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Business Ethics

Honda’s Code of Conduct and Corporate Social Responsibility

Introduction Honda is a Japanese company mainly known for manufacturing cars and motorcycles, although it also provides a wide range of other products. The company professes adherence to the principles of corporate social responsibility (CSR) and has a written code of conduct that, among other things, stresses protection of the...

Employee Management

Public Human Resource Management Strategies

The capacity of Human Resources (HR) is to give the representatives the ability to oversee the problems with the employees. The reading by Battaglio checks on execution evaluation considering five fundamental changes: decentralization, performance-based pay, declassification, privatization, and deregulation. It gives a detailed explanation of the difficulties in HR caused...

Business Ethics

“Can Ad Copy Be False but not Misleading? If so, Is That OK?”: Ethics Analysis

Since the beginning of the hard-working process of effective marketing, customer attraction concepts were warped in the wrong direction. Some of the consumers were trapped by the marketing tricks, but some of the advertisement campaigns did not target to confuse consumers, so it was done accidentally (Business Ethics Highlight, 2018)....

Management

CustomInk Company’s Success and Reasons Behind It

CustomInk is a private company working in customer goods retail: it produces and sells clothes with custom prints. The company succeeded in the developed and mature market and proliferated from 2000, becoming the largest company in customized clothing. The main reason it succeeded is a substantial competitive advantage created by...

Risk Management

The Concept of Risk Management Assignment

The primary risks that are of substantial consequences for small businesses include serious investment into projects that are not successful, unfit hires, serious injury in the workplace, and losing trust with customers. The risk of each is very high and can result in very detrimental results for a small company...

Business Ethics

Business Ethics in the McCormick Maple Extract Case

The business situation described in the selected article has major ethical implications. The authors maintain that false statements are unethical even if they are not misleading (The Editors, 2018). Eagle et al. (2020) support the position and claim that the advertising/marketing industry is heavily criticized for the lack of respect...

Management

Highlighting Member Commonalities as a Group Skill

Working as a team requires collaborative effort towards achieving the project or set task. Realizing a group’s efficiency and effectiveness largely relies on how the group perceives the common set goal. Highlighting member commonalities achieves satisfaction in team members resulting in working more efficiently together. With teams having high levels...

Employee Management

Public Human Resource Management: Legal Eagles Will Soar, Right?

This essay will focus on the book’s third chapter, which is about employment law in the public sector. This chapter explains the five fundamental themes that discuss the legal tradition and Public Human Resource Management (PHRM) as well as the statutory law and case law governing public employment in a...

Leadership Styles

Transformational Leadership as Conceptual Framework

Transformational leadership was developed decades ago, but the framework is still regarded as up-to-date and effective in the current business environment. James McGregor Burns developed the theory in 1978 and described the concept of a transformational leader (Siangchokyoo et al., 2020). According to this paradigm, the leader transforms subordinates’ behavior...

Business Communication

The Integrated Strategic Communication Concept

Introduction The concept of integrated strategic communication became popular in modern marketing and public relations worldwide because the social media era gave more control to consumers, requiring companies to develop positive connections with the target audience. For example, advertisers use this tool for event planning, promotion, and direct marketing to...

Business Ethics

Ethical Issues of Unocal Company in Burma

Burma is a poor Southeast Asian country that attracts loads of potential investors through the newly developed gas field. An American company Unocal founded in 1890, is attracted to the potential profit from the partnership with Burma as well. However, some ethical issues concern the gas policy of the owing...

Organizational Management

Evolutionary and Revolutionary Change Models

Organizational change is the movement from one state of affairs to another and can be evolutionary or revolutionary. Evolutionary change occurs slowly and gradually where the managers adapt to the new processes and procedures to change the external environment. The revolutionary change model involves a complete change such as renovation...

