400-Word Essays about Business & Management

A 400-word essay about business, management, or marketing won’t typically require deep research and analysis. Papers of such a length are written to demonstrate creativity and the ability to formulate thoughts clearly. The most common genres for 400 words essays are personal statements and discussion board posts.

You can write a 400-word essay about business and management in many subdisciplines. For example, leadership styles, workforce, product marketing, risk management, or business ethics. We wish you good luck with your assignment! Take a look at 400 words essay examples on this page to get inspired.

Case Studies

Rocket Internet Company Case Study

Introduction The company seeks primarily to consider markets with low competition. Rocket Internet believes that product development and promotion should be aggressive – i.e., aggressive implementation can also be seen as a sustainable advantage (Browne, 2020). It is also necessary to emphasize the bets on the implementation of the idea...

Employee Management

Apple Case: Allowing Labor Rights Breaches

Introduction In 2009, Apple was accused of allowing labor rights breaches at Foxconn, a key supplier of its goods in China (Lee et al., 2016). The most significant problem was that a considerable part of world activists questioned Apple’s compliance with fair employee treatment in many parts of the world....

Management

Management of the Diversified Companies

Diversified companies generally have two levels of strategy, including a competitive and corporate strategy. By developing a competitive strategy, the organization aims to win a competitive advantage over its competitors in all fields of interest for the company. At the same time, corporate strategy relates to such significant questions as...

Management

Demand for the Event Services and Management

The demand for high-quality event organizations is constantly growing, so the event business is becoming a profitable market segment. However, the event business is not a holiday that never ends, but hard work 24 hours a day. Thus, several factors should be considered to develop a business in this area...

400 Word Essay FAQ

A 400-word essay about business and management can be written on many topics. For instance: Hewlett Packard, unemployment, Vodafone, or Costco. The exact format depends on the requirements. You should consult with your teacher to understand what is required in your particular case.

The first thing you should do to write a 400-word essay is to choose a topic. You’ll have to spend some time researching, writing, and editing. That’s why it is worth choosing a topic that inspires you. A good 400-word essay about business, management, or marketing should feature a solid outline, a clear thesis statement, and a bibliography. Please pay special attention to your sources’ relevance: they must be up-to-date.

Business, management, and marketing are inspiring topics to write about. However, working on a 400-word essay on business will require some effort from your side. You’ll also have to spend time formatting and editing your paper, as well as preparing graphic materials. You’ll need about 1 hour and 20 minutes to write 400 words.

A 400-word assignment, be it about business, management, marketing, or other topic, usually contains 3 to 4 paragraphs. This rough estimate implies that a typical paragraph in academic writing includes 100 to 150 words.

Company Analysis

Southwest Airlines’ Management

Introduction Southwest Airlines is an American low-cost carrier, which mission is to connect people to what matters to them through low-cost, friendly flights (Purpose, Vision, and The Southwest Way, n.d.). The vision is to become the most efficient, profitable business while maintaining all of the original values (Purpose, Vision, and...

Company Analysis

Amazon Inc.’s Mission and Competitive Strategy

Amazon is one of the most well-known and profitable companies in the world. Today, few people have not heard of Amazon or used the firm at least once, as the range of products and various services it provides is constantly growing. This post aims to describe the company, its mission...

Employee Management

Contemporary Human Resource Management Activities & Challenges

Traditional HR management activities include recruitment of employees and talent selection, training of graduates, compensation and benefits, retention of valuable human resources, evaluation, promotion, and dealing with labor-management relations. Nowadays, the work of human resource personnel includes more additional activities to meet the needs of modern organizations and companies. Coping...

Marketing

Achieving Success in Mobile Marketing

There are many mobile marketing tactics to apply in the business. However, the success of a strategy is determined by factors such as budget, industry, customer segment. Concerning a local book, comic, and video store, the financial resources are limited; the target audience is youth between 13 and 30, with...

Company Analysis

The Hilton Hotel Industry Problem

Problem Overview Hilton offers a strong rewards customer loyalty program to keep tourists coming back for more as one of the world’s leading hotel companies. Hilton Honors allows loyal customers to exchange points for free hotel stays at any of Hilton’s 18 brands around the world. Hilton has over 6,000...

