A 1700-word essay about business, management, or marketing will usually require a lot of effort. You’ll have to conduct research and study reliable sources on the topic. A text of such a length is more like a research or term paper than just an essay. That’s why the key to success when you’re writing a 1700 words paper is an original thesis statement and a well-thought-out structure.
You can write a 1700-word essay about business and management in many subdisciplines. For example, managerial negotiation, branding, marketing project, consumer science, or product marketing. We wish you good luck with your assignment! Take a look at 1700 words essay examples on this page to get inspired.
The study focuses on investigating the use of online platforms in recruiting employees. Understanding the impact of digital transformation on the process of interviewing candidates is one of the critical objectives. The phenomenon of digital transformation represents the integration of technology into human resource work. As a theoretical framework, the...
Introduction Ecolab, Inc. is a large-sized American company that specializes in providing water, purification, cleaning technologies, and hygiene. The brand also realizes business in hygiene products, the enhancement of cleaning, sanitizing, and infection prevention. The company broadcasts its performance in several markets involving food, healthcare, industrial, oil, and gas areas....
Introduction Diplomatic relationships are vital for global economic success and sustainability. The China-U.S row has significantly hindered import/export associations, thereby limiting economic growth and industrial development. China has been a major exporter of industrial and agricultural products to many nations including the U.S. BBC News records that disagreements related to...
Abstract Human resources (HR) constitute one of the essential assets in a business establishment. Organizations with outstanding HR policies realize important milestones that are significantly hard to find in entities without precise personnel management. Scholars in the HR administration field help corporations transform humans into talents for competitive benefits. Promoting...
A 1700-word essay about business and management can be written on many topics. For instance: cryptocurrency, Ford, product development, cash flow, business planning, or Microsoft. The exact format depends on the requirements. You should consult with your teacher to understand what is required in your particular case.
The first thing you should do to write a 1700-word essay is to choose a topic. You’ll have to spend some time researching, writing, and editing. That’s why it is worth choosing a topic that inspires you. A good 1700-word essay about business, management, or marketing should feature a solid outline, a clear thesis statement, and a bibliography. Please pay special attention to your sources’ relevance: they must be up-to-date.
Business, management, and marketing are inspiring topics to write about. However, working on a 1700-word essay on business will require some effort from your side. You’ll also have to spend time formatting and editing your paper, as well as preparing graphic materials. You’ll need about 5 hours and 40 minutes to write 1700 words.
A 1700-word assignment, be it about business, management, marketing, or other topic, usually contains 12 to 13 paragraphs. This rough estimate implies that a typical paragraph in academic writing includes 100 to 150 words.
Executive Summary The product of the proposed business is a digital platform and, in the future, a printed edition. Mission Statement: We strive to unite people with similar interests and give them access to publish independent materials. Vision Statement: We believe in the ability to express ideas in an accessible...
Introduction This presentation is about the recruitment team strategy for selecting a Project Associate for the State University. There are seven main parts in the discussion, and, to begin with, the company’s introduction is necessary. It allows for creating a public image of the organization and understanding the importance of...
Introduction: Current IHRM strategy Due to a combination of its innovative approach and a string of coincidences lading to the increase in the role of online purchasing, Amazon has quickly risen to the top of the global economy. Since the company has been focusing on every aspect of its performance,...
Introduction The sphere of in-home childcare encompasses a variety of responsibilities, including day home care, nutrition, education, and pastime with children who have working parents. For this reason, in order to provide holistic care to the children, the daycare organization should include professional caregivers, after-school assistants, a registered nurse, and...
Strategic management is a discipline in the business sphere that entails initiating, executing, and assessing policies to see that the business has met its intended objectives. Strategic management in its nature mostly involves the top management officials of the business. The top management is responsible for the decision-making, and hence...
Finding results (strengths and weakness) Having conducted a research in the sphere or HR auditing, it became obvious that different companies understand this process in different ways. Still, there is sample of the HR auditing process which shows the general guidelines to how this process should be organized (Appendix 1)....
Branding has become an important concern for companies in the modern age. With the high availability of substitute products in most markets, customers’ preferences for a particular brand have become increasingly dependent on brand image (Sinha, 2018). This image is carefully formulated using various marketing strategies, such as advertisement. The...
