300-Word Essays about Business & Management

Management

Development in Communication and Data Analysis

The creation of a multimodal framework in terms of both managerial and marketing banking patterns provides employees with a better perspective on productivity and quality service. When it comes to communication AI data analysis, it becomes evident that both interprofessional interaction and communication with customers benefit from systematization. For example,...

Management

Researching of the Effectiveness of Control Methods

Initial assessed control risk, tests of control, tests of transaction for cash disbursements, and tests for details of cash balances are all used to evaluate the effectiveness of control methods utilized in the company. The compilation of results helps to deepen the analysis of a system within the company, circumstances,...

Employee Management

Employee Motivation Program: Management Practice

Motivating employees is a more arduous task than it seems at first. Most workplaces opt for extrinsic incentives such as monetary bonuses, failing to provide personnel with intrinsic motivation to promote long-term commitment to the company. According to Thibault Landry et al. (2017), financial awards and compensation fail to stimulate...

Employee Management

Skills Necessary for Achieving Goals by Business Teams

Introduction Business teams need to achieve goals and create and protect value. This response focuses on five skills that studies propose as the prerequisites to success. Discussion: Skills to Have on the Team Creativity Creativity is known as the ability to produce valuable and different results in a consistent manner...

Case Studies

Zara, H&M, and the Gap: Brands Comparison

Zara, H&M, and the Gap represent the three largest international fast-fashion brands. Their resources and capabilities are comparable, making them worthy competitors (Johnson et al., 2020). Zara, in relation to H&M, gains more attention from the audience, despite the fact that, according to various sources, the number of stores of...

Case Studies

Microsoft Entrepreneurial Evaluation

Microsoft Corporation is one of the leading organizations in the technological industry, possessing particular traits that promote its entrepreneurial and financial achievements. As a prominent electronics developer, Microsoft is heavily focused on advancing innovation. As such, the company conducts and endorses research in artificial intelligence, computing, and human-machine interaction (Ibarra...

Case Studies

Zara’s Competitive Advantage Over H&M

This essay examines Zara’s three distinct capabilities that brought the competitive advantage over H&M. Zara’s business model is based on trendy clothes at low-price. The first distinctive capability is Zara’s focus on opening new stores rather than on marketing. Compared with H&M, it does not spend much of its budget...

Management

The Roles of a Manager in an Organization

The function of a manager in a company is often reduced to monitoring and coordinating tasks, yet the specified respective is quite far from reality. Due to the need to coordinate a range of processes, including not only production-related but also organizational and interpersonal issues, a manager must play the...

Management

Effective Management in a Restaurant

The integral rule for effective management of any company with high employee turnout is to create convenient work conditions that will retain staff rather than apply some coercive measures achieved by the deception of workers. Managers should also take into account that they should avoid stereotypical thinking that the amount...

Case Studies

Cisco and Adobe Companies’ Mission Statements

Cisco’s mission statement is to “shape the future of the Internet by creating unprecedented value and opportunity for our customers, employees, investors, and ecosystem partners” (Cisco, 2021). From this, people can infer that Cisco’s central aim is to make accessing the web simpler and more productive for everybody. Secondly, upon...

Employee Management

Worker’s Compensation in Personal Interpretation

Worker’s compensation is a system of compensations paid to workers through statutes aimed at eradicating unequal litigation possibilities concerning harm issues. Providing incentives for employers and employees to avoid intentional or unintentional harm done, worker’s compensation unites the interests of employees and employers in keeping the workplace safe. The system...

Employee Management

Flexible Workplaces from Different Perspectives

Dixon, J., Banwell, C., Strazdins, L., Corr, L., & Burgess, J. (2019). Flexible employment policies, temporal control, and health-promoting practices: A qualitative study in two Australian worksites. PLOS ONE, 14(12). Web. It seems this source is arguing that the emerging industrial relations, which involve unpredictable and flexible working hours challenge...

Employee Management

Performance Management System: The Key Aims

There are several strategic issues that employers face while creating a performance management system. This system suggests the measurement of employees’ functions and their overall performance. Employers may face difficulties controlling the process, setting complicated and unclear goals, and insufficient feedback (Mello, 2014). These are significant issues that the employer...

Employee Management

Human Resource and Legal Environment of Business

Staffing Process One of the problems that arises from cutting corners to save both money and time is discrimination practices. Discriminatory practices will emerge as there will be no guidelines to properly vet who enters and who is rejected (Mello, 2014). The discriminatory practices may involve sidelining people of specific...