Employee Management

Management of Labor Unions

Labor management relations are a complex field in both the practical and legal aspects of the U.S. jurisdiction. I will address the most important elements in the chapter. I will apply the question posed, and I will discuss why public sector employees need to know these things. Understanding the laws...

Marketing

Apple Products According to the Boston Consultant Group Matrix BCG

The first quadrant is the “Dogs,” which concentrates businesses with low relative market share in slow-growth or stagnant markets. Such products typically generate little profit and are unpromising for the company (Pruschkowski, 2018). Such products were iPods, which began to rapidly lose relevance after the emergence of the possibility of...

Strategic Management

Horizontal vs. Vertical Growth as a Corporate Strategy

A company focused on further growth might have employed horizontal or vertical strategies presupposing different methods to generate benefits. The first one involves expanding existing products and services to new markets hoping to acquire new clients and guarantee an advantageous strategic position. Additionally, companies might try to enter a new...

Case Studies

Corporate Culture of Amazon and Its Impact on the Company’s Results

Amazon is one of the largest American companies selling a wide variety of products over the Internet. Its founder, Jeff Bezos, managed to create a massive organization bringing multibillion-dollar income from a tiny online bookstore. It seems to me that a company’s organizational culture largely determines whether a company succeeds....

Case Studies

Arla Foods’ Strategy Statement

Since Arla Foods expressively outlines its product quality, direction (incremental growth), and competitive advantage (value orientation), it is extremely helpful in defining the business strategy. In the context of Arla Foods’ mission and vision, which point in the direction of a customer-oriented approach and emphasis on quality management, its strategy...

Company Analysis

Scenario vs. Sensitivity Analysis Differences

Both types of analysis exist for the purpose of examining potential business scenarios, as well as testing the potential opportunities of investment. However, these two types of analysis are fundamentally different in how the analysis itself is performed. Sensitivity analysis, to start with, involves the effects of changing one factor...

Marketing

FIJI Water Company’s Marketing Issues

Researchers have identified several factors that have determined the marketing success of FIJI Water. These are “unique product positioning, innovative packaging, premium-product pricing, effective distribution, and image-creating publicity” (McMaster & Nowak, 2009, p. 6). Their product and incredibly rapid success attracted environmentalists and conservationists, who heavily criticized the company (McMaster...

Case Studies

Analysis of Best Buy Case Study

Business Models Best Buy is a retailer store, which was known for being one of the best retailers in the market at the beginning of the previous decade. However, with the introduction of the internet and technologies, the business model of Best Buy needed a change as its profits began...

Case Studies

Walmart Focuses on Low Cost as Its Competitive Advantage

Information Systems Several information systems are utilized at Walmart to maintain a competitive advantage. For instance, the company uses predictive analytics to detect the patterns in the checkout process of individual stores to adjust the checkout process or adopt a new form of checkout (Souza, 2017). The system is intended...

Case Studies

Legal Seafood Company’s Mission, Culture and Philosophy

Background and Services Legal Sea Foods is a series of casual seafood restaurants in the United States. George Berkowitz, the company’s founder, launched Cambridge, Massachusetts’ first Legal Cash Market grocery store in 1950 and the market’s first restaurant in 1968, next door to it (Legal Sea Foods, 2021). Legal Sea...

Employee Management

Cultural Diversity in the Workplace: Its Benefits and Impacts on Decision-Making

Introduction Cultural diversity in the workplace can be described as the working environment where workers come from different cultural backgrounds, including language, ethnicity, and identity. Scholars have substantially contributed to the discussion on the advantages and disadvantages of maintaining cultural diversity in the workplace. Culturally diverse workplaces can benefit corporations...

Employee Management

Better Salary and Benefits Motivate Better Employee Performance

Employee motivation today is an indispensable tool in the human resource management of any company. Motivational theory is studied to increase productivity and increase job satisfaction. The tools aimed at this include both concrete financial incentives and intangible and moral benefits. There are four main types of employee motivation: reward,...

