4000-Word Essays about Business & Management

A 4000-word essay about business, management, or marketing is more like a research or term paper. To prepare a solid assignment of such a length, you’ll have to conduct research and make an extensive “works cited” list. That’s why you’ll have to spend much more than one evening writing your 4000 words essay.

You can write a 4000-word essay about business and management in many subdisciplines. For example, finance, consumer science, global scale management, international marketing, or recognizable brands. We wish you good luck with your assignment! Take a look at 4000 words essay examples on this page to get inspired.

Case Studies

The Potential of SMEs in the U.K. Bakery Sector: Cakes Today

Introduction The present presentation purposes to analyse the potential of SMEs in the U.K. bakery sector, and the various factors influencing their success. The industry experiences real competition and change like all the other industries. SMEs play a major role in the industry’s survival. Such SMEs need to analyse the...

Strategy

Veteran Transitions to Civilian Life

It is generally known that military veterans possess a large number of skills and competencies that might be effective in civilian occupations. According to research, the adoption of a military mindset might be highly beneficial in contemporary business due to the developed and multifaceted skillset of veterans (Nazri & Rudi,...

Management

The British Army Change Management

Introduction In today’s competitive and increasingly global environment, many private and public sector organizations, not excluding the British army, are forced to make changes to compete with their competitors or face being left behind (Cameron and Green, 2004). To make a lasting change, acquiring knowledge through learning how to do...

Strategic Management

Strategic Management Concepts, Theories, and Elements

Introduction Identifying, analyzing, and assessing the strategies that managers may employ to improve the firm’s performance lies in the core of the strategic management. The fight for competitive advantage is a constant throughout this process, especially when the sector is considered saturated. From the standpoint of long-term organizational goals, said...

4000 Word Essay FAQ

A 4000-word essay about business and management can be written on many topics. For instance: award, management styles, Adidas, Nintendo, or corporate sustainability. The exact format depends on the requirements. You should consult with your teacher to understand what is required in your particular case.

The first thing you should do to write a 4000-word essay is to choose a topic. You’ll have to spend some time researching, writing, and editing. That’s why it is worth choosing a topic that inspires you. A good 4000-word essay about business, management, or marketing should feature a solid outline, a clear thesis statement, and a bibliography. Please pay special attention to your sources’ relevance: they must be up-to-date.

Business, management, and marketing are inspiring topics to write about. However, working on a 4000-word essay on business will require some effort from your side. You’ll also have to spend time formatting and editing your paper, as well as preparing graphic materials. You’ll need about 13 hours and 20 minutes to write 4000 words.

A 4000-word assignment, be it about business, management, marketing, or other topic, usually contains 27 to 28 paragraphs. This rough estimate implies that a typical paragraph in academic writing includes 100 to 150 words.

Employee Management

Healthcare Staffing Agency’s Sustainable Development

Abstract The paper below discusses several key concepts related to sustainable development that were studied during the course. The concepts examined include the importance of institutional transparency, clean water availability, adaptive capacity to climate hazards, and responsible use of natural resources. They also include the importance of universal well-being and...

Case Studies

Strategic Management of name.R Company

Introduction Company Overview Nam.R was founded in 2017 with the goal of contributing to the global warming battle. Through the collection of geolocated contextual data, the start-up developed a technological solution that aided in the management of building energy and environmental performance (“namR, contextual geolocated data producer”, n.d.). Grégory Labrousse,...

Management

Analyzing High-Performance Working (HPW)

Introduction In the modern world, there is a high level of competence. Creating a work culture based on employee involvement is essential for improving performance and making the organization more competitive. Increased performance can impact employee satisfaction and well-being, affecting the organization (PricewaterhouseCoopers, 2019). Human resources are the driving force...

Risk Management

A Guide to Health and Safety for Small Manufacturing Businesses

Abstract This dissertation is about health and safety of workers in the workplace. The methodology includes review of the literature and qualitative analysis using survey questionnaires emailed to workers of Kent Industries Incorporated. The questionnaires were sent to the sample participants who were chosen through random sampling. The answers of...

Organizational Management

Suitability Requirements for the V22 Osprey Use

Introduction Program overview and history of the aircraft transformation This project focuses on the economic viability of converting military aircrafts into a civilian commercial airline in Southern California, with a specific focus on the much-praised V22 Osprey. As Andrzej and Buchaman (2007) state, V22 Osprey is one of the most...