Introduction Risk reporting and risk management are very important in the life of organizations. There are various risk-reporting practices used by organizations that ignore adequate risk disclosures in annual reports and much of it depends on the sizes of the companies (Abraham, Marston & Darby 2012, p. 16-75). Another factor,...
Today, the topic of ethics at the workplace is actively discussed by many researchers with the focus on such areas and aspects as the role of codes of conduct within the working environments and the importance of appropriate working behaviours. From this perspective, the concept of work ethics includes ethical...
Introduction The recent global financial meltdown left the world economy in a terrible condition. The economic power houses such as France, Japan, Great Britain, Russia, China, and the sole superpower, the United States of America trembled. A series of bailouts had to be carried out especially in the United States...
Introduction Compass Group Plc is a market leader in the foodservice industry. It maintains the potential for achieving strong, sustainable, leadership positions with profitable growth. It operates in 55 different countries with more than 388000 employees. They are capable of delivering the same superior standards of service globally daily and...
Introduction The impact of risks affects all the aspects of any enterprise, worsening its financial position, marketing opportunities, abilities to meet its obligations, and other perspectives. The main reasons for the emergence of risks are the globalization of markets, increased competition, increased availability of information flows and databases, and the...
Introduction As much as there is a vast array of e-commerce definitions, it is generally delineated to refer to “the transaction of services as well as goods via the internet.” It encompasses business transactions in terms of business to end-users or business to business. This paper tries to illustrate the...
Introduction In any organization, communication is considered an important tool for success and proper business operations. The human resource personnel is therefore required to familiarize themselves with the diverse communication aspects of the business (Berman et al., 2002). In fact, it is necessary to employ effective communication techniques in the...
Introduction Both formal and informal communications are critical components of many organizations. As a result, organizations nowadays develop strategies that enable them to communicate effectively with their internal employees. Policy documents of most progressive organizations are characterized by terms like HR communication, quality circle, and internal customer communication among others...
Abstract The Australian freight transport industry is very critical when it comes to the country’s present and future economic growth. Australia’s freight size is set to increase in the next few years and yet the country is not well prepared in terms of freight infrastructure. The current freight infrastructure can...
Job design is a practice of isolating the functions of an organization into various working units and also allocating different tasks to the units created (Daft, Daft & Murphy, 2010). Job designs examine how different tasks in an organization depend on one another, and how they affect the set goals...
Introduction One of the major challenges faced by American International Group (AIG), an insurance multinational corporation, is the need to unite its diverse employees to effectively work together to achieve its goals. In most cases, the management of AIG struggles to foster working relationships between employees who have different national...
IKEA is a privately owned Swedish company that specializes in the designing and selling of furniture and other home appliances in the international market. The paper therefore finds out how IKEA was able to achieve its tremendous success to achieve the witnessed customer confidence and trust. The case study reveals...
Introduction This essay presents an analysis of steps that are taken in preparing strategic plans. In this case, the analysis has focused on the 2012-2017 strategic plan of Texas State University Library. The main purpose is to analyze whether or not the strategic planning process of the library followed the...
Introduction In the modern world, large business corporations are expanding at a high rate across the nations’ boundaries seeking new business opportunities in the regions seemed to have unexploited business potential. Globalization of business and technology transfer has enabled the creation of harmonized world economies, thus easing the expansion of...
Abstract When choosing between career and stability in their business affairs, people often pick the former. The given choice, however, may come at a price, leading to a halt in professional growth. At the same time, though, with the help of a well thought-out performance management, the HRM department of...
Introduction It is pertinent to mention that adequate production of electric energy is a key sustainable development parameter that cannot be ignored at all. As a matter of fact, power production in the developed world such as European states and United States of America has been sufficient for a considerably...
Introduction In the 21st century, many organisations are grappling to find the best approaches to creating a work environment that will ensure that the best talent is attracted and maintained. At the centre of the challenges that are facing the workplace environment is the ambiguity of the best approaches to...
Introduction There are four characteristics that are in demand within a technology oriented enterprise, namely: high market responsiveness, fast developments, low cost, and finally high levels of creativity, innovation and efficiency. What must be understood though is that such characteristics are dependent upon the type of technical teams that are...
The international system of banks, loans, and transactions is based on the sanctity of agreements between different parties participating in the process. In theory, unless the agreement was made on an unlawful basis, its power is absolute, and the sides that signed it are expected to follow the agreement to...