Employee Management

Strategic Human Resource Management and Training

When a company hires a skilled worker who matches the firm’s culture this ultimately helps lower the turnover and the cost of hiring. One of the major benefits of recruiting for fit is saving money (Mello, 2014). Moreover, when employees are settled in the workplace, they are more likely to...

Management

SWOT Analysis: A Theoretical Review

SWOT analysis remains one of the most effective tools in strategic management. The essence of the SWOT analysis is to assess the internal and external factors of the company and evaluate the risks and competitiveness of the product in the industry. Gürel (2017) claims that “while external analysis focuses on...

Management

Root-Cause Analysis of Drop in Sales

It is common for businesses to have specific issues or severe situations that require increased attention and need to be addressed carefully. In order to do that, the company’s team may have to learn the core cause of this problem and think of the best steps to improve the situation....

Case Studies

Southwest Airlines: Current Problems and Possible Solutions

One of Southwest Airlines’ current issues is flight cancellations, which leads to customer dissatisfaction and a line of scheduled flight strikes. During the last several days, the company had to cancel several hundred flights because of poor weather conditions and technological problems with air traffic control. Besides, it was hard...

Case Studies

Coca-Cola’s Competitive Advantage

Coca-Cola is a large corporation leading the soft drinks and beverages market. The global company is known around the world for its brand packaging, memorable advertising, and innovative flavors. Throughout the years, Coca-Cola focused on its extensive brand, creating a strong image that associates the red color of the company...

Case Studies

Almarai Corporate Level Strategy

Almarai is entirely integrated into the food services industry, diversifying its products for dairy, baby, oven, and meat products. Innovative approaches in the company are one of the determinants of strategic activity. Given the challenging climatic conditions in the regions of Saudi Arabia where the company operates, Almarai is excellent...

Employee Management

Importance of Productivity in the Workplace

The emergency department is, by all means, frequently overwhelmed with the amount of workload per practitioner as well as the number of patients coming. For this reason, it is of paramount importance to make sure the productivity rates within the professional team are at their best. Hence, the first productivity...

Employee Management

Ways of Upskilling Workforce in Organizations

Employers and organizations can upskill their workforce in a resource-effective way by encouraging self-training among workers. In a hospital setting, doctors and other medical practitioners can train themselves by trying new ways of treating patients and sharing skills they have among themselves through teamwork. A practice to boost performance in...

Employee Management

How Netflix Reinvented Human Resource Management

Introduction It is known that Netflix, which is a world-leading streaming service, implemented the unique approach to human resource management (HR). It is vital to discuss the innovative techniques and attitudes established, as they are claimed to be a reinvention of the generally accepted practices to hire employees. This paper...

Employee Management

Competencies Needed by Human Resource Professionals

Why HR Certification is Important Human resource (HR) management is the practice of recruiting and managing employees of a company. It plays a vital role in accomplishing organizational goals as its efficiency directly results in the performance of workers hired (Week 1 Reading). It is essential for an HR professional...

Employee Management

How to Conduct a Complete Background Investigation on Applicants

First of all, I would pay the utmost attention to studying the candidate’s resume. I would definitely write out everything that seemed incomprehensible and strange to me, required clarification, and raised doubts and questions. If a candidate has been working in the same position for a long time, it is...

Employee Management

Company Policies for Women of Color

Having been subjected to a combined deleterious effect of racism and sexism, women of color have struggled to advance in their careers in most workplace settings. Although most modern companies are willing to create equal opportunities for all their staff members, few know how to address the issues faced by...

Management

The Assessment of the Productive Divisions

The assessment of the productive divisions should be based on criteria that take into account the difference in the size and quantity of assets of each of them. CEO of Game Products, Inc. offers fairly effective criteria for assessing the performance of divisions (Chapter 5, 2020). First of all, the...

Management

Regression Analysis Application in Business

Regression analysis is a widely used statistical tool that helps determine correlation, that is, relationships between variables. In a more straightforward form, this analysis measures how much some factors or events affect others using available data on them. Variable, which is calculated by a regression analysis called dependent, and variables...

Management

Elements of Effective Supply Management

Introduction As a specialist in transportation and logistics, I am interested in what elements are vital for effective supply management. Before reflecting on the topic and formulating my position, I decided to do some research. The main keywords I used while searching for suitable sources were “logistics” and “supply.” I...