Management

Applying the Golden Rule Concepts in Management

Introduction In the Bible, Luke 6:27-31 is also known as the Golden Rule because it advocates for people to be loving, respectful, and develop a caring virtue for one another. In addition, the Bible says that we should always love our enemies, do good to those who hate us for...

Employee Management

Root-Cause Analysis of Workers’ Reluctance to Share Ideas

One of the most common problems that many organizations face is how to manage internal and external changes effectively. In this regard, suppose that the top managers of the company that operates in the sphere of sportswear retail decide to empower their workers by letting them share ideas on work-process...

Management

Cross-Cultural Gaps and Business Management Issues

Cross-cultural gaps are a common element of workplaces that involve foreign contacts and partnerships. Acknowledgment of cross-cultural gaps provides a strategic advantage and fosters effective communication within an organization or partnership. Even though there are certain types of cross-cultural gaps, they are not perceived as absolutes and allow variations to...

Business Ethics

“Can Ad Copy Be False but not Misleading? If so, Is That OK?”: Ethics Analysis

Since the beginning of the hard-working process of effective marketing, customer attraction concepts were warped in the wrong direction. Some of the consumers were trapped by the marketing tricks, but some of the advertisement campaigns did not target to confuse consumers, so it was done accidentally (Business Ethics Highlight, 2018)....

Leadership Styles

The Potential and Problems of a Distributed Leadership Structure

Features of Distributed leadership In the past, when a distributed approach was adopted, it did not confine instructors, engagements but instead, it broadened the scope of leadership in decision-making concerning the overall operation of the school (Lumby, 2019). Throughout the 1980s and 1990s, the notion of distributed leadership was taking...

Entrepreneurship

Digital Tools to Maintain Businesses

In the context of the COVID-19 pandemic, entrepreneurs constantly face challenges and often experience a shortage of demand due to social constraints. The article by Loten (2020) examines the introduction of dedicated business digital tools as instruments to enable firms to return to their old modes of operation and to...

Company Analysis

Apple Computer Incorporated Company’s Analysis

Apple Computer Incorporated, one of the most valuable technology companies, was founded by Steve Jobs, Ronald Wayne, and Steve Wozniak. After being established in 1976, the company was incorporated in 1977 with its headquarters in California. The company manufactures and designs technological products like smartphones, computers, accessories, among others. Additionally,...

Marketing

Marketing Management: Products

There are four categories of products: convenience, shopping, specialty, and unsought. Unsought goods are the ones which were not previously known to consumers, such as new models of phone. Conveniences are the products sold at various places and people often buy them without any particular thought. Specialties are usually prominent,...

Marketing

FUTURE LLC: New Product Line Necessity

Introduction FUTURE LLC is a dropshipping business. The company sells 100 product lines. 15 products have the highest demand. The new season needs a new popular product. USB portable blenders can hit the records. Diet, weight loss, exercise, and a healthy lifestyle are popular topics. FUTURE LLC will invite bloggers...

Employee Management

The Two Sides of the Outsourcing

Nowadays, a combination of various factors led to American companies outsourcing moving their production abroad. Many American corporations refuse to comply with growing wages and (or) tax rates in the country and decide to move their operations overseas to less demanding job markets and a more pleasant tax climate. The...

Employee Management

Multiculturalism and Diversity Management Within the Workplace

How Do Culture and Diversity Affect Organizations? Today, multicultural management is one of the developing management directions. However, the cultural diversity within the organization can cause many confusions among colleagues and, as a result, make the working atmosphere less comfortable (Hewstone, 2018). Even though multiculturalism cause problems for the organization,...

Case Studies

A Limited Liability Company: Case Study

Many would not dispute the fact that being self-employed is both an exciting and exhausting experience. Not only does owning a business include choosing the type of entity, but it also demands the understanding of how to pursue the legal and tax requirements. Additionally, some people may consider limiting their...

Management

Organizational Success and Communication With the Stakeholders

Introduction Success necessitates leaders and change implementation Require thorough planning and employees’ involvement Success is assessed by organizational status Deliberate on improved approaches to success Perceive challenges as rivalry or opportunities Perspective determines their success or failure Prevailing Pressures Different pressures influence and threaten the organizational success Encompass transition to...