Accounting

How to Minimize Transaction Risk in Internet Banking

Introduction Transaction risk in internet banking is a common feature of electronic banking (e banking). Though there is no universal record of all transaction risks that have occurred in banks, it is estimated that, transaction risks increase by the year. For instance, in the years 2009 and 2010, transaction risks...

Consumer Science

Chinese Brands: Customer Buying Behavior

Background Theoretical and practical implications of the effects of Chinese brands on the buyer’s behavior are global issues worth much attention. The aim of the research is to determine the significance of the relationship between customer buying behavior and Chinese brands. Hypothetically, a significant influence exists between the buyer behavior...

E-Commerce

Improving Customer Service in a Nigerian Musical Instrument Company

Introduction Nigerian consumers are reluctant to use online shopping carts for local purchases. The main reason for this is the fear of becoming victims of online fraud (Onaiwu & KPMG 2013). This means that any company in the country seeking to trade online has the uphill task of creating customer...

Entrepreneurship

SME: Critical Success Factors for Entrepreneurs in Malaysia

Literature review Although we hear success, stories about entrepreneurship in Malaysia, we have not detailed the critical factors that to this success. Therefore, this paper has made a significant contribution in highlighting the critical factors that have contributed to the success of young Malaysians in entrepreneurship. I hope at the...

Organizational Management

Description of YM Research Results: Segmentation

Segmentation is a critical tool of classifying customers into their respective categories. It involves creation of an impervious strategy of dividing customer in accordance to their social classes among other groups. Probably, this would allow ministers to rent similar rooms within a hotel. Also, it allows travel agents to get...

Economics

Export vs. Sustainability Trade in Saudi Arabia

Introduction Since the beginning of the twenty-first century, international trade has remained significant in the global business arena. Since the beginning of the 21st century, global trade has expanded to its current $ 20 trillion worth (International Monetary Fund 11). Due to the boom in international trade, nations across the...

Globalization

Two Models in Macau as Gaming Destination

Introduction Macau was established by the Portuguese in 1557, and the Macau-Portuguese authorities first legalized gambling in 1847. The monopolies acquired exclusive rights to the industry in 1937. The Sociedade de Turismo e Diversoes de Macau (STDM) won a monopoly concession in 1962 and obtained dominance of the gaming industry...

Economics

The UAE Central Bank: Role in Maintaining Price Stability

Inflation denotes a period of consistent increases in the price level of a country’s commodities, that results in the devaluation of its currency in the international markets. The level of inflation in a country has both direct and indirect influences on the economic development of that country. Positive changes in...

Finance

Why Nigeria Lng Has Been Restricted in Development

Delays in Brass LNG Project Takeoff The Brass LNG project, estimated to be among the biggest natural gas projects in the world in terms of its capacity, is failing to woo investors. The previous anticipation of the company’s expected production performance now appears to be unrealistic because investors who were...

Company Analysis

Superior Energy Services: Corporate Performance Analysis

Background of Superior Energy Services Superior Energy Services was formed in 1989. The company operates in the oil & gas equipment and services industry. The products and services of the company are divided into a number of segments. The first segment consists of products and services that deals with drilling....

Finance

The Future of Investment Arbitration in Iraq

Investment arbitration is usually instigated by local or international investors on issues encompassing the settlement of disputes regarding investment treaties. Usually, such arbitrations are governed by investment laws, bilateral treaties and multilateral treaties (and regulations) which are often referenced in times of problem solving. Common arbitration procedures often occur between...

Economics

Online Payment of Traffic Violations Tickets

Background A traffic violation ticket can be considered to be a legal citation or summon which is issued to vehicle owners and people who use the roads by the state’s law enforcement officers in case they have been found guilty of disobeying the state’s particular traffic laws. The traffic violation...

Business Communication

Deconstructing Dong and Wang’s “A Pre-Emption Model of Mergers”

Introduction In order to find solutions to the problem known as the merger paradox, researchers pay much attention to developing models and theories that can explain and address this complex phenomenon. In their article “A Pre-Emption Model of Mergers,” Dong and Wang (2014) focused on studying the paradox associated with...

