📊 Essays on Company Analysis

Kodak Company and the Digital Revolution

Kodak’s strategy in traditional photography Kodak’s strategy that ensured its success in traditional photography involved several principles that included mass production of products, low prices of products, extensive advertising and marketing, international distribution, sustained market research and focus on the needs of customers. Kodak was able to make photography readily...

Amazon Company’s Information Systems

Background into Amazon and Information Systems Utilized Amazon is a global online retailer, which has dominated virtually every market across the world. It started in 1994 as an online bookstore in Seattle, Washington, which is the current headquarters. Owing to the emergence of information technology in the 21st century, Amazon...

Kodak Company: Traditional and Digital Photography

Kodak’s Success in Traditional Photography Kodak was one of the most successful photography companies during the traditional photography era. In the course of its operations, Kodak came up with innovative, effective, and efficient strategies that enabled it not only to become profitable in the short run and in the long...

Harley Davidson, Inc.: Strategic Analysis

Brief Background Information Harley Davidson, Inc. is an American manufacturer and distributer of motorcycle and related products. Headquartered in Milwaukee, Wisconsin, this firm has been successful in the motorcycle industry, expanding its operations to other regions in Europe, Asia, and parts of Africa. It is one of the few firms...

Walt Disney Company: Business Strategy’s Internal Impact

Walt Disney applies a diversified strategy that involves the acquisition of related and unrelated business aimed at increasing sales revenues. Walt Disney uses differentiation generic strategy to develop products and services that are difficult to imitate (assignment 1). The company focuses on consumer goods, Theme Parks and Resorts, Media Networks...

Total Company’s Business and Corporate Strategies

Introduction Strategies can be grouped into three different levels. These include corporate level, business level and functional or departmental level strategies. Strategies help firms to compete and survive in the competitive and sometime volatile markets. It is often argued that corporations do not compete, but it is products that compete....

Mobile Phone Industry: Apple, Samsung and Blackberry

Introduction As part of my business and economic class, I am required to produce a report that focuses on an analysis of my chosen industry, a profile of the companies that operate in the industry, and a justification for my selection of companies. The industry I focused on is the...

Apple and Samsung Companies Strengths and Weaknesses

Introduction Apple and Samsung are well-known companies that specialize in a host of activities in electronics and mobile phones. They were formed in 1976 and 1938 with their headquarters in Cupertino, California, and Seoul, South Korea, respectively. The task of this paper is to critically analyze the strengths and weaknesses...

Amazon and eBay Companies’ Competitive Strategy

What is eBay’s competitive strategy? Is it cohesive? Since the foundation of the company in 1995, eBay offered marketplaces for goods and services, charging the customers with fees. The eBay’s strategy depends mainly on the ability to attract customers to the market and encourage them to buy or sell products....

Amazon Information Systems and Business Strategies

Introduction “A study on Amazon: Information systems, Business strategies, and e-CRM” by Abdullah Al Imran was published in April 2014. In this article, the author provides a comprehensive report on information technologies and business approaches used by Amazon.com that made it the largest Internet retailer in the world and brought...

Emirates Airline Company: Customer Needs Analysis

Customer Needs Analysis Many passengers use different airline companies to fulfill their rational needs. However, Emirates Airline believes strongly that its services should fulfill the emotional needs of its customers. Emirates Airline supports the changing needs of its passengers. Many customers follow several steps before making their purchasing decisions (Lamp,...

Apple Company Strategic Management and Competitiveness

Apple Inc. Company Apple Inc. Company was previously known as Apple Computer Inc. The organization is an international corporation founded in the United States of America. It produces and sells products like personal computers, software, iPhones, and iPads among others. Besides, it is regarded as one of the leading producers...

Coca-Cola Company: Supply Chain Management

The Coca-Cola Inc. supply chain process must focus on quality. The research centers on the different supply chain concepts. The research includes the application of the different supply chain concepts to the Coca-Cola Inc. beverage business. The supply chain process must focus on the quality inputs from the different supply...

Tiffany Luxury Brand’s Strategic Analysis

Innovation and design Strengths Tiffany is a company specializing in jewelry and diamonds targeting the lifestyle and retail sectors of the fashion clothing and accessories industry. Tiffany has positioned itself as a brand for flawless craftsmanship. Besides, it offers exquisite collections of couture jewelry that is not easy to find...