Management

The Triple Bottom Line in a Snack Food Company

Profit No matter what the goals of the company, unless it is a non-profit, it must consider satisfying the shareholders and paying the employees’ salaries. In the Triple Bottom Line system, the profits are concerned not only with the maximizing the monetary gain from the products and services but by...

Employee Management

Root-Cause Analysis of Project Team Ineffectiveness

The abbreviation RCA stands for root cause analysis, which is the process of discovering solutions to the problem by identifying its root causes. The major advantage of RCA is that it makes it possible to fully understand why a problem has happened, how to fix it, and how to avoid...

Employee Management

Loyalty to Company: Workplace Ethics

Ethics at work and ethical treatment of the employee take quite an essential role in everyday life. Employee and employer both have responsibilities towards each other. The employee should help other employees. The employer must offer a healthy and safe working environment for the employee, as well as any necessary...

Employee Management

Jyske Bank’s Employee Performance Gap

Jyske Bank is an efficient financial organization that successfully aligns the service triangle consisting of the company, employees, and customers. The HR management is appropriate for the organization’s service design. During the recruitment process, potential employees are evaluated on their banking skills and social abilities, such as openness and genuine...

Employee Management

Researching of Strategic HR Management

Engagement with the work is one of the most important factors that affect overall employee performance, and thus, managers should be aware of how to increase it effectively. As such, higher levels of satisfaction with the job are positively associated with engagement. Moreover, another antecedent of high engagement is trust...

Case Studies

Case of Digital Realty Trust, Inc. vs. Somers

Introduction Paul Somers sought to be compensated after dismissal. The case had different elements from Dodd-Frank and Sarbanes-Oxley Acts. Somers was required to file complaints within six months. The Reason for the Choice of the Case The case enlightens people on business law issues. The case gives insights into proper...

Case Studies

Banyan Tree Company’s Reasons for Success

The main feature of the success of Banyan Tree was the emphasis on branding. The company provides the unique opportunity of comfortable, luxurious intimate relaxation, combined with preserving the natural and social environment. These features allow guests to feel closer to nature and an environmentally friendly lifestyle while enjoying quality...

Case Studies

Advantech and King Khalid University Hospital: Implementation of Technology

There is an evident growing trend of collaborations between companies in the technological sphere. Since technology can be applied for the benefit of any kind of business or an institution, a wide variety of solutions has arisen – sparking even more innovative ways to solve problems and react to the...

Leadership Styles

Contingency vs. Situational Leadership Theory

There are quite a few practices in leadership theory that differ qualitatively in approach. This essay compares two of these practices, namely contingency theory, and situational leadership. The first theory recognizes that there is no one-size-fits-all way to achieve the desired outcome, but instead, the experienced leader acts in each...

Employee Management

“Toward a New HR Philosophy” Article by Allen

In his article “Toward a New HR Philosophy,” Allen (2015) suggests a novel approach to the responsibilities traditionally fulfilled by HR departments. He argues that critical HR decisions should be made by the organization’s managers, while the duty of HR managers is to provide them with the necessary information and...

Employee Management

DIDI Company: The Importance of Motivation

In general, a leader will be effective if they understand how to motivate their employees and themselves. Motivation is a force that arises from the inside and is aided by external forces to inspire people to attain their goals. Jean Liu, the head of China’s global ride-sharing company DIDI, is...

Employee Management

Is Money the Most Effective Means of Motivating and Keeping Employees Happy?

Introduction Employee’s benefits may include: healthcare insurance, paid leave, voluntary pension plan, and others. When elaborating a detailed business plan, according to SWOT analysis, one should discuss opportunities for employees, which do not necessarily consist of salary (CFD Master, 2013). However, sometimes when employers are not using performance-based pay, employees...

Employee Management

Law Enforcement Recruitment Campaigns

Recruitment is a process in human resource management because it can simplify all other functions such as hiring, training, and onboarding when performed appropriately. Even though the available approaches to recruitment have notable advantages, they also have setbacks that limit their effectiveness in some situations. Therefore, the technique adopted by...

Management

Strategies for Celebrating Success in Organizations

Celebratory practices are essential for the success of any business organization in effective change management. It increases intrinsic motivation and focuses on the process and efforts instead of outcomes and results. When people are intrinsically motivated in effective change management, team members are more likely to engage in their duties...