Financial Management

“A Theory of LBO Activity Based on Repeated Debt-Equity Conflicts” by Malenko

Introduction Mergers and acquisitions should be effectively financed to guarantee value creation as the major outcome. In many cases, the focus is on leveraged transactions or leveraged buyouts (LBOs). Researchers accentuate the problem that the value creation associated with LBOs is dependent on various factors, and the success of LBO...

Branding

Impact of Branding on Consumer Purchasing Behaviour

Introduction Branding remains a powerful practice for informing customers about the existing products and services. Many companies pursue this concept since it has been observed to increase competitiveness and delivery timely business outcomes. Any person in the global community can become a consumer for a given product. However, customers tend...

Leadership Styles

Action Learning for Developing and Supporting Leaders in Family Firms

Introduction The current changes in the sphere of management and organizational life have increased the necessity for leaders to develop their skills, become better learners, and be better leaders (Leonard & Lang 2010). According to Linsky & Heifetz (2002), they have proven the fact that many organizations have already faced...

Employee Management

Critical Assessment of Training Actions in Companies

Critical Action Learning Writing Introduction Action research is one of the critical instruments, which is used to determine and assess the essentiality of the establishment of modifications and alterations to enhance the company’s success in operations during cruel times. Nonetheless, the application process might be complicated in implementation due to...

Organizational Management

Key Methods of Managing and Organizing People

Introduction This paper aims to analyze and identify the key methods of managing and organizing people within a business organization. As a result, to perform this research, it is vital to focus on understanding the theories, principles, terminologies, and concepts, which are associated with individual and group behavior within an...

Case Studies

JCPenney Company: Approach to Diversity

Abstract Globalization has made the business a tedious venture since competition comes from all quarters. Diversity is one of the approaches employed by companies to handle the pressures of the contemporary business arena. JCPenney embraced diversity quite early and has stuck to the principles, but it has still experienced several...

Employee Management

The Effect of Local HRM Practices on International HRM

Abstract Human resource management is the process of coordinating the efforts and talents of individual employees within an organization towards the achievements of the goals and objectives of the respective organization. There are different strategies that have been developed towards the achievement of the goals of different organizations. The strategies...

Case Studies

Westpac Corporation and St. George Bank Australia: Merger Case

Introduction The merger between Westpac Corporation and St. George Bank came when the two firms were performing very well. Westpac Corporation was considered one of the best financial institutions in Australia, while St. George Bank had built its special niche as a family bank. The merger of the two firms,...

Case Studies

HR Issues in EBI and NBD Merger

EBI and NBD merger reviewed from an HR perspective The EBI and NBD announced their merger on 7 March 2007 (Uppal 2008, p. 10). On 13 March 2007, a joint steering committee was set up to identify the agendas for discussion and the scheduling of business (Uppal 2008, p. 10)....

Management

Talent Management in the United Arab Emirates

Introduction Talent management is an essential component for enhancing the success of organizations in the private and public sectors. For discussion of this paper, talent management is defined as a “critical process that ensures that organizations have the quantity and quality of people in place to meet their current and...

Finance

The Causes and Possible Future Outcomes of the European Debt Crisis

Introduction The economic and financial crisis in 2008 and 2009 considerably affected both the emerging and poor economies around the world. In 2008, worldwide industrial output decreased by 20 percent, while developed and emerging economies’ output fall by around 24% and 14%, respectively (Blundell-Wignall, 2012, P. 4). Uncertainties of a...

Company Information

Creative Printing and Decorating Designs: A Business Plan

Introduction The following document is a fictitious business plan focusing on a business called Creative Printing and Decorating Designs. The company is the only printing company in the city within a 25- mile radius. The company will offer the public custom printing and designs for any occasion and offer the...

Corporate Culture

Greek Enterprises’ Organizational Culture

Introduction There is consensus among economists that small and medium enterprises contribute significantly to overall economic growth. Several countries including the United States have recognized the role played by small and medium enterprises in the economy and have drafted policies that support the growth of the sector. In many of...

Corporate Culture

Greek Small and Medium Enterprises’ Organizational Culture

Abstract This paper analyses the conceptual framework under which Greek SMEs conduct their business. These include social, economic, policy, technological, and challenges, and opportunities that exist for SMEs. It also includes the support SMEs get from various partners. A review of the literature regarding organizational culture shows that there are...