Barclay Company Business Strategy Analysis

Barclay was one of the leaders in the banking sphere. The company mainly provided services to large organizations and wealthy individual investors. It provided complete banking solutions. Barclays provided retail financial services (including retail banking and wealth management) and corporate banking. In 2000, it also entered the market of mortgage....

Walmart Company’s Ecosystem

The business ecosystem refers to all the different players involved in ensuring the wellbeing of a business organization. These players are the suppliers in the business chain as well as the distributors. Furthermore, customers, competitors, and government agencies also form an integral part of the business ecosystem. The members of...

Hijabexperts.com Company Business Plan

Executive Summary The purpose of this paper was to present a business plan for launching Hijabexperts.com. The company will be based in Dubai in the UAE. It will specialize in sourcing and selling high-quality hijabs through its website. Hijabexperts.com has chosen to serve the UAE market because of its large...

Coca-Cola Company: Business Environment Challenges

The Coca-Cola Company Code of Ethics Coca-Cola is one of the American companies producing and distributing non-alcoholic beverages and syrups, generally known as the soft drinks. The firm is based in Atlanta, Georgia. Currently, the firm is selling over nine brands of soft drink beverages not only in the US...

Burjuman Consultancy Group Company Analysis

Business Idea Statement Burjuman Consultancy Group is a start-up company based in Sheikh Khalifa Bin Zayed Street, Burjuman, United Arab Emirates. The company will specialize in marketing high-tech products in Burjuman and other cities within the UAE. The services will include consultancy on different types of projects, market study and...

Visa Europe Company: Peak Performance Culture

Peak Performance Process Analysis Peak performance was an initiative-based approach toward the development of changes in the company’s culture. The main goal was to transition from an organizational culture that was based on facilitating flexibility to a clearly structured culture. The main reason for applying the peak performance approach in...

Apple Inc. Company Business Analysis

Many students globally have found the story of Apple an interesting topic of discussion in the business circles. With the encouraging storyline of Steve Jobs, many academicians now rely on it to grow their business empire. Technological experts are also taking advantage of apple innovations to make their own inventions...

Mcdonald’s Internal and External Environments

Introduction In this course, I have written about the Yahoo Company, which operates in the technology industry. In this paper, the focus shifts to the fast-food industry. McDonald’s, which is a publicly-traded organization, forms the basis of discussion in this paper. The McDonald’s Corporation was listed in 1966 on the...

Coca Cola Company’s SWOT Analysis

Situation Analysis (SWOT) Internal SWOT analysis Strengths The first strength of Coca Cola Company is its global brand, which dominates soft-drink market. According to Kalakumari and Sekar (2014), the company has established markets in over 200 countries globally and offers more than 500 brands of soft-drink. The second strength is...

The Apple Company Principles and Practice

Pestle Analysis Political In the US, government regulations, taxation strategies, directives, and norms of leadership are highly flexible for business. The US is one of the most promising business places with remarkable expansion in the corporate world. The Apple Company has taken advantage of the favourable US economic condition to...

Apple Company Marketing Strategy

Apple is undoubtedly one of the strongest brands in the world today. Its reputation as an innovative technology company is unmatched. The company has developed several unique products and has become the trailblazer in the development of technological gadgets for one’s personal use (Apple Inc, 2013). While Apple stands out...

Alibaba Group’s Innovative Policies and Products

The Company Alibaba Group Holding of China runs many different entities, including consumer e-commerce, business-to-business platform, Alibaba Small Business Operations, online payment, Taobao, cloud computing and among others (MarketLine, 2015b). The company mainly serves China, but it can also be found in other Asian countries, the UK, and the US....

American Express Company Management

Introduction American Express Company is one of the leading financial service institutions in the world. The Company’s headquarter is situated in New York City. Henry Wells and William Fargo established American Express in 1850. The company is reputed for issuing credit cards, charge card, and traveler’s cheques, which have facilitated...

Nike and Adidas Companies’ Business Models

Market Positions of Nike and Adidas Nike Incorporation Nike is American company operating within the sports apparel market that was founded in the year 1964 in Oregon and operates in the free market. Nike Inc is one of the top sports footwear and accessories designers in the world. At present,...

Apple and Microsoft Companies Organisation Strategies

Introduction The paper will be assessing the similarities and differences of Apple Inc. and Microsoft Corporation’s strategies in terms of macro-environment, management structure, financial and operation issues, as well as the impact of potential change factors. The firms are competitors in Personal Computers (PCs) and operating systems market within the...

