1300-Word Essays about Business & Management

Employee Management

Human Resource Management and Employment Laws

Functional Areas of Human Resource Management Human resource management (HRM) is a powerful practice that brings stakeholders in a firm together. HRM leaders should be aware of the major functional areas in a firm. The first one is a business strategy. The HR manager can propose the most appropriate strategy...

Company Analysis

Costco Wholesale Corporation Management Strategies

Introduction Most people know Wal-Mart as the largest wholesale club in the world. In fact, the name Costco is quite unfamiliar to a considerable number of people. However, this may not be the case, at least according to the latest statistics. The store is considered one of the largest in...

Company Analysis

Wal-Mart Inc.’s Business-Level Strategy

Introduction The major objective of any business organization is to make profits. Businesses need to have a large share of the market to increase their sales and make high profits. As a result, they have to be well-positioned in terms of competition. In other words, they should have a competitive...

Employee Management

Worker Productivity and Job Satisfaction

Introduction The global economy has increasingly become competitive. This situation has compelled organizations to generate cultures that promote job satisfaction in an attempt to maintain an active workforce throughout their operations. Various studies have indicated that productivity is directly related to the level of satisfaction of workers, regardless of the...

Employee Management

Employees’ Behavior in the Workplace

Relevant Variables at the Individual Level of OB Individual-level Variable Organizational behavior is a concept that has been commonly used during the analysis of employees’ motivation. The concept of identity at an individual level is essential in understanding the individuals’ differences over a given position or management policies. Companies consist...

Employee Management

Diversity Effects on the Workplace

Introduction Diversity refers to the “extent to which the workforce of an organization is heterogeneous in terms of personal and functional characteristics” (Paludi 12). It encompasses the demographic attributes of the employees such as their ethnicity, gender, age, culture, and race. Diversity also includes the educational achievements and the work...

Company Analysis

Emirates Airlines’ Quality and Operations Strategy

Introduction Since its inception in 1985, the Emirates Airlines has been growing steadily because of its focus on efficient operations and customer care (Emirates par. 1). It has invested in a large fleet to ensure its capacity to deliver reliable services remains. Besides, the airline has been working towards the...

Employee Management

Teamwork Planning in the Organization

Managing Teams I am currently working as a Production Manager in my organization. This Senior Managerial Position (SMP) makes it easier for me to monitor and supervise a large number of employees. I always use the best leadership practices in order to support my employees. My team focuses on the...

Employee Management

Why Is Strategic HRM so Important for Organisations?

Introduction The world business environment is increasingly becoming competitive and dynamic due to the stiff competition caused by globalization and demand for superior products and services. The dynamic nature of business in the contemporary world has compelled companies to design and implement innovative strategies to avoid being squeezed out of...

Company Analysis

Nike Company: Porter’s Five Forces Model and PESTEL

Introduction Nike is an American footwear and apparel firms that has a global coverage. The firm operates in a very competitive industry. However, the firm has managed to overcome the market competition and is considered one of the most successful firms in the world today. Understanding the key success factors...

Management

Quality Systems and ISO 9000 Quality Standards

Background of ISO 9000 Quality Standards As the world’s population increased day by day, trading of products and services increased drastically. The expansion of trade led to globalisation of economies. Because of all the business activities that were taking place between countries, there was a lot of disorderliness. Different countries...

Company Analysis

Xerox Company’s Marketing Strategies’ Evolution

Introduction Xerox is one of the most creative and profitable firm. The company has been providing quality products to many customers within the past five decades. Xerox has become a fully-integrated company that embraces the best Research and Development (R&D) capabilities. This practice makes it easier for the firm to...

Company Analysis

General Motors Company Strategic and Financial Planning

Introduction In the current competitive global market, strategic planning is one of the most essential activities within a firm’s top management unit. For a firm to be able to operate successfully, it needs clearly articulated strategies that can enable it achieve specific goals within a particular time. The process of...

Employee Management

Motivation Theories: Critique and Comparison

This article is a discussion on the effect of bosses to employees’ motivation. A survey of close to 400 Human Resource Managers in Canada concludes that there is a relationship between employee motivation and the attitude of the boss. The cause of disagreement is how much Managers should get involved...

Company Analysis

Emirates Airline Company: Customer Needs Analysis

Customer Needs Analysis Many passengers use different airline companies to fulfill their rational needs. However, Emirates Airline believes strongly that its services should fulfill the emotional needs of its customers. Emirates Airline supports the changing needs of its passengers. Many customers follow several steps before making their purchasing decisions (Lamp,...

Company Analysis

Apple Company Strategic Management and Competitiveness

Apple Inc. Company Apple Inc. Company was previously known as Apple Computer Inc. The organization is an international corporation founded in the United States of America. It produces and sells products like personal computers, software, iPhones, and iPads among others. Besides, it is regarded as one of the leading producers...

Company Analysis

Hijabexperts.com Company Business Plan

Executive Summary The purpose of this paper was to present a business plan for launching Hijabexperts.com. The company will be based in Dubai in the UAE. It will specialize in sourcing and selling high-quality hijabs through its website. Hijabexperts.com has chosen to serve the UAE market because of its large...

Company Analysis

Visa Europe Company: Peak Performance Culture

Peak Performance Process Analysis Peak performance was an initiative-based approach toward the development of changes in the company’s culture. The main goal was to transition from an organizational culture that was based on facilitating flexibility to a clearly structured culture. The main reason for applying the peak performance approach in...

Company Analysis

Bhatia Brothers Group’s Marketing Strategies

Segmentation Rettab, Brik, and Mellahi note that companies such as Bhatia Brothers Group operating businesses in the UAE use geographic (regional distribution of the consumer markets), behavioural, demographic, and psychographic variables to segment the market and stimulate responses from the customers (4). Bhatia Brothers Group specialises in tourism, hotel, cold...