Employee Management

Comparison between Two Cases of Merger

Staffing ENBD was the new company formed following the merger between Emirates and NBD (Mitra & Pandley 2008). Prior to the merger, the two businesses had formulated principles that would guide the process. Jointly, the two entities had formed a center of expertise that would guide the staffing process. After...

Business Ethics

Aspects of Business Ethics

Introduction This paper concentrates on analyzing the aspects of business ethics; in order to do so, it is vital to understand the key issues and concepts of moral reasoning and ethics in business, and to focus on leadership and formulation of a practical framework for ethical decision-making. Furthermore, it considers...

Employee Management

Talent Management for Corporations: Developing Internally or Hiring Externally?

Introduction The concept of talent management can be defined as the process that a company utilises in order to develop an employee’s skills during their time in the company (Ross, 2013). Basically, it can be considered as the means by which a company enables employees to take on an assortment...

Employee Management

Job Satisfaction and Job Performance Direct and Indirect Relationship

The study is aimed at investigating the direct and indirect relationships between job satisfaction and job performance in companies that deal with automobiles in MI, USA. A standardized quantitative questionnaire will be distributed a sample of 100 employees who will be selected from the companies. Data analysis will then be...

Entrepreneurship

Business Planning and Developing Investors: The Path to Success

Introduction Successful entrepreneurs know that planning is an important ingredient when starting a new business venture. In the current competitive business environment, an entrepreneur will need to conduct an extensive market research in order to understand relevant external forces that have positive or negative impacts on a specific business venture....

Leadership Styles

Leadership as Factor on Personality Performance Relationship

Introduction The significance of theory in both qualitative and quantitative data analysis can hardly be overrated (Lengnick-Hall & Clark, 2012). Every single step must be made based on a specific theoretical postulate. However, the relationship between a theory and its practical application is much more complicated than an experiential confirmation...

Leadership Styles

Bridging Theory and Practice Leadership

Leadership has different connotations in different political systems. In certain political systems, Leaders need not necessarily hold the top position in the government to influence the governmental actions, as in the Great Britain. However, some political systems reflect the prominence of the top political leader who is capable of making...

Management

Exploring the Role of On-the-Job Training in Innovation Culture

Introduction Nowadays, innovations have become one of the central and most common elements of everyday life, and business is not an exception to the overall trend of innovativeness. Innovating companies turned into the major trend in doing business regardless of the industry of operation due to the fact that implementing...

Corporate Culture

Organizational Culture and Innovation Culture: Training as a Moderator

Abstract Having an innovation culture within an organization is very critical for a firm to achieve success in the current competitive business environment. In this study, the focus was to determine how training can be used as a moderator to promote innovation culture within a firm’s organizational culture. The researcher...

Employee Relationships

Gaps in Employee Motivation Analysis

Introduction The relationship between employees and employers is influenced by how systems are designed to work in the business environment (Steers, Mowday & Shapiro, 2004). Employee motivation is determined by how employers treat employees. Therefore, it is important to motivate employees as one of the ways of increasing productivity (Mak...

Employee Management

Employee Management: Retention and Performance

Introduction This paper reviews the procedures and results of research conducted to investigate the influence of employee management on retention and performance. The first part of the paper presents the background to the case and provides a basis for the research question, while the subsequent sections describe the research procedures,...

Logistics

Delay Causes Within the UAE Construction Industry

Introduction Delays are a common phenomenon in the United Arab Emirates construction industry. According to Potts (2008), a delay refers to a scenario where a project is behind schedule. Such delays may be experienced when completing a phase of a project or the entire project. When they occur, then the...

Business Ethics

Achieving Sustainable Development in Organisations

Introduction Sustainability has become one of the critical issues in the contemporary business environment. Bansal affirms that sustainability acts as the bridge between the environment and development (197). Traditionally, sustainability was considered as one of the most important aspects in the operations of non-governmental organisations. However, over the past few...

Employee Management

Racial Discrimination Practices in Recruitment and Selection

Introduction Unequal treatment of persons based on color of skin or races, especially in workplaces is known as racial discrimination. Many studies indicate that the black people are broadly known to be victims of racial discrimination, especially in multicultural work environments. Some of the contributing factors to racial discrimination include...