Introduction Organisational activities have always been heavily dependent on the concept of human competence that emerged when the attribution of authority shifted toward reason and ability. Different notions of competence have entered professional practice, invariably changing it from both domain-specific and behavioural perspectives (Mulder 107). The introduction of different conceptions...
There is no doubt that a range of decisions related to the choice of strategy and the particular practices needed in order to implement it remain extremely important with regard to such factor as company performance. In fact, development of the proper strategy can be regarded as a difficult task...
Abstract The 2007-2008 financial disaster was a blow to many global economies, including the US money market. This paper presents some of the proceedings that are thought to have led to the catastrophe. It shows how the US played a key role in fueling the crisis. It also provides some...
Importance of Top Level Leadership in Organizations Leaders are critical assets in all areas and aspects businesses, politics and social organizations. Leaders envision the future of firms or organizations and ensure that all employees’ efforts are concerted towards the attaining the goals of the firm or organization. Leaders can simplify...
Introduction Despite the commonly believed negative nature of the conflict, it could be said that this social phenomenon can be regarded as a source of transition since the absence of this matter leads to the development of groupthink. The overall conflict can be viewed as time-consuming while being the critical...
Introduction Job satisfaction refers to how fulfilled or gratified an employee is with his current employment position. Satisfied employees are less likely to leave the organization, however, there are other factors that influence staff turnover. These include the availability of alternatives and circumstances that incapacitate the employee such as death...
Businesses normally face a lot of price demand curves in their day-to-day operations, although a few rarely know the implications of such demand curves. It is however important for businesses to have a clear picture of what such demand curves mean, in order for them to make important decisions regarding...
Purpose and Objectives of the Study The article identifies its purpose as to explore how the interpretative approach is effective and reliable in elucidating and comprehending human competence at work. As the rationalistic approach is prevalent and limited in scope because it focuses on knowledge and skills, the study holds...
Background and Justification of Research Consumers’ purchase intentions are often influenced by a variety of factors and certain associations with the quality of provided services and their status (Garrett, Lee & Chu 2017; Peluso et al. 2017). Thus, persons’ visions of products and services can be affected by their brand,...
Introduction Going green is a huge and momentous achievement for oil companies for they deal with fossil fuels, which are not only non-renewable sources of energy but also harmful to the environment. As one of the oil companies, Petrobras has made significant achievements by designing and adopting green activities that...
Introduction Economics enables us as human beings to be able to make wise choices regarding how we use the scarce economic resources available in the world today. This is true because there is few resources available today than what is demanded by the world. Usually, choice is normally accompanied by...
Introduction Starbucks is a well-known company that focuses not only on providing delicious coffee and snacks but underlines the significance of customer services, design, and atmosphere of its coffee shops (Smallman & Brown, 2015). Combining these features helped the company become one of the market leaders and ensure its outstanding...
Introduction Small businesses are run and owned by private owners, and they comprise of small numbers of employees and low sales volume. These businesses do not have market power; therefore, they cannot affect their business environment in terms of sales or prices. Secondly, they are managed by their owners; therefore,...
Introduction Managing risk has become a central concept in all organizations. It is worth noting that there is a guarantee that there will be no risks as a company or industry goes about its daily activities. In the construction industry, it is important to ensure that the project goes smoothly...
Introduction As stated by Starr-Glass (2011), the globalization process has vastly affected business research and practice, and one of the outcomes of globalization consists in the cultural, legal, and ethical diversity of the contexts in which one organization may have to operate. The universal interest towards ethics and the attempts...
Introduction In the business world, marketing pertains to one of the most prosperous spheres due to its flexibility and the ability to take advantage of technological advancements and innovations. It is often regarded as a central branding instrument and a vehement definer of the company’s sales, as the efforts of...
Introduction Despite the few cases when the option of abandoning the corporate social responsibility (CSR) concept is being voiced, CSR is becoming increasingly wide-spread and popular, which can be justified by the benefits that it offers and promises (Pava, 2008). In this paper, a review of the literature that is...
Literature Review Stakeholder theory (ST) and stakeholder approach are commonly associated with corporate ethics, strategic and ethical decision making, marketing, and accomplishment of financial objectives. It is considered that application of ST principles in practice can allow organizations to generate benefits and competencies leading towards long-term performance sustainability. According to...
