basket as an alternative...
Literature Review The literature review focuses on existing information on fun at the workplace. It seeks to establish how pleasure leads to improved work performance. Although many researchers attest that fun in the workplace revealed through happiness and increased morale amongst the employees, it is not considered as a factor...
Introduction The properly selected instrument to collect the data for the study is often discussed by researchers as a guarantee for receiving credible and efficient findings that are supported with relevant conclusions (Gkorezis & Petridou 2012, p. 3602; Kuttappa 2013, p. 75). While conducting the quantitative survey and focusing on...
Abstract Toms’ entry into the market as an excellent global wear giant is due to its rich managerial options of assimilating multiple modes of marketing that offer readily flexible responses to the dynamic supply chain required in its distribution systems. The firm’s integration of business modes necessitates a systems approach...