Economics

Business Environment and Financialization

Introduction Global corporations are sophisticated institutions, which organize their business with the goal of delivering value to their different stakeholders. To permit quantification and exchange of such value, financialization becomes important. Diverse views exist on how and the manner in which multinational and national corporations have evolved to take their...

Management Theories

Phenomenology & Reflective Practice

Introduction Reflective practice has mushroomed over the last few decades throughout various domains of professional practice and education, though what is understood by ‘reflective practice’ has been found to vary considerably across different disciplines and intellectual traditions (Willis 1999). Available scholarship has identified critical reflective practice as a fundamental aspect...

Industry

Women in Clothing Industry in Saudi Arabia

Saudi economy and the role of women Currently, Saudi Arabia is considered to be one of the most sustainable economies in the world; this result can be partly attributed the efficient use of its natural resources, especially its oil reserves. The country possesses approximately 18 percent of the world’s petroleum...

Company Analysis

Tesla Motors Inc.’s Organizational Leadership & Culture

Abstract Tesla Motors Inc. is one of the organizations striving to maintain an indisputable presence in America and other parts of the world. This submission provides an introduction that recognizes the current leadership of the company while highlighting the elements under discussion. The subsequent section deals with leadership skills evident...

Employee Management

Employee Involvement and Work Stress Correlation

Abstract Employee involvement and work stress are significant factors that determine the productivity of employees and performance of organisations. Fundamentally, employee involvement improves productivity and performance while work stress decreases the productivity of employees. The core objective of the study was to establish the nature and the extent of the...

Leadership Styles

Leadership Qualities That Important for the Success of an Individual and Organization

Abstract Over the recent years, numerous organizations have experienced remarkable changes, including downsizing, leaner structures, and parallel approach to the flow of information. These changes, on one hand, are attributed to speedy development in technology, increased competition in the global market, and the evolution in the nature of workforce. Leadership...

Employee Management

Occupational Stress and Its Effects on Employees and Organizations

Statement of the Problem The psychological well-being of employees in the workplace is critical to avoid stress and improve employees’ performance (Vainio, 2015). According to Hiriyappa (2013), stress is inevitable in the workplace, and the effects of stress are mostly negative. Even though stress can enhance employees’ performance at the...

Employee Management

Possible Strategies for Reducing Employee Turnover at Appco Group

High turnover rates in face-to-face marketing remain unaddressed, causing significant issues in companies that engage such type of marketing strategy as the main one in their business. The causes of turnover remain neglected, whereas the main focus of the research is placed on the engagement of social media in face-to-face...

Employee Management

Stress in the Ship-Repair Industry: Methodology

Research Methods In the modern workplace, managers are dealing with challenges that arise as a result of occupational stress which hurts employee job satisfaction and overall performance while increasing absenteeism and turnover among the staff (Meško et al., 2013; Prater & Smith, 2011). As a result, it is paramount for...

Risk Management

The Influence of Risk Governance on Project Objectives

Descriptive Method The findings highlighted in this chapter were generated after analyzing the views of the research participants using the SPSS technique. This software package offers researchers different types of data analysis frameworks, such as bivariate statistics, prediction of numerical outcomes, group identification, geospatial analysis, GUI (R extension), and descriptive...

Management

Leading an Organization Through A Triple Bottom Line Dilemma

Introduction The proposed study is a workplace-based project that considers Triple Bottom Line (TBL) usage from the point of view of its relationships with leadership in the context of my company and its strategic management. In other words, the study will review the way leadership can affect TBL, which is...

Entrepreneurship

Entrepreneurship: The Hawkers and Banks

Research Question Hawkers operating in the streets of major towns in the developing world: do they get banking services for the income they generate? There are many people who run small-scale businesses in the streets of major towns in the developing world. These business men and women play a major...

Global Scale Management

Sociocultural Integration in Mergers and Acquisitions

It may be necessary to start with the explanation of the fact that scholars have to address the future of sociocultural integration more often because human resources play a rather important role in the merging and acquisition processes. The author of the current article analysis acknowledged the need to isolate...