Introduction The transformations that took place in Nissan in the late 1990s and early 2000s can be regarded as an illustration of effective change management. Carlos Ghosn, who became Nissan’s CEO in 1999, managed to turn the carmaker to profitability within five years (Stahl & Brannen, 2013). It is noteworthy...
Introduction The given paper is devoted to the comprehensive investigation of the case Transferring Innovation Across National Boundaries which delves into the major concerns of Minnesota Biolabs functioning, a company responsible for tests for sepsis infection. Its gradual rise and success are preconditioned by the efficient approach to management and...
Introduction Counter to the conventional wisdom, the practice of off-shoring is not driven primarily by the possibility to avoid regulations and offers a range of advantages for the multinational corporations and the involved communities. The recent data available from the Bureau of Economic Analysis points to the fact that while...
Introduction The following essay examines conflicts between ethics and organizational demands. However, it is important to first determine what ethics and organizational demands entail before examining the conflict that exists between the two. Ethics entails the morality of a character i.e. the nature of being right or wrong. It is...
Abstract The performance learning systems and how they do affect organizational behavior have been reviewed and discussed in this paper. The performance dashboards and balanced scorecards in an organization and the way, the managers or the leadership of the company can use them to get the best output of the...
Introduction Making a decision especially in an organizational setting can prove to be challenging. This is so because it is not always that the decision made will favor all the parties involved. When making a decision, it is of great importance for one to ensure that all pertinent issues are...
Leadership refers to the process of guiding the behavior of others towards the accomplishment of certain goals. Effective leadership is the ability to influence others to willingly accomplish certain tasks at a high standard and quality that exceeds expectations. Effective leadership is an essential aspect in the success of any...
Background of the Toyota Motor Company Toyota Motor Company is one of the largest manufacturers of the automobile in the world. The main competitors of Toyota include the Ford Company, General Motors Company and the Honda Motor Company Ltd.he company has its headquarters in Toyota City, Japan (Hino, 2006, 271)....
Introduction The paper is a critical evaluation of the research proposal titled “The effect of training programs on employees’ job linked competencies”. The author and year of publication are unknown to me. At one time or another, for one to graduate and to successfully carry out quantitative or qualitative study...
Introduction The world is currently experiencing adverse changes in the field of information technology. These advancements have changed the manner in which economic entities operate. Many businesses have adopted the use of technology. In almost all business activities, there are information technology experts who monitor the computer networks of these...
Information Systems Research Ives et. al (1980) describe Management Information Systems (MIS) research as “the systematic investigation of the development, operation, use and/or impact of an information subsystem in an organizational environment.” On the other hand, Mason and Mitroff (1973) explain that Information systems research is an attempt to manipulate...
Introduction Humans have been regarded as social animals, and in most instances, they crave for information and feedback in order for them to feel good. Effective communication is necessary where the sole purpose should be to ensure the message is easily understood and accepted. In addition, effective communication constitute effective...
Introduction Every organization would want to have a cohesive team that occupies different positions in the organization’s structure. Individuals who are new to the organization expect that they are recruited and assisted in inculcating the values and cultural norms as well as the expectations of the organization (Champoux, 2006). It...
Objectives The venture aims to become the best electricity grid provider of top-quality, innovative and services to the market. Consequently, the business subscribes to the following objectives: Provide lucrative financial returns to business owners; Provide the best products to appliances users; Provide the best working environment for personnel; Establish strong,...
The perfect location is a vital component in the success of a business. The right location gives a company access to transport, labour, customers and raw materials. It is a critical element in a company’s setup plan which should be part of its whole corporate strategy. While market size is...
The administrative role of the human resource department function entails the manner in which it develops and implements the processes used to staff, train, appraise, compensate and reward, promote and otherwise manage the turnover of employees in the organization (Ulrich 1997). One of the challenges that many HR functions face...
There are different managerial decisions made by market structures that depend on firms in the industry, costs and customers’ demand, available information, and how other firms behave. Different firms use different means of advertisement and research and managerial decisions should be optimal and effective. Managers in their decision-making should know...
The Internet has gained great attention as a means of communication for marketers. The main reason attributable to such increased popularity is its tremendous growth and adoption by consumers and businesses alike (Morgan, 1996; Charlesworth, 2009). As the degree of growth and acceptance of the internet is so high, experts...