Leadership Styles

Importance of Different Leadership Styles in Business

The differentiation of leadership styles allows for their effective use in different settings for the most relevant purposes to organizations. Four main leadership styles have been identified by James McGregor Burns. They include transformational, transactional, charismatic or visionary, and participative leadership styles. Each of these styles has its benefits and...

Employee Management

Layoff: Process of Decision Making

If the company has a trade union, this entity should be notified of the decision of layoff. For this, a notification is sent to the trade union at least three months before the forthcoming liquidation of the enterprise. When an organization is about to implement layoffs, the employer is obliged...

Management

Production Facility in Algeria: Components to Be Considered

The first component to be considered is power distance, defined as society’s attitude towards the inequality of the society’s members. Thus, the higher this parameter, the easier it is for people to perceive the hierarchical structure. This is the situation in Algeria since this country’s level of power distance is...

Employee Management

Analysis of Non-Monetary Incentives

The formation of motivation among employees is one of the essential parts of management. The lack of a sufficient number of incentives can lead to a decrease in the efficiency of the team’s work and impressive costs. Research shows that lack of employee motivation can cost a company hundreds of...

Employee Management

Organizational Strategies for Mutual Trust and Shared Goals

Stable and long-lasting organizational relationships among leaders and subjects are chiefly grounded on mutual trust. Mutual trust denotes complementary trust that leaders and subordinates experience and express toward one another (Kim et al., 2018). In the work environment, workers feel valued and essential to the organization when trusted by their...

Leadership Styles

Effective Change Leaders’ Characteristics

Effective change leaders possess unique characteristics that make them succeed in their businesses. According to Larsson (2021), these leaders have excellent skills in communication, strategic thinking, and the ability to inspire their subjects. Communication is one of the most crucial factors in an organization’s change management. Managers exhibiting good communication...

Company Analysis

Nike vs. Adidas Companies’ Comparative Analysis

There are two leading sports brands in the world – Nike and Adidas AG. Nike and Adidas are competing to increase the share of such a profitable and voluminous market as the sports shoe market. The increasing demand encouraged both entrepreneurs to make their marketing programs as effective as possible....

Management

Aspects of Transnational Management

Transitional management is an essential procedure that can ensure the company’s efficient development. The different cultural peculiarities and behavioral patterns can contribute to successful business management. Analyzing the helpful guides and cultural differences of the territory the company is planning to work with is vital in establishing sufficient communication. The...

Management

The Triple Bottom Line Theory

Business stakeholders include investors, workers, suppliers, customers, as well as communities, and government. The Triple Bottom Line is a theory of corporate social responsibility, which assumes that the company is a member of the moral community and bears social responsibility. This theory has three components: economic, social, and environmental sustainability...

Employee Management

Motivation Techniques and Performance Measurement

Among the motivational techniques, I have observed during my work in the healthcare sector, in addition to the usual monetary incentives, I can distinguish such non-material forms as recognition of a job well done. In contrast to the issuance of rewards, this method has proved to be much more effective....

Management

Insufficient Evidence in a Customer Service Article

The journal article investigated how to identify the number of unsatisfied clients during service delivery. It develops and applies analytical methods for automatic and instant analysis of the data recorded. Through machine learning models, unhappy customers were evaluated from sample data of 1584 IT cases that were actual service incidents...

Marketing

Weak and Strong Survey Questions in Marketing

Survey questions are used to research a given topic to build a concrete report. The strength of a study question includes its cost-effectiveness, generalizability, reliability, and versatility. The weakness of the valuation question has inflexibility and lack of potential growth. A good assessment allows the user to gather precise and...

Employee Management

Transforming a Company’s Staffing Process

The current pandemic has changed every aspect of life in the US and worldwide. The commercial sphere is not an exception, as COVID-19 brought disproportions into the personnel selection strategies, budget establishment, creation of a healthy internal and external climate in organizations. Due to pandemics, online recruitment gains momentum as...

Marketing

Facebook’s Initial Public Offering

The process of issuing shares of a private firm to the public in a fresh stock issuance is referred to as an initial public offering (IPO). An IPO allows a firm to raise funds from the general public. The move from a private to a public firm, which often involves...

Management

CustomInk Company’s Success and Reasons Behind It

CustomInk is a private company working in customer goods retail: it produces and sells clothes with custom prints. The company succeeded in the developed and mature market and proliferated from 2000, becoming the largest company in customized clothing. The main reason it succeeded is a substantial competitive advantage created by...