Organizational Management

Organizational Learning and Change Management in Business

Introduction Peter Senge seems to suggest that knowledge is in reality multi-faceted just like our concepts which are the outcome of other people’s express or indirect pressure. He illustrates organization learning as unique, diverse, comprehensive, and living communities in which individuals share accountability and mutually work. While on the other...

Management

Process Improvement Programs for Hospital Performance

The researcher adopted a cross-sectional study design to examine the effect of particular independent variables on the selected dependent variable. Each of the selected hospitals was considered as the main unit of analysis while the efficiency score was regarded as the dependent variable. The other independent variables considered were the...

Employee Management

Qatar’s 2009 Human Resource Management Law & Practice

Background Following the global tendency, public sector organisations all over the world began to reform in order to imitate the approaches characteristic for private sector organisations in the delivery of public services in order to overcome the economic pressures and address the ideas of innovativeness and flexibility (Truss 2008; Truss...

Marketing

Motorized Shopping Cart Overview

Executive Summary This report details a marketing plan for a motorized / electric shopping cart for the UAE market. It is recognized that the UAE has some of the largest shopping malls globally, and the number keeps on increasing tremendously. However, the shopping experience has not been easy, especially for...

Employee Management

Cultural Differences and HR Management

Introduction Cultural differences affect how people make decisions because of differences in thinking, beliefs, and values (Hofsted, 2005). People argue that there is no permanent situation, and culture is not exceptional. Culture is subjected to change when people interact. Interactions constitute group formation, which is comprised of people who have...

Employee Management

Leadership in a Cross-cultural Organizational Setting

Abstract This paper discusses leadership in a cross-cultural organization setting. It begins by highlighting the importance of effective leadership in a cross-cultural organization followed by the significance of cultures and the need to appreciate different cultures. Reference has been made to various cultural dimensions as propounded by Hofstede. In addition,...

Industry

Global Recession and Leisure Travelling Demand

Abstract The recession has affected the world economies since 2008. Due to the connectivity of world economies, what started as US economic problem was replicated to other economies in Europe and Asia. Unfavorable climatic conditions in less developed countries of Africa only aggravated the worse situation. Many citizens who depended...

Leadership Styles

Cultural Differences in Leadership

Introduction Culture is one of the terms which play a crucial role in human life. As a rule, culture predetermines the way of how people have to behave under certain conditions, what people have to think, and how they should react to the events which happen around them. It is...

Management

The Wal-Mart Group: Business Research and Management

Introduction Most businesses fail to perform well, not because of lack of capital but not using the correct approach when it comes to business research and management. It is because of this that many business professors, analysts as well lecturers have come up with different books, magazines, and journals on...

Industry

Teva Pharmaceutical Company Analysis

Executive Summary The formation and establishment of Teva Pharmaceutical Industry can be backdated to 1901 when started to operate as a wholesale distributor of drugs with its base in Jerusalem. The successful formation of the company was facilitated by the fact that there were readily available pharmaceutical professionals who were...

Consumer Science

Incentives and Customer Service Evaluations

Introduction The purpose of this study is to determine if there is truth in the assumption that by adding an incentive at the end of a transaction, a customer may potentially feel as though they were treated better than normal. As a result, customers who take a customer satisfaction survey...

Marketing

Why Generic Products Lead To More Profits

Generic Makers and Retailers The main reason why stores and companies make generics is that they are more profitable in the long run. This happens in many and diverse ways. There used to be a notion that generic products are of low quality and that they cannot compare with the...

Leadership Styles

Transformational Leadership

Introduction The world is dynamic and changing the existence of a complex environment demands that leaders depart from traditional methods of leadership to more flexible to most suitable handle the situation. Leadership is the capability of influencing a group toward the achievement of an organization’s goal (Adair 2003). Traditional ways...

Leadership Styles

Organizational Leadership and Culture Across the World

Introduction Different parts of the world are governed and monitored by various styles of leadership which with time, have become the culture of the particular region. Virtually all countries all over the world have unique cultures which play a great role in shaping their occupational as well as community cultures....

Company Analysis

Thuraya Communications Company

Abstract This paper looks into the Organizational Behavior of the UAE-based Thuraya Communications Company and analyzes the different aspects of the issues that are affecting the company’s productivity and performance. Introduction This paper examines and analyzes the organizational behavior model of Thuraya Telecommunications Company. The company had been through some...