Case Studies

Apple Case Study: Advancement of Technology

How Apple can capitalize on the needs of the business world for a safer, virus-free, worm-free system Apple is one of the leading companies in this sector and the mission of the company is to create and conserve the resources of the World. The company looks forward to the safety...

Management

SCORE Network as Helpful Resource for Mentorship

Name and Contact Information SCORE is considered the biggest U.S. network of business mentors. Nowadays, its mentorship is available at their website https://www.score.org. The Purpose for Using SCORE With their mission to encourage small businesses through education and mentoring, SCORE serves as a useful medium between business people and a...

Employee Management

The Advantages of Online Working

Introduction In this day and age, there is a considerable desire to alter one’s working place in order to meet one’s needs. Indeed, people may feel exhausted by commuting to downtown and communicating with coworkers that can be referred to as extra work. Therefore many of them dream of performing...

Strategic Management

A Strategic Business Plan for a Virtual Business

The development of any business requires a carefully thought-through strategic business plan. These strategies differ for every company, depending on their target market, the products they offer, and the format of the company. Today, virtual businesses are growing in popularity, and it is essential to know how to develop business...

Management

Governmental Unit vs. Commercial Company

A primary concern of any government is to ensure public good and services, while commercial entities focus solely on the profit and private gains. There are several differences between a governmental unit and a commercial company. Governments should provide good for the public whereas private companies should make money for...

Employee Management

Management Culture and Styles at Hong Kong Workplace

Culture influences the work-related behaviors of the workers and therefore determines. This essay aims to demonstrate how the national culture impacts behaviors, specifically in Hong Kong workplaces (Schein & Schein, 2019). It further evaluates the general dynamic culture model while challenging its assumptions. Lastly, it describes the culture of Hong...

Employee Management

Training & Development Section in Organization

Our training and development section began in the year 1999. It was started by the managing director Dr. Steve with its main agent of training its employees to be deployed in the different section of our organization. The organization comprises of a high classic bar and restaurant. Main objectives The...

Management

Study of the Change Management Process

Change management framework When implementing change one needs to come up with an appropriate change management framework. An ideal change requires an ideal framework in order for it to work appropriately. Prairie hospital is one good example of a well-managed change framework. The hospital has adopted the use of technology...

Employee Management

Workforce Planning, Health Professionals Recruitment, and Retention

Planning as Competitive Tool and Workforce Planning Elements Human resource managers use workforce planning to ensure quality services in their entities, such as health care organizations. They use workforce planning to ensure there are enough employees, hiring competent employees, and providing training and development programs to the employees. Workforce planning...

Leadership Styles

Leadership and Management for Organizational Success

The role a leader plays is of major importance in any organization or company. Leadership means creating the vision of the company that will guide it towards a bright future. Leadership is also a foundation for good management of the company, which is key in achieving high productivity and efficiency...

Leadership Styles

Contingency Theory of Leadership versus Path-Goal

Situational leadership theories argue that a manager’s strategy adapts to the implementation of a task in terms of complexity and structure. Becoming a leader occurs as a result of situations that can replace each other (Northouse, 2013). To achieve goals, some leaders may look at the situation and enact a...

Leadership Styles

Discussion of Servant Leadership

The concept of servant leadership differs significantly from other leadership theories primarily in that it has a pronounced moral and ethical emphasis, “overturns” the role of a leader (instead of a leader walking “in front of” the followers, a servant leader is “behind” them), and the fact that not only...

Case Studies

Wakefield’s Study Analysis

The most important ethical issue regarding Wakefield’s study is that it generated a popular antiscientific myth. As a result, thousands of parents believed in the alleged connection between the MMR vaccine and the autism onset in children. In attempts to protect youngsters, they would put them in a bigger danger...

Employee Management

Abusive Supervision: Nature of Management Study

Although different research methods can be used in human resources management, certain strategies are more effective as compared to others. For instance, the study exploring methods utilized by frontline managers to identify the impact of abusive supervision on employees’ performance will require the use of the qualitative approach. The qualitative...