Risk Management

The Concept of Risk Management Assignment

The primary risks that are of substantial consequences for small businesses include serious investment into projects that are not successful, unfit hires, serious injury in the workplace, and losing trust with customers. The risk of each is very high and can result in very detrimental results for a small company...

Business Ethics

Ethical Issues of Unocal Company in Burma

Burma is a poor Southeast Asian country that attracts loads of potential investors through the newly developed gas field. An American company Unocal founded in 1890, is attracted to the potential profit from the partnership with Burma as well. However, some ethical issues concern the gas policy of the owing...

Organizational Management

Evolutionary and Revolutionary Change Models

Organizational change is the movement from one state of affairs to another and can be evolutionary or revolutionary. Evolutionary change occurs slowly and gradually where the managers adapt to the new processes and procedures to change the external environment. The revolutionary change model involves a complete change such as renovation...

Marketing

Coca-Cola Firm’s Socially Responsible Marketing

The impact of the coronavirus pandemic and subsequent lockdowns has prompted changes in many industries, including marketing and advertising. Many enterprises have embarked upon means of coping with the pandemic through the prism of corporate social responsibility (Marom and Lussier, 2020). In response to the COVID-19 pandemic, Coca-Cola announced it...

Marketing

High-Quality Data and Benefits for Business

Modern companies are hungry for personalized, high-quality customer data that they could use in order to optimize their offerings, stocking, production, and predicting future trends. Data allows certain companies to outpace their competition and save money on selling and designing new products. An example of such would be Under Armour,...

Company Analysis

The Coca-Cola Company: Industry and Company Overview

The report is based on the Coca-Cola Company, which operates in the beverage industry. The overall sector contributes over 5% to the GDP with an overall sales revenue of over $1.4 trillion. The industry is composed of over 27,000 firms that employer over 1.5 million people. Coca-Cola is one of...

Company Analysis

Income Statement Review: IBM and Dell

Arguably, the most important number in a company’s income statement is net income — the fundamental indicator of financial health. A positive net income means that the company earns more than it spends. IBM recorded $5,7 billion net income in 2017, $8,7 billion in 2018, and over $9,4 billion in...

Leadership Styles

Leadership Through 4-Drive Model

Organizational behavior has a significant impact on the efficiency of the company, its competitiveness, and overall success. In particular, organizational behavior determines how employees interact and how it affects work (Emma, 2019). Modern employees do not need a usual manager, who will force them to work with strict supervision, but...

Employee Management

Types of Unemployment and Unemployment Benefits

There are two main types of unemployment: involuntary and voluntary unemployment. Voluntary unemployment refers to when a person is unwilling to work anymore. Involuntary unemployment occurs when a person is willing to work but has not had any success in getting a job. There are four kinds of involuntary unemployment...

Company Analysis

The Pringles Company’s Analysis

One of the largest companies in the snack and food industry is Pringles. The company’s main product is chipped, which are available in a wide variety of flavors, including certain ranges related to different events, such as New Year’s Eve or the International Football Championship. Today’s world is characterized by...

Employee Management

“Effect of a Workplace Wellness Program on Employee Health and Economic Outcomes” by Song

Workplace wellness programs are programs undertaken by an employer to improve employee health. Such programs have become popular since every employer aims to cut healthcare costs and improve employees’ productivity and efficiency. The study considers research that evaluated workplace wellness programs’ effects on employees’ health and economic outcomes across the...

Employee Management

Researching the Unemployment and Inflation

The recently issued podcast “Not a great jobs report. Should we have seen it coming?” by Marketplace (2021) discusses employment problems in the United States. In the beginning, the anchor notes that 235 thousand new jobs were created in August, according to the Department of Labor, which reduced the overall...

Leadership Styles

Leaders are Unable to Self-Rating

In their article “Leaders Aren’t Great at Judging How Inclusive They Are”, Jack Zenger and Joseph Folkman examine how leaders’ self-appraisal results compare to their assessments by other workers of different levels from the same large company. This study builds on diversity and inclusion perspective and an evaluation of effectiveness...

Case Studies

Contracts for the International Sale of Goods

The United Nations Convention on Contracts for the International Sale of Goods signed in 1980 has been proven to provide significant advantages and benefits to international business relationships. As a result, it has gained worldwide recognition and acceptance, and now the CISG governs more than seventy percent of global sales...