Leadership Styles

The Potential and Problems of a Distributed Leadership Structure

Features of Distributed leadership In the past, when a distributed approach was adopted, it did not confine instructors, engagements but instead, it broadened the scope of leadership in decision-making concerning the overall operation of the school (Lumby, 2019). Throughout the 1980s and 1990s, the notion of distributed leadership was taking...

Company Information

Financial Statements of Tesla Inc.

Introduction Every public corporation has an obligation to compile financial reports on an annual, semi-annual, or quarterly basis. In this research paper, I’ll be looking at the financial report of Tesla/TSLA Inc. company for the period ending June 2021. A financial statement refers to the written records that convey the...

Finance

Japanese Economic Policies: Monetary Policy

Reasons for picking the monetary economic policy The monetary policy was chosen because it has multiple advantages. It is easy to explain and apply; the relevant information can be accessed easily. For example, it is possible to search the bank’s statistics (Bank of Japan, 2019). As seen from the picture,...

Entrepreneurship

Digital Tools to Maintain Businesses

In the context of the COVID-19 pandemic, entrepreneurs constantly face challenges and often experience a shortage of demand due to social constraints. The article by Loten (2020) examines the introduction of dedicated business digital tools as instruments to enable firms to return to their old modes of operation and to...

Marketing

Coca-Cola Firm’s Socially Responsible Marketing

The impact of the coronavirus pandemic and subsequent lockdowns has prompted changes in many industries, including marketing and advertising. Many enterprises have embarked upon means of coping with the pandemic through the prism of corporate social responsibility (Marom and Lussier, 2020). In response to the COVID-19 pandemic, Coca-Cola announced it...

Marketing

High-Quality Data and Benefits for Business

Modern companies are hungry for personalized, high-quality customer data that they could use in order to optimize their offerings, stocking, production, and predicting future trends. Data allows certain companies to outpace their competition and save money on selling and designing new products. An example of such would be Under Armour,...

Company Analysis

Apple Computer Incorporated Company’s Analysis

Apple Computer Incorporated, one of the most valuable technology companies, was founded by Steve Jobs, Ronald Wayne, and Steve Wozniak. After being established in 1976, the company was incorporated in 1977 with its headquarters in California. The company manufactures and designs technological products like smartphones, computers, accessories, among others. Additionally,...

Company Analysis

The Coca-Cola Company: Industry and Company Overview

The report is based on the Coca-Cola Company, which operates in the beverage industry. The overall sector contributes over 5% to the GDP with an overall sales revenue of over $1.4 trillion. The industry is composed of over 27,000 firms that employer over 1.5 million people. Coca-Cola is one of...

Marketing

Marketing Management: Products

There are four categories of products: convenience, shopping, specialty, and unsought. Unsought goods are the ones which were not previously known to consumers, such as new models of phone. Conveniences are the products sold at various places and people often buy them without any particular thought. Specialties are usually prominent,...

Company Analysis

Income Statement Review: IBM and Dell

Arguably, the most important number in a company’s income statement is net income — the fundamental indicator of financial health. A positive net income means that the company earns more than it spends. IBM recorded $5,7 billion net income in 2017, $8,7 billion in 2018, and over $9,4 billion in...

Marketing

Social Media Usage for Business Promotion

Starbucks, one of the leading coffee companies, is successful at attracting clients from all over the globe. The company’s Instagram profile was selected as a reference for this assignment. Starbucks remains famous worldwide due to the atmosphere they transmit on social media. Social media usage is vital in the case...

Leadership Styles

Leadership Through 4-Drive Model

Organizational behavior has a significant impact on the efficiency of the company, its competitiveness, and overall success. In particular, organizational behavior determines how employees interact and how it affects work (Emma, 2019). Modern employees do not need a usual manager, who will force them to work with strict supervision, but...

Employee Management

Motivating Behavior With Work and Rewards

Positive and Negative Elements in Employee Motivation In the case, if an employer’s pay structure only includes flexible benefits with a limited number of available options, the positive elements in employee motivation can be determined as a higher degree of control. In other words, people are more willing to cooperate...