Bhatia Brothers Group’s Marketing Strategies

Segmentation Rettab, Brik, and Mellahi note that companies such as Bhatia Brothers Group operating businesses in the UAE use geographic (regional distribution of the consumer markets), behavioural, demographic, and psychographic variables to segment the market and stimulate responses from the customers (4). Bhatia Brothers Group specialises in tourism, hotel, cold...

Boeing Company’s Strategic Map and Balanced Scorecard

Strategic Map The strategy map of Boeing Co is prepared after considering the company’s financial performance, strategy objectives, and plans set out by its management in the annual report of 2016. The important considerations for evaluation and control are provided in the following. The company’s net margin declined in 2016...

Nokia Corporation – Company Analysis

Company’s Background Nokia Corporation is an international communications company. The corporation’s headquarters are in Keilaniemi, Espoo in Finland. The company specializes primarily in mobile phones devices (Steinbock, 2010). The company provides other services such as, internet services in which it works in conjunction with internet providers to offer services that...

Tesco Company: Operations Strategy and Management

A systems map of the operation The following outline is the transformation process within Tesco PLC; a UK based global chain of supermarkets. The operation system traces the various systems and subsystems within the firm as products are prepared for sale to clients (see Figure: 1). Operation management entail the...

Walt Disney Company: Internal Business Process Perspective

The Walt Disney Company Mission, Vision and objectives The Walt Disney Company’s mission is based on the ever present need to enhance creativity and innovativeness in the industries that it operates. Its mission is stated as ensuring that it remains the leading producer globally of leisurely information and entertainment by...

Apple Company’s Marketing Strategy

Introduction Marketing strategy is critical to the success of any company. While many companies strive to achieve the correct market mix to drive success in the brands they create, many often fail. Apple Inc has perfectly been able to develop a marketing strategy that has revolutionized the mobile market and...

Walt Disney Company: the Customer Service Perspective

Overview of the Objectives The Walt Disney Company is multinational company that provides a variety of products and services to people around the world. The company’s mission is to “achieve exceptional performance by embedding ethical business practices into” their actions and decisions (“Citizenship Targets,” 2012, p. 4). The vision of...

Walmart Company’s Growth: Mexico Entry and NAFTA Agreement

Summary This case analyzes the growth of Wal-Mart. It is a synthesis of the exponential growth of Wal-Mart and its eventual entry into Mexico. It is eyeing the entire southern business. The case looks into the effects of NAFTA agreement on the growth of Wal-Mart. It also analyzes the competition...

Boeing Company’s Operations Management

Introduction: Operational Management of Boeing Company Operations management deals with the ways organizations produce goods and services. Using transformation processes, it converts input resources, including information, material, and customers, by harnessing staff knowledge and facilities to meet external and internal customers’ needs. As such, though often not appreciated, it is...

Singapore Airlines Company Analysis

Introduction Since its incorporation, Singapore Airlines continues to grow from a regional operator to a global organization. It split from Malaysia-Singapore Airlines and dedicated the decade from 1972 to 1982 to growth and expansion. During this time, it acquired a large fleet of different aircrafts. Over the following decade, Singapore...

Al Jawal Company’ Gaps Model of Service Quality

Al Jawal is one of the service providers in Saudi Arabia that has integrated the concept of gaps model of service quality into its business operations. Customer expectations and needs are the focus of the company in its pursuit of its business goals and objectives. Al Jawal is a case...

Honda Motor Company Analysis

Honda is a global automobile and motorcycle company. The company’s headquarter is in Minato, Tokyo, Japan. The company was founded in the mid 1940s by Soichiro Honda. Honda is the leading automobile and motorcycle manufacturer in Japan. Globally, Honda is among the largest automobile manufacturers. Besides automobiles and motorcycles, the...

Starbucks Company: Strategic Analysis and Solving Problems

In 1982 Howard Schultz recognized an opportunity to develop a chain of retail coffee bars based in Seattle. In 1985 the first Starbucks coffee bar was opened in America serving latte and specially introduces Christmas blend. Today, Starbucks is a world-renowned brand that has 20 000 stores in 63 countries...

Cheese Factory Innovation and Continuous Improvement

Definition and Relevance Continuous improvement is the planned, organized and systematic process of ongoing, incremental and sustained organizational-wide changes of production processes or work practices aimed at enhancing the performance and competitive advantage of the organization using lower-level company personnel to avoid necessarily incurring huge investments (Middel et al 2006;...