Business Ethics

Discussion of Daniel’s Ethical Dilemma

Some of the ethical dilemmas encountered by Daniel include lying about the product to customers, misrepresenting the celebrity’s opinion about it, and potentially jeopardizing that celebrity’s integrity and career. The first ethical dilemma jeopardizes the concepts of honesty and integrity, as the company advertisement would have to commit a lie...

Business Ethics

Diversity in the Workplace. Cultural Difference in Business

Organizations which are open to diversity in the workplace and seek to develop an inclusive workplace need to understand precisely what this means. Workplace diversity means having employees who differ by race, religion, age, or gender. The ability to hire different employees gives the company many advantages, such as a...

Business Ethics

Workplace Ethics: Menu Science

Ethical issues may occur in the situations where they are least expected, even in a restaurant. For instance, in the article Menu science: The subtle ways restaurants get you to spend more, Stephanie Bank describes how restaurants implement psychological “tricks” in their menus to make more money. However, the amount...

Business Ethics

Unethical Behavior in Business

The success of any company largely depends on the number of its customers. Attracting customers to the business is an essential goal of any business that seeks to increase sales and maximize profits. To achieve this goal, managers can use various methods and methods to attract the maximum number of...

Management

The Benefits of Adopting a Stress Management Program in Organizations

This literature review examines the article «A study on stress management and coping strategies with reference to IT companies» by Shanthi (2016) to determine the benefits of stress managing programs in organizations. The problem of workplace stress is exceptionally widespread, and there are examples of improvements in some companies around...

Management

Uber: Risks To Overcome to Be Successful

Risks to overcome to be successful Drivers: If Uber increases its profit share deductions, the number of disgruntled drivers could skyrocket. Drivers may be required to carry healthcare insurance as a result of recent legislation mandating it. Competitors: Uber’s business model is comparable to that of Lyft and Ola, an...

Employee Management

Emotional Intelligence in Professional Life of Human Resource Specialist

Emotional intelligence is one of the most important traits when working with people and leading a business. It is not always possible to independently assess one’s emotional intelligence level, so it would be right to resort to special techniques for assessing your emotional intelligence. After completing a self-assessment, I was...

Employee Management

Employees Management: Conflict Resolution

Jeanette’s negative influence on quarterly meetings’ duration and flow is evident, making other members of the clinical practice committee want to leave their current positions. As the department’s supervisor, I would try to resolve the conflict by organizing a one-on-one conversation with Jeanette to communicate the problem to her and...

Case Studies

The Vidsoft Triangle and Human Resources Issues

The Vidsoft triangle case depicts a situation where the interests of team members collide, causing a conflict. Even though the initial conflict involves only two people, the wrong decision may lead to growing tension affecting the whole group. The case takes place in a company called Vidsoft Technology, which develops...

Management

The Sherwin-Williams Company Case Study

An internalized project management methodology is one of the most workable strategies for implementing sustainable change and improving profitability in businesses. The Sherwin-Williams Company is a practical example of a business that endorses self-made project management methodologies to drive internal development and promote successful change implementation. Although businesses may employ...

Management

Importance of the Information Technology for Managers

Information technology (IT) refers to the use of computers and other electronic devices to store, process, retrieve, and send data. The term also denotes computer methods that make the processing of information simpler and faster (Bushati et al., 2015). It is an area that undergoes continuous growth as new technologies...

Management

Performance Management and Employee Engagement Discussion

According to Turner (2019), only 13% of all employees are “highly engaged” in their work, and 26% are uninvolved. That is why the study of the factors affecting employee engagement is of particular importance and relevance. Kaaviyapriya and Xavier (2021) highlight such aspects in employee engagement as organizational-related (policies and...

Marketing

Market Segments: Facebook Ads and Posts

In order to generate sufficient revenues from sales, a company has to target different market segments. As consumers vary by age, interests, income status, and other distinguishing characteristics, so should the marketing strategy adapt to the unique features of a group of customers. Modern technology allows using social networks to...

Marketing

Discussion of Importance of Marketing Strategies

To begin with, intrinsic self-relevance is a factor that determines both factors that might influence the consumer’s choice: the product value for the customer and the results of interaction with this product. More specifically, it is the type of relevance that goes from the person and could not be influenced...

Case Studies

The Use of Technology by the Coca-Cola Company

Coca-Cola is a beverage company that has attained substantial growth over the past 120 years. Like any other company, Coca-Cola aims to extend its profits while sustaining significant growth in the beverage industry. As the company’s mission states, it seeks to refresh the world, inspire happiness, create value, and make...