Company Analysis

Lucky Lou’s Rice Pudding Company Analysis

Constraints The business constraints for projects might involve different factors limiting their capabilities. Speaking about Lucky Lou’s Rice pudding, it is vital to mention physical limitations. At the moment, some physical limitations might prevent the company from further rise. The fierce rivalry peculiar to the sphere shows the need for...

Employee Management

Types of Unemployment and Unemployment Benefits

There are two main types of unemployment: involuntary and voluntary unemployment. Voluntary unemployment refers to when a person is unwilling to work anymore. Involuntary unemployment occurs when a person is willing to work but has not had any success in getting a job. There are four kinds of involuntary unemployment...

Company Analysis

Procter & Gamble Co.’s Analysis

According to the Procter & Gamble Co. annual income statement, the company has demonstrated a steady increase in sales and revenue over the last five years. During this period, the business entity has witnessed sales growth, gross income increase, higher cost of goods sold, and others (WSJ, 2021). Simultaneously, it...

Company Analysis

Captain Technologies Company’s Performance

So far, Captain Technologies (Group C) is performing very well. It is currently leading with an impressive performance going back nine years. Its G-T-D score in year nine is 109 points, up from 88 in the previous year. The source of its extraordinarily commendable success is understanding, meeting, and exceeding...

Employee Management

The Maersk Firm’s Compensation Policy Description

Maersk Compensation Policy and Market Influences on it Compensation philosophy refers to the strategy employed by an organization’s employees and employers to ensure their staff’s payment. Maersk’s compensation method is based on the industrial approach design (A.P. Moller – Maersk, 2020). The pool of employees within the company, the management...

Company Analysis

The Pringles Company’s Analysis

One of the largest companies in the snack and food industry is Pringles. The company’s main product is chipped, which are available in a wide variety of flavors, including certain ranges related to different events, such as New Year’s Eve or the International Football Championship. Today’s world is characterized by...

Company Analysis

Analysis of Netflix Company’s Success

I doubt that the corporate culture of Netflix would be completely acceptable for me. In one respect, I share the values of a high productivity and achieving results, due to which, I would apparently find a common ground with managers. I have certain personal experience to illustrate how employers appreciate...

Employee Management

Employee Compensation and Retention & Performance

Employee compensation is one of the crucial elements of employee relationships. There are various discussions on the matter of how employee compensation should be calculated and how it affects job satisfaction, employee retention, and performance. The article “The effect of compensation on satisfaction and employee performance” (2017) by Darma and...

Employee Management

Empowering Leadership Practices: Job Satisfaction of Tourism Employees

Background The tourism sector plays a critical role in advancing the economy of a country. The success of every organization essentially relies on leadership practices. In the tourism sector, it is significant to consider the role of both leaders and employees in fulfilling the sector’s success. Empowering leadership practices naturally...

Employee Management

HRM Strategic Activities in UAE Context

The aim of the recruitment process is to attract as many successful candidates as possible, and at the same time, provide them with the most essential information about the organization the HR manager is presenting, and the details about the position itself. The selection stage is aimed at selecting the...

Employee Management

“Effect of a Workplace Wellness Program on Employee Health and Economic Outcomes” by Song

Workplace wellness programs are programs undertaken by an employer to improve employee health. Such programs have become popular since every employer aims to cut healthcare costs and improve employees’ productivity and efficiency. The study considers research that evaluated workplace wellness programs’ effects on employees’ health and economic outcomes across the...

Employee Management

A Study on the Influences of Labor Flexibilization for Business Management

In the article “A study on the influences of labor flexibilization for business management” by Hsu et al. (2021), the authors argue that flexibilization of work affects the employees’ performance. The aim of the article by Hsu et al. (2021) is to investigate whether work flexibilization has a positive effect...