Abu Dhabi Commercial Bank in the UK Market

Executive Summary This report analyses the environment in which the Abu Dhabi Commercial Bank (ADCB) operates with a view of profiling business and marketing sustainability in the UK market. The Abu Dhabi Commercial Bank operates in the banking industry of the United Arab Emirates and is currently one of the...

Starbucks Corporation: Retail Overview

Starbucks Corporation Type Starbucks Corporation is recognized as a public retailer and premier roaster of specialty coffee worldwide. It was founded in 1971 and it is headquartered in Seattle, Washington. The company purchases, roasts and sells high quality bean coffees along with Italian style espresso beverages, rich brewed coffee, cold...

Edmond Market Online Delivery: Business Plan

Executive Summary Planning for a business is critical towards laying the foundation for success. Thus, it is imperative for a proposed business to have a comprehensive plan that captures the busy ideas and its implementation. This explicit business plan will explore the above elements as a prerequisite for the successful...

JustCookBooks.com Firm’ Market Structure and Strategy

Demand curve Q = 40,000 – 500P Retail price of books (P) Number of cookbooks sold in a month (Q) (40,000 – 50 * Pi) 25 27500 26 27000 27 26500 28 26000 29 25500 30 25000 31 24500 32 24000 33 23500 34 23000 35 22500 The graph above...

Netflix Company’s Business Model and Strategy

How strong are the competitive forces in the movie rental marketplace? Do a five-forces analysis There is a lot of competition in the movie rentals industry. Blockbuster Online has a video-on-demand service that satisfies the interests of many customers. More firms are likely to enter the industry in the future...

Burberry Company: Organization Design Analysis

Burberry is a multinational fashion company with its main offices in the United Kingdom. It has been in existence for over 150 years, having been formed in 1856.Burberry’sorganization and operations, for instance, leadership style and employee involvement, are influenced by the prevailing British culture. This paper examines Burberry’s organizational design...

KPMG Company Business Operations Analysis

This study uses Michael Porter’s five forces strategy and PEST concept to analyze the environmental forces, which affect KPMG’s business operations. The threat of new entrants KPMG has over 140,000 employees and specializes in the provision of services in auditing, advisory, and taxation, which are the core elements of the...

Trader Joe’s Company and Industry Value Chain

Analysis of Industry Attractiveness The analysis of the case study using Porter’s five forces shows that the industry is very attractive and profitable. According to Pervan et al., analysis of external forces of an organization directs the modification of strategic processes and innovation of new dimensions for sustained growth (12)....

Emirates Airlines: Customer Satisfaction

Abstract This research paper evaluates the level of customer satisfaction at Emirates Airlines. The research is motivated by the need to determine possible gaps in the firm’s customer service strategies. In the course of its operations, Emirates Airlines has been committed to delivering a unique customer experience. In order to...

Emirates Airline Company’s Operations and Position Analysis

Introduction With regards to the currently revolutionalized business environment, business organizations have been put under pressure to streamline their operations. The 21st century has been very distinct from the previous periods based on the numerous developments realized in the business sector. These developments are closely attributed to the development of...

Emirates Airline Company’s Operation Management

Introduction “Operations Management focuses on the effective management of resources and activities that produce or deliver the goods and services of any business” (Lewis, 2003, p. 1). This assertion was made by Lewis (2003) when he was explaining the design and management of business processes in the organization. Many operations...

ABLE Company Strategic Management Process

This report outlines the strategic process I would undertake towards developing a business plan for ABLE. The main aim of working on a strategic plan or business plan is to identify ways and means through which an organization can guarantee good results, a competitive edge or a competitive advantage in...

Concept Design Services Company’ Operations Management

Concept Design Services has gained impressive popularity among the target audience in a relatively short amount of time. Starting at Martelsham Health in 1986 as a small company built on a shoestring budget, CDS has grown into a major corporation for supply and installation based in Ipswitch (Concept Design Services,...

Southwest Airlines’ Success and Future Operations

The Success of Southwest Airlines Southwest Airlines began in Texas as a small airline company. In less than ten years, the airline company grew to become a leading competitor in the aviation industry. For three decades, the airline company was successful due to several factors. The company’s success resulted from...

The Walt Disney Company History and Analysis

Introduction Walt Disney Company [Disney] has sustained its dominance in the global entertainment industry since its inception in 1923, through a partnership between two brothers, viz. Walt Disney and Roy Disney (Barrier, 2008). Initially, the company specialised in the production of animated films. Some of its films such as the...