Marketing

Marketing for a Carpet Cleaning Business

Introduction The key to the growth of a business is through expansion. The carpet cleaning industry in the US has grown from providing business to customer services to business to business services. The carpet cleaning industry is a pure service industry and falls in the category of a small business...

Management

Consumer in Product Development

Executive Summary The role of the consumers in the process of product or service development is generally regarded as one of the central forces of customer care strategy development. On the one hand, any company has an opportunity to improve the existing product or service, on the other hand, this...

Employee Management

Employee Motivation Measurement and Assessment

To create positive morale and improve commitment, employers must find ways to motivate their employees. However, amongst Industrial Organizational practitioners, debates are circulating over which motivation concept is most affective: intrinsic (internal motivators) or extrinsic (external motivators). The purpose of the final paper is to answer the question; which type...

Marketing

Ford Pinto: New Product Development Processes and Failure

Abstract The motto of this report is to discuss the new product development processes and the failure of Ford Pinto. In introduction of this paper will consider the background of the problem, rational of the research, scope, and limitation of this research and most importantly it will rise research questions....

Leadership Styles

Leader in Role Coach. What Does a Head Manager?

Introduction Coaching is an important part of the daily life of the manager of a company. It may seem not appropriate to use this terminology but, in fact, this is exactly what a head manager does. I would add that his, or her, coaching is of crucial importance for the...

Globalization

“The Next Global Stage” by Kenichi Ohmae

Introduction In today’s world, when traditional political and economic terminology can hardly be used to effectively define the realities of post-industrial living, it becomes the matter of foremost importance for just about anybody, to understand how the rapid development of informational technologies, along with continuous deterioration of classical concept of...

Economics

Managing Technology in Chinese Context

Abstract Today, China literally becomes a talking point at all international forums. Besides some other issues involving human rights, Tibet, Taiwan etc. the rapid progress made by the country on the trade and industry front has provided a leading edge to China. China has seen remarkable growth in its economy...

Marketing Communication

Chapters 17 of “Marketing Management” by Kotler & Keller

Introduction Chapter seventeen of Kotler’s and Keller’s book Marketing Management discusses Designing and integrating Marketing communications. Marketing communications or communication mix as what it is referred to by some authors is the major factor in marketing a product. It includes various areas such as Advertising, Sales Promotion, Events and Experiences,...

Branding

Storytelling as a Form of Business Communication

Abstract Communicating effectively is a much-needed skill that individuals and organizations must learn if they want to succeed in their life and in their business goals. Being an effective communicator means the skill to narrate a story and put forth ideas and relay information clearly without any distortion and ensuring...

Employee Management

Magna International Inc and L’Auto-Neige Bombardier Limited: Human Resource Training and Development

Results and findings Result: the following table depicts the findings of the survey carried out to portray the staffing situation in Magna International Inc and L’Auto-Neige Bombardier Limited in international market. Table 1: Staffing situation in L’auto-Neige Bombardier Ltd. and Magna International Inc. international market. NUMBER OF RESPONDENTS: L’Auto-Neige Bombardier...

Strategic Management

Report to Head of Machos Strategic Review Committee

Introduction Machco was started more than 100 years ago with invention of a steam-driven drill for mining and it is a multi-billion dollar machinery and equipment company. The company grew to great extends since it developed 45 plants all over the world. The company sold almost everything in the market...

Risk Management

Risk Facing Financial Institutions Review

Introduction In any economy the market participants look for the services of the financial institution since they have the ability to provide a detailed knowledge about the market, transaction efficiency, and enforcement of different contractual arrangements. In view of the nature of products being dealt with the financial institutions as...

Leadership Styles

Questions About Leadership

What are some guidelines for exercising authority? Reward Power? Coercive Power? Leadership is one of the most talked-about and important factors in all walks of life whether it is in society, business or politics. Throughout the ages, leadership has played a part in shaping the life of human beings across...

Company Structure

Safaricom’s Strategic Human Resource Management

Overview Safaricom is one of the leading telecommunication companies in Kenya. It has the largest number of mobile phone subscribers due to its wide coverage and numerous services it offers to its customers. The company, however, faces stiff competition from other telecommunication service providers that provide similar services yet at...