Employee Management

Researching the Unemployment and Inflation

The recently issued podcast “Not a great jobs report. Should we have seen it coming?” by Marketplace (2021) discusses employment problems in the United States. In the beginning, the anchor notes that 235 thousand new jobs were created in August, according to the Department of Labor, which reduced the overall...

Employee Management

Employment Reforms and Merit Systems Efficiency

The merit systems can enhance the employees’ rights protection and represent the total performance level changes. Such systems can be helpful in the performance management process by providing equal working opportunities for all employees. Ideally, the merit system principles contribute to rational human resource management and equal employment opportunities. By...

Organizational Management

The Importance of Speech and Storytelling in Organizational Structure

Scaling Up Process Scaling up is a progression of steps through which the first aim of the speaker is inserted in discussion and afterward removed from it for the change into text. These are significant experiences in how the connection between text and discussion is a piece of a bigger...

Leadership Styles

Discussion of Resonant Leadership

Leadership is one of the critical factors that determine the success of an organization or team. As such, leaders are expected to apply appropriate leadership styles to ensure smooth processes. Thus, during the learning exercise, I realized that leadership incorporates several personal traits other than what meets the eyes of...

Case Studies

Sourcing and Procurement Internship: A Case Study

The present case study introduces the actual sourcing and procurement internship position that was available at Disney Consumer Products and Studios (Aguinis, 2013). Based on the provided description, work accountabilities, objectives, and standards were elaborated. Accountabilities Development of new pricing models Analyzes and evaluates the existing approaches to pricing/buying. Elaborates...

Leadership Styles

Gracious Leadership in Nursing

Introduction Strong nurse leadership is essential for every health care organization that strives to improve the quality of care, enhancing patient safety and satisfaction. The success of leadership in encouraging employees for change and development depends on the leaders’ skills, personal attributes, and style. This paper summarizes the article written...

Leadership Styles

Leaders are Unable to Self-Rating

In their article “Leaders Aren’t Great at Judging How Inclusive They Are”, Jack Zenger and Joseph Folkman examine how leaders’ self-appraisal results compare to their assessments by other workers of different levels from the same large company. This study builds on diversity and inclusion perspective and an evaluation of effectiveness...

Case Studies

Contracts for the International Sale of Goods

The United Nations Convention on Contracts for the International Sale of Goods signed in 1980 has been proven to provide significant advantages and benefits to international business relationships. As a result, it has gained worldwide recognition and acceptance, and now the CISG governs more than seventy percent of global sales...

Case Studies

Chip Shortage in Honda: Causes and Solutions

An article by Nicholas et al. discusses the sales hit experienced by car producers all around the world as the economy gradually recovers from the first negative effects of the COVID-19 pandemic. This particular disadvantage comes from the lack of chips that are essential for the production of all electronics...

Case Studies

A Case Study on Saxonville Sausage Company

Anna Banks’s main research objective was to determine how Vivio, the Italian sausage, could be positioned as a national product and assess the viability of Saxonville in penetrating the market. She was aiming to accomplish this objective by packaging the product in a manner consistent with the core values of...

Case Studies

Does the Duty to Bargain Preclude Unilateral Wage Increases?

Wino-Dixie Stores, Inc. is a multistate chain of retail food stores and is engaged in interstate commerce. The United Food and Commercial Workers represent the bargaining agent for the employees in the company. Both these parties have engaged in a series of disputes over wage increase for the bargaining unit...

Business Ethics

Discussion of Daniel’s Ethical Dilemma

Some of the ethical dilemmas encountered by Daniel include lying about the product to customers, misrepresenting the celebrity’s opinion about it, and potentially jeopardizing that celebrity’s integrity and career. The first ethical dilemma jeopardizes the concepts of honesty and integrity, as the company advertisement would have to commit a lie...

Business Ethics

Diversity in the Workplace. Cultural Difference in Business

Organizations which are open to diversity in the workplace and seek to develop an inclusive workplace need to understand precisely what this means. Workplace diversity means having employees who differ by race, religion, age, or gender. The ability to hire different employees gives the company many advantages, such as a...