AET Company: Manage Quality Customer Service

Introduction The company aims to ensure that customers expect and get speedy and reliable services. Therefore, it embraces teamwork as part of its organizational culture. AET maintains a large number of trucks and ensures they are all in a good condition. It operates in an agile way, such that it...

P’kolino Company’s Business and Target Market

The business aims at satisfying children’s need for play material and equipments. The company deals with product development and marketing. They aspire to improve children play at home, through their creatively designed playroom furniture. The product within the business will provide room for adaptation within children stage of development. P’kolino...

Lush Company Customer Analysis

Introduction Mark Constantine (the managing director) and MO Constantine established Lush Retail Limited in 1994. Currently, the CEO of the company is Andrew Gerrie. It deals with both fresh and hand-made cosmetics such as soaps, which are mostly manufactured using ingredients that include fruits, vegetables, oils, honey, and wax, among...

Emirates Airlines Company Organizational Change

Introduction Rapid changes in the fast growing economies of the world have affected the management of organizations. Various organizations have adapted to change in a bid to be in line with the prevailing trends triggered by the effects of globalization that require endurance. For instance, the move towards digitalized economies...

Apple Company Mobile Technologies

Apple Company uses mobile technology to develop products such as mobile phones, laptops, tablets, and online music sharing for customers. The Apple Company uses mobile technology in the production of different products, managing communication systems, and tracking supply chain across the globe. The main type of mobile technology predominant in...

Turkish, Qatar, and Emirates Airlines’ Marketing Strategies

Company’s Background Turkish Airlines The Turkish Airlines company began its operations in the year 1933 under the ownership and operations of the national government of Turkey. It is the largest airline based in Turkey with a wide range of planes as well as global and local destinations. The Turkish Airlines...

Coach Inc Company Strategic Management

Introduction Coach Inc. is a notable fashion company, which started in 1941 as a small fashion shop that dealt with leather products for women and men, but it has grown and become a luxury fashion company. Currently, Coach does not only offer quality and cheap products, but also luxury products...

Hewlett Packard (HP) Company’s Performance

Introduction Founded in 1939 by two Stanford University graduates, the Hewlett Packard (HP) Company has been successful in the global PC industry. The initial capital investment of fewer than six hundred dollars has grown over the years, and the company has become a global computer brand. Among the main products...

Apple Inc.’s Products, Challenges and Future Trends

Describe the key strategic challenges facing Apple Computer The iPhone basically provides its users with three features which include a mobile phone, an Internet device that can also be used for communication and an iPod that would allow its users to download and listen to music from the iTunes Music...

Abu Dhabi National Oil Company’s TQM Implementation

Introduction The contemporary business environment is gradually getting tougher, with numerous challenges marring corporate growth worldwide. Globally, in nowadays business world, organizations are constantly facing business-related challenges, especially from the rapturously growing competition and more complicated customers with their diverse needs (Al-Shobaki, Fouad & Al-Bashir, 2010). Recent studies have indicated...

Nokia Company’s Resurgence: Situational Analysis

Detailed Outline Introduction Today’s telecommunications companies encounter the need to renovate their products due to the increased competition and technological advancements. Nokia is a company that operates in telecommunications, networking, and electronics. The reduction in operations faced by Nokia previously dictates the need to develop in terms of cellular marketing....

The Intercontinental Hotels Group: Hospitality Management

Introduction The Intercontinental Hotels Group (IHG) is a transnational corporation, which was formed in the early 2000s. Its main offices are in the UK. The company is one of the largest businesses in the hospitality industry, receiving guests who are mainly tourists from all over the globe (FTSE Index Report,...

McDonald Company’s Operations Management

Introduction Analysis of operations performance provides a tool kit for enabling an organisation understand its markets. As Chase, Jacob, and Aquilano (2007) confirm, operational performance refers to “performance that is measured against standards or prescribed indicators of the effectiveness, efficiency, and environmental responsibility such as cycle time, productivity, waste reduction,...

General Electric Company’s Organizational Culture

Introduction General Electric (GE) is a leading corporation that operates in global research, aviation, oil and gas, healthcare, energy, transportation, automotive, engineering, digital, and pharmaceutical industries. The conglomerate has been in operation for the past 125 years. The company was established by Thomas Edison, Elihu Thomson, and Charles Coffin. The...

