This chapter begins with the marketing strategies that can be used by a business to market its products and services effectively. A marketing strategy is a way in which a business plans to use its resources in order to gain a competitive advantage in the market. This enables the business...
How do organizational functions affect organizational structures? An organization is a group of people who work in a coordinated effort to meet some defined objectives. Organizations vary in terms of their objectives, functions, scope of operations, resource base, and philosophies behind their formation or establishment. Organizations, therefore, have various functions,...
Introduction The issue of risk assessment and monitoring in organizations is currently one of the most underrated issues in the field. There are numerous reasons behind this complex issue such as secretarial and governance failures, scams, and organizational control breaches (Sadiq and Graham 35). More importantly, individuals within most organizations...
Introduction It should be noted that the process of risk response planning should begin after management has conducted a risk analysis; otherwise, the proposed strategies might not effectively address the emerging risks. The assessment and analysis can be both qualitative and quantitative; however, it is advisable to conduct a mixed...
Introduction For any business to achieve success there should be a stronger individual that is capable of managing the employees properly. Managers often hold responsibilities of leading their firm towards goal achievement to thrive in the competitive market. Lorachester suggests that the knowledge that the qualified managers possess is not...
Introduction Frequent changes in interests and views in modern society imply a constant search for new and effective management techniques in companies of different profiles. The success of an enterprise primarily depends on how well a particular leadership strategy is organized and what approaches are used to manage personnel. Working...
Culture appears to be an inalienable part of every organization. Admittedly culture influences a majority of aspects of an organizational life, such as decision-making process, rewards distribution, treatment of colleagues, internal environment, etc. The article ‘The Impact of Organizational Culture on Performance of Educational Institutions’ explores the influence of the...
The project plan to be implemented is associated with improving employee communication and overall interactions in the workplace. Effective verbal and non-verbal communication skills are considered one of the pillars of business. Many companies target a lot of effort and funds towards training workers on how to effectively communicate with...
Introduction An efficient quality management allows achieving goals of the organization with optimal costs and at specified time intervals. Such a system implies, as a rule, strictly ordered and regulated activities that should be understandable both for managers and employees. In this regard, the paper aims to examine key concepts...
Introduction Leadership and management are the most commonly used words in the business world. Thus, there is need to differentiate between the two because managers are leaders but they do not always behave in this particular way. Leadership Leadership is the process of working with others to obtain certain objectives....
Introduction Team decision making is a process that involves collecting, processing and communicating information in order to reach a task-relevant decision. Although all team members may not reach a consensus, the decision-making process must involve all the individuals within an organization. Each team member is expected to filter data, apply...
Organizational culture is shaped by common values and ideals shared by people in an organization. It gives the organization identity and a sense of belonging for the employees working in that organization. Culture defines the organizational structure of an entity. Culture could stem from the founders of the organization, repetitive...
Introduction Managements use Porter’s Five Forces Model in scanning environmental components to aid in strategic management and market research in various industries. In most cases, companies use Porter’s Five Forces Model to ensure that they develop efficient market entry strategies in new markets. The essentiality of this paper is to...
Quality management has been one of the most significant parts of the overall company management for decades. Total Quality Management and Six Sigma are the primary concepts in this area and suggest that quality is the top priority of any organization. Deriving from total quality management and adopting the key...
Introduction Today, more than ever before, it is becoming increasingly impossible to overstate the assertion that there exists a business case for business ethics and corporate social responsibility (CSR) owing to their immense contribution to firm competitiveness (Vogel, 2005). Indeed, as suggested by Vitell and Hidalgo (2006), many business executives...
Introduction In the contemporary world, the majority of successful and dominant companies in different fields of specialization owes their success to their human resources departments. The human resources department is very crucial because it is responsible for ensuring that the welfare of the employees is taken care of. In any...
Businesses have had various ethical issues and problems as far as their operations are concerned. In this case, there is a need to understand the ethical and moral issues that businesses are currently exposed to. This means that there are various differences that need to be understood. As a matter...
Abstract Differentiation is a marketing concept that involves manufacturing of products that serve the same purpose but have different and unique features. It is a concept that is implemented in organizations to increase the variety of products. The more products there are, the higher the possibility of making a large...
The market identification and the type of its structure The airline industry has an Oligopoly market structure. In this industry, there are few companies operating in it. The oligopoly structure is characterized by situations whereby each company affects and is affected by transformations in the market. This is because there...
Introduction to the operations and supply management The operations and supply management comprises of all the method used to create and distribute the firm’s primary services and products. The process begins from the identification and supply of inputs to the distribution of the output. Within the operations and supply management...
Executive Summary The internet offers a wide range of communication tools that ride on the social dimension of the online experience. The communicative power of the internet has essentially replaced much of the traditional tools particularly in the world of traditional advertising in print and broadcast media. Marketing a product...
Convenience stores enable marketers to satisfy the entire range of customers with different products and services within the one-stop shop. Marketing mix differentiation involves the provision of a marketing mix that is distinct and better than what competitors offer. It includes fine-tuning all the elements of the marketing mix to...
Consumer decision-making process depends on the amount of effort that goes into the decision every time a purchase has to occur. Some researchers view it as a continuum, which depends on one end by habitual decision-making and the other end by extended problem-solving (Solomon, 2006). Most purchase decisions fall somewhere...
Introduction The growth of advertising has lately been influenced by the company’s competition for business and the urge to broaden their market scope. Most companies today are aggressively advertising their products. The use of propaganda and weasel words is very common in advertising. Propaganda influences the attitude of the target...
Practicing Servant-Leadership Servant leadership philosophy has gained popularity and use by most of the modern leaders. An escalating number of formal and informal organizations have taken up this concept as part of their company’s mission. Modern leaders moving from the old leadership styles and theories and adopting the integrated psychological...
Price Elasticity of Demand The demand of a commodity can be classified as being inelastic, elastic or unitary elastic in response to changes in price. Demand is inelastic when price increase leads to less than the equal decrease in demand. However, elastic demand refers to a situation where percentage increase...
Apple Company is one of the biggest manufacturers of personal computers of various kinds, media devices, music players and related software, digital content, and applications. The list of products manufactured and marketed by Apple includes such personal portable devices as iPod and iPad, different laptops and personal computers, Apple TV,...