Introduction Foreign Direct Investment (FDI) in China is one of the most flagrant outcomes of China’s open door policy, which was implemented in December 1978. China became the largest FDI recipient by replacing the United States (US). During the year 1998, China had engrossed $267 billion worth of FDI and...
Introduction and Background Understanding the motivation of healthcare workers is a critical element of improving management practices, which will contribute to increased work satisfaction, reduced burnout, and help minimize nurse turnover rates. All of the four elements are crucial for ensuring that hospitals in the Qassim region operate efficiently. Hence,...
Modern business environment is marked by increased competition and ethical rules, new business models and corporate relations. If it can be agreed on that ethical behavior is legal behavior plus some other element, then it is important that this additional element be identified, if possible (O’Neill & Hern 1991). The...
Principles of Character in Leadership Leadership is an essential quality for a person who runs a business or an organization. According to Miner, John B. (2006, page 179), the important aspect is goal setting as well as the ways and means the leader follows to achieve the goal that motivates...
Executive summary In the modern world has turned to an automation information-processing world. Overall utility is hence increased by integrating of networks as new communication network and information is at the forefront. Business processes in the modern society are one way or the other affected by information technology. Competition in...
Introduction This report aims at discussing the mutual impacts of human resource management and maritime issues. The report was researched by two people. It presents a thorough discussion and critical thinking on the topic, i.e., human resource management and maritime issues. We divided the topic into subtopics that were in...
Introduction How a company’s processes are managed has an effect not only on its overall success but also on each employee’s performance. Out of the many elements that can improve organizational effectiveness, employee empowerment is rather important. With the help of empowering leadership, it is possible to reach a higher...
Background of the Company Etihad Airways is a second-largest airline in the United Arab Emirates that serves more than a thousand flights a week to more than a hundred passenger and cargo destinations around the globe. The company was established by Royal Decree in 2003. Since then, Etihad Airways has...
As observed, just customers are valuable to firms as are the employees. It is worth noting that firms are not mere offices, factories, trade businesses or service organizations since people or the human resource plays a critical part towards the realization of anticipated goals (Rucci 83-97). In firms, individuals are...
Staff development and sustainability It is not enough to have in place employees within an organization. It has been shown that with time workers tend to lose focus, as well as morale in their works especially when there are no programs in place to help in staff or career development...
Introduction The contemporary business environment is characterized by intense competition between firms as each company seeks to maximize their profitability. Profit maximization requires firms to adopt the most efficient production methods to lower the operation cost and hence increase the net income. In light of the mentioned view, firms have...
Introduction In the world today, companies strive to maintain consumer base. Stiff competition, market liberalization, and continuous entry of new players in the market challenge the existing market commanders. This compels them to design new ways of management, develop better organizational structure, and create working cultures that ensure innovation, creativity,...
Today, various government agencies and the general public are growing more and more concerned with environmental issues, such as pollution, excessive energy use, and the waste of food and resources. An increasing body of structured environmental efforts from agencies, such as the UN, has put pressure on most businesses with...
Executive Summary Companies are seeking means of investing in lucrative business deals that bring about sustainable profits to secure a stable business existence and financial stability. Any business or a strategy that emerges within an existing business requires a systematic analysis to ensure safe entry into competitive business environments. Tech-Shield...
Introduction Zara is one of the leading firms in the global apparel industry. The firm was founded in 1974 in Arteixo, Spain, and it has achieved remarkable market success. The firm’s market expansion strategy has enabled it to establish over 2,000 stores in different parts of the world. The firm’s...
Abstract Marketing is one of the critical elements in a firm’s effort to maximise its profitability. Thus, it is imperative for a firm to develop effective marketing strategies. One of the ways through which a firm can achieve this is by integrating the marketing mix strategies which include pricing, product,...
Introduction Given that different people have varying opinions about corporate social responsibility (CSR), no clear-cut definition exists. Over time, the understanding of CSR has evolved leading to the adoption of different phrases and definitions. Drawing from a study by Blowfield and Murray (2011, p.7), a number of synonyms have been...
How organizations that embrace innovation of all types are more likely to thrive There are several large companies and organizations that are currently embracing innovation with the aim of improving their performance. Through innovation, firms are in a position to make effective use of both the internal and the external...