IKEA Company Business-Level and Corporate-Level Strategies

Abstract IKEA International Group is the largest furniture retailer in the world. Ingvar Kamprad founded the company in 1943. Since that time, the company opened many stores throughout the world and became tremendously popular. IKEA aims at making the lives of its customers better with the help of high-quality and...

Click Company: Human Resource System Business Plan

Introduction This is a business plan for Click, a company that deals with the HR system. Rationale Organizations require robust HR Systems to carry out human resource management functions effectively and efficiently (Shacklett 1). Click incorporates comprehensive approaches into the HR System to address the day-to-day management of employees and...

Starbucks Company Analysis

Starbucks is known for the provision of quality products and services. The employees are well informed about coffee and the best ways of producing products suitable for human consumption. They have excellent business knowledge, which is evident in the way they deliver services to customers; they are trustworthy and exhibit...

IKEA Company’s Strategy, Analysis and Competitors

IKEA’s Strategy General Description In general, IKEA’s business idea is based on its partnership with customers. First, IKEA does its part, namely, their designers work with manufacturers and search for a smart way to make furniture using the production processes available. Then, the buyers search for reliable suppliers all over...

Apple Company’s Strategy in China

Apple’s Business Strategy Apple Inc. is one of the market leaders that operates internationally in different countries including China. In the first place, it is important to discuss the corporate strategy of the company. Apple Inc. is often associated with expensive and high-quality products with the unique and modern design....

Tesco Company’s Audit and Strategic Planning

Tesco Plc. Tesco is a leading retail business with chains of stores throughout the UK, Europe, the United States, and Asia and has more than 260,000 employees. Tesco’s business strategy first employed cost-minimisation, but as time went on, it gradually applied differentiation strategies when it noticed that UK customers were...

Tesco Company’s Profile and Strategic Planning

Company Profile This paper is an evaluation of a multinational Company called Tesco, which has its headquarters in Cheshunt, United Kingdom. The Company deals with grocery and general retail merchandise. It is the third-largest retail merchandise in the world, coming after Wal-Mart and Carrefour (Tesco 2014). The main market of...

CMA Company: Structure, Change and Stress

Introduction CMA has been experiencing the need to improve its performance to a considerable extent. However, it is expected that the alterations to the company’s design will trigger pushback among the staff members. Therefore, a heavy emphasis must be placed on the importance of the identified changes for the employees....

Wal-Mart Company’s Growth and Global Dominance

Wal-Mart’s requirement to continue its extraordinary growth Since the 1990s Wal-Mart’s massive global expansion plan can be attributed to the application of SWOT analysis in its operations. Since 2005, Wal-Mart has been listed among the largest companies in the world, an attribute due to strategizing its internal operations to focus...

Apple Inc.’s Markets, Industry, Major Competitors

Apple Incorporated Apple Inc was founded by Steve Jobs and Steve Wozniak in 1976. Steve Jobs would go on to design the Macintosh, a personal computer that could be operated without a mouse. Jobs left Apple and founded NeXT before returning to Apple in 1997 after his company (NeXT) was...

Ford Motor Company’s Portfolio

Introduction Ford Motor Company is a world leader in the automotive industry and in the production of related products and services, as well as in new industries such as astronautics, financial services, and communications. The company’s paramount mission is to constantly enhance its products and services to meet the needs...

Amazon Company Strategies: Business and Corporate Levels

Amazon was the first virtual bookstore ever opened (Kargar, 2003). It was focused on selling books. However, to generate higher revenues, the company started to offer other products the customers such as electronics and DVDs (Kargar, 2003). According to the Guardian, “Amazon is the biggest online business” (Cadwalladr, 2013, para....

Walt Disney Company: Marketing Issue in New Strategies

Marketing strategies are tools used by a firm to deliver goods and services to its targeted customers. Walt Disney’s current marketing strategy involves advertisement through movies, televisions and radios. Walt Disney also uses a powerful brand name to attract and retain market share. This brand name has created a competitive...

Nokia Company Analysis

Analysis Introduction Nokia is the biggest manufacturer in the telecommunication sector. Nokia is the leading supplier of cell phone gadgets, cell phone content services, and telecom paraphernalia just to mention but a few (Jones, 2001, p. 1). Its recognition extends internationally because of its dependable and excellent quality products. This...