Business Critique

Determining the Practical Application of the ‘Transient Advantage’ Concepts

In her article, Rita Gunther pointed out the disadvantages of the ‘sustainable’ competitive strategy and presented the new cutting-edge approach – the transient strategy. According to the author, this method provides the organization with more effective tools to reorganize business areas that are not working well (Gunther 2013). Interestingly, the...

Marketing

Design of Goods and Services at McDonald’s

The product design outlines the features of a product or service. To maximize the potential for success, top-notch companies focus only on a few products and then concentrate on those products. At Mcdonald’s, special care is taken to bring customers the best product and outstanding service. Mcdonald’s is why product...

Financial Management

The Role of Financial Intermediaries in the Economy

Financial intermediaries, such as banks, credit unions, building societies, and insurance firms, play a very important role in growing economies, especially the economy of the United Arab Emirates. As an institution, a financial intermediary performs the function of linking lenders and borrowers concurrently while providing certain fundamental services that aid...

Employee Management

HR: Fair Performance Management

Nowadays, performance management (PM) plays an essential role in every company’s development, especially for those providing services. The main task and advantage of establishing an appropriate performance management system (PMS) lays in its ability to increase an organization’s effectiveness. This essay is aimed to present and discuss the primary information...

Case Studies

Walmart Company’s Expansion in Africa

Detail the growth of Walmart and its international experience Walmart is a successful retail giant started in 1962 by Sam Walton. The founder had aimed at capitalizing on retail business ventures to take advantage of the small number of retail businesses in urban areas. In a period of five years,...

Leadership Styles

Emotional Intelligence of Transformational Leaders

Barbuto & Burbach (2006) indicate that emotional intelligence is a prerequisite for strong leadership. This notion has been present within the body of literature on leadership within the past few years. In order to conceptualize this, it is prudent that we operationally define emotional intelligence. Emotional intelligence can be thought...

Management

Total Quality Management System Benefits

Total quality management (TQM) is a system which ensures maintenance, as well as improvement of quality of services, provides by an organisation and all processes involved. This system is aimed at ensuring customers’ satisfaction and that all their needs will be met. There are several guiding principles of TQM: meeting...

Management

Reviews Role – Performance Management

Performance appraisal purpose, process, and frequency Performance reviews play a significant role in developing employees and helping an organization to achieve its goals (Walker & Greenhall, 2011). For a new employee, the review should be after probation. Reviews are supposed to be conducted annually. A performance review process involves preparations,...

Employee Management

Behavioural Reaction to Organizational Change

Behavioral reaction to change is common in most businesses that conduct organizational change. In fact, the way employees perceive change determines how they react to it. Although organizations try to minimize resistance to change, some reactions are unavoidable (Senior and Swailes 31). One behavioral change observed is disengagement. Disengagement causes...

Employee Management

Teams and Individual Motivation in Project Management

Project managers should use a wide range of strategies to deliver positive results within a specified period. Competent managers should use appropriate practices and approaches to support the targeted project. One of the critical approaches towards delivering positive results is the creation of good teams. Many theorists argue that teams...

Company Analysis

Apple Company Mobile Technologies

Apple Company uses mobile technology to develop products such as mobile phones, laptops, tablets, and online music sharing for customers. The Apple Company uses mobile technology in the production of different products, managing communication systems, and tracking supply chain across the globe. The main type of mobile technology predominant in...

Strategy

Value Chain Analysis of Company Competencies

Value chain analysis refers to the evaluation of the value-generating activities that businesses or organizations engage in to improve their competitive strength. In this paper, Wal-Mart’s value chain will be analyzed. Wal-Mart’s primary value chain activities consist of an effective and efficient inbound and outbound logistic management system. The company...

Entrepreneurship

Innovation Influences on Business Environment

The articles under analysis – The Effect of Entrepreneurship Education Programs on Satisfaction with Innovation Behavior and Performance and Management Capabilities for Sustainable Growth and Success – focuses on the influence of innovation on the business environment and discusses how enterprises can benefit from these changes. On the one hand,...