Business Ethics

Corporate Social Responsibility: Definition, Examples

In my opinion, Corporate Social Responsibility (CSR) is a concept that encompasses policies and actions aimed at specific improvements for society, rather than the increase of profits. I believe that business organizations should represent socially responsible behavior in their activities since neglecting it is unethical and harmful for business. Pure...

Business Ethics

Workplace Ethics: Menu Science

Ethical issues may occur in the situations where they are least expected, even in a restaurant. For instance, in the article Menu science: The subtle ways restaurants get you to spend more, Stephanie Bank describes how restaurants implement psychological “tricks” in their menus to make more money. However, the amount...

Business Ethics

Unethical Behavior in Business

The success of any company largely depends on the number of its customers. Attracting customers to the business is an essential goal of any business that seeks to increase sales and maximize profits. To achieve this goal, managers can use various methods and methods to attract the maximum number of...

Business Ethics

How Business Can Serve Society and Common Good

The main and sole purpose of business is making a profit; however, in the last few years, the term of Corporate Social Responsibility has added a point to the purpose of business. The point made stands that business should not be harmful to society and the environment. This essay will...

Business Ethics

Ethics and Marketing in Modern Business Environment

Business Ethics The present-day world dictates its rules to marketers, which consequently affect consumers’ perceptions and form demand. However, not all types of marketing or advertising activities are appropriate since ethics play an important role in this process. The issues of this nature are to be timely addressed, whereas, in...

Business Ethics

Unethical Business Issue

Introduction The company is applying for authorization for drilling in the Arctic ice fields, having omissions and deficiencies when drilling in more favorable conditions. The two hidden problems are serious enough, as they led to explosions, the death of three people, and a leak, which negatively affects the surrounding flora...

Management

How to Find Volunteers and Keep Them Engaged in a Long Term?

The modern world is associated with the digital revolution, which transformed how people interact and the media through which this communication happens. This shift towards different media has changed how non-profit organization interacts with volunteers for their projects. Therefore, a non-profit manager must be able to adequately represent the organization...

Management

Learning Organization: Pixar Animation Studios

A highly competitive business environment requires companies to develop, primarily by acquiring various innovative approaches and cultivating a conducive corporate culture. The organizations that place the learning of their employees at the cornerstone of their strategies and care for their professional growth ensure resilience against numerous internal and external challenges...

Management

Favorable and Unfavorable Variances

It is common for companies and organizations to develop standard costs for their services and goods in order to then prepare their annual budgets and estimate revenue. The difference between the actual and budgeted revenue is known as the revenue variance, and this concept is rather essential for companies. The...

Management

Clients’ Engagement at the Micro, Mezzo, and Macro Levels

Client engagement is vital for the success of every business. It involves several skills, strategies, and sequential processes that the customer engagement practitioners carry out. Customer engagement improves and supervises the relationship between the customer and the company. The customer-company relationship is important in ensuring the customer is satisfied and...

Management

The Benefits of Adopting a Stress Management Program in Organizations

This literature review examines the article «A study on stress management and coping strategies with reference to IT companies» by Shanthi (2016) to determine the benefits of stress managing programs in organizations. The problem of workplace stress is exceptionally widespread, and there are examples of improvements in some companies around...

Management

Women Expatriates’ Challenges in Management

Women are significantly underrepresented in international management, and they form a small percentage of expatriates. There are many justifications presented to explain the gender difference in this field. One argument claims that women are less suited as expatriates because they will encounter more challenges than their male counterparts in business...

Management

Uber: Risks To Overcome to Be Successful

Risks to overcome to be successful Drivers: If Uber increases its profit share deductions, the number of disgruntled drivers could skyrocket. Drivers may be required to carry healthcare insurance as a result of recent legislation mandating it. Competitors: Uber’s business model is comparable to that of Lyft and Ola, an...