Etihad Airways Company: Business Intelligence

Executive Summary Etihad Airways is a national airline company in the United Arab Emirates that was established by a royal decree as the national carrier of UAE and first started commercial operations in 2003. Etihad Airways is considered one of the most rapidly growing airlines around the world, with a...

Cheesecake Factory Company Selection of Employees

About the website After exploring the cheesecake website, it is evident that the company has an elaborate human resource plan that ensures the effective delivery of goods and services across all domains. There is a lot of emphasis on the recruitment and selection of employees. For example, the company has...

Bay Health Foods Company’s Environments

Bay Health Food is a manufacturing company that produces healthy food products for consumption by all members of society. It is located in Cape Breton, Sydney. Ranging from spices to teas, the company has expanded its customer base in an impressive way. In particular, the company has diversified its product...

Homeboy Industries Company Human Resource Management

Introduction Human resource management is arguably the backbone of any successful business or organization in the world today. This is to say that it determines the effectiveness of employees and the ultimate performance of an organization (Stones 2011, p. 4). However, this goal is never easy since there are countless...

International Strategy: Nestle Nespresso on East Markets

Introduction Like in many industries, there is stiff competition within the coffee industry. As discussed by Brettschneider (2009), the coffee market is very volatile and unstable. Before a company considers a new market, a proper market analysis is imperative. A proper analysis helps in identifying the hurdles the company is...

Apple Inc Product Portfolio Analysis

Problem Identification Apple faces stiff competition from existing and emerging competitors. In addition, the company has been recognized as the success of the founder Steve Jobs. The perception of the consumers has made the company decline in performance after Jobs relinquished the leadership due to personal health and eventual demise....

Starbucks Company Analysis: Market, Barriers and Plans

Product description The Starbucks Company has penetrated the beverage market for the last twenty years due to its unique coffee brand and other related services. Among the main products, company stocks include coffee and tea. The company’s products have no age limit on the users. Besides, the company has benefited...

Pipers Crisps Company’s Global Marketing Activity

Introduction Pipers Crisps is a UK-based organisation that engages in the business of manufacturing potato crisps in its factory. The company is dedicated to ensuring that it produces products of the finest quality coupled with flavours that meet customer demand, tastes, and preferences. The company searches people who have the...

Walt Disney Company’s Attractiveness & Performance

Walt Disney Company’s Strategy The company plans to become the leading player in the business market. Walt Disney Company expanded its market in cable networks, music publishing, product retail, book publishing, and media distribution to mention a few (La Monica, 2006). The company’s corporate strategy is based on three objectives....

The Coca-Cola Company Quality Control

Introduction Quality has been defined as fitness for use or conformance to the set standards (Garvin, 1988). The present day business management has increased an emphasis on quality of the products that are supplied to the market. This is because quality has become an area of key concern among many...

Kudler Fine Foods Company Analysis

Kudler Fine Foods is a specialty food store operating in San Diego in three main locations. The 16000 square foot stores are located in shopping centers and offer a variety of high quality imported foodstuffs. The food products offered are categorized into the following: fresh produce, fresh bakery and pastries,...

Apple Inc’s Product Management and SWOT Analysis

Introduction Apple Inc. is one of the leading electronic firms in the world that has experienced a massive success over the past decade. According to Sutherland (2012), this firm has been regarded as the most innovative firm in the recent past because of its ability to come up with products...

Facebook and Amazon Companies’ Strategic Analysis

Facebook Analysis PESTEL Analysis The popular government support and political stability in the Western market present opportunities for further market penetration. However, the political barrier in developing countries is a threat. The increasing economic growth and stability in the developing countries has increased disposable income of users and advertisers of...

E-Bay Company’s Marketing Characteristics

Communication technology is a tool that has in the recent past been embraced by many companies in selling their products to a population defined by multicultural diversities and consumer behavior. Counting on the many benefits that accrue from the use of this technology, company executives have had every reason to...

BJB Manufacturing Company Quality Management

Introduction Total quality management (TQM) is a management style in which the management disciplines are coordinated to provide customers with high-quality goods and services that are beyond their expectations. It is a comprehensive process that involves all the management levels of an organization. BJB Manufacturing Quality Management Initiative Proposal BJB...

Wal-Mart Stores Analysis

Introduction Wal-Mart is one of the most popular retail outlets. It is a dominant retail store in Canada, Mexico and the United Kingdom. The fortune 500 index ranks the Wal-Mart as one of the wealthiest and most powerful corporations in the world and with approximately 1.5 billion employees in its...