Introduction Usha Martin is a prominent conglomerate, which produces and sells steel wire ropes, and telecom cables. In recent times, the company decided to undertake operations aimed at maintaining the previous performance. Some of the operations that the company performed previously include end-to-end vertical integration in areas such as coal...
The goal of any retail business is to sell a product to a customer. However, the simplicity of this statement is deceptive – company’s owners and employees have to consider many aspects of this process and appropriately train not only to sell the products but encourage customers to return or...
Performance measurement is a tool that an organization uses to find out the effects of its strategic decisions on the desired patterns and behaviors. Performance measurement and performance management are social phenomena because there is a dyadic relationship between performance measurement and organizational behavior. The outcomes depend on individual, organization,...
During a long period, Kodak and Fujifilm were the main competitors in the developed industry of film technologies and photofinishing. In spite of the fact that Kodak should be discussed as the pioneer in the industry because the company was founded in the United States during the 1880s, Kodak failed...
Abstract Making changes to the very design of a company, including the leadership style adopted by the managers, the ethical principles and values that the decision-making process is based on, etc., is a challenging task. In order to become competitive in the global economy, Adventure Street, Co. will have to...
Company history Sound of Music, Inc. was established in the state of Minnesota in 1966. It started as a retailer selling equipment related to audio components. The company expanded with the innovation of the videocassette recorder in the early 1980s (Best Buy Co., Inc 4). In 1983, the Sound of...
Introduction Contemporary firms operate in an environment that is increasingly becoming complex. The complexity is caused by diverse issues that affect the strategic moves made by companies. Marketing is one of the key functions of firms. Successful penetration of firms into novel markets amidst the prevailing challenges depends on the...
Netflix is one of the most well-known streaming companies in the USA and other countries across the globe. The company was established in the mid-1990s as an innovator who borrowed DVDs and later CDs via mail (“Long-term view,” n.d.). The firm managed to foresee the outcomes of the development of...
History and Growth In the 2016’s World’s Biggest Public Companies Ranking, Forbes placed Oracle Corporation in the eighty-second position. Additionally, the corporation emerged 226th in sales, 40th in profits, 256th in assets, and 33rd in market value (Forbes, 2016). Most importantly, the Oracle ranks 16th in terms of the world’s...
Introduction to the Google Company Google is the world’s leading search engine organization founded by Larry Page and Sergey Brin. Since its inception, the company has expanded to provide numerous services to millions of people in different locations across the world. To meet the demands of its customers, the company...
Introduction The present paper is devoted to the analysis and critique of human resource management (HRM) article that dwells on the topic of HR outsourcing and its impact on HR role development. The general information and the key ideas of the article are presented, and three of its claims are...
Introduction A benefit plan should provide employees with a wide range of benefits. The retirement plan should be in a position to motivate employees to work for the specific organization that is offering the plan. By succeeding in doing this, a company can have a reduced employees turnover rate. The...
Company’s Background Nokia Corporation is an international communications company. The corporation’s headquarters are in Keilaniemi, Espoo in Finland. The company specializes primarily in mobile phones devices (Steinbock, 2010). The company provides other services such as, internet services in which it works in conjunction with internet providers to offer services that...
Starbucks Corporation Type Starbucks Corporation is recognized as a public retailer and premier roaster of specialty coffee worldwide. It was founded in 1971 and it is headquartered in Seattle, Washington. The company purchases, roasts and sells high quality bean coffees along with Italian style espresso beverages, rich brewed coffee, cold...
Introduction With regards to the currently revolutionalized business environment, business organizations have been put under pressure to streamline their operations. The 21st century has been very distinct from the previous periods based on the numerous developments realized in the business sector. These developments are closely attributed to the development of...
Introduction “Operations Management focuses on the effective management of resources and activities that produce or deliver the goods and services of any business” (Lewis, 2003, p. 1). This assertion was made by Lewis (2003) when he was explaining the design and management of business processes in the organization. Many operations...
Introduction Coach Inc. is a notable fashion company, which started in 1941 as a small fashion shop that dealt with leather products for women and men, but it has grown and become a luxury fashion company. Currently, Coach does not only offer quality and cheap products, but also luxury products...
Summary Abstract According to the authors, superior firm performance can be fueled by both advantage-seeking behaviors and opportunity-seeking behaviors. However, the two behaviors ought to take place in a firm at the same time in order to derive the full benefits of strategic entrepreneurship. From the outset, the process of...