Case Studies

Amazon Firm’s Streaming Services of Sporting Events

Amazon has been struggling for streaming services of the US sporting events to uplift the attraction of its Prime Video service. Sports content, especially NFL games, can significantly increase the value proposition for current and potential Prime subscribers, the number of which presently amounts to 150 million paid members worldwide...

Marketing

Confidence in Business Forecast Presentations

Most presenters often experience some challenges when presenting business forecasts. According to Cialdini (2016), the presenters may sometimes lack confidence due to the uncertainty experienced in making a business forecast. Ideally, different dynamics, mainly relating to supply and demand, in the business world control the marketplace. Unfortunately, it is difficult...

Management

Sustainable Start-Up in the Hospitality Industry

Introduction My idea is to create a coffee shop based exclusively on ecological methods of preparation and recycling. This will benefit the community and serve as additional publicity for the business as it relates to the current popular trends in the sustainability movement. To start my business, I need approximately...

Strategic Management

Strategic Decision-Making Tools for Bankers

SWOT analysis, SMART objectives, market segmentation, and strategic positioning have become necessary for business. I will reflect on how they positively affect personality and organization. From the professional point of view, I have benefitted the most from using the SMART objectives technique. It is more suitable for personal application than...

Employee Management

Importance of the Motivation to Work

Motivation refers to the factors that tend to influence an individual need to remain interested and committed to a particular goal, performance, or subject. To succeed in any position, everyone needs the motivation to pursue their course persistently. However, using inspiration to realize set goals first requires one to identify...

Employee Management

Drafting Lawful Job Descriptions and Analyses

Nowadays, there is a relatively wide range of career possibilities. Therefore, HRs have to prepare accurate job descriptions in order to eliminate risks concerning their employees. If a job description fails to give an employee all the details that are connected with their job responsibilities, there is a strong chance...

Employee Management

Investing in Employee Education

I agree with the main points of the provided discussion and consider the described decision ethically good. However, I would like to further the final thought by adding that the decision benefits the customers as well and impacts their perception of the company’s ethics. Decisions that companies make to support...

Management

Chocolate Bliss: Expansion in Switzerland

When it comes to global expansion, it is essential for any business to analyze the success of its market in a specific country and explore the level of competitiveness. Overall, it is possible to suggest that the decision of Chocolate Bliss to expand in Switzerland is not strategically right and...

Management

Unhappy Customer: Customer Relationship Management

The most important aspect in the presented case in relation to customer relationship management is that it is necessary to constantly monitor reviews and complaints, as well as provide an adequate and timely response. Additionally, the video highlights the importance of using modern communication methods to track customer experiences as...

Employee Management

“The Performance Management Revolution” by Cappelli & Tavis

Human resource management is a complex practice that aims to improve employee performance, motivation, conflict avoidance, and resolution. At the same time, this science combines knowledge about general trends and characteristics of human behavior and employees’ individual traits and needs. In their article, Cappelli and Tavis (2016) examine one of...

Management

Regression Analysis in Business

Regression Analysis is a statistical tool used to calculate and comment on the relationship between two or more variables. Regression analysis allows the company to understand mutual connections between factors that affect their general performance. In regression, variables are separated into dependent and independent, which can be used by business...

Leadership Styles

Leadership Quality and Successful Personnel Performance

Leadership quality is particularly important because it impacts all the processes as well as other people in the company. The article by Badawy et al. discusses the subject of the person-environment fit and the factors that connect the leader-employee relationship to the staff’s performance (86). The purpose of this essay...

Employee Management

Avoiding Complacency Within the Company

It is important to stay creative for any company. Complacency can suppress the creative atmosphere in the workplace and, therefore, should be avoided. According to Catmull (2008), Pixar puts creative people at the front and empowers them to maintain their creativity throughout the whole production process. Teamwork is also important...

Management

Power and Its Types in the Workplace

At the heart of the leadership of people is the influence, i.e., the psychological impact exerted on them to change behavior. The potential or actual possibility of influencing others is called power. Submission to power means that the subject conforms their behavior to the requirements of its bearer, regardless of...

Management

Nike: The Outsourcing Strategy

Job outsourcing strategies are an inseparable part of the growing global economy. Such strategies are beneficial for both the country of origin of the transnational corporation and for developing countries, which offer labor. Developed countries, including the United States, gain access to cheaper products with reliable quality, whereas developing countries...