Company Analysis

Al Jawal Company’ Gaps Model of Service Quality

Al Jawal is one of the service providers in Saudi Arabia that has integrated the concept of gaps model of service quality into its business operations. Customer expectations and needs are the focus of the company in its pursuit of its business goals and objectives. Al Jawal is a case...

Company Analysis

Zara Company’s Supply Chain and Quality Management

Introduction: Case Study Summary Zara has been operating in the apparel industry for quite a while, providing its customers with the clothes of a bearable quality and at rather reasonable prices. However, the firm has been experiencing hiccups in its operations recently. The key issues that Zara has been experiencing...

Entrepreneurship

Entrepreneurial Characteristics Required for Success

Entrepreneurial Characteristics Entrepreneurship is an important element in a country’s economic growth. This arises from the fact that it stimulates innovation and creativity which results in the establishment of diverse business entities. Through entrepreneurship, an individual or an organization can exploit opportunities presented by the environment (Haran & Kumar, 2006,...

Marketing Communication

Top Shop Company’s Integrated Marketing Communication

Introduction Companies presently face high levels of competition. Many factors cause the eminent competition (Ozuem 2004, p. 11). Consequently, organizations strive to adopt strategic marketing approaches. The basic aim is to achieve and maintain a considerable competitive advantage. There is a common integration of appropriate marketing mix. It is important...

Strategy

Papa John’s International Corporate Strategy

Current Strategy At the back of today’s competitive business environments, firms ought to deisgn, develop, and implement sound strategies that align with their long-term objectives. It is impossible for an organization to grow without a clear roadmap to steer it towards the desired growth level. The path to success contained...

Employee Management

Hilltop Stores’ Strategic Human Resource Management

The need for proper human resource strategies is indispensable for success. There is a need for a holistic approach that links workers, organizational values, and performance. Hilltop Stores exhibit poorly managed ventures where intangible human assets have not been given the required emphasis. This has led to understaffing, sagging motivation,...

Marketing Communication

Relationship Marketing and Its Practical Uses

Introduction The sphere of marketing as one of the main forces of influence on modern consumers is open to innovations, new technologies, and improved strategies. This area is interesting to me for several reasons, in particular, due to an opportunity to implement new ideas in practice and verify their effects...

Company Analysis

AirAsia Company’s Strategic Management

AirAsia, according to recent research and airline ranking, is Asia’s leading airline. The company offers flight services, training, and flight consultation services. AirAsia was established in 2001 with the dream of making flying possible for everyone. On average, AirAsia estimates to be able to carry over 40 million passengers in...

Managerial Duties

Project Manager: Leader, Mentor, Facilitator

Introduction There are many aspects a person should take into consideration as soon as the decision to become a project manager is taken. Any project manager should understand a list of business principles and make sure all kinds of work meet the ethical and professional backgrounds (Kerzner, 2013). However, one...

Case Studies

Safaricom Limited’s Human Resource Management

Introduction The initial administrative roles of human resource management (HRM) have been subjected to changes in response to low efficiency and ineffectiveness of strategy applications. These changes are facilitated by various environmental and technological advancements experienced in the world today. In the environmental section, human resource (HR) has been surrounded...

Marketing Communication

Digital Marketing’s Opportunities and Challenges

Digital marketing involves the transfer of information about a brand using internet-based technologies. The marketing strategies are delivered with the help of video or audio technology. Goods and services are customized to the needs of clients and advertised over the web thereby reaching the consumer efficiently and quickly. Examples of...

Employee Relationships

Role of Team Building and Interpersonal Skills

Introduction The ability of an organisation to achieve its set goals depends largely on the ability of its employees to work effectively with each other in a group. Effective team implementation not only increases job satisfaction, but also improves employee motivation (Griffin, Patterson & West 2001, p. 537). There is...

Workforce

Trade Unions, Their Role and Objectives

Introduction This paper is a discussion on the topic of trade unions. It seeks to describe how representative bodies in form of trade unions support employees. It is argued that trade unions are indispensable tools for employees in the twenty first century due to the challenging business environments. The discussion...

Workforce

Job Analysis and Recruitment Methods

Job analysis or work analysis involves a process that is used to identify and verify details of a given job roles and needs and the relative significance of these roles. Thus, it entails judgments about and contents of a job. It is imperative to recognize that job analysis focuses on...

Company Information

McDonald’s: Marketing and Customer Satisfaction

Introduction Organisations endeavour to increase their sales potential by positioning their products and services in a manner that attracts clientele whilst retaining their competitive advantage. In the 21st century, organisations have attempted to create global appeal. Globalisation has made organisations avail their products and services in the global marketplace. In...

Strategic Marketing

Effective Marketing Strategy’ Integration

Information Needed by Potential Customers It is important to note that there are vital details that customers need to know about a particular business (Graeme, 2005). Needless to say, such information should be adequate and precise enough for easy understanding. Notably, a potential customer should have the address of the...

Strategic Marketing

B2B Marketing: Apple and Samsung’s Symbiotic Relationship

The main objective of any firm is not just making profits but the highest possible profits. Companies are willing to go out of their way to ensure that they reap the most out of their business activities even if this may mean teaming up with their fiercest rivals in business....

Branding

El Pollo Loco Company International Business Expansion

The company overview El Pollo Loco is an American chain of restaurant company specializing in the production of fast foods. The chain of restaurant entered the American market by only one product, the grilled chicken. In fact, the company has been known for its grilled marinated chicken. Over time the...

Strategic Management

Business Competitive Strategies

Introduction Competition is one of the main challenges that any business entity in the current society has to deal with in order to achieve success. The presence of many players in the same industry forces firms to find ways in which they can gain competitive edge over their market rivals...