Management

The 360-Degree Strategy in the Call Centers Environment

In my opinion, the 360-degree strategy could not be implemented in the call center’s environment for several reasons. First, the structure is comprehensive and includes multisource feedback covering customers, subordinates, peers, suppliers, and supervisors (360-degree feedback, 2021). Although it provides detailed information about the organization’s performance, it could be time-consuming...

Employee Management

The Importance of Enable Others to Act

Building Supportive Relationships with the Team As a team leader, it is my responsibility to make sure that the team works as a single cohesive machine, with each member being able to interact in both professional and interpersonal capacity. For this purpose, it is necessary to build supportive relationships within...

Employee Management

Conflict Management: Definition and Aims

What surprised me the most about the definition of conflict is that conflict resolution is the removal of the severity of the conflict between the parties, which does not eliminate the causes. Conflict management is purposeful due to objective laws influencing the dynamics of the conflict in the interests of...

Employee Management

Emotional Intelligence in Professional Life of Human Resource Specialist

Emotional intelligence is one of the most important traits when working with people and leading a business. It is not always possible to independently assess one’s emotional intelligence level, so it would be right to resort to special techniques for assessing your emotional intelligence. After completing a self-assessment, I was...

Employee Management

Recognizing Individuals’ Effort in an Organization

Recognizing Individuals In an organization, recognizing the effort of individuals and making them feel appreciated is an important part of the management process and is a necessity for facilitating a healthy workplace environment. As a leader, it is partially my responsibility to ensure that every team member has the ability...

Employee Management

Human Resource Analytics Issues

Introduction HR analytics is a strategic tool. Organizations use it to manage companies. HR analytics implies collecting data for further analysis. Data are collected through operational reporting, advanced reporting, strategic analytics, and predictive analytics. These are used to achieve the company’s goals Operational Reporting Operational reporting is a type of...

Employee Management

Employees Management: Conflict Resolution

Jeanette’s negative influence on quarterly meetings’ duration and flow is evident, making other members of the clinical practice committee want to leave their current positions. As the department’s supervisor, I would try to resolve the conflict by organizing a one-on-one conversation with Jeanette to communicate the problem to her and...

Employee Management

Training Program on Sexual Harassment and Diversity Issues

Introduction This program is created to address the issues of sexual harassment at the workplace and issues of diversity. The facilitator of the program must not necessarily be an individual with special knowledge on workplace sexual harassment and diversity at the workplace; however, they must demonstrate credibility and respect towards...

Case Studies

OSIM Group Case Study

OSIM Group is a consulting company that has been involved in several fields, such as finance, real estate, engineering, and more. The firm has worked effectively under the leadership of Dave Wright, President of the OSIM Group. In 1997, the OSIM Company was purchased by Shilo Investment Bank and the...

Marketing

Types and Functions of Market Intermediaries

Marketing intermediaries refer to independent firms, including agents, wholesalers, and retailers, who play an assistive role in the flow of goods and services from manufacturers to consumers. They fall into four categories, namely brokers and marketing agents, wholesalers and resellers, distributors, and retailers (Kotler, 2016). Marketing agents and brokers link...

Case Studies

General Electric Company’s Organizational Change

Transformations at the General Electric (GE) Organizational change is an inevitable process that any progressive organization must undergo to cope with new market demands. In the 1990s, GE was among the most valuable corporation in the United States and across the globe under the Chief Executive Officer, Mr. Jack Welch....

Leadership Styles

“Walk the Walk” by Alan Deutschman

Purposes of the Book Alan Deutschman is professional journalist, writer and professor at the University of Nevada with vast experience. He worked in business-related journals such as Fortune and Wall Street Journal. He is also an author of a few more books on leadership, business and change. The book that...

Marketing

Wendy’s Company’s Market Segments

Wendy’s has the following market segments: millennials and young professionals who see Wendy’s as a dinner or lunch option. The first market segment is millennials, who are consumers between the ages of 25 and 40 years old (Bollani, Bonadonna, & Peira, 2019). In terms of psychographic characteristics, Wendy’s has a...

Case Studies

Disney Firm’s Negotiation Tactics and Characteristics

Introduction The Walt Disney Company is one of the major mass media and entertainment conglomerates in the world. The company’s business is diverse and large-scale, preventing it from showing financial solid performance year after year. Besides, Disney is often referred to as a benchmark in its industry and is being...

Employee Management

The Enterprise Performance Management

Nowadays, it is hard to imagine a successful modern company that would not manage the performance of its employees. In this regard, evaluating workers’ productivity, determining skills that require further development, and providing necessary training are crucial administrative functions that ensure the high efficiency of business operations. Therefore, the current...

Marketing

Marketing Techniques: Enticing Customers and Imposing Artificial Needs

Marketing techniques Marketing is one of the most critical activities all companies apply, regardless of their sizes and directions, to communicate a specific message to customers in a manner that benefits organizations. Because of the significant number of competing companies in the global marketplace, marketers spare no effort in developing...

Case Studies

The Vidsoft Triangle and Human Resources Issues

The Vidsoft triangle case depicts a situation where the interests of team members collide, causing a conflict. Even though the initial conflict involves only two people, the wrong decision may lead to growing tension affecting the whole group. The case takes place in a company called Vidsoft Technology, which develops...

Management

The Concept of Financial Sustainability in Business

Introduction Financial sustainability is the ability of a business entity to finance its operations within its set budget estimates. Finance is all about management of funds and money. The management of an organization has to carry out the activities of origination, marketing and management of cash through various capital accounts,...

Management

Certification of Professional Human Resources

Certification of professional human resources (HR) is one of the excellent possibilities to improve professional growth as it may be necessary for civilian abilities to improve military professions. It is due to the current link between this documentation and HR quality and is to the advantage of the company and...

Management

The Sherwin-Williams Company Case Study

An internalized project management methodology is one of the most workable strategies for implementing sustainable change and improving profitability in businesses. The Sherwin-Williams Company is a practical example of a business that endorses self-made project management methodologies to drive internal development and promote successful change implementation. Although businesses may employ...

Management

Customer Complaints: MSB Case Study Discussion

Problem Statement When a company is faced with growing competition in the market, the notion of customer service becomes of paramount importance in terms of retaining clientele. Thus, in the case of MSB, numerous customer complaints concerning the quality and consistency of cleaning put the company at a considerable disadvantage....

Management

Demand Planning: The Best Practices

Increasing profitability and achieving recognition among the target audience by fostering customer satisfaction are crucial goals for any for-profit business. Demand planning (DP), a set of practices for forecasting customer demand, is among the competency areas that promote success in reaching both goals. The purpose of this response is to...

Management

Importance of the Information Technology for Managers

Information technology (IT) refers to the use of computers and other electronic devices to store, process, retrieve, and send data. The term also denotes computer methods that make the processing of information simpler and faster (Bushati et al., 2015). It is an area that undergoes continuous growth as new technologies...

Management

Effective Performance Management in the Firm

Managers on different levels should use performance management methods to maintain work processes and make them more effective. I worked several years ago in a company where I was a project manager and managed a team of writers and designers. Evaluation of the work performance of my team was one...

Management

Performance Management and Employee Engagement Discussion

According to Turner (2019), only 13% of all employees are “highly engaged” in their work, and 26% are uninvolved. That is why the study of the factors affecting employee engagement is of particular importance and relevance. Kaaviyapriya and Xavier (2021) highlight such aspects in employee engagement as organizational-related (policies and...

Marketing

The Benefits of 5G for Marketing

The technological shift which occurred at the beginning of the twenty-first century forever changed the way people consumed content and forced companies to adjust their marketing campaigns. New online platforms which attracted millions of users emerged, and businesses needed to expose these people to information about their products. For instance,...

Marketing

Market Segments: Facebook Ads and Posts

In order to generate sufficient revenues from sales, a company has to target different market segments. As consumers vary by age, interests, income status, and other distinguishing characteristics, so should the marketing strategy adapt to the unique features of a group of customers. Modern technology allows using social networks to...

Marketing

Discussion of Importance of Marketing Strategies

To begin with, intrinsic self-relevance is a factor that determines both factors that might influence the consumer’s choice: the product value for the customer and the results of interaction with this product. More specifically, it is the type of relevance that goes from the person and could not be influenced...

Marketing

The Importance of Understanding Consumer Behaviour

Commercial activities of the 21st century are characterized by an increasing emphasis on customers and their demands. Globalization contributes to the overall competitiveness across industries, and, in such circumstances, it is the final purchasing decision of consumers that determines the success of a business. Accordingly, organizations engage in the pursuit...

Marketing

Effective Marketing and Advertisement Tools

When a business is launched or is already operating, the enterprise owner needs to create awareness among people about the organization. Promotion is a significant aspect for any business to make its products known to the buyers. Whether operating online or offline, different forms of business call for a market...

Marketing

Art of Persuasion: Pitching the “Wrong” Products

The art of persuasion is of critical importance in commercial activities since it is often a question of making a profit to be able to convince the consumer to purchase a product that is qualitatively no different from the rest. Thus, most customers will always behave like bright packaging, strong...

Marketing

Olive Garden: Marketing

Marketing Marketing for Olive Garden is a multi-layered process, as the restaurant has to cater to its loyal existing customer base while also expanding its read to new audiences. The company has long since relied on millennials and young audiences as its core demographic, as they are most interested in...

Employee Management

“The 3×3 Hiring Method” by Wardell

There are numerous ways of peroneal selection to a business structure. Wardell (2013) provides a 3×3 hiring method that guarantees to help recruiting the best candidates. He believes that finding an effective way of recruiting employees ensures productive work of a company in operational and functional ways. The 3×3 method...

Case Studies

Competing on Analytics: The New Science of Winning

Nowadays, the field of analytics is evolving to change the companies’ work in the future. Notably, more organizations and firms decide on competing using and implementing analytics in various business areas. Davenport and Harris divide the upcoming analytics technologies into three core groups, such as “approaches driven by technology, those...

Case Studies

Competitive Advantage: FedEx Case

In order to prove itself as a success, any business should always be one step ahead of the competition. Moreover, this step implies paying enough attention to the aspects of team coordination, the satisfaction of the customers, and evaluating the current strategic tendencies of the competitors. Hence, when speaking of...

Case Studies

The Use of Technology by the Coca-Cola Company

Coca-Cola is a beverage company that has attained substantial growth over the past 120 years. Like any other company, Coca-Cola aims to extend its profits while sustaining significant growth in the beverage industry. As the company’s mission states, it seeks to refresh the world, inspire happiness, create value, and make...

Case Studies

Amazon Firm’s Streaming Services of Sporting Events

Amazon has been struggling for streaming services of the US sporting events to uplift the attraction of its Prime Video service. Sports content, especially NFL games, can significantly increase the value proposition for current and potential Prime subscribers, the number of which presently amounts to 150 million paid members worldwide...

Case Studies

Procurement Process: Case Study of the Trek Company

The work of the purchasing department affects the entire activity of Trek. It influences sales, effective use of working capital, customer satisfaction with prices and assortment, the fullness of warehouses, and the efficiency of the internal supply chain. It is connected with the work of employees of almost all departments...

Case Studies

Mocolle’s Hanten Parka Marketing Process

Mocolle is a contemporary brand based in Japan that fuses modern trends with traditional textiles to create fashionable designs based on the concept of the fusion of two distinct styles. The brand launched the Hanten parka which combines a classic Japanese garment and the modern trend of streetwear. Evidently, the...